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I-20 “Blood In The Water” Album Project Meeting Tuesday, July 28, 2010 Attendees: Bobby Bronson AKA I-20 Dominic Gonekiye Tai “Upgrade” Rotan Presentation.

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Presentation on theme: "I-20 “Blood In The Water” Album Project Meeting Tuesday, July 28, 2010 Attendees: Bobby Bronson AKA I-20 Dominic Gonekiye Tai “Upgrade” Rotan Presentation."— Presentation transcript:

1 I-20 “Blood In The Water” Album Project Meeting Tuesday, July 28, 2010 Attendees: Bobby Bronson AKA I-20 Dominic Gonekiye Tai “Upgrade” Rotan Presentation by: Tai “Upgrade” Rotan – 5 hours

2 Operating Agreement Weeks 1 - 2
MEMORANDUM OF OPERATING AGREEMENT It is hereby agreed that Tai “Upgrade” Rotan, Gonakelye ‘Dominic’ Yeah and Bobby Bronson aka I-20 will work as partners in the releasing of I-20’s “BLOOD IN THE WATER” album (and mix tapes). Tai Rotan will assist with the following services including but not limited to: Project Management/Budgeting/Project timeline Artist Branding Art Direction - Album and Mix tape Artwork / Ads & Promo Website Design/Development Publishing & Digital Distribution Identifying & securing local talent – i.e. male singer/female rapper, etc. Marketing/PR strategy – One-sheet - Product life-cycle, etc. Legal/Signed paperwork from album contributors Division of Album points to Contributors Album Release Event Planning/ Securing Venues/ Etc. Music Production Audio Engineering Attend Scheduled Meetings Gonakelye ‘Dominic’ Yeah will assist with the following services including but not limited to: Scheduling Live Shows/Radio Interviews/In-Store Appearances Online/Social Media Marketing Identifying & securing local talent – i.e. male singer/female rapper, etc. Legal/Signed paperwork from album contributors Division of Album points to Contributors Album Release Event Planning/ Securing Venues/ Etc. Attend Scheduled Meetings Bobby Bronson aka I-20 will assist with the following services including but not limited to: Attend Scheduled Meetings/Appointments/Photo shoots/Live Shows, etc. COMPENSATION In exchange for providing such services, Tai Rotan will be granted Album credit as Co-Executive Producer & Co-Publisher and receive: 20% publishing 20% album sales and $1,000,000 bonus if album goes platinum. _____________________ _____________________ _____________________ Signature Date Signature Date Signature Date

3 Project Management/Project Timeline Weeks 1 - 14
I-20 "BLOOD IN THE WATER" Album Project Timeline JUNE JUNE-JULY JULY AUGUST SEPT 20-26 27-03 04-10 11-17 18-24 25-31 1-7 8-14 9-21 22-28 29-04 05-11 12-18 19-25 Operating Agreement ALBUM Project Planning RELEASE Meeting Photoshoot on iTunes Album Artwork MASTER ALBUM Planning Schedule Live Shows/Radio Interviews/ In-Store's Legal/Signatures from Contibutors Deadline AUG. 28th EVENT #1 Web MTG Website Development Begins Deadline AUG 28th Marketing Strategy Online Marketing/Social Media Marketing/Promo/SEO/SEM Submit Master to iTunes/ Digital Distribution EVENT #2 LIVE SHOWS AND PERFORMANCES UNTIL ALBUM DROPS STREET MARKETING CAMPAIGN UNTIL ALBUM DROPS MIXTAPE # Grams Later Radio MIXTAPE #2 - DJ Bobby Black - SLEEPING GIANT Interviews MIXTAPE #3 1 2 3 4 5 6 7 8 9 10 11 12 13 14

4 Project Management/Budget Weeks 2 - 3
Budget – TBD > Marketing/Promo CBS Outdoor Media $2700 T-shirts $500 (144 shirts) Stickers $300 (1000 stickers) Posters $500 (1000 posters) Physical Mix Tapes $300 (300 mix tapes) Photo shoot $150 >Payments for Artist Contributions $200 GRAND TOTAL……………………………………………… $4650 * Let me know if you plan on itemizing deductions on your taxes because you should be able to write-off most of these as business related expenses.

5 Art Direction + Artist Branding Weeks 2 - 12
Consistent use of logos - I-20 + DTP + OXOSSI + TKRP/Upgrade Use of recent photos for press & PR - I want to be responsible for sending photographs to the press to ensure photographer credit Atu Nii-Owoo will lead Art Direction & Graphic Design Incorporate OXOSSI as much as possible

6 Album and Mix Tape Artwork / Ads & Promo Weeks 4 - 5

7 Album Mixing & Mastering Weeks 5 - 7
I’d like to mix, master and engineer a few tracks from the album and get engineer credit OR sit in with the engineer for Engineer Assistant credits on the album. The Album should be getting mixed and mastered now in order to meet our deadline with the digital distributors , and ultimately meet our expected album release date.

