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Presented by: Scott Naill & Tony Trapp Upper Valley Career Center HVAC/R Program Piqua, Ohio.

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Presentation on theme: "Presented by: Scott Naill & Tony Trapp Upper Valley Career Center HVAC/R Program Piqua, Ohio."— Presentation transcript:

1 Presented by: Scott Naill & Tony Trapp Upper Valley Career Center HVAC/R Program Piqua, Ohio

2 Upper Valley CC HVAC/R Technologies The Upper Valley Career Center is located in Piqua, Ohio 20 minute north of Dayton Ohio. Fall of 2005 Upper Valley Career Center dedicated a 40,000 sq. ft. Science Technology expansion on the main campus and it included a newly built 3,500 sq. ft. HVAC/R lab and training center. Average number of students the last 5 years 32 per year (Juniors And Seniors).

3 Upper Valley CC HVAC/R Technologies Level I Students

4 Generation Y

5 Dialogue vs. Monologue….. What methods do you use to promote your program?

6 School Issued Laptops One to One Laptop Program – Students are issued laptop – Matching Grant Funds

7 Social Media Marketing – The Cost There is no monetary cost at all to set your company up on Facebook, YouTube, Twitter, etc. Social Media are labor intensive! Facebook example o Setting up the account – 15 minutes o Creating a plain page – 10 minutes o Customizing your page – 1 week (If you have prior experience Providing content – Never ending. These media have an insatiable appetite for content. The content is what attracts the customer

8 Social Media Marketing – The Reason Recognize that social media are dialogues – people will not always say what you want to hear Dont ignore the inevitable – your students are now, or will be on social media. Beware of what you post!

9 What is it? – Blogs – Twitter – Facebook – YouTube – Marketing/Branding We dont need no stinkin social marketing…..or do we?

10 Lets take a look, shall we? Facebook YouTube Twitter LinkedIn Schoology Google Voice *

11 Facebook

12 Facebook-Yearly Report

13 Twitter

14 YouTube

15 Linkedin (HVAC Educators) 1208 members

16 Website/Landing Page

17 Website-Analytics

18 Schoology What is it? – Sorta like Facebook, but COOLER and not blocked on school computers – Easy to navigate – Simple and Engaging – Digital Classroom – Lesson Plans in one place

19 Google Voice What is it? – Allows communication to students – Computer generated phone number issued *

20 Enrollment/Retention Timeline JAJMFSONDAMJ Spud Day Home School Visits ECD & Open House Thank You Letters X Mas Cards Select Ambass. Employer Letters Reminder to Sign Up Letters Phone Calls Dinner Congrats Mailing Employer Letters Care Package Mailer Applications Encourage Facebook & Website- Followings 2 nd Look Day Movie Promo

21 School Year Enrollment Numbers for Number of students enrolled in the program School Year

22 22 Advisory Committee Followers…..

23 Cool Tools: Recruitment & Retention-Q & A Questions & Educated Guesses, Semi-logical Deductions, and Wildly Unfounded Speculations

24 Contact Info Scott Naill Tony Trapp uppervalleyhvacr.com coolschoolhotcareer.com


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