Presentation on theme: "EntrepreneurShip Investigation (ESI): A Holistic Integration of Youth, Community and Careers NAE4-HA October 24, 2007 Atlanta, Georgia."— Presentation transcript:
EntrepreneurShip Investigation (ESI): A Holistic Integration of Youth, Community and Careers NAE4-HA October 24, 2007 Atlanta, Georgia
EntrepreneurShip Investigation Patricia Fairchild, Ed.D. Associate Professor 4-H Curriculum Design and Youth Entrepreneur Specialist University of NebraskaLincoln Extension Nancy Eberle Entrepreneur Coordinator UNL 4-H Diane Vigna, Ph.D. Associate Professor and Extension Specialist UNL Department of Textiles, Clothing & Design
Nebraska Community Foundation RUPRI Center for Rural Entrepreneurship Heartland Center for Leadership Development Center for Rural Affairs Congressional Office of the Honorable Tom Osborne UnL Extension 4-H Youth Development UNL Department of Agricultural Economics College of Agriculture and Natural Resources UNL Department of Textiles, Clothing & Design College of Education and Human Sciences Southeast Community College McCook Community College The Jim and Penny Krieger Family Foundation
Assessing Opportunities for Community Support for Youth Entrepreneurship In Rural Nebraska Nathan Haman, M.S. November 2005
The Research Statement The purpose of the research To determine the entrepreneurial opportunities available to youth in rural communities in Nebraska
The Research Statement To discover how diverse community members view the opportunities for youth entrepreneurship within the community.
Focus Groups Three communities were selected for this study based on perceived levels of awareness of importance of entrepreneurship, and entrepreneurial activity within the community.
Focus Groups Three focus groups in each community Group 1 - Community leaders Group 2 - Informal community leaders – Ag teacher, business ed teacher, former mayor, etc. Group 3 - Extension faculty, 4-H volunteers and youth
Conclusions A curriculum is needed to link youth to community through entrepreneurship.
Recommendations Address the issue of youth entrepreneurship from the youth perspective.
Recommendations for 4-H A youth-focused entrepreneurship curriculum is needed Must involve the community Provide training for mentors Create a roadmap to becoming an entrepreneur
Recommendations for 4-H A youth-focused entrepreneurship curriculum is needed Teach youth to write a business plan Make it accessible to all, regardless of age, community, school The whole curriculum should be available in one book, or a series of manuals
Why Entrepreneurship? New hope for rural America
Why Entrepreneurship? Communities can control their own destinies
Why Entrepreneurship? Opportunities for youth to return to rural areas
What is Entrepreneurship? Entrepreneur – a person who creates and grows an enterprise
What is Entrepreneurship? Entrepreneurship – the process through which entrepreneurs create and grow enterprises. Opportunity recognition Idea creation Venture creation and operation Creative thinking (Dabson et. al, 2003)
Economic contributions of entrepreneurs In the USA, between 1996-2004, nearly 550,000 new businesses were started every month (Fairlie, 2005) Small rapid-growth companies grow nearly 2/3 of the new jobs in this country (National Commission on Entrepreneurship).
Why Youth Entrepreneurship Education? 25% of kindergartners demonstrate important entrepreneurial characteristics (need for achievement and risk taking). 3% of high school age youth demonstrate the same characteristics. (Kourilsky,Walstad, 1998)
Why Youth Entrepreneurship Education? 69% of high school age students would like to start their own business 94% of those feel they are not prepared to do so (Gallup, 1994).
4-H Connection Accessible to all youth no matter where they live or go to school Tied to all 4-H curriculum areas Horizontal and vertical integration with the existing 4-H curriculum Experiential Learning Model Each chapter is linked with School Standards. What Makes this curriculum Unique?
Community Involvement Based on research Crucial for success Input from experts RUPRI Center for Rural Entrepreneurship UNL Rural Initiative UNL Agricultural Economics Dept. UNL Extension Community Resource Development Action Team What Makes this curriculum Unique?
Integrated Technology Used as a tool for entrepreneurs As a delivery method ESI Website www.4hcurriculum.unl.edu ESI CD-Rom What Makes this curriculum Unique?
Unit 3 – Your Business Inspection Largest Unit 65 Activities 23 Chapters 3 Sections Concept Development Resourcing Start-up
Concept Development First 4 Chapters: What are the Possibilities? Uncovering Your Business Ideas Digging Deeper, Flying Higher Spotlight on Your Business. Narrow the field Decision Possibilities
Resourcing Chapters 5 - 7 Takin Care of Business Show Me the Money!!!! Building Your Team
Start Up Chapters 8 - 22 Customer Service: What is Customer Service? Create a Customer Service Handbook Well Keep in Touch Marketing: Who Is the Intended Target? Product: Packaging Under Wraps Investigating the Product Scene
Start Up Marketing Place: At the Scene A Thorough Sweep of the Competition Price: Products at All Costs The Motive Promotion: The Clues are Everywhere The Advertising Detective
Start-Up Understanding Financials Collecting and Organizing Clues Analyzing the Clues Going with the Flow The Motive (Pricing) Final Chapter (to be developed)
Celebration for Completion After completing Unit Three, and filling out an evaluation form online, youth will be sent a certificate which is suitable for framing, declaring them to be an ESI Case Investigator!
Questions to Consider Please envision how this curriculum can be successfully delivered in the following settings: 4-H Club Community Group Camp School – after school School – in classroom What resources or who from your community would you like involved? What is your initial impression of the curriculum?
References Dabson, B., Malkin, J., Matthews, A., Pate K., and Stickle, S. (2003). Mapping Rural Entrepreneurship. W.K. Kellogg Foundation, Corporation for Enterprise Development. Retrieved February 15, 2006 from http://cfed.org/publications/Mapping%20Rural%20Entrepreneurship.pdf http://cfed.org/publications/Mapping%20Rural%20Entrepreneurship.pdf Fairlie, R.W. (2005). Kauffman Index of Entrepreneurial Activity. Ewing Marion Kauffman Foundation. Retrieved February 15, 2006 from http://www.kauffman.org/resources.cfm?itemID=665 http://www.kauffman.org/resources.cfm?itemID=665 Gallup Organization, Inc. & National Center for Research Education. 1994. Entrepreneurship and Small Business in the United States: A Survey Report of tne Views of the General Public, Highs Csholl Students, and Small Business Owners and Managers. Ewing Marion Kauffman Foundation. Kansas City, MO.
References Kourilsky, M. L., and Walstad, W. B. 1998. Entrepreneurship and female youth: Knowledge, attitudes, gender differences, and educational practices. Journal of Business Venturing, 13 (1), 77-88. Markley, D., Macke, D., Luther, V. B., 2005. Energizing Entrepreneurs: Charting a Course for Rural Communities. Lincoln NE: Heartland Center for Leadership Development. Minniti, M., Bygrave W. D. (2003). Global Entrepreneurship Monitor (GEM) National Entrepreneurship Assessment, United States of America. Retrieved February 15, 2006 from http://www.gemconsortium.org http://www.gemconsortium.org
References National Commission on Entrepreneurship. Embracing Innovation: Entrepreneurship and American Economic Growth. Retrieved on February 16, 2006 from http://www.cecunc.org/entre/reports/embracing-innovation.pdf http://www.cecunc.org/entre/reports/embracing-innovation.pdf National 4-H Enrollment Statistics. Retrieved on February 15, 2006 from http://www.national4-hheadquarters.gov/library/2003- es237.pdfhttp://www.national4-hheadquarters.gov/library/2003- es237.pdf