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Discovery Environment Assessment from the Publisher and Library Perspectives Robert Boissy, Manager of Account Development April 11, 2014 NETSL Annual.

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Presentation on theme: "Discovery Environment Assessment from the Publisher and Library Perspectives Robert Boissy, Manager of Account Development April 11, 2014 NETSL Annual."— Presentation transcript:

1 Discovery Environment Assessment from the Publisher and Library Perspectives Robert Boissy, Manager of Account Development April 11, 2014 NETSL Annual Spring Conference: 2014 Coming Up Roses: Growing Towards The Future

2 SpringerLink Usage Statistics | NETSL Conference | 2 User Profile: Visit Data from WebTrekk How do your users get to SpringerLink? When you see referral type Direct this means the user either typed a URL of the website or a specific page, or clicked a link to the website - for example through a ToC alert , syllabus, bookmark, link in any , link on a website or blog, etc. Direct is all traffic that has not been directed to SpringerLink from a recognizable search box, or identifiable resolution service, such as a library catalog or discovery service search box, Google, PubMed, any Specialty Index, Springer.Com marketing site search, etc. We have come to think of direct traffic as social/shared in nature. When do your users go to SpringerLink? What tools are they using when they visit SpringerLink? How Mobile and Desktop Friendly is your Library Website? Data from Google Developers PageSpeed Insights All data used with expressed permission of the Schools. Thank you Schools!

3 SpringerLink Usage Statistics | NETSL Conference | 3 Worldwide Visits to SpringerLink by Top 10 Referring Sites: Most Recent 12 Months No.Entry SourcesVisits% Visits 1direct www.google.com scholar.google.com www.ncbi.nlm.nih.gov www.google.de www.google.co.in scholar.google.co.uk www.springer.com www.google.co.uk scholar.google.de

4 SpringerLink Usage Statistics | NETSL Conference | 4 Visits to SpringerLink: Last 8 Months: Top Referring Sites: RU/H: Research Universities (high research activity), 27,537 Students, Majority Undergraduate – Northeastern University No.Entry SourcesVisits% Visits 1direct www.google.com alma.exlibrisgroup.com scholar.google.com www.ncbi.nlm.nih.gov www.springer.com apps.webofknowledge.com.ezproxy.neu.edu library.northeastern.edu www.bing.com en.wikipedia.org

5 SpringerLink Usage Statistics | NETSL Conference | 5 Social Media Referrals from NEU to SpringerLink: Most Recent 12 Months No.Social Media SourcesQty Sources% Qty Sources 1en.wikipedia.org www.facebook.com www.reddit.com t.co (Twitter) www.linkedin.com www.researchgate.net m.facebook.com webberenergyblog.wordpress.com zenoarrow.blogspot.com experimentalturk.wordpress.com40.62

6 SpringerLink Usage Statistics | NETSL Conference | 6 Visits to SpringerLink in Last 12 Months by Top Referring Sites: RU/H: Research Universities (high research activity) 15,000 students, high ratio of undergraduates – University of New Hampshire No.Entry SourcesVisits% Visits 1scholar.google.com www.google.com direct sc8ln4lf7c.search.serialssolutions.com sc8ln4lf7c.search.serialssolutions.com.libproxy.unh.edu libproxy.unh.edu www.ncbi.nlm.nih.gov www.springer.com sc8ln4lf7c.scholar.serialssolutions.com library.unh.edu

7 SpringerLink Usage Statistics | NETSL Conference | 7 Visits to SpringerLink in Last 12 Months by Top 10 Referring Sites: RU/VH: Research University (very high research activity): 12,000 students, Medical School – Yale University No.Entry SourcesVisits% Visits 1www.ncbi.nlm.nih.gov scholar.google.com www.google.com direct sfx.library.yale.edu www.springer.com orbis.library.yale.edu www.google.com.hk cushing.med.yale.edu scholar.google.com.hk

8 SpringerLink Usage Statistics | NETSL Conference | 8 Visits to SpringerLink in Last 12 Months by Top 10 Referring Sites: RU/VH: Research Universities (very high research activity) : 10,000+ students, Predominantly Graduate, No Medical School No.Entry SourcesVisits% Visits 1www.google.com direct scholar.google.com www.ncbi.nlm.nih.gov library.xxx.edu www.springer.com xxxxx.xxx.edu apps.webofknowledge.com xxxxx.xxx.edu: link.springer.com

9 SpringerLink Usage Statistics | NETSL Conference | 9 Visits to SpringerLink in Last 12 Months by Top 10 Referring Sites: DRU: Doctoral/Research Universities: 4961 students, High Undergraduate, Technical Institute -- WPI No.Entry SourcesVisits% Visits 1direct www.google.com scholar.google.com au4sb9ax7m.search.serialssolutions.com wpi.summon.serialssolutions.com www.ncbi.nlm.nih.gov scholar.google.com.ezproxy.wpi.edu www.springer.com au4sb9ax7m.scholar.serialssolutions.com wpi.summon.serialssolutions.com.ezproxy.wpi.edu

