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Close to You Worldwide Our Journey So Far… September 2010.

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Presentation on theme: "Close to You Worldwide Our Journey So Far… September 2010."— Presentation transcript:

1 Close to You Worldwide Our Journey So Far… September 2010

2 in Ras Al Khaimah, UAE in 1989 A team of professionals Led by visionary leaders With a simple philosophy It all started… Beginning…

3 To establish Worlds Best Ceramic Manufacturing Company Known for its High Quality, Unparalleled Service and Surpassing the expectations of Our customers, dealers and partners Beginning…

4 Visionary Founder H.H. Shk. Saud Bin Saqr Al Qassimi, Member of the Supreme Council, Crown Prince and Ruler of Ras Al Khaimah Beginning…

5 Visionary CEO Dr. Khater Massaad, CEO, RAK Ceramics Beginning…

6 1989 -Dr. Khater Massaad was invited by H.H. Shk. Saud Bin Saqr Al Qassimi, Member of the Supreme Council, Crown Prince and Ruler of Ras Al Khaimah to conduct feasibility study to exploit minerals in RAK -After the study was completed, it was found that the clay deposit was best suited to manufacture ceramic tiles H.H. Sheikh Saud Bin Saqr Al Qassimi envisioned a major plan for a ceramic factory in a private joint venture with few investors -In February the construction of production facility began In June, the first plant in RAK began production to meet the local demand before quickly expanding to overseas market Beginning…

7 1991 -First ceramics plant in RAK begins production with 5,000 sq.m. per day capacity First sanitary ware plant commences production with capacity to 1,000 pieces per day and quickly expanding to 3,000 pieces per day -Second ceramics plant in RAK with 14,500 sq.m. per day capacity Third ceramics plant in RAK with 14,500 sq.m. per day capacity -Receives ISO 9001 accreditation from CICS, UK Turned into a Public Limited Company -Fourth ceramics plant in RAK with 20,000 sq.m. per day capacity Fifth ceramics plant in RAK with 20,000 sq.m. per day capacity Milestones

8 2000 -Second sanitary ware plant in RAK commences production with capacity to 2,000 pieces per day -Sixth state-of-the-art ceramics plant in RAK with 20,000 sq.m. per day capacity and facility to produce large format slabs in size of 120 cm x 180 cm -First overseas ceramics plant in Bangladesh begins with 10,000 sq.m. per day capacity Seventh ceramics plant in RAK with 20,000 sq.m. per day capacity -Eighth ceramics plant in RAK with 30,000 sq.m. per day capacity -Receives ISO 9001 certification from BVQI Listed on Abu Dhabi Stock Exchange -Second overseas plant in China begins with 15,000 sq.m. per day capacity Milestones

9 2004 -New sanitary ware plant facilities in RAK adds to the capacity with 2,000 pieces per day -Third overseas plant in Sudan begins with 10,000 sq.m. per day capacity -New sanitary ware plant at Bangladesh commences production with a capacity of 1000 pieces per day -Laticrete- RAK, a joint venture starts production to make tile adhesives & grouts -Ceramics plant in Bangladesh doubles its capacity to 20,000 sq.m. per day Ninth ceramics plant in RAK with 30,000 sq.m. per day capacity -Receives ISO 9001: 2000 approval from BVQI -Fourth overseas plant in Iran commences production with a capacity of 10,000 sq.mt. per day pieces per day -Ceramics plant in China doubles its capacity to 34,000 sq.m./day -Ceramics plant in Sudan doubles it capacity to 20,000 sq.m./day Milestones

10 2006 -Fifth overseas plant in India commences production with a capacity of 20,000 sq.mt. per day pieces per day -Tenth ceramics plant in RAK with 45,000 sq.m. per day capacity -Second overseas sanitary-ware plant in India with 1000 pieces per day capacity -RAK Porcelain, a high-end tableware for hospitality is launched Kludi-RAK, a joint venture for manufacture of kitchen and bathroom fittings along with other accessories for sanitary ware products Expansion of 8th plant in RAK to increase the capacity to 26,000 sq.mt. per day Expansion of 7th and 10th plant in RAK to increase the capacity by 3000 and 15,000 sq.mt. per day respectively -Expansion of sanitary-ware plant in Bangladesh with additional 1000 pieces per day capacity Milestones

