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The Hand-Held Tsunami: What does it mean for library services, content…and VIVA? John Ulmschneider Chair, VIVA Outreach Committee University Librarian.

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Presentation on theme: "The Hand-Held Tsunami: What does it mean for library services, content…and VIVA? John Ulmschneider Chair, VIVA Outreach Committee University Librarian."— Presentation transcript:

1 The Hand-Held Tsunami: What does it mean for library services, content…and VIVA? John Ulmschneider Chair, VIVA Outreach Committee University Librarian Virginia Commonwealth University

2 Handheld tsunami? What tsunami? 21 million households are wireless only U.S. mobile user send/receives 357 text messages per month Average # of text messages > average # of phone calls 26 million mobile subscribers use a smartphone device Apple sold 6.9 million iPhones and 11 million iPods in July – Sept alone Biggest selling computers are lightweight laptops Emerging market: netbooks and ultraportables – smaller screens, full keyboards, feather weight, full connectivity Sources: Nielsen Mobile; MarketWatch; Gizmodo

3 So whats the problem? Content delivery today is built on paradigm of desktop computer Service delivery rests on tradition of personal contact, desktop computer, telephone The future will not rest on this foundation The future is a 5 x 3 screen The future is gesture manipulation of content, voice interaction, ubiquitous access to any content The future is content designed for mobile platform Sources: Nielsen Mobile; MarketWatch; Gizmodo

4 Handheld devices: examples Palm Treo 750 LG Oz Sony Bookreader Amazon Kindle

5 Handheld devices: examples Nokia N810 Blackberry Curve Samsung i907 HP iPAQ

6 Handheld devices: examples Apple iPhone Samsung Instinct LG KP500

7 Netbooks and ultraportables T-Mobile G1 Google Android Asus Eee S101 Pepper Pad 3

8 Handheld devices: uses e-knowledge: portable, virtual environments mobile search, update, communicate e-books mobile data resources: PDA reference etc.

9 Four key developments E-ink Stingy with power, rugged Book-like reading experience Gesture, touch, voice interface Flexible, intuitive, natural Haptic tactile feedback Enriches content as well as navigates content Fidelity to the legacy experience Pages generally resemble desktop experience Video, audio, text capabilities like desktop Mobilized content, compelling content business model Content designed for mobile environment Revenue sharing through channeled store experience: catalyzes access to content generated by business

10 E-ink technologies

11 Gesture and touch

12 Spoken word/voice

13 Fidelity to what we know Fidelity to the desktop web experience Pages in general look, act the same Display optimizes to users specifications No compromise on presentation of content Video, audio, text capabilities like a laptop Native format not an obstacle: Word files, PDF, Excel spreadsheets, JPG, MPEG4, MP3 BUT: creating content not a core feature Access, display is the focus Limitations of input devices, display, and power prohibit anything beyond rudimentary text and photographs

14 Mobilized content: moving beyond what we know Now fading: content packaged for specific handheld devices PDA reference works, books, etc. Keyboards The future: content tuned for next generation smartphones High resolution screens Touch and gesture control Tactile feedback Fidelity to the normal web experience AND Content provided through integrated, channeled storefront Amazon, iTunes E-books Virtually every form of publishing and entertainment, without impediment of copy protection

15 Mobilized content: examples

16

17 Mobilized content: examples

18 Encyclopedia Britannica mobile Stanza for iPhone

19 Mobilized content: examples

20 iPhone AppStore

21 Mobile platform becoming the standard platform Search and discover tools designed for mobile platforms Interaction designed for non-keyboard modalities: gesture, manipulate, feel Voice interaction whenever practicable Specialized devices for books One device for everything else…until technology catches up Key for VIVA and libraries: are we attending to these enormous changes?


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