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Copyright © 2008, 2009 Thomas International Ltd 40-000R1 / 1 Using driver risk assessment methods to develop a crash free culture Tony Kaye & Paula Bainbridge.

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Presentation on theme: "Copyright © 2008, 2009 Thomas International Ltd 40-000R1 / 1 Using driver risk assessment methods to develop a crash free culture Tony Kaye & Paula Bainbridge."— Presentation transcript:

1 Copyright © 2008, 2009 Thomas International Ltd 40-000R1 / 1 Using driver risk assessment methods to develop a crash free culture Tony Kaye & Paula Bainbridge Thomas International Ltd www.thomasinternational.net

2 Copyright © 2008, 2009 Thomas International Ltd 40-000R1 / 2 Initial Research Bus drivers in greater London Alec Horner – Client David Leigh-Howarth – Thomas International

3 Copyright © 2008, 2009 Thomas International Ltd 40-000R1 / 3 Table 1: Description Criterion Data for 49 Bus Drivers VariableMeanStd DevMinMaxNLabel ACCID3.03.301647Number of Accidents YRS9.57.012649Years of Service INDACC77.983.5443347Index of Accident NINDACC00.001.00-2.22.247Normalised INDACC

4 Copyright © 2008, 2009 Thomas International Ltd 40-000R1 / 4 Table 2: Correlations of PPA with Accident Indices and PPA Intercorrelations Correlations of Accident Rates with PPA Profile scoresIntercorrelations of PPA Profile Scores CorrRankUmlIndaccNormD3IN3S3C3 D3.38*.41*-.49**.38*D31.0.13-.83**-.50** IN3.29.36*.26.32IN31.0-.37*-.59** S3-.27-.31-.36*-.27S31.0.29 C3-.42*-.47**-.45**-.44**C31.0 No ofcases:471-tailedSignif:*-01**-.001

5 Copyright © 2008, 2009 Thomas International Ltd 40-000R1 / 5 Table 3: Idealised Profile Configurations for Low, Middle and High Accident Drivers Mean Values for Groups DISC Low Accidents (16) -6.8 -0.4 +5.4 +0.2 Middle Group (20) -5.1 +0.7 +4.6 -0.6 High Accidents (11) +0.2 +3.6 +0.8 -4.5 P Values for Anova.01.03.06.001

6 Copyright © 2008, 2009 Thomas International Ltd 40-000R1 / 6 About HALF!!

7 Copyright © 2008, 2009 Thomas International Ltd 40-000R1 / 7 5 Broad risk categories determined by the behavioural core risk factors found by driver research to be highly predictive of safe and unsafe driving: SAFE Patient Structured Observant Reliable Good concentration Self-disciplined Risk adverse Responsible UNSAFE Arrogant Aggressive Impulsive Risk taker Irresponsible Undisciplined Easily distracted Unrealistic

8 Copyright © 2008, 2009 Thomas International Ltd 40-000R1 / 8 Conclusion …. Deselecting those who did not report themselves as more compliant and steady than dominant and influential would seem from this study, to have credibility based on sound validity, and perhaps, common sense.

9 Copyright © 2008, 2009 Thomas International Ltd 40-000R1 / 9 The Plot Predict driver collision rates Train them to recognise their own behaviour patterns Allow self-awareness to take its course Reduce collision rates

10 Copyright © 2008, 2009 Thomas International Ltd 40-000R1 / 10 Personal Profile Analysis (PPA) Ipsative series of 24 forced choice questions BPS certified as highly reliable & valid 10 Minute completion time Online or pen & paper delivery 56 Languages available Instant risk rating & report generation – Candidate feedback for Drivers – Driver report for Managers

11 Copyright © 2008, 2009 Thomas International Ltd 40-000R1 / 11 Driving Competitive Forceful, Direct Inquisitive Self-starter Assertive Dominance (Power) Influence (People) Influential Persuasive Friendly Verbal Communicative Positive Steadiness (Pace) Dependable Deliberate Amiable Persistent Good listener Kind Compliant Careful Systematic, Logical Precise Accurate Perfectionist Compliance (Policies) DISC definitions

12 Copyright © 2008, 2009 Thomas International Ltd 40-000R1 / 12 Client led research Paulas original research was with 30 drivers. Using the Thomas profile we identified those whom we would label as high risk, and those we would label low risk. The 10 lowest drivers had a ZERO score for driver risk points, allocated for tachograph infringements, driving offences and collisions. The 10 high risk drivers, as identified by Thomas had significant risk points. Unsurprisingly, they wanted a larger study