11 Today -Worlds No.1 Ceramic Manufacturing Company as the undisputed largest producer of ceramic tiles and sanitary ware -RAK Ceramics is $1 billion conglomerate and exports to over 150 countries -Global production of tiles exceeds 360,000 sq.m. per day which includes 227,000 sq.m. of tiles per day from RAK plants alone -Global production of 12,000 pieces of sanitary ware per day with over 8,500 pieces of sanitary ware from its RAK plants alone -10 ceramics and 3 sanitary ware plants in RAK and overseas plants in Bangladesh, China, Sudan, Iran & Indi a -Over 8000 models of ceramic tiles and sanitary ware -Over 8500 employees in UAE and more than 15,000 employees worldwide Milestones

12 An aerial view of the state-of-the-art RAK Ceramics plants in Ras Al Khaimah, which is ideally located 75 kms away from Dubai Production Facilities

13 One of the worlds longest kilns in to produce consistent high-quality products Production Facilities

14 One of the world's most sophisticated digital printing technology Production Facilities

15 Worlds largest press in the ceramic industry – The PH 7200 to produce slabs of 125 cm x 185 cm x 2cm Production Facilities Worlds latest press in the ceramic industry – The PH 4600 to produce big size tiles

16 One of the worlds best roto-printing machines for aesthetic effect Silicon engraved roto-printing cylinders for high definition, synchronized and natural look printing Production Facilities

17 TSC Micronised dry granular application machinery for very unique surface effects Production Facilities

18 Sophisticated Laboratory Equipments to maintain quality standards Production Facilities

19 PRODUTIONPRODUTION UAE (R.A.K.) TILES PLANTS YEAR 130,000 90, ,000 68,000 48,000 5,000 33,500 CAPACITYCAPACITY 200,000 SQ.MT. PER DAY ,000 Production Facilities

20 Product Range- Ceramics

21 Product Range- Gres Porcellanto

22 Salt & pepper Soluble salts MDR Double Charge Granitec Dry Glaze /Micronised dry glaze application Twin Press Product Value High Tech Unique looks Years of RAKS progress Water Jet Designs * Large Format Slabs & Vanity tops* *value added products Chroma technology Digital Printing Nanopix technology RAK Slim Product Range- Gres Porcellanto

23 RAK Antimicrobial- Worlds first ceramic tile that reduces microbial contamination and contribute to healthy environment Specialty Tiles- RAK Antimicrobial

24 Specially developed for RAK Ceramics after intensive research in Spain to cater to the needs of health-conscious customers and hygienic environment The specialized glaze is incorporated into the glaze during the manufacturing of the tile The firing of the glaze into the tile at high temperatures creates a surface that instantly destroys most of the microbes that come in contact with the tile Since the antimicrobial glaze is merged on the tile, it guarantees long-term performance It is best-suited for hospitals, pharmaceutical organizations, schools, hotels, kitchens and other areas where healthy living and cleanliness is a top-priority Specialty Tiles- RAK Antimicrobial

25 RAK Luminos- Amongst first wonder tiles that glows in the dark energized by surrounding light and store light energy Specialty Tiles- RAK Luminos

26 Intense research into selection of the non-toxic phosphorescent glaze which works by absorbing and releasing light energy in continuous cycle An initial high luminescence later translates into a gentle glow, creating a visual delight The tile will glow for several hours depending on how much it is charged due to exposure to sunlight or artificial light It is best-suited for use in exteriors of high value buildings and also interiors such as bars, restaurants, discos, night clubs and individual homes Extremely effective during emergencies and power failures, where signs glow in the dark Specialty Tiles- RAK Luminos

27 RAK Slim- Eco-friendly 4.5 mm slender tile with strong break-resistance and easy installation ability Specialty Tiles- RAK Slim

28 Great strength of tile in comparison with the tile thickness of 4.5 mm with Breaking Strength of a minimum of 700 N and the Modulus of Rupture is a minimum of 40 N/mm². Reduction of structure cost due to almost half the weight of tiling reducing the dead load on the building Ideal for renovation of existing floors as demolition of existing floor tiles can be avoided since RAK Slim can be laid over it reducing time and cost. Ease of handling due to its light-weight feature Ease of installation as a wall tile with tile adhesive mediums Almost twice the quantum can be shipped in container reducing transportation cost Overall its a perfect eco-friendly product for its energy- saving, time-saving and space-saving features Specialty Tiles- RAK Slim

29 The Stone Art models have unique stone look textures & designs are possible with the latest printing tiles possible using only high -tech machinery and punches for effects. The tiles are produced on line and the tile series aims at conquering spaces in the exterior & interior segments. Some of the new models launched in the series are Alta, Mosaic, Deep Stone Rustic, Travertino, & Vista in 33 cm x 50 cm size. Customized sizes can be produced exclusively for a certain range of series Stone Art- Latest Cerajet printing technology in the ceramic tile industry for exterior and interior finish Specialty Tiles- Stone Art

