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New Arrivals Check Out Book(s) to Enhance Your Knowledge KEIC Always at Your Service 659.1 SAN Life in a rectangle/ by Sujit Sanyal. New Delhi: Fingerprint,

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Presentation on theme: "New Arrivals Check Out Book(s) to Enhance Your Knowledge KEIC Always at Your Service 659.1 SAN Life in a rectangle/ by Sujit Sanyal. New Delhi: Fingerprint,"— Presentation transcript:

1 New Arrivals Check Out Book(s) to Enhance Your Knowledge KEIC Always at Your Service SAN Life in a rectangle/ by Sujit Sanyal. New Delhi: Fingerprint, Y p. ; 19 cm x 13 cm ISBN : Price : Rs Keywords: advertising; agency Acc. No : Recommonded By : Kallol Das; Dipti Kulkarni; Harmony Siganporia; Keval Kumar; Mini Mathur; Sreekumar Pillai; Falguni Vasavada Oza; Rasananda Panda

2 New Arrivals Check Out Book(s) to Enhance Your Knowledge KEIC Always at Your Service 658 HAR 12 : the elements of great managing/ by Rodd Wagner and James K. Harter. 1st ed.. New York: Gallup Pres, Y xvii, 237p. ; notes : 24 cm x 16 cm ISBN : Price : Rs Keywords: executive ability; management; employee engagement; materials and equipment Acc. No : Recommonded By : Kallol Das; Falguni Vasavada Oza; Rasananda Panda

3 New Arrivals Check Out Book(s) to Enhance Your Knowledge KEIC Always at Your Service BAG The elephant catchers : key lessons for breakthrough growth / by Subroto Bagchi. New Delhi: Hachette Book Publishing India, Y xii, 232p. ; 21 cm x 14 cm ISBN : Price : Rs Keywords: biography; young business people; entrepreneurship Acc. No : Recommonded By : Mini Mathur; Falguni Vasavada Oza; Rasananda Panda

4 New Arrivals Check Out Book(s) to Enhance Your Knowledge KEIC Always at Your Service IND (R) India business of fashion report 2013/ by Images Yearbook. Delhi: Images Multimedia Pvt. Ltd., Y p. ; 28 cm x 26 cm Price : Rs Keywords: Indian apparel market; corporate houses in apparel retail; consumption trends; FDI policy impact; opportunity in private labels; luxury love affair; leadership; fashion business; smart garment; fashion bloggers; socio economic development Acc. No : Recommonded By : Mini Mathur; Keval Kumar; Falguni Vasavada Oza; Rasananda Panda

5 New Arrivals Check Out Book(s) to Enhance Your Knowledge KEIC Always at Your Service MAL Malls of India / by Images. 6th ed.. Delhi: Images Multimedia Pvt. Ltd., Y p. ; 28 cm x 21 cm Price : Rs Keywords: directory; malls; profit; trends; analysis Acc. No : Recommonded By : Mini Mathur; Keval Kumar; Falguni Vasavada Oza

6 New Arrivals Check Out Book(s) to Enhance Your Knowledge KEIC Always at Your Service KES Advertising for people who don't like advertising/ by KesselsKramer. London: Laurence King Publishing Ltd., Y p. ; 25 cm x 18 cm ISBN : Price : Rs Keywords: directory Acc. No : Recommonded By : Kallol Das; Mini Mathur; Keval Kumar; Pradeep Krishnatray; Subhash Tendle; Falguni Vasavada Oza

7 New Arrivals Check Out Book(s) to Enhance Your Knowledge KEIC Always at Your Service WIL How 30 great ads were made from idea to campaign/ by Eliza Williams. London: Laurence King Publishing Ltd., Y p. ; ind. : 27 cm x 21 cm ISBN : Price : Rs Keywords: advertising campaigns; case studies; image; photograph; campaign; advertising Acc. No : Recommonded By : Subhash Tendle

