Presentation is loading. Please wait.

Presentation is loading. Please wait.

International Student Survey 29 th September 2011.

Similar presentations


Presentation on theme: "International Student Survey 29 th September 2011."— Presentation transcript:

1 International Student Survey 29 th September 2011

2 2 Table of Contents About EDge Interactive3 About Environics Research Group4 Methodology5 Executive Summary6 Deciding The School13 Deciding The Country28 Media Usage Habits & Behaviour34 Demographics43 Appendix52

3 3 About EDge Interactive At EDge Interactive, our mission is to help students find schools and schools find students. Our community includes 700,000 students, parent, counsellors and agents and more than 200 educational institutions in Canada and around the world. EDge is a privately owned, Canadian company based in Toronto. We have two divisions: Our SchoolFinder Group includes Schoolfinder.com, StudyinCanada.com and ScholarshipsCanada.com Our ezRecruit division provides Internet based customer relationship management (CRM) software to help schools manage relationships with students.

4 4 About Environics Research Group Environics is Canadas leading independent full-service research firm specializing in advanced data collection and analysis for: Public affairs Consumer markets Multicultural audiences Environics consultants are specialists in all aspects of research design and analysis, with a reputation for accuracy, project management and special interpretative expertise, representing a wide-range of disciplines, including statistics, psychology, sociology, political science, marketing and advertising.

5 5 Methodology International students: - intending to enroll in a college/university - currently enrolled in a college/university - already graduated from a college/university 5 th August 2011 – 29 th August 2011 Total Respondents (n) = 1353 Intending to enroll in college/university (high school) n=441 Currently enrolled in college/university n=492 Already graduated from a college/university n=420 Respondents Timing Sample Size Email invitation to complete a 15 minute online survey Method

6 Media Usage Habits & Behaviour Executive Summary Deciding The School Deciding The Country Demographics

7 7 Executive Summary Demographics Significant male skew is prevalent among students in the major international markets surveys – May be due to both cultural and economic reasons – Many have parents who entered higher education Note: Respondents from the African continent are more likely to be the first in their family to get higher education School Selection It is critical for schools to be on the top three school list – More than half of the respondents applied to less than three schools Keep in mind the cost of education for foreign students – Scholarships, program, cost and academics are ranked highest in importance as factors in deciding schools

8 8 Executive Summary Research and Influence in School Choice Key influencers in the decision making process are parents, friends, teachers and professional consultants. – Literature oriented towards parents with information on safety and security etc. may resonate. – Making alliances with professional consultants in key foreign markets and providing them with custom promotional material of the university may help in increasing recruitment. – High school students are more likely to use educational agents. School website is the most important source of information. – Schools printed material and current students at the school are also ranked high in importance. – Create a group of current students who can interact with prospective students and help them in making their decision.

9 9 Executive Summary Ranking systems (MacLean's) have significant importance and highly regarded. Informative websites such as StudyinCanada.com, ScholarshipsCanada.com and StudyCanada.ca are most often used to gather school information. Almost half dont have any preference in terms of university or city size. Financial considerations and reputation of the school are the top final determining factor in school selection. Correlation between tuition cost and quality of education is an open debate with almost split views. Timeline for status updates is either ranked extremely or very important by more than 80% of respondents and two third expect to get the decision within three weeks.

10 10 Executive Summary Cultural background is significantly more important in certain regions such as Western Africa as compared to others. Overall less than a quarter consider it as either extremely or very important. Selection of Country Job opportunity, cost of studying and safety/ security are the top considerations for studying in Canada. Almost all respondents believe help is required to settle in Canada and more than half had connections in Canada.

11 11 Executive Summary Media and Communication Overall, internet is the place to be – Time spent online per week is the highest – Smart phone penetration is significant at 57% among the respondents Social media (Facebook) and email are most used methods to keep in touch with classmates & colleagues – Not used significantly to source school information – Facebook is used relatively more than Twitter There is strong desire for online services – Ability to apply for scholarship, searchable FAQ about schools or scholarships, – Ability to connect with someone in a specific school and tool to compare costs between different schools.

