Presentation on theme: "Mobile Commerce Is Here! Learn How mShopper Makes It Quick, Easy, and Affordable to Create a Profitable Mobile Store Lets Go Mobile!"— Presentation transcript:
Mobile Commerce Is Here! Learn How mShopper Makes It Quick, Easy, and Affordable to Create a Profitable Mobile Store Lets Go Mobile!
Learning More About mShopper 1.The Mobile Opportunity (Problem?) 2.The mShopper Solution 3.mShoppers Mobile Commerce Made Easy Platform Merchant Website Shopper mStores GetFirstDibs Pricing Made Easy Order Processing Made Easy 4.Contact Information 5.Sneak Peek at 4 New Features
82% of U.S. adults have cell phones 1 59% of U.S. adults are mobile internet users (access Internet wirelessly via a laptop or cell phone) 1 48% of mobile phone owners have made a purchase via the mobile web or a mobile app 2 1.Source: ABI Research, Shopping by Mobile Will Grow to $119 Billion in 2015Shopping by Mobile Will Grow to $119 Billion in Source: Internet Retailer, Nearly half of mobile owners have made a purchase via phoneNearly half of mobile owners have made a purchase via phone Consumers Are Mobile NOW Mobile is Everywhere, For Everyone, and For Everything
Mobile Shopping projected growth over $23B by 2015 is now low! 1000% growth over five years Note: As of Dec, 2010, ABI Research upped their estimate of 2010 mCommerce revenues to $4.9 billion If online retailers havent developed a sense of urgency about mobile commerce yet, they need to because this channel is ramping up fast. For the smart merchants, their future in mobile commerce begins now, Mark Beccue, Senior analyst, Allied Business Intelligence Inc. Sources: Coda Research, US mobile advertising and mobile commerce revenues, with forecasts to 2015US mobile advertising and mobile commerce revenues, with forecasts to 2015 Mobile Commerce is Here, NOW!
ECommerce MCommerce Hot Topics (web) Hot Topics (IPhone) Not Mobilized Will Hot Topics succeed in mobile? Could Hot Topics current mobile experience hurt their brand? Our normal conversion rates are 2.3%. Our mobile conversion rates, excluding the Ipad, are under 0.40%. Houston, we have a problem… …Anonymous mShopper client on why they decided to go mobile, Q4, 2010
Mobile Internet Will Soon Overtake Fixed Internet Mary Meeker, former Managing Director and Lead Tech Analyst for Morgan Stanley, now with Kleiner Perkins, Q2, WHAT HAPPENS TO ADVERTISER AND PUBLISHER REVENUES AS THE WORLD GOES MOBILE?
Existing Websites Do Not Convert on Mobile Devices … What Happens to CPCs in a Mobile World? Find out how much revenue your company is missing using our mCalculatormCalculator
But going mobile is hard to do for most retailers Retailers are scrambling to go mobile…….
mShopper : The Complete Mobile Solution Mobile Technology Enablement + Mobile Marketing Toolset SaaS, web hosted application Go live in minutes and start converting mobile sales right away No IT or budget needed Works on all major smart phones Powered by Merchants Datafeed Complete mobile marketing toolset on platform
mShoppers Mobile Commerce Platform Makes It Easy! Heres whats included: mStore: Design and launch a customized mobile store with instant shopping functionality in as little as two hours. Youre in the drivers seat Built-In Merchandising: Self-service content management tools let you promote featured products and special offers Custom Configurable SOLR Search: The finest open-sourced search engine technology customized for each advertisers unique audience GetFirstDibs: An mShopper exclusive, a self-service SMS marketing program that drives traffic to your mStore and communicates to your on-the-go buyers Marketing Support: Create your own apps for iPhone/Blackberry/Droid which link directly to your store. Add your mStore to mShoppers mobile mall of 100+ retailers Built-In Analytics: Use our integrated analytic tool to measure the performance of your mStore merchandising and marketing. We are committed to maximizing your ROI
2. Create Account Begin the process by creating an account.
3. Data Feed Your data feed is the engine of your mStore. Upload through a partner, FTP or HTTP.
Customize your mStore with logos or use the editing bar.
Feature new products on your mStore homepage for all to see. Its easy to change frequently.
6. All Hot Deals Your mStore also features a button for All Hot Deals. You can add an unlimited number of products.
Sales Loyalty (repeat vs. new) mStore Traffic Our mStore analytics convert data into helpful charts and graphs to review over any time frame.
Manage your entire mobile commerce effort from one page!
Your new mStore
Select Client mStores
New Home PageSearch Results Product Detail
Shopping CartGetFirstDibs TM Sign-Up
GetFirstDibs Driving Traffic, Sales and ROI
7. GetFirstDibs Sign-Up Form Its time to collect mobile numbers of shoppers who want deals. Our custom tool makes it easy to build your mobile subscriber database.
Now its time to send our your alerts. Write your own message and schedule when its sent!
Review all of your GFD analytics by opt-ins, alerts sent, transactions, sales amounts, time frame and most importantly we even calculate your ROI.
GetFirstDibs Driving Traffic to Merchants mStores Mobile Sign-Ups Text alerts to product pages to Database Links to web sign-up form Social / Viral Media Links to web sign-up form Auto-redirect for mobile viewers Form embedded on site YourStore.com 3 Branded Mobile Apps in App Stores (iPhone, BB, Droid) Keyword Drivers in Print/ Radio Text XYZ to 1234 Bounce- back text link Paid Search Links to web sign-up form Mobile Search (Paid) Mobile Search (Organic) Mobile Banner Ads mShopper provides tools in red boxes
We provide tools to integrate your sign-up form into existing marketing efforts and quickly build your mobile database.
Pricing & Next Steps
Pricing Made Easy Monthly Licensing $99-$499-$999 Performance Based Per-Transaction Fee >5% or published affiliate rate Text Messaging 1 or 1.5 cents per message We are your mobile business partner not just a technology partner
Order Processing Made Easy Option 1: BPC (Recommend while sales volume is low) Option 2: API (Necessary once substantial sales volume reached) A. User logs in to account & purchases item from phone A Merchant C C. Order arrives at merchant. Merchant handles TX, refunds, shipping, order tracking, etc. Benefits No tech investment required Happens w/in minutes Still tied in to your database for CRM and analytics A. User logs in to account & purchases item from phone A Order Info Your Product Buy URL B B. mShopper PCI compliant Business Process Center inputs order info into your ecommerce shopping cart, * If product is out of stock or Product Buy URL is incorrect in data field, call-center rep calls users cell phone and tells them item is out of stock Merchant B B. mShopper sends order info directly to your e- commerce system via API API Option 3: Live Order Queue A. User logs in to account & purchases item from phone A Merchant B B. mShopper sends order info directly to merchant to enter into your e-commerce system API
Select Client Logos
Next Steps Were happy to tell you more! –Kathryn Wardell (VP Merchant Sales & Services - –David Gould (CEO/Founder - Contact us to get your first month free! Follow us on Twitter at: mCommerceMadeEZ