8 New Arrivals Check Out Book(s) to Enhance Your Knowledge KEIC Always at Your Service GOV Beyond the idea : simple, powerful rules for successful innovation/ by Vijay Govindarajan and Chris Trimble. London: Macmillan, Y xiv, 178p. ; app., ind. : 22 cm x 14 cm ISBN : Price : Rs Keywords: organizational change; management; small initiatives; repeatable innovation; build the team; divide the labor; create the plan; break down the hypothesis Acc. No : Recommonded By : kallol Das; Keval Kumar; Mini Mathur; Pradeep Krishnatray; Subhash Tenlde; Falguni Vasavada Oza; Rasananda Panda

9 New Arrivals Check Out Book(s) to Enhance Your Knowledge KEIC Always at Your Service ONE (R) One show designNew York: One Club Pubishing, Y Vol. 3, 274p. ; ind. : 30 cm x 23 cm ISBN : Price : Rs (Set) Keywords: design; awards Acc. No : Recommonded By : Subhash Tendle

10 New Arrivals Check Out Book(s) to Enhance Your Knowledge KEIC Always at Your Service ONE (R) One show interactiveNew York: One Club Pubishing, Y p. ; ind. : 30 cm x 23 cm ISBN : Price : Rs (Set) Keywords: advertis; awards Acc. No : Recommonded By : Subhash Tendle

11 New Arrivals Check Out Book(s) to Enhance Your Knowledge KEIC Always at Your Service ONE (R) The one show : advertising's best print, radio, tv, (with CD)New York: One Club Pubishing, Y Vol. 31, 390p. ; ind. : 30 cm x 23 cm ISBN : Price : Rs (Set) Keywords: awards; advertising; print; tv commercial; outdoor; trade Acc. No : Recommonded By : Subhash Tendle

12 New Arrivals Check Out Book(s) to Enhance Your Knowledge KEIC Always at Your Service SEL Customer sense : how the 5 senses influence buying behavior/ by Aradhna Krishna. New York: Palgrave Macmillan, Y xiii, 185p. ; notes, ind. : 24 cm x 16 cm ISBN : Price : Rs Keywords: marketing; psychological aspects; consumer behavior; senses and sensation; vision; audition; smell; taste; touch Acc. No : Recommonded By : Kallol Das; Keval Kumar; Mini Mathur; Rohit Trivedi; Falguni Vasavada Oza; Rasananda Panda

13 New Arrivals Check Out Book(s) to Enhance Your Knowledge KEIC Always at Your Service ROA Unfolding the napkin: the hands-on method for solving complex problems with simple pictures/ by Dan Roam. London: Penguin Books Ltd., Y xxxi, 286p. ; app., ind. : 25 cm x 20 cm ISBN : Price : Rs Keywords: problem solving; audio-visual aids; management; looking; seeing; imagining; showing Acc. No : Recommonded By : Dipti Kulkarni; Harmony Siganporia; Kallol Das; Mini Mathur; Subhash Tendle; Falguni Vasavada Oza

14 New Arrivals Check Out Book(s) to Enhance Your Knowledge KEIC Always at Your Service CRA The real mad men : the remarkable true story of Madison Avenue's golden age, when a handful of renegades changed advertising for ever/ by Andrew Cracknell. Philadelphia: Runnig Press, Y p. ; bib., ind. : 25 cm x 18 cm ISBN : Price : Rs Keywords: advertising agencies; New York (State); history; 20th century; Madison Avenue; women of avenue Acc. No : Recommonded By : Pradeep Krishnatray; Subhash Tendle; Falguni Vasavada Oza

15 New Arrivals Check Out Book(s) to Enhance Your Knowledge KEIC Always at Your Service FER Cheers ! the Indian alcobev industry era/ by Vincent Fernandes and Trilok Desai. Mumbai: Special Audience Publications Pvt. Ltd., Y p. ; glos. : 25 cm x 33 cm Price : Rs Keywords: liquor industry; alcohol; beverages; Indian beer binge; wine world; country liquor; imported wines and spirits; export; consumer concepts; market musing Acc. No : Recommonded By : Kallol Das; Mini Mathur; Falguni Vasavada Oza