12 Media Usage Habits & Behaviour Executive Summary Deciding The School Deciding The Country Demographics

13 13 Deciding the School Since more than half of the respondents applied to less than three schools, it is critical to be on the top three school list. One third of respondents (college, university & graduated students) applied to only one school. The potential of attracting high school students is greater as they are applying to more schools outside their country. Keeping in mind the cost of education for foreign students, not surprisingly scholarships, program, cost and academics are ranked highest in importance as factors in determining schools.

14 14 Deciding the School Top influencers in the final selection of the school are parents, friends, teachers and professional consultants. We need to develop and provide information to target these groups. School website is the most important source of information. Schools printed material and current students at the school are also ranked high in importance. StudyinCanada, ScholarshipsCanada and StudyCanada are the most used websites to gather school information. Ranking systems have significant importance and many believers. Almost three fourth of the respondents believe in the importance of ranking systems and Canadian ranking (MacLean's) were most used, especially by high school students.

15 15 Deciding the School High school students are more likely to use educational agents and almost half dont have any preference in terms of university or city size. On the other hand, college & university students preferred larger universities and cities. Accessibility and safety are the top reasons for city size preference. More than 80% respondents consider timeline for status updates either extremely or very important and two third expect to get the decision within three weeks. Less than a quarter consider cultural background as either extremely or very important. Financial considerations and reputation of the school are the top criteria in school selection.

16 16 More than half of the respondents applied to less than three schools. One third of respondents (college, university & graduated students) applied to only one school. # of School Applied to

17 17 High School students are applying to more schools outside their country. I will apply/have applied to schools… High School Students n=441 College & University Students n=492 Graduated Students n=420

18 18 Scholarships, program and cost are ranked most important as factors in determining schools. Location & Overall Ranking are more important to college, university and graduated students. Important Factors in Determining Schools (Top 3) High School Students n=441 College & University Students n=492 Graduated Students n=420

19 19 Parents, friends, teachers & professional consultants exert highest influence on school selection. High school students rely more on professional consultants and are more likely to use them. Decision Influencers (Top 3) High School Students n=441 College & University Students n=492 Graduated Students n=420 Preferences - Agents

20 20 School website is the most important source of information, followed by printed material & current student. Schools Facebook Page is most important social media source. Blogs are important for high school students. Important Sources of School Information (Top 3) High School Students n=441 College & University Students n=492 Graduated Students n=420

21 21 StudyinCanada.com, ScholarshipsCanada.com and StudyCanada.ca are the most used websites. Students prefer online sources of information to print mediums. Sources Used/ Plan to Use For Canadian Colleges/ Universities High School Students n=390 College & University Students n=291 Graduated Students n=199

22 22 Almost three fourth of the respondents believe in the importance of ranking systems and Canadian ranking (MacLean's) were most used, especially by high school students. Ranking Systems High School Students n=441 College & University Students n=492 Graduated Students n=420 n=315n=362n=304

23 23 Almost half dont have any preference in terms of university or city size. Medium or large institutions can leverage their location and size. Preferences – University Size/ City Size High School Students n=441 College & University Students n=492 Graduated Students n=420

24 24 Accessibility and safety are the top reasons for city size preference. Top 3 Reason for City Size Preference High School Students n=441 College & University Students n=492 Graduated Students n=420

25 25 More than 80% respondents consider timeline for status updates either extremely or very important and two third expect to get the decision within three weeks. Importance of Timeline Timeline for Status Updates Expected Timeline for Decision

26 26 Top criteria for final decision are financial considerations and reputation of the school. Final Determining Factors College & University Students n=492 Graduated Students n=420

27 Media Usage Habits & Behaviour Executive Summary Deciding The School Deciding The Country Demographics

28 28 Deciding The Country Almost all respondents believe help is required to settle in Canada. Most respondents attributed their parents help to get them through this phase. Correlation between tuition cost and quality of education is an open debate with almost split views. 53% of high school students believe a positive correlation as opposed to 41% college & university students and 49% of graduated students. Connections in a foreign country does help in the settlement process. More than half of the respondents had connections in Canada. Relatively, higher percentage of college and university students had connections in Canada. Job opportunity, cost of studying and safety/ security are the top considerations for studying in Canada.