10 SpringerLink Usage Statistics | NETSL Conference | 10 Visits to SpringerLink last 12 Months by Top 10 Referring Sites: Bac/A&S: Baccalaureate Colleges--Arts & Sciences, 3148 students, Very High Undergraduate – Wesleyan University No.Entry SourcesVisits% Visits 1www.google.com direct scholar.google.com wd5ka5yq6f.search.serialssolutions.com wesleyan.summon.serialssolutions.com www.ncbi.nlm.nih.gov ctwweb.wesleyan.edu: www.ams.org scholar.google.com.ezproxy.wesleyan.edu wd5ka5yq6f.scholar.serialssolutions.com

11 SpringerLink Usage Statistics | NETSL Conference | 11 Visits to SpringerLink last 12 Months by Top 10 Referring Sites: Bac/A&S: Baccalaureate Colleges--Arts & Sciences, 2141 students, Very High Undergraduate -- Williams College No.Entry SourcesVisits% Visits 1www.google.com scholar.google.com direct francis.williams.edu sfxhosted.exlibrisgroup.com www.ncbi.nlm.nih.gov ng3xu5zx7f.search.serialssolutions.com www.springer.com www.ams.org en.wikipedia.org480.64

12 SpringerLink Usage Statistics | NETSL Conference | 12 Visits to SpringerLink in 2013 by Top 10 Referring Sites: Bac/A&S: Baccalaureate Colleges--Arts & Sciences, 2932 students, exclusively undergraduate – The College of the Holy Cross No.Entry SourcesVisits% Visits 1www.google.com scholar.google.com direct library.holycross.edu: www.ncbi.nlm.nih.gov discover.holycross.edu atoz.ebsco.com linksource.ebsco.com www.springer.com library.holycross.edu360.74

13 SpringerLink Usage Statistics | NETSL Conference | 13 NEU Visits to SpringerLink: Last 12 Months: Days of the Week

14 SpringerLink Usage Statistics | NETSL Conference | 14 NEU Visits to SpringerLink: Last 12 Months: Hours of the Day

15 SpringerLink Usage Statistics | NETSL Conference | 15 A year of traffic from NEU to SpringerLink

16 SpringerLink Usage Statistics | NETSL Conference | 16 NEU Visits to SpringerLink: Last 12 Months: Top Browser Types No.BrowserVisits% Visits 1Safari Google Chrome Google Chrome Google Chrome Google Chrome Google Chrome Google Chrome Google Chrome Google Chrome Safari

17 SpringerLink Usage Statistics | NETSL Conference | 17 NEU Visits to SpringerLink: Last 12 Months: Operating Systems No.Operating SystemVisits% Visits 1Windows Mac Mac OS X Mac OS X Mac OS X Windows XP Mac OS X Windows Unix/Linux Windows

18 SpringerLink Usage Statistics | NETSL Conference | 18 NEU Visits to SpringerLink in Last 12 Months by Device Class No.Device ClassVisits% Visits 1 PC / laptop tablet mobile phone Mobile, in my backyard

19 SpringerLink Usage Statistics | NETSL Conference | 19 Worldwide Visits to SpringerLink: Last 12 Months: Device Class No.Device ClassVisits% Visits 1 PC / laptop mobile phone tablet TV290 Wi-Fi hotspot, Dubai

20 SpringerLink Usage Statistics | NETSL Conference | 20 NEU Visits to SpringerLink: Last 12 Months: Top Mobile Devices No.DevicesVisits% Visits 1iPad iPhone OS iPhone OS iPhone OS Other Android Google Nexus Samsung Galaxy S iPhone OS Other Android Samsung Galaxy S III110.92

21 SpringerLink Usage Statistics | NETSL Conference | 21 PageSpeed Insights from Google Developers : NEU has Great Scores! 69 of 100 points for mobile speed 1 red flag, 5 yellow flags 4 green for good flags 90 out of 100 points for Desktop-friendliness No red flags 5 yellow flags 5 green for good flags 98 of 100 points for mobile UX! 1 yellow flag 4 green for good flags Do try this at home!

22 SpringerLink Usage Statistics | NETSL Conference | 22 Your Discovery Environment is Our Discovery Environment WebTrekk is Springers in-house web analytics tool We include web analytics data in our standard account review documents We think this tool will help in before/after studies of discovery tool effects We also track your downloads on a quarterly basis We will do a discovery review for any client where usage is sub-par or falling We send our full set of metadata to all discovery services; MARC records are public Next big thing – author analysis – books, journals, editors Account Development, Northeast/Mid-Atlantic US Spring is overdue at Springer Plainville, MA Office


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