16 New Arrivals Check Out Book(s) to Enhance Your Knowledge KEIC Always at Your Service KAH Global brand power : leveraging branding for long-term gowth/ by Barbara E. Kahn. Philadelphia: Wharton School, Y p. ; ind. : 22 cm x 14 cm ISBN : Price : Rs Keywords: brand; experiential positioning; qualitative management; qualitative mathods; brand management; effective brand communicatiion; repositioning brand Acc. No : Recommonded By : Kallol Das; Keval Kumar; Mini Mathur; Pradeep Krishnatray; Falguni Vasavada Oza

17 New Arrivals Check Out Book(s) to Enhance Your Knowledge KEIC Always at Your Service KEL Creative confidence : unleashing the creative potential within us all/ by Tom Kelley and David Kelley. London: William Collins, Y xv, 288p. ; notes, ind. : 22 cm x 14 cm ISBN : Price : Rs Keywords: creative ability in business; success in business; creative ability; success; business and economics; decision; making and problem solving; motivational; careers; general; disign thinking; planning to action; duty to passion; creatively confident groups; creative confidence Acc. No : Recommonded By : Kallol Das; Pradeep Krishnatray; Subhash Tendle; Falguni Vasavada Oza

18 New Arrivals Check Out Book(s) to Enhance Your Knowledge KEIC Always at Your Service VOH Principles of pricing : an analytical approach/ by Rakesh V. Vohra and Lakshman Krishnamurthi. New York: Cambridge University Press, Y x, 250p. ; app., bib. : 23 cm x 16 cm ISBN : Price : Rs Keywords: marketing; pricing; buyer behaviour; estimating price response; uniform posted price; auctions; price discrimination; pricing and competition Acc. No : Recommonded By : Rohit Trivedi; Sreekumar Pillai; Kallol Das; Falguni Vasavada Oza; Rasananda Panda

19 New Arrivals Check Out Book(s) to Enhance Your Knowledge KEIC Always at Your Service RAM Hospital management: text and cases/ by K. V. Ramani. Noida: Pearson Education, Y xvii, 308p. ; ind. : 23 cm x 15 cm ISBN : Price : Rs Keywords: public policy; health; hospitals; administration; hospital management; health sector; support system; services; case studies; case analysis Acc. No : Recommonded By : Kallol Das

20 New Arrivals Check Out Book(s) to Enhance Your Knowledge KEIC Always at Your Service MOO Global marketing and advertising : understanding cultural paradoces/ by Marieke de Mooij. 4th ed.. California: Sage Publications, Inc., Y xx, 395p. ; app., ind. : 25 cm x 18 cm ISBN : Price : Rs Keywords: target marketing; cross-cultural studies; advertising; consumer behaviour; global marketing communications; global branding; values and culture; researching; advertising appeals Acc. No : Recommonded By : Kallol Das; Mini Mathur; Keval Kumar; Subhash Tendle; Falguni Vasavada Oza

21 New Arrivals Check Out Book(s) to Enhance Your Knowledge KEIC Always at Your Service MAT The on-demand brand : 10 rules for digital marketing success in an anytime, everywhere world/ by Rick Mathieson. New York: AMACOM, Y xxii, 282p. ; ref., notes, ind. : 24 cm x 16 cm ISBN : Price : Rs Keywords: branding; marketing; internet marketing; branded entertaiment Acc. No : Recommonded By : Kallol Das; Mini Mathur; Sreekumar Pillai; Falguni Vasavada Oza

22 New Arrivals Check Out Book(s) to Enhance Your Knowledge KEIC Always at Your Service GOL Red-hot sales negotiation : everything you need to know to close deals, build relationships, and create win/win outcomes/ by Paul S. Goldner and Peter McKeon. New York: AMACOM, Y xi, 210p. ; ind. : 23 cm x 15 cm ISBN : Price : Rs Keywords: selling; negotiation in business; deals; negotiation science; power communication strategies Acc. No : Recommonded By : Kallol Das; Mini Mathur; Falguni Vasavada Oza