29 29 53% of high school students believe a positive correlation between tuition cost and quality of education as opposed to 41% college & university students and 49% of graduated students. Tuition Cost is Related to Quality of Education High School Students n=441 College & University Students n=492 Graduated Students n=420

30 30 More than half of the respondents had connections in Canada. Relatively, higher percentage of college and university students had connections in Canada. Connections in Canada High School Students n=390 College & University Students n=291 Graduated Students n=199

31 31 Almost all respondents believe help is required to settle in Canada and parents were the ones who helped them the most. Who Helped to Settle in Canada (Top 3) High School Students n=390 College & University Students n=291 Graduated Students n=199 N=270N=184N=240

32 32 Job opportunity, cost of studying and safety/ security are the top considerations for studying in Canada. Top 3 Considerations for Studying in Canada High School Students n=390 College & University Students n=291 Graduated Students n=199

33 Media Usage Habits & Behaviour Executive Summary Deciding The School Deciding The Country Demographics

34 34 Media Usage Habits & Behaviour Internet is the place to be. Time spent online per week is the highest, especially for personal communication and studies/ research / work. Smart phone penetration is significant at 57% among the respondents. Most often used for text messages, emails, social media and for browsing the net. Laptop/ desktop, Facebook and instant messaging are frequently used (more than once a week). Facebook and email are most used methods to keep in touch with classmates & colleagues. Ability to apply for scholarship is the most desired online feature.

35 35 Time spent on the net per week is the highest, especially for personal communication and studies/ research / work. There is limited time spent reading newspapers and magazines. Media Usage & Habits n=1354

36 36 Comparatively more time is spent reading books in Western Africa & Southern Asia. Use of internet is marginally lower in Eastern Africa. Media Usage & Habits by Region TotalCanadaSouthern AsiaEastern AfricaMiddle EastWestern Africa Bases (1353)(211)(168)(159)(140)(130) More than 10 hours per week Online for personal communication, studies/research/work 38%39%37%30%43%42% Reading books25%12%31%32%23%35% Online for news/entertainment17%18%19%11%17%18% Texting, surfing, using apps, etc. on your phone 16%21%19%16%10%15% Online for social media15%19%15%14%16%11% Watching television11%9%15%10%11%15% Online for video (YouTube, movies, TV, etc) 11%14% 6%11%6% Reading the newspaper(dailies and weeklies) 10%5%14%13%9%16% Listening to the radio8%7%4%11%4%14% On some form of public transportation 8%9%11%6% 8% Reading magazines4%2% 8%4%8% Play video games (console, handheld or PC, on or off-line) 4% 5%3%2%5%

37 37 57% of respondents use a smart phone. Phone Ownership Total (n=1353)

38 38 Cell phones are most often used for text messages, emails, social media and for browsing the net. Nearly half of respondents never search or download an application. Phone Usage Habits n=1354

39 39 Laptop/ desktop, Facebook and instant messaging are frequently used (more than once a week). Facebook and email are most used methods to keep in touch with classmates & colleagues. Heavy Users of Technology Total (n=1353) Use More Than Once a Week Methods Used to Keep in Touch with Classmates & Colleagues Use More Than Once a Week

40 40 Ability to apply for scholarship is the most desired online feature. Usefulness of Online features n=1354

41 41 Fewer respondents in Canada consider receiving text messages useful as compared to other major international markets. This could be attributed to the cost involved with receiving these messages in Canada. Usefulness of Text Messages n=1354 Top 2 Box TotalCanadaSouthern AsiaEastern AfricaMiddle EastWestern Africa Bases (1353)(211)(168)(159)(140)(130) Receive text messages regarding deadlines or offers from colleges and universities79%64%88%87%77%90% Receive text messages regarding offers from companies 65%44%79%75%66%83%

