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F. FURINI –PININFARINA: IST PRESENTATION ON : COLLABORATIVE DESIGN AND LEARNING FEBRUARY 16, 2005 1 VIRTUAL TOOLS AND COLLABORATIVE ENVIRONMENTS IN AUTOMOTIVE.

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Presentation on theme: "F. FURINI –PININFARINA: IST PRESENTATION ON : COLLABORATIVE DESIGN AND LEARNING FEBRUARY 16, 2005 1 VIRTUAL TOOLS AND COLLABORATIVE ENVIRONMENTS IN AUTOMOTIVE."— Presentation transcript:

1 F. FURINI –PININFARINA: IST PRESENTATION ON : COLLABORATIVE DESIGN AND LEARNING FEBRUARY 16, VIRTUAL TOOLS AND COLLABORATIVE ENVIRONMENTS IN AUTOMOTIVE PRODUCT DEVELOPMENT: CURRENT SCENARIOS

2 F. FURINI –PININFARINA: IST PRESENTATION ON : COLLABORATIVE DESIGN AND LEARNING FEBRUARY 16, THE REFERENCE SYSTEMS IN PRODUCT DEVELOPMENT THE EVOLUTION TIMES OF PROBLEMS PRODUCT HUMAN RESOURCES PROCESS ARE DIFFERENT WITH EVOLUTION TIMES OF TECHNOLOGIES: PROBLEM TIMES ( AUTOMOTIVE, AIRCRAFT,…) YEARS PRODUCT TIMES (VAN, TRUCK, COUPE, SPIDER..)30 – 50YEARS HUMAN RESOURCES TIMES 20 – 30YEARS PROCESS TIMES YEARS APPLICATION IT TOOLS5 - 10YEARS HW/SW ENVIRONMENTS3 - 5YEARS

3 F. FURINI –PININFARINA: IST PRESENTATION ON : COLLABORATIVE DESIGN AND LEARNING FEBRUARY 16, THE RAPID EVOLUTION OF COMPUTING TECHNOLOGIES, COMBINED WITH INTERNET, HAS CHANGED THE AUTOMOTIVE PRODUCT DEVELOPMENT TO A DIGITAL BUSINESS, WITH NEW TRENDS: DIGITAL INFORMATION FORMATS FOR THE MULTIDISCIPLINARY NATURE OF COMPUTERS; RAPID GLOBALISATION OF MARKETS AND LOCALIZATION OF SUPPLIERS; CHANGE OF CAPITAL: NOT ONLY PHYSICAL CAPITAL(PLANTS AND EQUIPMENTS) BUT ALSO INTELLECTUAL CAPITAL (KNOWLEDGE OF PRODUCT AND PROCESS) NEW COMPETITIVE DRIVER AND NEW MARKETS; FULL PRODUCT LIFECYCLE MANAGEMENTS

4 F. FURINI –PININFARINA: IST PRESENTATION ON : COLLABORATIVE DESIGN AND LEARNING FEBRUARY 16, IN THIS ENVIRONMENT:

5 F. FURINI –PININFARINA: IST PRESENTATION ON : COLLABORATIVE DESIGN AND LEARNING FEBRUARY 16, THE OLD WAY...: WHAT IS CHANGED? Complexity Development Time Development Costs Technologies PROCESSES

6 F. FURINI –PININFARINA: IST PRESENTATION ON : COLLABORATIVE DESIGN AND LEARNING FEBRUARY 16, Traditional Product Development Process Build Fix Iteration For Complex Products: Cycle Time Too Long Facility Intensive Cost High Convergence Not Assured Form Function Test

7 F. FURINI –PININFARINA: IST PRESENTATION ON : COLLABORATIVE DESIGN AND LEARNING FEBRUARY 16, CLASSICAL PRODUCT DEVELOPMENT CYCLE CONCEPT DESIGN PROTOTYPE VALIDATE MODIFY VERY HIGH NUMBER OF PROTOTYPES FOR EVERY TESTING AND FUNCTIONALITY STEP VALIDATION

8 F. FURINI –PININFARINA: IST PRESENTATION ON : COLLABORATIVE DESIGN AND LEARNING FEBRUARY 16, The Cost Of Change COMPETITION IS CHANGING