23 New Arrivals Check Out Book(s) to Enhance Your Knowledge KEIC Always at Your Service PAY Strategic customer management : integrating relationship marketing and CRM/ by Adrian Payne and Pennie Frow. New Delhi: Cambridge University Press, Y xvi, 529p. ; bib. : 24 cm x 19 cm ISBN : Price : Rs Keywords: customer relation; management; strategic management; relationship marketing; customer relationship management; strategic customer management Acc. No : Recommonded By : Kallol Das; Keval Kumar; Pradeep Krisnatray; Mini Mathur; Falguni Vasavada Oza

24 New Arrivals Check Out Book(s) to Enhance Your Knowledge KEIC Always at Your Service OCO Stats and curiosities : from Harvard business reviews/ written and edited by Andrew O'Connell. Boston: Harvard Business Review Press, Y viii, 213p. ; ref. : 16 cm x 11 cm ISBN : Price : Rs Keywords: success in business; selling; gender gap; economic realities; behaviour; America the statistics; economic realities Acc. No : Recommonded By : Kallol Das; Keval Kumar; Mini Mathur; Falguni Vasavada Oza

25 New Arrivals Check Out Book(s) to Enhance Your Knowledge KEIC Always at Your Service BHO Customer relationship management : a theory and practice to manage and their customers/ by Shradha M. Bhome and Amatpreet Singh Ghura. Mumbai: International Book House, Y xxxiv, 268p. ; bib. : 24 cm x 19 cm ISBN : Price : Rs Keywords: management; customer relationship; market research; implimenting CRM; customer response; customer acquisition; customer loyalti; customer satisfaction; customer retention; data mining Acc. No : Recommonded By : Kallol Das; Keval Kumar; Mini Mathur; Falguni Vasavada Oza

26 New Arrivals Check Out Book(s) to Enhance Your Knowledge KEIC Always at Your Service WEL The retail handbook : helping you achieve your potential in retail/ by Antony Welfare ; foreword by Roger Best. Mumbai: Jaico Publishing House, Y xviii, 187p. ; 23 cm x 16 cm ISBN : Price : Rs Keywords: retail trade; management; handbooks; manuals; consumers; customer; product; brand; customer service; etail and social media Acc. No : Recommonded By : Kallol Das; Keval Kumar; Mini Mathur; Falguni Vasavada Oza

27 New Arrivals Check Out Book(s) to Enhance Your Knowledge KEIC Always at Your Service BUS Business analysis and leadership : influencing change/ edited by Penny Pullan and James Archer. London: Kogan Page, Y xxi, 265p. ; ind. : 23 cm x 16 cm ISBN : Price : Rs Keywords: business planning; organizational change; management; leadership; business analysis; communication for success; stakeholders; visual thinking; knowledge sharing; leadership; best practice Acc. No : Recommonded By : Kallol Das; Falguni Vasavada Oza; Rasananda Panda

28 New Arrivals Check Out Book(s) to Enhance Your Knowledge KEIC Always at Your Service MCD The complete marketer : 60 essential concepts for marketing excellence/ by Malcolm McDonald and Mike Meldrum. London: Kogan Page Limited, Y xiii, 322p. ; ind. : 23 cm x 16 cm ISBN : Price : Rs Keywords: marketing; customer retention strategies; industrial products; trade; global marketing; digital ae; social media; mobile marketing; understanding customers; buying customers; construting SWOT; marketing mix; pricing strategies; advertising; channel strategy; budgeting for marketing Acc. No : Recommonded By : Kallol Das; Mini Mathur; Falguni Vasavada Oza

29 New Arrivals Check Out Book(s) to Enhance Your Knowledge KEIC Always at Your Service NEU Neuromarketing in action : how to talk and sell to the brain/ by Pratik M Georges, Anne-Sophie, Bayle-Tourtoulou and Michel Badoc. London: Kogan Page, Y ix, 270p. ; ref., ind. : 23 cm x 16 cm ISBN : Price : Rs Keywords: neuromarketing; art of selling to the brain; brains managers and employees; methods; communication with customer brain; understanding human intelligence Acc. No : Recommonded By : Rohit Trivedi; Kallol Das; Mini Mathur; Falguni Vasavada Oza; Rasananda Panda