42 Media Usage Habits & Behaviour Executive Summary Deciding The School Deciding The Country Demographics

43 43 Skew towards male and older students (25+ years). Demographics 38% 62% Age Population of City of Residence Gender n=1354 Significant male skew in major international markets possibly due to cultural and economic reasons. Nearly half of respondents are aged 25+ years: - Students graduate at higher age - There are more mature college and university students

44 44 Significant male skew in major international markets. Demographics by Region TotalCanada Southern Asia Eastern AfricaMiddle East Western Africa Bases (1353)(211)(168)(159)(140)(130) GENDER Males 62%37%79%77%75%86% Females 38%63%21%23%25%14% AGE 17 and under 5%10%2%3% 2% 18 to 21 27%50%22%18%14%17% 22 to 24 23%13%30%25%29%21% 25 + 45%27%46%54%55%60% Community Over 5,000,000 28%14%38%19%29%42% 2,000,000 – less than 5,000,000 24%19%15%34%26%30% 500,000 – less than 2,000,000 22%33%14%30%24%15% 250,000 – less than 500,000 12%18%14%11%7%5% Under 250,000 14%17%18%7%14%8%

45 45 More or less equal split between high school, college & university and graduated students. One third of the respondents are A+ students. Academic Performance Education Status

46 46 More than half of the respondents reside in Canada, Southern Asia, Eastern or Western Africa and Middle East and live in two million plus cities. Country of Residence* *Region definitions are available in the full report n=1354

47 47 More than half of the respondents reside in Canada, Southern Asia, Eastern or Western Africa and Middle East. Country of Residence TOTAL High School Students College & University Students Graduated Students Bases (1353)(441)(492)(420) Source Country* Canada16%8%32%5% Southern Asia12%16%9%12% Eastern Africa12%17%5%14% West Central Asia & Middle East 10%11%8%13% Western Africa10%12%5%12% South America7% 9% South-east Asia5%6%5% Northern Africa5%4%2%10% Eastern Asia4%3%6%2% Caribbean & Bermuda3%5%2% Central America3% 4%3% Northern Europe2%0%4%2% Central Africa2%3%1%3% North America2%1%3%1% Western Europe2%1%2% Eastern Europe2%1% 3% Southern Europe1% 2% Southern Africa1% 0% Oceania0% 1% *Region definitions are available in the appendix

48 48 More than half of the respondents reside in two million plus cities. Demographics TOTAL High School Students College & University Students Graduated Students Bases (1353)(441)(492)(420) GENDER Males 62%67%50%71% Females 38%33%50%29% AGE 17 and under 5%13%2%0% 18 to 21 27%26%47%5% 22 to 24 23%17%24%28% 25 + 45%44%28%67% Community Over 5,000,000 28% 24%32% 2,000,000 – less than 5,000,000 24% 23%24% 500,000 – less than 2,000,000 22%20%23% 250,000 – less than 500,000 12%13% 10% Under 250,000 14%15%17%11%

49 49 Parents of two third of respondents attended college or university. The percentage is lower in the African continent. Parents Attended College or University Total (n=1353) TotalCanadaSouthern AsiaEastern AfricaMiddle EastWestern Africa Bases(1353)(211)(168)(159)(140)(130) Attended College/ University 64%74%68%52%69%54%

50 50

51 Appendix

52 52 Questionnaire 1 – GENERAL QUESTIONS 1.1 Are you a Canadian citizen? 1.2 What country do you live in? 1.3 Tell us a bit about you. 1.4 How old are you? 1.5 Gender? 1.6 What is the population of the city/town where you live? 1.7 Did either of your parents or guardians attend college or university? 1.8 Please select the statement that best describes you. FUTURE STUDENTS – COLLEGE & UNIVERSITY INTENDERS 2 – SCHOOL INFORMATION 2.1 Please indicate your curriculum (i.e. course type) 2.2 In what year of study are you? 2.3 Please indicate which group best describes your academic performance 3 – DECIDING ON WHICH SCHOOLS 3.1 How many schools are you considering applying to? 3.2 Please select those that apply to you. 3.3 Select the 3 most important factors in determining which schools you consider? 3.3.1 Of the remaining factors, which are also important in determining which schools you consider? 3.4 Who are the 3 most important groups of individuals influencing your decision to apply? 3.5 Select the 5 most important sources of school information in determining your school selection? 3.6 Which of the following do you plan to use to obtain information on Canadian colleges and/or universities? 3.7 Are ranking systems important for your school decision? 3.7.1 If Yes, which ones?