13 Copyright © 2008, 2009 Thomas International Ltd 40-000R1 / 13 Skills training That same company identified that pursuing driver skill training was not having a major impact on crash statistics

14 Copyright © 2008, 2009 Thomas International Ltd 40-000R1 / 14 Young, new drivers are responsible for a significantly disproportionate number of crashes and they are newly trained. So technical driving skills are not the determinant factor

15 Copyright © 2008, 2009 Thomas International Ltd 40-000R1 / 15 Something else then… Must be found to reduce crashes

16 Copyright © 2008, 2009 Thomas International Ltd 40-000R1 / 16 Independent Review 26,000 drivers - PPA results vs Crash History Behavioural AssessmentInsurance Claim Comparisons Aggressive + 20% Impulsive Irresponsible Reliable-10% Structured-13% Will Murray – Napier University

17 Copyright © 2008, 2009 Thomas International Ltd 40-000R1 / 17 BOC Case Study 104 Drivers Assessed Designated Risk RatingPercentage Low33 Medium54 Medium to High10 High3

18 Copyright © 2008, 2009 Thomas International Ltd 40-000R1 / 18 All high risk and NONE of the low risk drivers had been involved in avoidable crashes. 12% of medium risk drivers had been involved in avoidable crashes. 20% of medium to high risk drivers had been involved in avoidable crashes.

19 Copyright © 2008, 2009 Thomas International Ltd 40-000R1 / 19 Paul Styler, Regional Business Manager, BOC Sureflow Road safety is paramount when a company has a fleet of large delivery vehicles. The Sales Service People are in charge of seven and a half ton trucks carrying a potentially dangerous load. Training plays a vital part in educating our people but it is only part of the story. We wanted to be able to understand why some people were more likely to have accidents than others. If we could understand this we would be able to train them more effectively.

20 Copyright © 2008, 2009 Thomas International Ltd 40-000R1 / 20 Guy Gibson, Training Manager Trent Barton Buses – UK independent bus operator Great customer service is the key to retaining passengers and the people we rely on for this is our drivers. The Thomas system means we are able to recruit drivers who deliver on our companys values. Its not enough to simply have a brand, quality of service is crucial to business success. It is much easier to train someone to be a bus driver than it is to train them to be nice. By identifying people from the outset with these characteristics we are then able to focus on the skills we can change, such as their driving ability.

21 Copyright © 2008, 2009 Thomas International Ltd 40-000R1 / 21 The Objectives 1.Identify high risk drivers 2.Develop self-awareness of their behaviours 3.Apply principles of adult learning – I recognise the risk therefore I can change my behaviour 4.Record and monitor the data – to reinforce the good behaviour

22 Copyright © 2008, 2009 Thomas International Ltd 40-000R1 / 22 Driver Behaviour Workshop Classroom based one day workshop Up to 20 delegates Demonstrates the relationship between attitude, perception and behavioural traits and how they affect driver behaviour Identifies personal high risk behavioural traits and trigger factors Enables delegates to rationalise what their thoughts, emotions, physical responses and actions are in driving situations that could lead to high risk behaviour Enables delegates to modify how they think, feel and react to achieve safer driving behaviour Delegates commit to a personal action plan to develop and use the knowledge gained to become safer drivers

23 Copyright © 2008, 2009 Thomas International Ltd 40-000R1 / 23 The Method 1.Behavioural assessment 2.Attitude based training intervention 3.Evaluation

24 Copyright © 2008, 2009 Thomas International Ltd 40-000R1 / 24 It is much easier to train someone to be a bus driver than it is to train them to be nice Guy Gibson, Training Manager Trent Barton Buses

25 Copyright © 2008, 2009 Thomas International Ltd 40-000R1 / 25 Thank you for your time! Any Questions? tony.kaye@thomasinternational.net

26 Copyright © 2008, 2009 Thomas International Ltd 40-000R1 / 26 Company Car Drivers Are twice as likely to have a collision as the general driving population Are most likely to: - Speed - Tailgate - Use alcohol & drive - Show aggression - Take risks - Lose concentration - Hold their mobile phone whilst driving Have the worst lane discipline Commit more traffic offences BUT – Consistently rate themselves as more skilful than other drivers

27 Copyright © 2008, 2009 Thomas International Ltd 40-000R1 / 27 74 Truck drivers 66% of those involved in crashes, identified as medium or high risk

28 Copyright © 2008, 2009 Thomas International Ltd 40-000R1 / 28 Accident Rates Human factors contributes to 95% of all road crashes


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