30 New Arrivals Check Out Book(s) to Enhance Your Knowledge KEIC Always at Your Service GEO Pricing for profit : how to develop a powerful pricing strategy for your business/ by Peter Hill. London: Kogan Page, Y xi, 261p. ; ind. : 23 cm x 16 cm ISBN : Price : Rs Keywords: pricing; understanding value versus cost; packaging higher prices; discounting; price properly Acc. No : Recommonded By : Kallol Das; Mini Mathur; Falguni Vasavada Oza; Rasananda Panda

31 New Arrivals Check Out Book(s) to Enhance Your Knowledge KEIC Always at Your Service MAN Sustainable logistics and supply chain management : principles and practices for sustainable operations and management/ by David B Grant, Alexander Trautrims and Chee Yew Wong. London: Kogan Page, Y xii, 240p. ; ref., ind. : 23 cm x 16 cm ISBN : Price : Rs Keywords: business logistic; production management; supply chain management; product design; logistics and suppy chain management; freight transport; product design; corporate social responsibility Acc. No : Recommonded By : Mini Mathur; Falguni Vasavada Oza; Rasananda Panda

32 New Arrivals Check Out Book(s) to Enhance Your Knowledge KEIC Always at Your Service MIL Instagram power: build your brand and reach more customers with the power of pictures/ by Jason G. Miles. New Delhi: Tata McGraw Hill, Y xx, 232p. ; ind. : 23 cm x 15 cm ISBN : Price : Rs Keywords: internet marketing; social media; marketing; branding; mobile native; marketing on istagram; social network; branding on instagram; multistep campaigns; social strategy; local marketing Acc. No : Recommonded By : Kallol Das; Keval Kumar; Mini Mathur; Sreekumar Pillai; Falguni Vasavada Oza

33 New Arrivals Check Out Book(s) to Enhance Your Knowledge KEIC Always at Your Service GRE Strategic digital marketing : top digital experts share the formula for tangible returns on your marketing investment/ by Eric Greenberg and Alexander Kates. New Dilhi: McGraw Hill Education (India) Private Limited, Y xii, 352p. ; ind. : 23 cm x 15 cm ISBN : Price : Rs Keywords: internet marketing; marketing; digital paradigm; marketing strategies; search marketing; mobile marketing; video marketing; social media; digital leadership principles Acc. No : Recommonded By : Kallol Das; Keval Kumar; Mini Mathur; Falguni Vasavada Oza

34 New Arrivals Check Out Book(s) to Enhance Your Knowledge KEIC Always at Your Service DAV Eco-Business : A Big-Brand Takeover of Sustainability/ by Peter Dauvergne and Jane Lister. Cambridge: The MIT Press, Y x, 194p. ; notes, ind. : 21 cm x 14 cm ISBN : Price : Rs Keywords: sustainable development; environmental aspects; branding; marketing; big brand sustainability; supply chai power Acc. No : Recommonded By : Kallol Das; Mini Mathur; Falguni Vasavada Oza

35 New Arrivals Check Out Book(s) to Enhance Your Knowledge KEIC Always at Your Service ZOL Sales force design for strategic advantage/ by Adris A. Zoltners, Prabhakant Sinha and Sally E. Lorimer. New York: Palgrave Macmillan, Y xix, 380p. ; ind. : 24 cm x 16 cm ISBN : Price : Rs Keywords: sales management; sales personnel; strategic planning; market strategy; managing change; selling organization; sales strategy; sales roles; sales territory alignment Acc. No : Recommonded By : Kallol Das; Mini Mathur; Sreekumar Pillai; Falguni Vasavada Oza

36 New Arrivals Check Out Book(s) to Enhance Your Knowledge KEIC Always at Your Service DUT Business communication/ by Suparna Dutta. New Delhi: PHI Learning, Y xxiv, 614p. ; glos., ind. : 28 cm x 22 cm ISBN : Price : Rs Keywords: communication; basic skills; non verbal communication; third dimension; society; cross cultural communication Acc. No : Recommonded By : Keval Kumar; Mini Mathur