53 53 Questionnaire 3.8 Do you plan to pay an educational agent to help you find and apply to a school? 3.9 What is the ideal university size for you? 3.10 What is your ideal class size? 3.11 What is the ideal city size for your university studies? 3.11.1 Choose the top 3 reasons you prefer this city size: 3.12 How important is it to attend a school with people who have a similar cultural background (i.e. from hometown, ethnicity, religion, etc.)? 3.13 How important is it to know the timeline for status updates throughout your application process? 3.13.1 How quickly would you expect a school to make a decision on your application status (in weeks)? 4 – DECIDING ON WHICH COUNTRY 4.1 Do you agree with the statement tuition cost is related to the quality of education? 4.2 Do you have any connections in Canada? 4.3 Rank your top 3 most important considerations for studying in Canada 4.4 Is it important to have help and support getting settled in Canada? 4.4.1 If so, who are the top 3 people helping you prepare for going to a new country? COLLEGE & UNVERSITY STUDENTS/GRADUATES 5 – SCHOOL INFORMATION 5.1 Are {Did} you studying at a school in Canada? 5.2 What type of degree are {were} you enrolled for? 5.3 You are a? {Were you a} 5.4 Please indicate which group best describes your academic performance 5.5 What is your current living situation?

54 54 Questionnaire 6 – DECIDING ON WHICH SCHOOLS 6.1 How many schools did you apply to? 6.2 Please select those that apply to you. 6.3 Select the 3 most important factors in determining which schools you considered? 6.3.1 Of the remaining factors, which were also important in determining which schools you considered? 6.4 Who were the 3 most important groups of individuals influencing your decision to apply? 6.5 Select the 5 most important sources of school information in determining your school selection? 6.6 Which of the following did you use to obtain information on Canadian colleges and/or universities? 6.7 Were ranking systems important for your school decision? 6.7.1 If Yes, which ones? 6.8 Did you pay an educational agent to help you find and apply to a school? 6.9 What is the ideal university size for you? 6.10 What is your ideal class size? 6.11 What is the ideal city size for your university studies? 6.11.1 Choose the top 3 reasons you prefer {preferred} this city size: 6.12 How important was it to attend a school with people who have a similar cultural background (i.e. from hometown, ethnicity, religion, etc.)? 6.13 How important was it to know the timeline for status updates throughout your application process? 6.13.1 How quickly did you expect a school to make a decision on your application status (in weeks)? 6.14 What was the final determining factor in your acceptance to your {school} current school?

55 55 Questionnaire 7 – DECIDING ON WHICH COUNTRY 7.1 Do you agree with the statement tuition cost is related to the quality of education? 7.2 Do you have any connections in Canada? 7.3 Rank your top 3 most important considerations for studying in Canada? 7.4 Is it important to have help and support getting settled in Canada? 7.4.1 If so, who are the top 3 people who helped you prepare for going to a new country? MEDIA USAGE AND BEHAVIOUR 8 – ONLINE ACTIVITIES: USAGE & HABITS 8.1 How much time do you spend doing the following activities? 8.2 What cell phone do you use? 8.3 How often do you use your phone to: 8.4 What other connected devices do you use more than once a week? 8.5 Which of these websites or online services do you use more than once a week? 8.6 Which of the following do you use to keep in touch with past classmates and school colleagues? 9 – ONLINE FEATURES 9.1 How useful would each of the following online features be in your decision to apply to a school?