30 High definition and multi layer decorative effect on ceramic surfaces through tridimensional printing of nanometer material making the printing quality extremely clear. Good simulation quality due to fresh colors, vivid effects and optimal tridimensional sensation achieving an incomparable revolutionary technology breakthrough. Strong artistic feelings drawn from inspiration of high end stone materials to create a rare artistic treasure Nanopix- High definition nanometer photographic printing technology Specialty Tiles- Nanopix

31 The large size slabs is produced using the PH 7200 press The large size slabs are available in 120 x 180 double charged tile using the micronized powder Some other sizes are 100x100, 60 x 120, 60 x 90 and 45 x 90 The large size slabs are best-suited for wall claddings and lobbies or corridors of large area space Worlds largest Gres Porcellanato slab in the world- 185 cm x 125 cm with 2 cm thickness Specialty Tiles- Slabs

32 Steps from tile slabs Vanity tops from tile slabs Specialty Tiles- Slabs

33 Exquisite Designs thru Customized Water Jet Designs Designs and patterns are made using the latest water-jet cutting technology to form a combination of uniquely carved out pieces and colors A water-jet with abrasive components with a speed twice that of sound, cuts unique designs and patterns created thru computerized imaging A highly sophisticated computer controlled workstations targets the water jet to produce designs, mosaic incrustations, logos and other items in various shapes and colors Tile Accessories

34 Elegance Ceramics- The boutique collection of trendy ceramic tiles for those who believe in having a chic living style with innovatively designed interiors Elegance Ceramics

35 Elegance Ceramics follows the most innovative trends marking the emotions of living with a brand that is already a décor Innovation, research and creativity are the guidelines behind this new concept of ceramics: not just a wall cladding but a fashion statement for interiors, the home and individual living style Customizing to affirm ones individuality by combining art and fashion to reflect ones emotions Fresh floral motifs, natural veining, soft and relaxing colors and youthful appeal marked with bright colors and three-dimensional movements that makes Elegance Ceramics class apart Elegance Ceramics

36 STATE-OF-THE-ART PLANTS- produces over 4 million pieces per annum LATEST ITALIAN TECHNOLOGY- production system includes computerized kilns and robot spraying machine for absolute finish BEST QUALITY RAW MATERIALS- ball clay and kaolin from UK, glazes from Spain and stains from Germany 12 MEDIUM PRESSURE CASTING PLANTS- for production of wash basins, pedestals, cisterns, lids and accessories QUALITY CONTROL- conforms to US, British, French and Australian standards Sanitary ware

37 Italian and British Design Consultants designed the new series of kitchen and bath ware Wall-Hung ModelsBack-to-Wall Models Closed-Coupled Models Sanitary ware- Designs

38 RAK Ceramics joined hands with Laticrete International Inc of USA to form LATICRETE RAK, a joint-venture to offer highly effective, strong and durable tile adhesives, grouts and epoxy based products having tiling applications LATICRETE RAK RAK Ceramics Joint Ventures

39 RAK Ceramics has joined hands with Kludi of Germany to form KLUDI RAK, a joint-venture to offer world-class bathroom and kitchen fittings that contribute significantly to ecological balance with its water- saving systems. The manufacturing base of this joint venture is at Ras Al Khaimah. KLUDI RAK RAK Ceramics Joint Ventures

40 RAK Porcelain High quality porcelain table ware for professional application in hospitality industry and end- user/ consumer usage RAK Paints Eco-friendly, water-based and epoxy-based high quality paints with variety of colors for industrial and residential usage RAK Ceramics- Diversifications

41 RAK Ceramics exports to over 150 countries worldwide International Presence

42 RAK Ceramics Europe Distribution H.Q. at Sassuolo, Italy – the heart of the Italian tile industry RAK Germany warehouse with 32,000 sqm space to stock 600,000 sq.m. tiles and 8,000 pcs of sanitary ware, located on Rhine river near Frankfurt RAK Ceramics showroom in London, UK RAK Ceramics showroom in Sydney, Australia International Presence

43 RAK Ceramics supplies to most of the well-reputed international Big Box customers & retailers International Distribution