37 New Arrivals Check Out Book(s) to Enhance Your Knowledge KEIC Always at Your Service SOL Consumer behavior : buying, having, and being/ by Michael R. Solomon. 10th ed.. Delhi: PHI Learning, Y xxiv, 614p. ; glos., ind. : 28 cm x 22 cm ISBN : Price : Rs Keywords: consumer behavior; marketplace; motivation; personality; psychographics; attitudes; persuasion; decision making; social media; culture Acc. No : Recommonded By : Rajneesh Krishna; Falguni Vasavada Oza

38 New Arrivals Check Out Book(s) to Enhance Your Knowledge KEIC Always at Your Service MAN Research methodology in behavioural sciences/ by S. K. Mangal and Shubhra Mangal. New Delhi: PHI Learning Private Limted, Y xxiii, 740p. ; app., bib., ind. : 24 cm x 18 cm ISBN : Price : Rs Keywords: research; research methodology; behavioural science; historical research; development research; design; quasi experimental research; ex post facto research; ethnographic research; case study; docimentary analysis research; research problem; hypotheses; sampling; data collection; writing research paper Acc. No : Recommonded By : Kallol Das; Keval Kumar; Mini Mathur; Sreekumar Pillai; Falguni Vasavada Oza

39 New Arrivals Check Out Book(s) to Enhance Your Knowledge KEIC Always at Your Service BUL Brand journalism/ by Andy Bull. Oxon: Routledge, Y ix, 277p. ; ind. : 23 cm x 15 cm ISBN : Price : Rs Keywords: branding; marketing; advertising; brand journalism strategy; social media monitoring; webinars Acc. No : Recommonded By : Harmony Siganporia; Keval Kumar; Pradeep Krishnatray; Mini Mathur; Keval Kumar

40 New Arrivals Check Out Book(s) to Enhance Your Knowledge KEIC Always at Your Service BAR CRM : the foundation of contemporary marketing strategy/ by Roger J. Baran and Robert Galka. New York: Routledge, Y ix, 393p. ; notes, ind. : 24 cm x 18 cm ISBN : Price : Rs Keywords: relationship marketing; customer relations; management; history; organisation; data management; customer data development; marketing strategy; CRM evaluation Acc. No : Recommonded By : Kallol Das; Mini Mathur; Sreekumar Pillai; Falguni Vasavada Oza

41 New Arrivals Check Out Book(s) to Enhance Your Knowledge KEIC Always at Your Service ENT The entrepreneur's choice : cases on family business in India/ edited by C. Gopalkrishnan. New Delhi: Routledge, Y xx, 305p. ; ind. : 22 cm x 15 cm ISBN : Price : Rs Keywords: entrepreneur; family business; case studies; strategy; environmental analysis; resources analysis; strategy evaluation Acc. No : Recommonded By : Kallol Das; Keval Kumar; Mini Mathur; Falguni Vasavada Oza

42 New Arrivals Check Out Book(s) to Enhance Your Knowledge KEIC Always at Your Service ESS The essentials of marketing research/ by Lawrence S. Silver, Robert Stevens, Bruce Wrenn and David Loudon. 3rd ed.. New York: Routledge, Y x, 362p. ; notes, ind. : 24 cm x 17 cm ISBN : Price : Rs Keywords: marketing research; case studies; secondary data; research design; data collection; sampling; data analysis; reporting Acc. No : Recommonded By : Kallol Das; Keval Kumar; Mini Mathur; Falguni Vasavada Oza

43 New Arrivals Check Out Book(s) to Enhance Your Knowledge KEIC Always at Your Service GLO The global intercultural communication reader/ by Molefi Kete Asante, Yoshitaka Miike and Jing Yin. 2nd ed.. New York: Routledge, Y xiii, 586p. ; app., ind. : 25 cm x 18 cm ISBN : Price : Rs Keywords: intercultural communication; emergence; intercultural communication; cross cultural; multiculturalism Acc. No : Recommonded By : Keval Kumar; Pradeep Krishnatray; Santosh Kumar Patra; Sreekumar Pillai; Falguni Vasavada Oza

