Presentation is loading. Please wait.

Presentation is loading. Please wait.

Gretchen Kriesen | IDT 507 For optimal results, please download the presentation rather than viewing from within Google Docs.

Similar presentations

Presentation on theme: "Gretchen Kriesen | IDT 507 For optimal results, please download the presentation rather than viewing from within Google Docs."— Presentation transcript:

1 Gretchen Kriesen | IDT 507 For optimal results, please download the presentation rather than viewing from within Google Docs.

2 Overview My communication, both created and consumed, shifts from active (created) to passive (consumed) throughout the day. On a working day, I spend most of the day sitting in front of my laptop and engage in a great deal of active communication. On a non-working day, I spend much less time on my laptop, which consequently increases my passive communication, consumed on various devices. After analyzing the data, two communication preferences emerged: I prefer to communicate via text, specifically email. I prefer to carry out that communication with my laptop vs. any other device. These trends, and theories to explain the findings, are fleshed out on the following slides. Kriesen: Assignment 1: FINAL2

3 Theoretical Foundations: Affordance Affordance refers to the perceived and actual properties of a thing, primarily those functional properties that determine just how the thing could possibly be used (Salomon, 1993, p. 51 as quoted in Conole & Dyke, 2003). According to Soegaard, the differences between actual and perceived lie in the concrete, factual qualities of a thing (actual) and how a user perceives those qualities to be of use. The perceived qualities may different from user to user based on experience, skills, knowledge, etc. For example, a mug has the affordance of containing. Depending on your experience, the mug might have the perceived affordance of holding coffee. However, consider a child who has no experience with coffee and associates mugs with containers for his crayons. For that child, the mug has the actual affordance of containing and the perceived affordance of being a crayon container. Kriesen: Assignment 1: FINAL3

4 Theoretical Foundations: U & G Uses and gratifications approach emphasizes motives and the self-perceived needs of audience members (Wikibooks, 2012, para. 15). Users make selections based on their needs and an assessment of how well certain items will meet those needs. In terms of media use, with which we are concerned here, McQuail categorizes needs thusly: informational, personal identity, integration and social interaction, and entertainment (Wikibooks, 2012). By applying the U&G theory to selections, one can understand what motivations are driving an individuals decisions and preferences for one option versus another. Kriesen: Assignment 1: FINAL4

5 My communication activities for an average work day and an average non-work day Kriesen: Assignment 1: FINAL5

6 Communication Devices and Types I broke communication into two major types: Active: communication that is generated or interacted with (includes participation as in a conversation or response to an email) Talking Writing Passive: communication that is consumed only (i.e., no participation) Reading Watching Listening Kriesen: Assignment 1: FINAL6

7 Communication Devices and Types The devices I use to communicate include: Laptop iPad iPhone iPod TV Printed materials The following slides show a timeline of the devices I use to communicate and how my communication types change throughout the day. Kriesen: Assignment 1: FINAL7

8 Work Day: Devices and Communication Timeline 8:309:3010:3011:3012:301:302:303:304:305:306:308:309:307:3010:3011:3012:30 My communication is the most active when I am working. I use my laptop for almost all communication, save for phone calls which occur about once a day. The dotted line shows that the phone is available, but not in use for the whole of this time. As the day goes on, my communication becomes more passive; I consume information via iPod, print, TV, and my iPad (sometimes using more than one device at the same time. Active Passive Laptop iPhone iPod Print TV iPad Kriesen: Assignment 1: FINAL8

9 Non-Work Day: Devices and Communication Timeline 8:309:3010:3011:3012:301:302:303:304:305:306:308:309:307:3010:3011:3012:30 Active Passive Laptop iPhone iPod Print TV iPad On a non-work day, time working at my desk working is greatly diminished; leisure activities increase as does the use of the associated devices. However, the same patterns and progression exist as on a work day. Kriesen: Assignment 1: FINAL9

10 Device Preferences Figure 1 (right) shows how the devices I use to communicate compare to each other on a work day vs. a non-work day. It is clear that my preferred device for communicating is my laptop (average of 6 hours/day). Figures 2a and 2b on the following slide break down the communication activities performed on my laptop.

