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Discovery Environment Assessment from the Publisher and Library Perspectives Robert Boissy, Manager of Account Development April 11, 2014 NETSL Annual.

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Presentation on theme: "Discovery Environment Assessment from the Publisher and Library Perspectives Robert Boissy, Manager of Account Development April 11, 2014 NETSL Annual."— Presentation transcript:

1 Discovery Environment Assessment from the Publisher and Library Perspectives Robert Boissy, Manager of Account Development April 11, 2014 NETSL Annual Spring Conference: 2014 Coming Up Roses: Growing Towards The Future

2 SpringerLink Usage Statistics | NETSL Conference | 2 User Profile: Visit Data from WebTrekk How do your users get to SpringerLink? When you see referral type Direct this means the user either typed a URL of the website or a specific page, or clicked a link to the website - for example through a ToC alert e-mail, syllabus, bookmark, link in any e-mail, link on a website or blog, etc. Direct is all traffic that has not been directed to SpringerLink from a recognizable search box, or identifiable resolution service, such as a library catalog or discovery service search box, Google, PubMed, any Specialty Index, Springer.Com marketing site search, etc. We have come to think of direct traffic as social/shared in nature. When do your users go to SpringerLink? What tools are they using when they visit SpringerLink? How Mobile and Desktop Friendly is your Library Website? Data from Google Developers PageSpeed Insights All data used with expressed permission of the Schools. Thank you Schools!

3 SpringerLink Usage Statistics | NETSL Conference | 3 Worldwide Visits to SpringerLink by Top 10 Referring Sites: Most Recent 12 Months No.Entry SourcesVisits% Visits 1direct589010224.96 2www.google.com20775728.81 3scholar.google.com18134387.69 4www.ncbi.nlm.nih.gov13499985.72 5www.google.de6929292.94 6www.google.co.in6229202.64 7scholar.google.co.uk4781012.03 8www.springer.com4424741.88 9www.google.co.uk4323981.83 10scholar.google.de3008001.27

4 SpringerLink Usage Statistics | NETSL Conference | 4 Visits to SpringerLink: Last 8 Months: Top Referring Sites: RU/H: Research Universities (high research activity), 27,537 Students, Majority Undergraduate – Northeastern University No.Entry SourcesVisits% Visits 1direct1243525.27 2www.google.com1129422.95 3alma.exlibrisgroup.com936919.04 4scholar.google.com865217.58 5www.ncbi.nlm.nih.gov24404.96 6www.springer.com5981.22 7apps.webofknowledge.com.ezproxy.neu.edu4420.9 8library.northeastern.edu3660.74 9www.bing.com1870.38 10en.wikipedia.org1610.33

5 SpringerLink Usage Statistics | NETSL Conference | 5 Social Media Referrals from NEU to SpringerLink: Most Recent 12 Months No.Social Media SourcesQty Sources% Qty Sources 1en.wikipedia.org33652.01 2www.facebook.com8312.85 3www.reddit.com7211.15 4t.co (Twitter)538.2 5www.linkedin.com284.33 6www.researchgate.net121.86 7m.facebook.com111.7 8webberenergyblog.wordpress.com71.08 9zenoarrow.blogspot.com60.93 10experimentalturk.wordpress.com40.62

6 SpringerLink Usage Statistics | NETSL Conference | 6 Visits to SpringerLink in Last 12 Months by Top Referring Sites: RU/H: Research Universities (high research activity) 15,000 students, high ratio of undergraduates – University of New Hampshire No.Entry SourcesVisits% Visits 1scholar.google.com823925.63 2www.google.com792224.65 3direct630819.62 4sc8ln4lf7c.search.serialssolutions.com21696.75 5sc8ln4lf7c.search.serialssolutions.com.libproxy.unh.edu15664.87 6libproxy.unh.edu12723.96 7www.ncbi.nlm.nih.gov6922.15 8www.springer.com5121.59 9sc8ln4lf7c.scholar.serialssolutions.com3531.1 10library.unh.edu2840.88