9 F. FURINI –PININFARINA: IST PRESENTATION ON : COLLABORATIVE DESIGN AND LEARNING FEBRUARY 16, % 50% 0 PHASE 0 PHASE 1 FREEDOM INFORMATION Various Phases of the VPD Time Spent Spent Committed Committed

10 F. FURINI –PININFARINA: IST PRESENTATION ON : COLLABORATIVE DESIGN AND LEARNING FEBRUARY 16, As Engineering designed it: new and high technical contents As managers made it: profitable, less costs, carry over exasperated. As Marketing interpreted it: wide spread out of the model. As the customer wanted it: more demands on product selections, delivery time and quality PRODUCT DESIGN: DIFFERENT VISIONS

11 F. FURINI –PININFARINA: IST PRESENTATION ON : COLLABORATIVE DESIGN AND LEARNING FEBRUARY 16, AT THE END THE KEY PROGRAM ELEMENTS ARE: TIME COST QUALITY

12 F. FURINI –PININFARINA: IST PRESENTATION ON : COLLABORATIVE DESIGN AND LEARNING FEBRUARY 16, NEW SCENARIOS COMPETITION COMPANY REQUESTS INCREASE PRODUCT AND PROCESS QUALITY; CUSTOMERS WILL ORIENTED TIME REDUCTION FROM IDEA TO PRODUCT; COSTS REDUCTION; PRODUCT COMPLEXITY MANAGEMENT; MAXIMIZE CARRY OVER; DECISIONS TAKEN LATEST AS POSSIBLE; COMPANY SITES MANAGEMENT OPPORTUNITY, METHODOLOGIES AND TOOLS; COMPUTER AIDED STYLING; PARAMETRIC AND ASSOCIATIVITY IN CAD; PRODUCT DATA MANAGER; DIGITAL MOCKUP; CONCURRENT ENGINEERING; CAE AND DYNAMIC SIMULATIONS; RAPID PROTOTYPING; COMPUTER AIDED MANUFACTURING AND NUMERICAL CONTROL OFFSHORE AND SUPPLIERS INVOLVEMENTS

13 F. FURINI –PININFARINA: IST PRESENTATION ON : COLLABORATIVE DESIGN AND LEARNING FEBRUARY 16, VIRTUAL BASE QUESTIONS HOW CHANGE COMPANY INFRASTRUCTURES WITH NEW TECHNOLOGIES AND TOOLS? THE COMUNICATION AND HUMAN INFRASTRUCTURE: TRANSFER - ACCESS TO INFORMATION AND WAY OF TRANSFER INFORMATION; QUANTITY OF INFORMATIONS AND SERVICES – MULTIPLE SOURCES OF PRODUCT DATA NEW KNOWLEDGE MANAGEMENT AND PROFESSIONAL SHAPES INVOLVEMENT OF MULTI SITE RESOURCES

14 F. FURINI –PININFARINA: IST PRESENTATION ON : COLLABORATIVE DESIGN AND LEARNING FEBRUARY 16, HUMAN RESOURCES CHANGE SPEED PROBLEM STRONG INCREASE OF VELOCITY IN COMPARISON TO THE CHANGE CAPACITY OF ABSORBE IT ; NEED OF INCREASE THE HORIZONT VISION ; NEED OF DETECT KNOWLEDGES AND SKILLS; PERFORM MIGRATION BEFORE IN SUCH A WAY TO DO THINGS BEFORE; NEED OF PROCESS CONTROL: NEEDS OF: TTM REDUCTION; INCREASE PRODUCT QUALITY; COST CONTAINED NEW RE - ENGINEERING OF PRODUCT DEVELOPMENT: INTRODUCE NEW TECH ADOPT NEW PRODUCT DEVELOPMENT FLOW

15 F. FURINI –PININFARINA: IST PRESENTATION ON : COLLABORATIVE DESIGN AND LEARNING FEBRUARY 16, CAX MARKET EVOLUTION RESEARCH IN HOME 2D TOOLS MAINFRAME DRAFTING INTERACTIVE GRAPHIC USER INTERFACE SURFACE MODELING – LOW COST HW PORTABILITY ADVANCED MODELING SURFACE/SOLID/ PARAMETRIC - WINDOWS ADVANCED INTEGRATION – WEB INTEGRATION 2D 3D – FUNCTIONALITY ORIENTED PARAMETRIC MODELLING – DESIGN INTENT INTEGRATION – KNOWLEDGE CAPTURE FILE MANAGEMENT CAD VAULT CHANGE CONTROL PROCESS ANALYSIS FULL INTEGRATION OF VIRTUAL PRODUCT DEVELOPMENT – WEB COLLABORATIVE KNOWLEDGE

