1. David Shepherd Pre Sales Director (EMEA)
AppSense DataNow
David Shepherd
Pre Sales Director (EMEA)

2. The AppSense Approach: People-Centric Computing
Mobile
Applications
Interactions
Data
Access
Personalization
User Rights
Context
Integration
Optimization
Same experience on all devices
Apps, look and feel, bookmarks
Reduction in IT complexity
Migrations, support costs, policy control, licensing
Leverage existing technologies
Stitch together PC, virtual desktops, virtual apps, mobile devices
Using the donut:
The donut is used to convey how AppSense deals with ALL aspects of people’s experience. This is a key USP for AppSense and is why we are the leader in this space. You have to be able to manage everything about the user’s experience, otherwise you will not realize the real benefits of people-centric computing. Since we have architected our technology to address these aspects, this can also be used to describe our technology. It is vital to note that the user experience is made available across OS boundaries and across multiple devices seamlessly.
What really constitutes as user experience?
The user themselves (their personal settings (Personalization), the rules that determine what they can and cannot do (Permissions, Access)
The things that a user consumes as part of their work (Applications and Data)
Mobile: Providing applications and data access across all mobile devices. This is DataNow and MobileNow products that enable cross-device application portability with integrated application policy (no change to application required – key USP).
Applications: Manage access to corporate applications (AM), prevent access to unauthorized applications and application functions (AM, EM), enable isolation application installation to Windows desktop (StataApps)
User Rights: Create policy that manages user rights (AM/URM), by application and/or process. Elevate or de elevate to provide the correct level of rights
Access: Define policy for what a user can and cannot access (AM/EM). This can be done contextually.
Personalization: Persist personal settings across multiple platforms, providing personal settings on-demand and not full setting load-up on login (EM).
Data: Providing access to and manipulation of corporate and personal data from various sources via mobile devices and PCs, (DataNow)
Interactions: Enabling people to exchange data dynamically creating a platform for people-centric collaboration – early stage, no commercial software. (FFlickIT, Collaj)
Integration: API layer to integration with other technologies (e.g. orchestration and systems management solutions)
Context: Recognize the current context of the user and responds accordingly (e.g. access to certain apps inside company, but not outside)
Governance: Cross-functional layer of policy management and reporting that enables IT to seamless governance the user experience without creating a ‘locked down’ experience.
Optimization: Optimization of system resources to provide a performant user experience (faster app access, faster login times etc)
My Experience
Governance

3. Tablets: The Next Wave of IT Complexity
As of March 2012, over 55 million iPads sold since introduction
According to IDC, 67 million total tablets sold in 2010
Projecting million tablets sold in 2012
No native access to enterprise data
Frequent combination of business and personal data

4. These Trends drive behavior..
Transfer data to a device of choice
Ensure that data on laptops is backed up
Share files with internal / external colleagues
Access corporate information from mobile devices

5. Insecure Workarounds Have Always Been There…

6. …and the Sophistication is Growing

7. What the Enterprise Does Today

8. Today’s Enterprise Disconnect
Current IT infrastructure and practices are misaligned with user workflow IT
User
Major investments in centralized servers and storage
Access managed by Active Directory
Infrastructure management best practices
Policies and practices “steering” users towards these investments
Need to be productive anywhere
Frustrated by “jumping through hoops” like VPN connections
Burned by performance / data corruption
Path of least resistance = saving files locally on laptop

9. Five Keys to Success with Your Mobility Strategy
Easy for users
Simple and efficient for IT
Non-disruptive to existing business processes
Secure and compliant
Flexible as needs evolve

10. DataNow: An Approach that Starts in the Enterprise
Lightweight virtual appliance that integrates with your existing on-premise infrastructure
Anywhere data access from corporate PCs, employee-owned PCs, tablets and smartphones
No data migration or disruption to existing file paths and business processes
Future-proof: single pane of glass for a variety of on-premise and cloud storage approaches

11. DataNowTM – Infrastructure
Existing Storage
e.g. NAS/SAN
virtual appliance
Hyper-V, ESX, XEN
Desktop Clients
AppSense DataNow is a data orchestration virtual appliance that can be added to an existing IT infrastructure in minutes. It works in concert with a collection of native applications for Windows, Mac, smartphone, and tablet devices.
Mobile/Tablet Clients
Existing
Active Directory

12. DataNowTM Essentials – Active Directory Connector
Desktop Clients
home drive
DataNow communicates with existing on-premise storage infrastructure using standard communications protocols such as SMB/CIFS. It unlocks new value from existing IT investments rather than trying to replace them or forcing substantial configuration changes.
The philosophy behind DataNow is that enterprise data access and orchestration functionality should be storage agnostic. With DataNow, organizations can start quickly with what they have and then make informed decisions around how to increase storage as needs grow. Possible strategies include expanding use on-premises storage, shifting storage to the cloud, or employing a hybrid approach.
DMZ
Mobile/Tablet Clients
Active Directory

13. DataNowTM – Future Enterprise Connectors
Internal storage
Desktop Clients
Public Cloud Storage
Rather than mandating a particular storage approach to enterprise IT teams, DataNow provides maximum flexibility to address evolving storage requirements and cost considerations. Future releases of DataNow will include connectors to popular public cloud storage services, including Amazon S3, Microsoft Windows Azure, and others.
With DataNow, both IT teams and users can work the same way they always have. DataNow extends the current Microsoft Active Directory and home directory paradigm to the mobile world. There is no need to provision parallel storage capacity or manage users in multiple places.
Mobile/Tablet Clients

14. Why AppSense for Enterprise Data
Simple implementation with no changes to how you store data or provision users
Unique on-premises approach overcomes common security / regulatory concerns
Storage-agnostic approach – embrace the cloud on your terms
Enterprise-focused policy and control
Thought leadership that ends beyond data to mobile apps