8 Website Design/Development Weeks 6 - 10
(is currently available) Web Site Contents - Artist biography - Discography (with direct links to download from iTunes, Amazon, etc) - Free Mix tape Downloads (or links to where people can download) - “Videography” - Streaming Video (embedded YouTube videos) - Live twitter RSS feeds - Show Schedule + Booking Info - Photo Gallery

9 Marketing/P.R. strategy Weeks 5 – 6 (for strategy) – Weeks 5 – 12 (for implementation)
Marketing – Online - I-20 website - Top hip-hop blogs i.e. WorldStarHipHop, HipHopDX, NahRight, etc. - Social Media Marketing i.e. Twitter, Facebook, Myspace, etc. - Strategic release of Mix Tapes – free downloads Marketing – Physical / Street marketing - CBS Outdoor Media – MARTA Public Transit Marketing ($$$$) - Physical Mix Tapes* - Printed promo materials – Posters*, flyers, t-shirts*, stickers*, etc. - wrapping “hood-stars” cars w/ I-20 graphics OR big ass I-20 logo on hoods of a few slabs Public Relations - Press releases – writing, distribution & publishing -Event invites – inviting the press to your events - Interviews – magazine, radio, blog, newspapers, Creative Loafing, etc. - Collaborations w/ other local artists i.e. Aleon Craft of the Backwoods, GripPlyas, etc. - Submit album to 54th Grammy Awards * - Merchandise can be sold at live performances to generate $$$$

10 MARTA BUS FULLBACKS (CBS Outdoor Media)
Marketing – Physical/Street-marketing Weeks 5 – 6 (for strategy) – Weeks 5 – 12 (for implementation) MARTA BUS FULLBACKS (CBS Outdoor Media) Showing # of Units 4-Week Impressions 4-Week Net Rate Single Unit , $1,000 THE HOOK UP PRICE through the Account Exec. $400-$550 *each bus changes routes twice a day – so, about 58 routes per bus, per region (3 regions in Metro Atlanta)

11 MARTA TRAIN TV ADS (CBS Outdoor Media) :15 second Ad
Marketing – Physical/Street-marketing Weeks 5 – 6 (for strategy) – Weeks 5 – 12 (for implementation) MARTA TRAIN TV ADS (CBS Outdoor Media) :15 second Ad Showing # of Spots(per 4-Weeks) Frequency (per 30-Minute loop) 4-Week Impressions 4-Week Net Rate Quarter x 13,464,772 $5,800 Half 1, x 26,929,544 $11,600 THE HOOK UP PRICE through the Account Exec. $1000

12 Identifying & securing local talent – i. e
Identifying & securing local talent – i.e. male singer/female rapper, etc. ONGOING PROCESS Recently got Mykel on deck to do hook for “Cali Dreamin’” - he sung on NAS “Untitled” album – “We’re Not Alone” - $200 Still looking for unsigned female rapper

13 Scheduling Live Shows & Performances & Other Events Weeks 5 - 8
Live Shows & Performances - Venues – Tabernacle, the Loft, Luckie Lounge, Figure 8, Echelon 3000, Central Station, etc. - Live Show Promoters with budgets – 50% non-refundable deposit due upon booking – other 50% right before artist goes on stage - Marketing/Promo & P.R. – Social Media marketing & maybe printed flyers, press releases and blog posts, event listed in Creative Loafing, AccessAtlanta.com, etc. Video & Mix Tape Release Events - Why not do events for video & mix tape releases to build anticipation for the album? - Venues - Halo, Luckie Lounge, Tongue n Groove, etc. Album Release Event(s) - Venues - Halo, Luckie Lounge, Tongue n Groove, etc. - Marketing/Promo & P.R. – Special invited guests, Social Media marketing & maybe printed flyers, press releases and blog posts, event listed in Creative Loafing, AccessAtlanta.com, etc.

14 Obtaining Legal/Signed paperwork from all album contributors Weeks 6 - 10
In order to help protect ourselves against any future legal action it is imperative that we obtain “release forms” or some sort of written + signed documents that authorize us to use contributors works/media, i.e instrumentals, lyrics, verses, hooks, etc. These documents should include: Contributor’s full legal name, address, phone #, and address Detailed description of contributed Work - Type of Work (instrumental, lyrics, etc), Copyright status, etc. Reference to compensation (if applicable) - percentage of album sales - percentage of publishing - up-front payment (work for hire) Reference to Split Sheets (if applicable)

15 Division of Album points to Contributors Weeks 6 - 10
We should designate a certain percentage of album sales & publishing for album contributors TBD

16 Publishing & Digital Distribution Weeks 8 - 13
Digital Distribution through the following channels: - iTunes - LimeWire - Amazon - Zune - Nokia - Napster - Rhapsody - V Cast (Verizon) -Myspace Music

17 QUESTIONS – COMMENTS - NOTES


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