16 F. FURINI –PININFARINA: IST PRESENTATION ON : COLLABORATIVE DESIGN AND LEARNING FEBRUARY 16, COMPLEXITY IS A MUST TO BE COMPETITIVE PRODUCT: – PARTS ( about 7000 in a vehicle) – VARIANTS (300) ORGANIZATION –TEAM AND RESOURCES NUMBER; –SUPPLIERS NUMBER; –SITE DISLOCATION: OFFSHORE ACTIVITIES OBJECTIVES –HIGH TARGETS PROCESS PHASES –CONCEPT –DEVELOPMENT –MANUFACTURING

17 F. FURINI –PININFARINA: IST PRESENTATION ON : COLLABORATIVE DESIGN AND LEARNING FEBRUARY 16, PROCESS CHARACTERISTICS CONCEPTDEVELOPMENTMANUFACTURING LOW HIGH FLEXIBILITY # OF DEVELOPMENT RESOURCES # OF ALTERNATIVES MODIFICATION FREQUENCY VARIANTS

18 F. FURINI –PININFARINA: IST PRESENTATION ON : COLLABORATIVE DESIGN AND LEARNING FEBRUARY 16, CLASSIC DESIGN TOOLS DESIGN PROCESS: ITERATIVE PROCESS THAT ALLOWS TO DEFINE MANUFACTURING SPECS FROM IDEA TO PHYSICAL ACHIEVEMENT. THE ITERATIONS ARE PERFORMED THROUGH THE PHYSICAL PROTOTYPE BUILDINGS. DESIGNER USE A CODIFIED LANGUAGE TO TRANSMIT THE IDEA OF THE PRODUCT TO MANUFACTURING EXPERT: –TRADITIONAL TOOLS (70-90s) –COMPUTERIZED TOOLS (BEFORE 2000)

19 F. FURINI –PININFARINA: IST PRESENTATION ON : COLLABORATIVE DESIGN AND LEARNING FEBRUARY 16, TRADITIONAL VALIDATION PHYSICAL PROTOTYPES ALLOWS EVALUATION OF RIGHT DESIGN CHOICES TECHNICAL DRAWINGS STRUCTURED INFORMATION + INTERPRETATION STRUCTURED KNOWLEDGE & GENERAL BACKGROUND PROTOTYPE NON STRUCTURED INFORMATION

20 F. FURINI –PININFARINA: IST PRESENTATION ON : COLLABORATIVE DESIGN AND LEARNING FEBRUARY 16, Rely on experts and heroes Delta-change from previous designs Manual system level verification No virtual verification. Deal with systems problems as they arise (find and fix) Many sources for error: many databases Difficult to develop new technologies (especially in parallel) Complexity explosion (order n-squared) as # of subsystems increases Each vehicle solution depends on the specific set of subsystems used. TOOLS AND METHODS PROBLEMS OF A TRADITIONAL PD

21 F. FURINI –PININFARINA: IST PRESENTATION ON : COLLABORATIVE DESIGN AND LEARNING FEBRUARY 16, VIRTUAL DESIGN PROCESS TO DESIGN MEANS: –DEFINE, FORESEE, ANALYZE, COMPARE, CHOOSE, SPECIFY, DOCUMENT, ITERATE THAT IS SIMULATE AND COLLABORATE MODELLING VISUALIZE FUNCTION SIMULATION ERGONOMY SIMULATION PROCESS SIMULATION

22 F. FURINI –PININFARINA: IST PRESENTATION ON : COLLABORATIVE DESIGN AND LEARNING FEBRUARY 16, FROM IDEA TO PROTOTYPE VIRTUAL ENVIRONMENT IDEACONSTRAINTS DEFINE VALIDATE MODIFY VALIDATE BUILD CORRELATE PHYSICAL & VIRTUAL VIRTUAL DELIVERY PRODUCT RIGHT FIRST TIME PHYSICAL MODEL

