1-3 Recognize the stages of the consumer buying decision process Understand the types of consumer decision making and the level of involvement Explore how situational influences may affect the consumer buying decision process Understand the psychological influences that may affect the consumer buying decision process Examine the social influences that may affect the consumer buying decision process Examine consumer misbehavior
1-11 Click here to learn about a Dove body wash producthere What problem does this product solve? How does it work differently than other cleansers on the market? What claims does this website and video make about the product?
1-16 Which of the following are high-involvement products? Which are low-involvement? Tennis shoes A new laptop Bottled water A designer handbag A used car Do you think the level of involvement for some products changes with consumer income level?
1-43 Different ethnic groups have increased their buying power over time How will changes in the nations cultural make-up affect marketing activities? Source: Despite Recession, Hispanic and Asian Buying Power Expected to Surge in U.S., According to Annual UGA Selig Center Multicultural Economy Study, Terry College of Business, November 4, 2010, www.terry.uga.edu/news/releases/2010/minority-buying-power-report.html (accessed June 28, 2011).