11 Device Preference: Laptop Activity Kriesen: Assignment 1: FINAL11

12 Affordances of the Laptop Working on my laptop is my preferred method of communicating, responsible for most of my active/authored communication (80% on average) which is written. What affordances are motivating this choice? Full keyboard for typing (actual affordance) Ease of typing (perceived affordance) Large screen with high resolution (actual) Will make reading and viewing easier (perceived) Large capacity for multiple programs and files (actual) Flexibility to customize configuration to meet my unique needs and save all of my created content (perceived affordance) Internet access capability (actual) Real-time text-based conversations (perceived) Kriesen: Assignment 1: FINAL12

13 Uses and Gratifications of the Laptop Information Using the large screen (easier reading) and the internet connection, the laptop becomes a preferred tool to access information, read digital files, and engage in coursework. Personal identity I enjoy writing and the affordance of a full keyboard makes writing – part of my identity – easy. Integration and social interaction The full keyboard and availability of the internet mean its easy for me to communicate with friends and family (email, social media, etc.) Entertainment I enjoy playing a few games on my laptop which can help me relax, take my mind off of problems, and/or fill time while waiting for a file to arrive. Kriesen: Assignment 1: FINAL13

14 Active Communication Preferences Figures 3a and 3b on the following slide break down my daily, active communication based on instances of each type (e.g., number of emails generated, IM exchanges participated in, voicemails left). Regardless of whether it is a work day or a non-work day, most of my communication is: Text-based (an average of 82%) Via email (an average of 51%) Kriesen: Assignment 1: FINAL14

15 Active Communication Preferences % Text-based: 87% Text-based: 76% Figure 3a. Communication Generated WORK DAY Figure 3b. Communication Generated NON-WORK DAY Kriesen: Assignment 1: FINAL15

16 Affordances of Email Fast delivery of messages (actual) More real-time communication/instant replies (perceived) Decreased need for phone conversations (perceived) Text-based rather than verbal communication (actual) More effective communication (perceived if you communicate better in writing) More efficient communication (perceived if you type quickly and dont waste time with pleasantries) Documentation of communication (actual) Increased productivity; conversations dont have to be subsequently documented for future reference (perceived) Asynchronous communication (actual) Increased productivity; one can get a message off of her plate when its convenient without having to wait for the other person to have time to communicate which can result in unnecessary delays or interruptions (perceived) Kriesen: Assignment 1: FINAL16

17 Uses and Gratifications: Email Kriesen: Assignment 1: FINAL17 Information Email offers me ways to gather information not only on a personal level but on a professional one as well; I use email to land jobs, gather instructions to complete a job, give and receive feedback and relevant files, etc. I also receive several newsletters via email which contribute to my education about personal and professional interests Personal identity Discussing issues with friends via email helps me better understand myself Integration and social interaction I tend to email with my friends far more than I see them, to email allows me to cultivate those friendships in the absence of face-to-face or other live communication Entertainment Exchanges with friends can make me laugh (both through personal stories shared as well as links to items on the internet), help me work out or take my mind off of issues, and help with relaxation

18 Works Cited Conole, G. & Dyke, M. (2004). What are the affordances of information and communication technologies? Association for Learning Technology Journal, 12 (2). pp. 113-124. Soegaard, M. (2010). Affordances. Retrieved from http://www.interaction- p:// p:// Wikibooks. (2012). Communication theory/Uses and gratifications. Retrieved from Kriesen: Assignment 1: FINAL18

19 Other Links To source spreadsheet: M0EsGsFGVDdWNtQ3ZqUWJWYXc M0EsGsFGVDdWNtQ3ZqUWJWYXc To memo: sb6g9x0kOR95PKl- xnLXWCKmZRgjWzbNG0SNJO1dY/edit sb6g9x0kOR95PKl- xnLXWCKmZRgjWzbNG0SNJO1dY/edit Kriesen: Assignment 1: FINAL19

Download ppt "Gretchen Kriesen | IDT 507 For optimal results, please download the presentation rather than viewing from within Google Docs."

Similar presentations

Ads by Google