23 F. FURINI –PININFARINA: IST PRESENTATION ON : COLLABORATIVE DESIGN AND LEARNING FEBRUARY 16, MAXIMIZE SIMULATION SIMULATE SHAPE AND PHYSICAL OCCUPIED SPACE (CAD) SIMULATE NOT ONLY GEOMETRY BUT ALSO PHYSICAL BEHAVIOUR (CAE) SIMULATE NOT ONLY SHAPE BUT AESTETICS (CAS) SIMULATE NOT ONLY OBJECT BUT ERGONOMY OF THE OBJECT (DMU) SIMULATE MANUFACTURING PROCESS, ASSEMBLY METHODS, CONTROL PROCESS (CAPE) SIMULATE INTERACTION MAN- PRODUCT (ERGONOMICS) SIMULATE WAY OF WORK AND LIFE CYCLE (VP) FROM CAD TO VP - KAD

24 F. FURINI –PININFARINA: IST PRESENTATION ON : COLLABORATIVE DESIGN AND LEARNING FEBRUARY 16, FROM WHAT TO HOW RESULT IS OBTAINED CODE STRUCTURED INFORMATION + 2D FORM STRUCTURED KNOWLEDGE & GENERAL BACKGROUND BOUNDARY MODELSPACE OCCUPIED + WIREFRAME MODELSURFACES + DRAWING 2D3D EDGES + SOLID MODEL FUNCTIONAL DIM. + + VIRTUAL PROTOTYPE + PARAMETRIC MODELFEATURE + FUNCTIONAL MODEL PHYSICAL =FUNCTIONAL KNOWLEDGE

25 F. FURINI –PININFARINA: IST PRESENTATION ON : COLLABORATIVE DESIGN AND LEARNING FEBRUARY 16, CAD EVOLUTION 70s CAd drafting Documents 80s CAD modeling Geometric models 90s KAD functionality Functional models, not integrated 2000s Knowledge collaborative management »Problems, products, processes, people COLLABORATIVE VIRTUAL PROTOTYPING KNOWLEDGE PROBLEMSPRODUCT PROCESSES PEOPLEIT TOOLS

26 F. FURINI –PININFARINA: IST PRESENTATION ON : COLLABORATIVE DESIGN AND LEARNING FEBRUARY 16, PRODUCT DEVELOPMENT PROCESS: A COLLABORATION ENVIRONMENT PRODUCT DATA DATABASE PRODUCT DATA DATABASE QUOTATIONS PRODUCT DEVELOPMENT PURCHASING MANUFACTURING PRODUCT COSTS RESEARCH AND DEVELOPMENT PROTOTYPE AND TESTING ENGINEERING CAE TRAINING REGULATIONS QUALITY CUSTOMERS PROJECT MANAGERS STYLE DIGITALMOCKUPDIGITALMOCKUP VIRTUAL ENVIRONMENTS VISUALIZATIONVISUALIZATION

27 F. FURINI –PININFARINA: IST PRESENTATION ON : COLLABORATIVE DESIGN AND LEARNING FEBRUARY 16, DEVELOPMENT PRODUCT DELIVERY Product Planning Development resources integration Development resources integration Manufacturing Planning Detailed Design Product Lifetime Support Conceptual Engineering Release to Manufacturing Production Planning Material Management Plant Maintenance Supply Chain Operations Distribution Visualization is an integral component for increased cooperation and data sharing at every stage in vehicle lifecycle Reduce Reduce dependence on physical prototypes by leveraging total product digital mockups and collaborative environments

28 F. FURINI –PININFARINA: IST PRESENTATION ON : COLLABORATIVE DESIGN AND LEARNING FEBRUARY 16, NEW DEVELOPMENT PRODUCT CHARACTERISTICS FOCALIZED ON INFORMATION FLOWS; DESIGN BY ANALYSIS; MORE MULTIDISCIPLINARY ACTIVITIES IN CONCURRENT ENGINEERING (PARALLEL) HAVE AN ITERATIVE STRUCTURE : MORE ANALYSIS CYCLES ARE PERFORMED IN DEVELOPMENT; WHAT IF SCENARIOS; ARE PERFORMED FROM VERY HIGH SKILLED PEOPLE WITH AD HOC TOOLS, STANDARD PROCEDURES AND HISTORICAL DATABASE AND DOCUMENTATIONS; RAPID PROTOTYPING TOOLS; HIGH NETWORKING PERFORMANCE FOR DATA TRANSMISSION WITH SUPPLIERS; INTEGRATION OF SUPPLIERS AND OFFSHORE COMPANIES IN A DEVELOPMENT TEAM.