44 New Arrivals Check Out Book(s) to Enhance Your Knowledge KEIC Always at Your Service PAR Heritage tourism/ by Hyung yu Park. New York: Routledge, Y xi, 251p. ; ref., ind. : 25 cm x 18 cm ISBN : Price : Rs Keywords: heritage tourism; supply and demand; nation and identity; heritage marketing Acc. No : Recommonded By : Keval Kumar; Sreekumar Pillai

45 New Arrivals Check Out Book(s) to Enhance Your Knowledge KEIC Always at Your Service 659 KAT The media handbook : a complete guide to advertising media selection, planning, research, and buying/ by Helen Katz. 5th ed.. New York: Routledge, Y xii, 232p. ; app. ind. : 23 cm x 15 cm ISBN : Price : Rs Keywords: advertising media planning; mass media and business; marketing channels; optimal media objectives; exploring the media; creating the plan; media buys; media plan Acc. No : Recommonded By : Harmony Siganporia; Keval Kumar

46 New Arrivals Check Out Book(s) to Enhance Your Knowledge KEIC Always at Your Service PRO Promotional culture and convergence : markets, methods, media/ edited by Helen Powell. New York: Routledge, Y x, 238p. ; ind. : 23 cm x 15 cm ISBN : Price : Rs Keywords: internet advertising; interactive marketing; branding; marketing; promotional industries; public relations perspactive; changing relationship between media and marketing; media; promotiona; television; cinema Acc. No : Recommonded By : Keval Kumar; Mini Mathur; Sreekumar Pillai

47 New Arrivals Check Out Book(s) to Enhance Your Knowledge KEIC Always at Your Service PUB Public relations and communication management : current trends and emerging topics/ edited by K. Sriramesh, Ansgar Zerfass and Jeong-Nam Kim. New York: Routledge, Y xxxix, 389p. ; ind. : 23 cm x 15 cm ISBN : Price : Rs Keywords: public relations; marketing; social media; strategic communication Acc. No : Recommonded By : Keval Kumar; Pradeep Krishnatray; Sreekumar Pillai; Arbind Sinha

48 New Arrivals Check Out Book(s) to Enhance Your Knowledge KEIC Always at Your Service HAS Social marketing/ by Gerard Hastings and Christine Domegan. 2nd ed.. New York: Routledge, Y xxiv, 526p. ; app., ind. : 25 cm x 18 cm ISBN : Price : Rs Keywords: social marketing; competitive analysis; critical marketing; ethical issues; case studies Acc. No : Recommonded By : Keval Kumar; Pradeep Krishnatray; Mini Mathur; Falguni Vasavada Oza

49 New Arrivals Check Out Book(s) to Enhance Your Knowledge KEIC Always at Your Service BAI Branding in a competitive marketplace/ by Rajat K. Baisya. New Delhi: Sage Response, Y xxxi, 229p. ; app., ref., ind. : 24 cm x 16 cm ISBN : Price : Rs Keywords: branding; marketing; brand name products; strategic planning; brand management; building brand equity; branding strategy; brand extension; designing marketing programs; brand accounting and valuation Acc. No : Recommonded By : Keval Kumar; Pradeep Krishnatray; Mini Mathur

50 New Arrivals Check Out Book(s) to Enhance Your Knowledge KEIC Always at Your Service KUM Profitable customer engagement: concepts, metrics and strategies/ by V. Kumar. New Delhi: Sage Response, Y xxii, 311p. ; glos., ind. : 25 cm x 17 cm ISBN : Price : Rs Keywords: customer relations; management; branding; marketing; profit; customer contributions; customer referrals; customer influence Acc. No : Recommonded By : Kallol Das; Keval Kumar; Rohit Trivedi; Mini Mathur; Falguni Vasavada Oza

51 New Arrivals Check Out Book(s) to Enhance Your Knowledge KEIC Always at Your Service BAR The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns/ by Pete Barry. 2nd ed.. London: Thames and Hudson Ltd., Y p. ; glos., bib., ind. : 25 cm x 21 cm ISBN : Price : Rs Keywords: advertising; advertising campaigns; advertising copy; strategy; print; campaign; tagline; TV; ambient; interactive; copy; radio; integrated Acc. No : Recommonded By : Kallol Das; Mini Mathur; Subhash Tendle; Falguni Vasavada Oza