7 SpringerLink Usage Statistics | NETSL Conference | 7 Visits to SpringerLink in Last 12 Months by Top 10 Referring Sites: RU/VH: Research University (very high research activity): 12,000 students, Medical School – Yale University No.Entry SourcesVisits% Visits 1www.ncbi.nlm.nih.gov4382122.1 2scholar.google.com4023020.29 3www.google.com3248316.39 4direct3156115.92 5sfx.library.yale.edu2013210.15 6www.springer.com46702.36 7orbis.library.yale.edu37161.87 8www.google.com.hk25781.3 9cushing.med.yale.edu23511.19 10scholar.google.com.hk12580.63

8 SpringerLink Usage Statistics | NETSL Conference | 8 Visits to SpringerLink in Last 12 Months by Top 10 Referring Sites: RU/VH: Research Universities (very high research activity) : 10,000+ students, Predominantly Graduate, No Medical School No.Entry SourcesVisits% Visits 1www.google.com5596228.11 2direct4484222.52 3scholar.google.com3931419.75 4www.ncbi.nlm.nih.gov134046.73 5library.xxx.edu69143.47 6www.springer.com35551.79 7xxxxx.xxx.edu34731.74 8apps.webofknowledge.com21191.06 9xxxxx.xxx.edu:888818110.91 10link.springer.com13490.68

9 SpringerLink Usage Statistics | NETSL Conference | 9 Visits to SpringerLink in Last 12 Months by Top 10 Referring Sites: DRU: Doctoral/Research Universities: 4961 students, High Undergraduate, Technical Institute -- WPI No.Entry SourcesVisits% Visits 1direct693124.48 2www.google.com599621.18 3scholar.google.com492517.4 4au4sb9ax7m.search.serialssolutions.com370913.1 5wpi.summon.serialssolutions.com309010.92 6www.ncbi.nlm.nih.gov6602.33 7scholar.google.com.ezproxy.wpi.edu6402.26 8www.springer.com3161.12 9au4sb9ax7m.scholar.serialssolutions.com2810.99 10wpi.summon.serialssolutions.com.ezproxy.wpi.edu2090.74

10 SpringerLink Usage Statistics | NETSL Conference | 10 Visits to SpringerLink last 12 Months by Top 10 Referring Sites: Bac/A&S: Baccalaureate Colleges--Arts & Sciences, 3148 students, Very High Undergraduate – Wesleyan University No.Entry SourcesVisits% Visits 1www.google.com225720.38 2direct219719.84 3scholar.google.com203918.42 4wd5ka5yq6f.search.serialssolutions.com128411.6 5wesleyan.summon.serialssolutions.com7026.34 6www.ncbi.nlm.nih.gov6315.7 7ctwweb.wesleyan.edu:70034584.14 8www.ams.org2001.81 9scholar.google.com.ezproxy.wesleyan.edu1521.37 10wd5ka5yq6f.scholar.serialssolutions.com1431.29

11 SpringerLink Usage Statistics | NETSL Conference | 11 Visits to SpringerLink last 12 Months by Top 10 Referring Sites: Bac/A&S: Baccalaureate Colleges--Arts & Sciences, 2141 students, Very High Undergraduate -- Williams College No.Entry SourcesVisits% Visits 1www.google.com212728.28 2scholar.google.com170722.7 3direct141818.85 4francis.williams.edu7369.79 5sfxhosted.exlibrisgroup.com4546.04 6www.ncbi.nlm.nih.gov3034.03 7ng3xu5zx7f.search.serialssolutions.com1001.33 8www.springer.com771.02 9www.ams.org480.64 10en.wikipedia.org480.64

