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Ashley Hardin Technical Content Developer NetApp Product Operations Education Effective Video Planning & Design for Web-Based Learning 1 NetApp Confidential.

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Presentation on theme: "Ashley Hardin Technical Content Developer NetApp Product Operations Education Effective Video Planning & Design for Web-Based Learning 1 NetApp Confidential."— Presentation transcript:

1 Ashley Hardin Technical Content Developer NetApp Product Operations Education Effective Video Planning & Design for Web-Based Learning 1 NetApp Confidential - Internal Use Only

2 About Me MS Technical Communication, NCSU – May 2012 BS Professional Writing, Slippery Rock – Dec Publishing in Pittsburgh and Raleigh Duke Medicine Web Team NetApp – Product Operations Education Technical Content Developer Manage QA & Dev Content for The Brewery Manage video on demand (VOD) production for East Coast 2 NetApp Confidential - Internal Use Only

3 About NetApp NetApp creates innovative productsstorage systems and software that help customers around the world store, manage, protect, and retain one of their most precious corporate assets: their data. $6.3B in revenue Over 12,000 employees in more than 150 offices worldwide #3 on the Great Place to Work Institute's "Worlds Best Multinational Workplaces" List #6 on FORTUNE Magazine's "100 Best" list 3 NetApp Confidential - Internal Use Only

4 NetAppU and POE NetApp University provides industry-leading technical training and certification. –Customers, partners, employees –Face-to-face, online, and virtual live training. POE focuses on training internal engineers The Brewery is the internal knowledgebase for all of Product Ops 4 NetApp Confidential - Internal Use Only

5 POE Video Tools Studio in a box –Microphone –Laptop with software Windows Media Encoder: For video recording Camtasia Studio: For screencasting and editing –Zoom and pan –Animation and call-outs Brainshark –Record audio over slides –Import demo videos 5 NetApp Confidential - Internal Use Only

6 Some Benefits of Video Time and location flexibility: Asynchronous learning benefits our international audience Self-paced learning: pause, repeat, fast forward, and unlimited access. Video supplements text: Learning is not one- size-fits all –Not everyone likes video; not everyone reads 6 NetApp Confidential - Internal Use Only

7 Some Benefits of Video (Contd) Interactive elements: Embed quizzes, provide navigation (Zhang, Zhou, et al.), reinforce concepts Metrics: Consumption, assessment, usability Cost savings: Time and people resources. No travel for instructors. Easily updated & maintained 7 NetApp Confidential - Internal Use Only

8 Project Planning: Collecting Business Requirements What is the business case? Goals? Who are your stakeholders? Who are the SMEs to be featured? How will it be used/shared?(Web? Prereq for in-class learning?) Will it be a demo or have a demo embedded? Will there be assessment? Is video the best method of delivery? 8 NetApp Confidential - Internal Use Only Excellent Resource: JoAnn Hackos book on Information Development & Project Management.

9 Designing Your Presentation NCSUs Jason Swarts & Matt Morain recognize that video offers many modes of communication. Text, moving images, sound, etc. Each mode has its own affordances. When theyre complexly juxtaposed and interacting, how is this multimodal documentation assessed? They propose a framework for assessing instructional online video. Physical / Cognitive / Affective Design 9 NetApp Confidential - Internal Use Only

10 The Morain / Swarts Rubric: Physical Design Accessibility Video allows the view to focus on areas relevant to instruction. Viewability Production quality (audio, video, text) is sufficient to make content tolerably watchable. Timing Video is paced to make it easy for viewers to follow content. 10 NetApp Confidential - Internal Use Only

11 Application at NetApp: Physical Design Accessibility: Fit subjects in frame and use Camtasia Studio zoom and pan features responsibly. Viewability: Use high-resolution MP4s and high-quality microphone. Timing: Instruction is not rushed so learners can follow the content. 11 NetApp Confidential - Internal Use Only

12 The Morain / Swarts Rubric: Cognitive Design Accuracy Content is presented without any errors of fact or execution. Completeness –Content is presented in an organizing superstructure to clarify instructional goals. –C ontent is presented with enough detail to ensure reproduction. Pertinence Content is related to the instructional goal and has an instructional purpose. 12 NetApp Confidential - Internal Use Only

13 Application at NetApp: Cognitive Design Accuracy Rely on educated, experienced engineering SMEs Completeness –Purpose/instructional goals stated and reiterated –Instruction is as detailed as possible. References offered (Brewery). Pertinence Content has an instructional goal. Related materials offered in separate videos/resources. 13 NetApp Confidential - Internal Use Only

14 The Morain / Swarts Rubric: Affective Design Confidence Narrator inspires confidence by presenting self as knowledgeable and skilled and also emphasizes association with reputable organizations. Self-Efficacy Video persuades viewers that they can successfully complete the tasks that are the focus of instruction. Engagement Video is designed to interest and motivate users. 14 NetApp Confidential - Internal Use Only

15 Application at NetApp: Affective Design Confidence Presenters introduce themselves as subject matter experts Self-Efficacy By SME demonstration, learners are reassured that they can complete the tasks relevant to instruction. Engagement (Hardest part!) Variation of tone and interactive elements (quizzes) help keep learners engaged. 15 NetApp Confidential - Internal Use Only

16 Best Practices: Presentation Keep it short (5-10 minutes) Chunk content into chapters –Helps learners navigate to relevant topics –Use visual bookmarks between chapters Use callouts and other visual affordances when appropriate Keep content focused and relevant content in- frame 16 NetApp Confidential - Internal Use Only

17 Best Practices: Planning Arrive early at recording session to set up. –Recording session checklist recommended. Offer dry run sessions to those recording –Ensure that they have a script. (Dont wing it) Schedule a large time block or multiple sessions –Dont get chased out of recording space Pad your project schedule (Hackos) –This is not your SMEs only project Test equipment 17 NetApp Confidential - Internal Use Only

18 18 NetApp Confidential - Internal Use Only Integration of Video in Page Design

19 19 NetApp Confidential - Internal Use Only Pop-up Video with Navigational Affordances

20 Collect Metrics & User Feedback User feedback forms –The Brewery has several feedback mechanisms Survey learners or hold a focus group Check consumption metrics –Number of downloads –Exit metrics. Where are learners giving up? If embedding quizzes, how are learners performing? Make adjustments to help learners achieve their learning goals. 20 NetApp Confidential - Internal Use Only

21 Sources Brecht, H. D. (2012). Learning from online video lectures. Journal of Information Technology Education: Innovations in Practice, 11, Hackos, JoAnn T. Information Development: Managing Your Documentation Projects, Portfolio, and People. Indianapolis, IN: Wiley Technology Pub., Khan, Salman. Let's use video to reinvent education. Ted.com. March Morain, Matt, and Jason Swarts (2012) YouTutorial: A Framework for Assessing Instructional Online Video, Technical Communication Quarterly, 21:1, 6-24 Nielsen, Jakob, and Hoa Loranger. Prioritizing Web Usability. Berkeley, CA: New Riders, 2006, Pages 91-92, 375, 378. Zhang, Dongsong, and Lina Zhou, Robert O. Briggs, Jay F. Nunamaker Jr., Instructional video in e-learning: Assessing the impact of interactive video on learning effectiveness, Information & Management, Volume 43, Issue 1, January 2006, Pages 15-27, 21 NetApp Confidential - Internal Use Only

22 22 NetApp Confidential - Internal Use Only


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