56 56 Region Definition America North AmericaCaribbean and Bermuda GreenlandAnguilla Saint Pierre and MiquelonAntigua and Barbuda United StatesAruba Central AmericaBahamas BelizeBarbados Costa RicaBermuda El SalvadorCayman Islands GuatemalaCuba HondurasDominica MexicoDominican Republic NicaraguaGrenada PanamaGuadeloupe South AmericaHaiti ArgentinaJamaica BoliviaMartinique BrazilMontserrat ChileNetherlands Antilles ColombiaPuerto Rico EcuadorSaint Kitts and Nevis Falkland Islands (Malvinas)Saint Lucia French GuianaSaint Vincent and the Grenadines GuyanaTrinidad and Tobago ParaguayTurks and Caicos Islands PeruVirgin Islands, British SurinameVirgin Islands, United States Uruguay Venezuela

57 57 Region Definition Europe Northern EuropeEastern Europe Ireland, Republic of (Eire)Bulgaria ScandinaviaCzech Republic DenmarkSlovakia. FinlandHungary IcelandPoland NorwayRomania SwedenBaltic Republics, Former Soviet United KingdomEstonia Southern EuropeLatvia AlbaniaLithuania AndorraBelarus GibraltarMoldova, Republic of GreeceRussian Federation ItalyUkraine MaltaUnion of Soviet Socialist Republics PortugalWestern Europe San MarinoAustria SpainBelgium Vatican City StateFrance Bosnia and HerzegovinaGermany CroatiaLiechtenstein MacedoniaLuxembourg SloveniaMonaco YugoslaviaNetherlands Switzerland

58 58 Region Definition Africa Northern AfricaWestern AfricaEastern Africa AlgeriaBeninBurundi EgyptBurkina FasoComoros LibyaCape VerdeDjibouti MoroccoCôte d'IvoireEritrea SudanGambiaEthiopia TunisiaGhanaKenya Western SaharaGuineaMadagascar Southern AfricaLiberiaMalawi BotswanaMaliMauritius LesothoMauritaniaMayotte NamibiaNigerMozambique South Africa, Republic ofNigeriaRéunion SwazilandSaint HelenaRwanda Central AfricaSenegalSeychelles AngolaSierre LeoneSomalia CameroonTogoTanzania Central African RepublicUganda ChadZambia Congo Zimbabwe Equitorial Guinea Gabon Sao Tome and Principe Zaire

59 59 Region Definition AsiaOceania West Central Asia and the Middle EastEastern AsiaAmerican Samoa AfghanistanChina, People's Republic ofAustralia CyprusHong KongCook Islands IranJapanFiji Middle EastKorea, NorthFrench Polynesia BahrainKorea, SouthGuam IraqMacauKiribati IsraelMongoliaMarshall Islands JordanTaiwanMicronesia KuwaitSouth-east AsiaNauru LebanonBrunei DarussalamNew Caledonia OmanCambodiaNew Zealand Palestine/West Bank/Gaza StripIndonesiaPalau QatarLaosPapua New Guinea Saudi ArabiaMalaysiaPitcairn SyriaMyanmarSamo United Arab EmiratesPhilippinesSolomon Islands YemenSingaporeTonga TurkeyThailandTuvalu KazakstanViet NamVanuata KyrgyzstanSouthern AsiaWallis and Futuna TajikistanBangladesh TurkmenistanBhutan UzebekistanIndia ArmeniaMaldives AzerbaijanNepal GeorgiaPakistan Sri Lanka

60 60 Number of International Students in Canada Foreign students present on December 1st by province or territory 20062007200820092010 Newfoundland and Labrador1,2021,3771,5141,5221,698 Prince Edward Island404476517653729 Nova Scotia5,4655,4345,7946,6087,911 New Brunswick3,1773,2253,2563,2833,513 Quebec25,83927,00027,92030,56632,209 Ontario63,71965,39865,66672,92585,253 Manitoba5,1375,2514,8645,3815,706 Saskatchewan3,4853,5203,6453,9594,336 Alberta12,93113,82314,37015,55716,281 British Columbia48,42650,14250,14155,44960,460 Territories8593846960 Total169,870175,746177,772195,973218,161 Source: Citizenship and Immigration Canada


Download ppt "International Student Survey 29 th September 2011."

Similar presentations


Ads by Google