12 SpringerLink Usage Statistics | NETSL Conference | 12 Visits to SpringerLink in 2013 by Top 10 Referring Sites: Bac/A&S: Baccalaureate Colleges--Arts & Sciences, 2932 students, exclusively undergraduate – The College of the Holy Cross No.Entry SourcesVisits% Visits 1www.google.com126025.81 2scholar.google.com117824.13 3direct88318.09 4library.holycross.edu:455053410.94 5www.ncbi.nlm.nih.gov2555.22 6discover.holycross.edu1933.95 7atoz.ebsco.com1262.58 8linksource.ebsco.com531.09 9www.springer.com501.02 10library.holycross.edu360.74

13 SpringerLink Usage Statistics | NETSL Conference | 13 NEU Visits to SpringerLink: Last 12 Months: Days of the Week

14 SpringerLink Usage Statistics | NETSL Conference | 14 NEU Visits to SpringerLink: Last 12 Months: Hours of the Day

15 SpringerLink Usage Statistics | NETSL Conference | 15 A year of traffic from NEU to SpringerLink

16 SpringerLink Usage Statistics | NETSL Conference | 16 NEU Visits to SpringerLink: Last 12 Months: Top Browser Types No.BrowserVisits% Visits 1Safari 6756510.92 2Google Chrome 3050647.31 3Google Chrome 2648557.01 4Google Chrome 3147166.81 5Google Chrome 3343676.31 6Google Chrome 3242836.18 7Google Chrome 2936405.26 8Google Chrome 2732954.76 9Google Chrome 2832284.66 10Safari 531214.51

17 SpringerLink Usage Statistics | NETSL Conference | 17 NEU Visits to SpringerLink: Last 12 Months: Operating Systems No.Operating SystemVisits% Visits 1Windows 73006743.41 2Mac64949.38 3Mac OS X 10.757078.24 4Mac OS X 10.648557.01 5Mac OS X 10.942776.18 6Windows XP39465.7 7Mac OS X 10.837435.4 8Windows 834594.99 9Unix/Linux18672.7 10Windows 8.112631.82

18 SpringerLink Usage Statistics | NETSL Conference | 18 NEU Visits to SpringerLink in Last 12 Months by Device Class No.Device ClassVisits% Visits 1 PC / laptop6805398.26 2tablet6620.96 3mobile phone5400.78 Mobile, in my backyard

19 SpringerLink Usage Statistics | NETSL Conference | 19 Worldwide Visits to SpringerLink: Last 12 Months: Device Class No.Device ClassVisits% Visits 1 PC / laptop22494490293.23 2mobile phone102762444.26 3tablet60541172.51 4TV290 Wi-Fi hotspot, Dubai

20 SpringerLink Usage Statistics | NETSL Conference | 20 NEU Visits to SpringerLink: Last 12 Months: Top Mobile Devices No.DevicesVisits% Visits 1iPad62552 2iPhone OS 715212.65 3iPhone OS 613911.56 4iPhone OS 1766.32 5Other Android504.16 6Google Nexus 7201.66 7Samsung Galaxy S4181.5 8iPhone OS 5121 9Other Android 4.0110.92 10Samsung Galaxy S III110.92

21 SpringerLink Usage Statistics | NETSL Conference | 21 PageSpeed Insights from Google Developers : NEU has Great Scores! http://developers.google.com/speed/pagespeed/insights/ 69 of 100 points for mobile speed 1 red flag, 5 yellow flags 4 green for good flags 90 out of 100 points for Desktop-friendliness No red flags 5 yellow flags 5 green for good flags 98 of 100 points for mobile UX! 1 yellow flag 4 green for good flags Do try this at home!

22 SpringerLink Usage Statistics | NETSL Conference | 22 Your Discovery Environment is Our Discovery Environment WebTrekk is Springers in-house web analytics tool We include web analytics data in our standard account review documents We think this tool will help in before/after studies of discovery tool effects We also track your downloads on a quarterly basis We will do a discovery review for any client where usage is sub-par or falling We send our full set of metadata to all discovery services; MARC records are public Next big thing – author analysis – books, journals, editors Robert.Boissy@Springer.Com +1-781-244-7918 Robert.Boissy@Springer.Com Account Development, Northeast/Mid-Atlantic US Spring is overdue at Springer Plainville, MA Office


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