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Corona 2011 NFL September 30, 2011 1. ESPN/Gruden Broadcast Elements Corona Extra renewed its sponsorship of the Gruden Extra segment in ESPNs Monday.

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Presentation on theme: "Corona 2011 NFL September 30, 2011 1. ESPN/Gruden Broadcast Elements Corona Extra renewed its sponsorship of the Gruden Extra segment in ESPNs Monday."— Presentation transcript:

1 Corona 2011 NFL September 30,

2 ESPN/Gruden Broadcast Elements Corona Extra renewed its sponsorship of the Gruden Extra segment in ESPNs Monday Night Countdown program* On-Air Elements include: – Segment airs 1x each week during NFL regular season on ESPN – In Monday Night Countdown, ESPN will use a shot of the bus with a talent voice over, mentioning the sponsor, Corona Extra, as an intro to the segment as well as a brand logo on screen – Segment to average 2.5 minutes in length each week, though times are not guaranteed and will vary *CX is taking over the sponsorship from Corona Light

3 2011 Bus Wrap Mock Up -The Corona Extra branded Gruden Bus will travel to all Monday Night Football sites -Due to the nature of this broadcast sponsorship, the bus and/or Gruden cannot appear at retail accounts 3

4 ESPN Monday Night Countdown Marks Usage Secured approval to use the ESPN Monday Night Countdown marks for 2011 for POS – Negotiating the 2012 ESPN MNC marks usage for the 2012 Fall Football program – more details to be provided On/Off Premise POS graphic template includes: – Poster – Banner – Tuck Card (off-premise only) – Table Tent – Wood Menu Insert – Acrylic Menu Insert – Banners – Posters Available on MOD Example only – low res 4

5 ESPN MNC/Gruden FAQ Q: Can Gruden or the Bus make an appearance at retail accounts? A: Due to the nature of this broadcast sponsorship, we cannot have the bus or Gruden appear at retail accounts. Q: Who can tour the Gruden bus? A: There are a limited number of people can tour the bus every week. This will be coordinated through your FMD. Q: Are there tickets available to the MNC games? A: There are a limited number of tickets. Also to be coordinated through your FMD. Q: Do we have access to the marks for Monday Night Countdown to use in POS? A: Yes, details provided in the previous slide. Also available on MOD. 5

6 Monday Night Football on ESPN Corona ESPN Game Schedule Network/ProgramDate ESPN NE vs MIA12-Sep Oak vs Denver12-Sep StL vs NYG19-Sep Wash vs Dallas26-Sep Indy vs TB3-Oct Chi vs Det10-Oct Chi vs Phila7-Nov Minn vs GB14-Nov KC vs NE21-Nov NYG vs NO28-Nov SD vs JAX5-Dec STL vs SEA12-Dec Pitt vs San Fran19-Dec Monday Night Countdown SpotsVarious Atl vs NO26-Dec Monday Night Countdown Spots26-Dec ESPN MNF games air at 8:30 EST – except 9/12 with 7p & 10p games

7 NFL on NBC Schedule Corona NBC Schedule Network/ProgramDate NBC Pre-Season #18/21/11 Pre-Season #28/28/11 NO vs GB9/8/11 Dallas vs NYJ9/11/11 Studio Show Spot9/11/11 Phila vs Atl9/18/11 Studio Show Spot9/18/11 Studio Show Spot9/25/11 NYJ vs Balt10/2/11 Studio Show Spot10/2/11 GB vs Atl10/9/11 Studio Show Spot10/9/11 Minn vs Chi10/16/11 Studio Show Spot10/16/11 Indy vs NO10/23/11 Studio Show Spot10/23/11 Studio Show Spot10/30/11 Chi vs GB12/25/11

8 NFL on FOX Schedule Corona FOX Game Schedule Network/ProgramDate FOX Pre-Season #18/12/11 Pre-Season #28/18/11 PreSeason #38/19/11 Regional9/11/11 Pregame Spot9/11/11 National9/11/11 Pregame Spot9/18/11 Single9/18/11 Pregame Spot9/25/11 Regional9/25/11 National9/25/11 Pregame Spot10/2/11 Single10/2/11 Single10/9/11 Pregame Spot10/9/11 Regional10/16/11 Pregame Spot10/16/11 National10/16/11 Pregame Spot10/23/11 Regional10/23/11 National10/23/11 Pregame Spot10/30/11 Single10/30/11 Note about FOX Schedule: CBS and FOX alternate the number of games they carry each weekend. For instance, on 9/11 FOX carried two games (one national and one regional) and CBS had a single (national) game.


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