29 F. FURINI –PININFARINA: IST PRESENTATION ON : COLLABORATIVE DESIGN AND LEARNING FEBRUARY 16, VIRTUAL INTEGRATION PROBLEM TECHNOLOGIES FOR TOOLS INTEGRATION (PRODUCT) – CAS - CAD – CAPE – CAM – CAE – DMU => VP TECHNOLOGIES FOR INTEGRATION OF DOCUMENTS AND INFOS (PROCESS) –DM – PDM TECHNOLOGIES FOR PLANNING AND RESOURCES MANAGEMENT (PEOPLE) IN DIFFERENT SITES THE REAL PROBLEM: PROCESS AND TOOLS INTEGRATION

30 F. FURINI –PININFARINA: IST PRESENTATION ON : COLLABORATIVE DESIGN AND LEARNING FEBRUARY 16, KEY FACTORS DETECT CRITICAL FACTORS OF A PROJECT TESTING ALTERNATIVE SOLUTIONS WITHOUT BUILDING OF PHYSICAL PROTOTYPES. OPTIMIZE SHAPE, AESTETICS, CHARACTERISTICS, MATERIALS AND BEHAVIOURS; VERY LOW COST ACTIVITIES; CHECK CRITICAL POINT TO BE EXPLORED DURING PHYSICAL TESTING; PROVIDE TARGET ACHIEVEMENT IN A VIRTUAL DELIVERY; AFTER PHYSICAL PROTOTYPE VALIDATION, MODIFIED MODELS ARE COHERENT AND FAITHFUL WITH REALITY.

31 F. FURINI –PININFARINA: IST PRESENTATION ON : COLLABORATIVE DESIGN AND LEARNING FEBRUARY 16, TOWARD A COLLABORATIVE SOCIETY…

32 F. FURINI –PININFARINA: IST PRESENTATION ON : COLLABORATIVE DESIGN AND LEARNING FEBRUARY 16, Breaking Down Barriers

33 F. FURINI –PININFARINA: IST PRESENTATION ON : COLLABORATIVE DESIGN AND LEARNING FEBRUARY 16, Synchronous Supplier Solutions ( PAST ) ( TODAY ) Tier 1 Tier 2 Tier 1 Tier 2 «Todays successful manufacturers make more from less, by optimizing business processes and process integration through active suppliers collaboration»

34 F. FURINI –PININFARINA: IST PRESENTATION ON : COLLABORATIVE DESIGN AND LEARNING FEBRUARY 16, FROM HUMAN BASED SHARING TO MULTI SITE COLLABORATION

35 F. FURINI –PININFARINA: IST PRESENTATION ON : COLLABORATIVE DESIGN AND LEARNING FEBRUARY 16, KEY POINTS OF NEW PRODUCT DEVELOPMENT FROM MULTIPLE ROLES TO DEDICATED AND SPECIFIC SKILLED RESOURCES; INTENSIVE USE OF VIRTUAL TOOLS; DATA INTEGRATION IN A UNIQUE DATABASE WITH HUMAN RESOURCES SHARING; DEVELOPMENTS OF STANDARD; SUPPLIERS INTEGRATION AND RISK SHARING; OFFSHORE RIPETITIVE AND LOW COST ACTIVITIES; PROCESS CONTROL AND CHANGES MANAGEMENT TO FORMALIZE AND USE AVAILABLE KNOWLEDGE; FORMALISE LESSON LEARNED COLLABORATIVE PROCESS MANAGEMENTS USING DIGITAL TECHNIQUES(VIRTUAL REALITY CENTERS)

36 F. FURINI –PININFARINA: IST PRESENTATION ON : COLLABORATIVE DESIGN AND LEARNING FEBRUARY 16, THANK YOU


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