52 New Arrivals Check Out Book(s) to Enhance Your Knowledge KEIC Always at Your Service ADV Advertising and society : an introduction/ edited by Carol Pardun. 2nd ed.. West Sussex: John Wiley and Sons Ltd., Y xiii, 296p. ; ind. : 24 cm x 17 cm ISBN : Price : Rs Keywords: advertising; social aspects; enduring issues; children; political; tobacco; alcohol; sex; stereotypes; emerging issues; hyper niche markets; enternatainment media; advergames; sporting events; social responsibility Acc. No : Recommonded By : Keval Kumar; Mini Mathur; Pradeep Krishnatray; Subhash Tendle; Falguni Vasavada Oza

53 New Arrivals Check Out Book(s) to Enhance Your Knowledge KEIC Always at Your Service HAN The handbook of communication and corporate social responsibility/ edited by Oyvind Ihlen, Jennifer Bartlett, and Steve May. West Sussex: John Wiley and Sons Ltd., Y xxii, 585p. ; ind. : 25 cm x 17 cm ISBN : Price : Rs Keywords: social responsibility of business; mass media and business; business communication; social science; media studies; corporate social responsibility; public relations; mareketing; risk communication; media relations; commentaries Acc. No : Recommonded By : Pradeep Krishnatray; Sreekumar Pillai

54 New Arrivals Check Out Book(s) to Enhance Your Knowledge KEIC Always at Your Service HOL The social media MBA : your competitive edge in social media strategy development and delivery / by Christer Holloman ; co-authors, Eb Adeyeri... [et al.].West Sussex: John Wiley and Sons Ltd., Y x, 265p. ; bib., ind. : 23 cm x 16 cm ISBN : Price : Rs Keywords: information technology; management; social media; customer relations; internet marketing; branding; marketing; social science; media studies; strategy development; strategy delivery; case studies Acc. No : Recommonded By : Kallol Das; Keval Kumar; Mini Mathur; Pradeep Krishnatray; Sreekumar Pillai; Falguni Vasavada Oza

55 New Arrivals Check Out Book(s) to Enhance Your Knowledge KEIC Always at Your Service PRI Principles of marketing/ by Philip Kotler, Gray Armstrong, Prafulla Y. Agnihotri and Ehsan Ul Haque. 13th ed. New Delhi: Pearson Education, Y xix, section wise ; app., ref., ind. : 28 cm x 22 cm ISBN : Price : Rs Keywords: marketing; marketing strategy; consumer markets; consumer buyer behaviour; pricing strategy; retailing; personal selling Acc. No : Recommonded By : Falguni Vasavada Oza; Rajneesh Krishna

56 New Arrivals Check Out Book(s) to Enhance Your Knowledge KEIC Always at Your Service SCH Consumer behaviour/ by Leon G. Schiffman, Leslie Lazar Kanuk and S. Ramesh Kumar. 10th ed.. Noida: Pearson Education, Y xix, 486p. ; notes, glos., ind. : 27 cm x 22 cm ISBN : Price : Rs Keywords: consumer behaviour; consumer research; market segmentation; consumer motivation; cultural setting; social class; social responsibility Acc. No : Recommonded By : Rajneesh Krishna; Falguni Vasavada Oza

57 New Arrivals Check Out Book(s) to Enhance Your Knowledge KEIC Always at Your Service LAN Consumer behaviour : real-life applications for marketing managers/ by Geoffrey P. Lantos. Tamil Nadu: Yes Dee Publishing Pvt. Ltd., Y xviii, 628p. ; glos., ind. : 28 cm x 21 cm ISBN : Price : Rs Keywords: consumer behaviour; marketing management; segmentation; decision making; cultural indluences; social class; family; communications; lifestyle; motivation Acc. No : Recommonded By : Rohit Trivedi; Rajneesh Krishna; Falguni Vasavada Oza


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