Presentation on theme: "Product Lifecycle Management: Ideation and Innovation"— Presentation transcript:
1Product Lifecycle Management: Ideation and Innovation John N. and Connie Taylor LectureProduct Lifecycle Management: Ideation and InnovationMileta M. Tomovic, PhDW.C. Furnas ProfessorPurdue University
2The Future of Knowledge Economy The Knowledge Economy is being eclipsed by the Creativity Economy.The new core competence is Creativity. It isn't just about math and science anymore. It's about creativity, imagination, and, above all, innovation. The knowledge is being commoditized.The U.S. is the leader in the Creativity Economy - for the moment.<http://www.businessweek.com/smallbiz/content/feb2007/sb _ htm?chan=search>
3Creativity EconomyThe new forms of innovation driving Creativity Economy forward are based on an intimate understanding of consumer culture - the ability to determine what people want even before they can articulate it.
4Innovation “Definition” “The successful exploitation of ideas, into new products, processes, services or business practices” (DTI Innovation Unit)“It is about people creating value by implementing new ideas” (Innovation Network)
5Components of Successful Innovation A "people dependent", collaborative skill involvingscouting the futuregenerating new ideaschoosing the bestrapidly and effectively implementing andthen learning the lessons from successes and failuresin order to begin againEnabling Innovative Organizations (EIO): <http://www.mindman.net/innovation/index.asp>.
6The Importance of Being First-to-Market Being first in any market category is going to give you the edge – being the leader comes from being first.It's much easier to get into the mind of consumers first that try to convince people you have a better product.The Importance of Being First-to-Market
7Cycle of InnovationRepeating innovation is critical to sustaining above average long term profits.Innovation Creators: <http://innovationcreators.com/wp/?p=8>.
8Global Innovation Opportunities The Internet and high-speed data networks offer solutions to typical innovation problems:creativity managementnew product developmentproduct life cycle managementenabling organizations to tackle the daily challenges of innovation
9Building Innovation as a Capability Critical success factors in building Innovation as a capability within the Organization:Leadership and FollowershipClimate and EnvironmentStructured Idea Management Process that gathers ideas from Employees, Customers and Supply Chain Partners
10People Drive Innovation Revolutionary Thought LeadersRevolutionary Thinking SeminarFree to WinCoaching
11Multidisciplinary Teams Multidisciplinary teams are the heart of any innovation method.Quite simply, great work is accomplished by “Hot Teams”.Teams include people from various disciplines:Human FactorsMechanical/Electrical EngineeringManufacturingHealthcareBusiness FactorsKid-Centric DesignIndustrial DesignEnvironmentsInteraction DesignSoftware Engineering
12Climate and Environment Creating compelling visionsIdeation and Creativity sessionsInnovation Recognition ProgramPositive Reinforcement SystemConsulting
14ObservationUser observations are the starting point for every design program.Designers are seasoned observers of people and how they interact with the world.The users are engaged throughout the design process to evaluate the desirability of new ideas and possible solutions.
15Brainstorming”The best way to get a good idea is to get a lot of ideas." - Linus Pauling"Be Visual. Defer judgment. Encourage Wild Ideas. Build on the Ideas of Others. Go for Quantity. One Conversation at a Time. Stay Focused on the Topic.“Brainstorming is not just a good idea but an inexhaustible source of inspiration and fresh thinking.
16Prototyping Prototyping is the language of innovation. Prototyping is problem-solving in three dimensions. One can prototype just about anything — a new product or service, a website or a new space.
17ImplementationImplementation completes the cycle of ideation to drive the concept to its final form.All the possibilities have been evaluated, the prototypes validated and refined, and what's left is to do it.The project team performs detailed design and engineering, chooses manufacturing partners if necessary, and works with the client to perform a timely and successful launch.
22Bringing Innovation into Academia National Innovation Initiative™ defines innovation as the “intersection of invention and insight, leading to the creation of social and economic value.”US has historically been a leader in innovationThe economic success has been built on innovation and the ability to create fundamentally novel products and processesLikewise, the future success will depend on our ability to quickly adapt to accelerating technological changesMeasuring Innovation in Academia, Michael Lovell, School of Engineering, University of Pittsburgh
23Academic ChallengeUnlike industry the primary product is human capital and intellectual property.Present education challenge relates to global competition and the lack of new students entering the field of product design.If things progress along the present course, the role of US engineers will be drastically different than in the past.Measuring Innovation in Academia, Michael Lovell, School of Engineering, University of Pittsburgh
24Future: Product Realization Program Midwest Coalition for Comprehensive Engineering Design Education
25Partners Purdue University (W. Lafayette, Indiana) Sinclair Community College (Dayton, Ohio)Fox Valley Community College (Appleton, Wisconsin)Butler Community College (Andover, Pennsylvania)Mott Community College (Flint, Michigan)
26Project GoalImprove the quality of engineering technology education in the emerging area of Comprehensive Engineering Design through the development of course content and curricula delivered using traditional and emerging practices and technologies.
27Enabling Communication and Feedback PLMdesignmanufacturingservice
28Sinclair Community College Fox ValleyMottSinclair Community CollegeButler Com. CollegeFV Community CollegeMott Community CollegePurdue UniversityPurdueButlerAndover, PennsylvaniaAppleton, WisconsinDayton, OhioFlint, MichiganWest Lafayette, IndianaSinclairTeamCenterOptistructAdamsNXDELMIATecnomatixUGSSupportRecycleDesignManufacturingIT HUB