44 HEATHROW AIRPORT – London WEMBLEY STADIUM - London MERCEDES SHOWROOMS- Germany ROCHER FERRERO - Toronto, Canada OLYMPIC VILLAGE Athens GRAND HYATT - Washington DC COLOGNE BONN AIRPORT- Germany CENTRO COMERCIAL UNIVENTAS- Medellin, Colombia SIAM PARAGON MALL - Bangkok THE CENTRE - Hong Kong Mc DONALDS OUTLETS- Australia DAIMLER CHRYSLER - Europe HOTEL INTERCONTINENTAL - Paris CROWN CASINO HOTEL - Melbourne SARABIA HOTEL MANOR - Philippines ABBOTSFORD COVE – Sydney TONGLEN BEACH RESORT - Philippines PRESIDENTIAL PALACE - Ashgabat, Turkmenistan METRO M2 LAUSANNE - Lausanne, Switzerland RAILWAY STATION FERROVIE NORD - Milan INTERNATIONAL AIRPORT - Nanjing ISLAMABAD AIRPORT – Pakistan ARMANI CENTRAL SHOP - Italy Major International Landmarks and Project References

45 WEMBLEY STADIUM - LondonOLYMPICS STADIUM - Athens HYMERS SHOW ROOM- FrankfurtDAIMLER CHRYSLER- Italy BONN AIRPORT- Cologne SIAM PARAGON- Bangkok Major International Landmarks and Project References

46 EMIRATES PALACE– Abu Dhabi GRAND HYATT HOTEL – Dubai H.H. SHEIKH ZAYED AL NAHYAN - Al Bahr & Al Jarf Palaces- Abu Dhabi DUBAI MALL OUTLETS- Dubai THE MEADOWS PROJECT - Dubai FAIRMONT HOTEL – Dubai AHMED AL ATTAR TOWER – Dubai SHERATON PLAZA HOTEL – Dubai JUMEIRAH RESIDENCES - Dubai MINISTRY OF FOREIGN AFFAIRS- Riyadh DUBAI FESTIVAL CITY- Dubai BURJ KHALIFA- Dubai DUBAI AIRPORT EXPANSION- Dubai GARDEN HILL PROJECT- Dubai ATLANTIS PALM JUMEIRAH - Dubai MARINA MALL - Abu Dhabi MIRDIFF CITY CENTRE- Dubai AMERICAN UNIVERSITY- Sharjah AL AIN UNIVERSITY- Al Ain KNOWLEGDE VILLAGE - Dubai SULTAN QABOOS UNIVERSITY - Muscat, Oman AL JAZIRA ACADEMY - Doha KING ABDALLAH CITY - Jeddah SIEMENS BUILDING- Dubai Major Regional Landmarks and Project References

47 GRAND HYATT- DubaiSIEMENS BLDG. - Dubai EMIRATES PALACE- Abu DhabiCHAM CITY CENTRE- Damascus KNOWLEDGE VILLAGE- Dubai IBN BATUTA MALL- Dubai Major Regional Landmarks and Project References

48 International Quality Certifications

49 ARABIAN BUSINESS ACHIEVEMENT AWARDS- COMPANY OF THE YEAR 2004 MOHAMMED BIN RASHID AL MAKTOUM BUSINESS AWARD- EXCELLENCE IN INDUSTRY 2005 Awards and Recognitions

50 ADJUDGED BY THE COUNCIL OF SUPERBRANDS- SUPERBRAND IN 2009 & 2010 MIDDLE EAST BUSINESS LEADERS SUMMIT AND AWARDS- BEST BRAND & VISIONARY CEO 2010 Awards and Recognitions

51 KINGFISHER SUPPLIERS AWARDS- INNOVATION AWARD RAK SLIM NATA ACCREDITATION, AUSTRALIA- RAK CERAMICS SANITARY WARE LABORATORY TESTING Awards and Recognitions

52 RAK Ceramics became the FIRST To Introduce Largest Format of Slabs 125 x 185 FIRST To Introduce Anti-slip Tiles FIRST To Introduce Anti-mircobial Specialty Tiles FIRST To Introduce Silver and Golden Glazed Tiles FIRST To Introduce Luminous Tiles And Amongst FIRST to Introduce High-Pressure Casting and Robot-Glazing Machine RAK Ceramics Trend Setting Achievements

53 20 years of History & Worlds Biggest Manufacturer of Ceramics Ground-breaking Technology and Top-notch R & D State-of-the-art Production Facilities in Multiple Regions Strong International Presence with Excellent Distribution Network Excellent Customer Relationship Management Extensive Multi-type Project Experience Widest Range of VFM Products & Compatible Solution Provider Special Customized Products Services & Post-Sales Credentials Quality Certifications and International Accreditations Last but not LEAST, DR. KHATER MASSAAD, a visionary-techno CEO leading RAK CERAMICS from the front !!! RAK CERAMICS Strengths

54 RAK CERAMICS CORPORATE HEAD QUARTERS P.O. Box 4714, Ras Al Khaimah, U.A.E. Tel: Fax: THANK YOU


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