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Chapter 9 Computer Applications and Skills 1 Section 9.1 Computers in Marketing Marketing Essentials.

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Presentation on theme: "Chapter 9 Computer Applications and Skills 1 Section 9.1 Computers in Marketing Marketing Essentials."— Presentation transcript:

1 Chapter 9 Computer Applications and Skills 1 Section 9.1 Computers in Marketing Marketing Essentials

2 Chapter 9 Computer Applications and Skills 2 SECTION 9.1 What You'll Learn The major ways computers are used to save businesses money The characteristics of different types of computers The functions of basic pieces of computer hardware Computers in Marketing

3 Chapter 9 Computer Applications and Skills 3 SECTION 9.1 Computers in Marketing Why It's Important Computers have changed our personal lives in many ways, including the way that we engage in marketing. Success in the business world increasingly depends on an understanding of and proficiency in the use of computer technology.

4 Chapter 9 Computer Applications and Skills 4 SECTION 9.1 Computers in Marketing Key Terms supercomputer mainframe minicomputer microcomputer laptop PDAs hardware disk drive CD-ROM DVD scanner software

5 Chapter 9 Computer Applications and Skills 5 SECTION 9.1 Computers in Marketing Most businesses today could not compete successfully in the world market without the use of computer technology. Businesses use computers for the following purposes: Computers To generate correspondence. To maintain lists of customers or clients. To control inventory. To create advertising materials. To calculate and produce financial reports. To communicate electronically with other. computer users.

6 Chapter 9 Computer Applications and Skills 6 SECTION 9.1 Computers in Marketing The supercomputer is the largest and most powerful type of computer. Supercomputers are used to direct space travel and track hurricanes. Mainframes are large computers used where many people in an organization need frequent access to the same information. Types of Computers Slide 1 of 4

7 Chapter 9 Computer Applications and Skills 7 SECTION 9.1 Computers in Marketing A minicomputer is not as large as a mainframe, but more powerful than a personal computer. Minicomputers enable small organizations to deal with large amounts of information and complex processes, and give access to multiple users. Types of Computers Slide 2 of 4

8 Chapter 9 Computer Applications and Skills 8 SECTION 9.1 Computers in Marketing The microcomputer is also known as a personal computer (PC). This is the computer most people use at home. Some businesses use a powerful PC as a server to provide computing power and storage to a number of work stations. Laptops, also called notebooks, are smaller, portable personal computers. A laptop is a fully functional microcomputer. Types of Computers Slide 3 of 4

9 Chapter 9 Computer Applications and Skills 9 SECTION 9.1 Computers in Marketing Personal digital assistants (PDAs), also called palmtops, are the smallest portable computer. Less powerful than laptops, they are often used as organizers. Some wireless cell phones can be used to send and receive messages. Types of Computers Slide 4 of 4

10 Chapter 9 Computer Applications and Skills 10 SECTION 9.1 Computers in Marketing The components of a computer system are hardware and software. Hardware and software work together to enable a computer to function. Computer System Components

11 Chapter 9 Computer Applications and Skills 11 SECTION 9.1 Computers in Marketing Hardware is the equipmentthe physical components that make up a computer system. Central Processing Unit (CPU) The computer's primary processing hardware. Disk drive Used to read data from and write data to a disk, removable or not. Hardware Slide 1 of 3

12 Chapter 9 Computer Applications and Skills 12 SECTION 9.1 Computers in Marketing Keyboard Used to type information and commands into the computer and to control its action. Mouse An input device used to control a computer. By moving a mouse on a flat surface and clicking its buttons, you can send the computer commands. Hardware Slide 2 of 3

13 Chapter 9 Computer Applications and Skills 13 SECTION 9.1 Computers in Marketing Monitor A screen that displays computer output. Printer Reproduces an image from the computer onto paper. Scanner Transforms images into digital data. Hardware Slide 3 of 3

14 Chapter 9 Computer Applications and Skills 14 SECTION 9.1 Computers in Marketing Software is a set of electronic instructions that directs the CPU to carry out a specific task. These sets of instructions are also known as programs or applications and each one has a specific purpose. Software

15 Chapter 9 Computer Applications and Skills 15 SECTION 9.1 Computers in Marketing Also called operating software, system software tells the computer how to use its own components. There are two main operating systems for microcomputers: Macintosh (for Apple Macintosh computers) Windows (for IBM-compatible computers) System Software

16 Chapter 9 Computer Applications and Skills 16 SECTION 9.1 Computers in Marketing Application software is used for functions such as word processing or production of graphics. Applications must be compatible with the operating system of the computer platform you use. Application Software

17 Chapter 9 Computer Applications and Skills A SSESSMENT Reviewing Key Terms and Concepts 1. What are three ways that computers can save businesses money? 2. What are the functions of four basic pieces of computer hardware? 3. What is the function of a scanner? 4. What is operating system software?

18 Chapter 9 Computer Applications and Skills A SSESSMENT Thinking Critically What are some advantages and disadvantages of the use of robots in the medical field?

19 Chapter 9 Computer Applications and Skills Graphic Organizer Types of Computers Mainframe MinicomputerSupercomputer Laptop Personal Digital Assistant Microcomputer or PC

20 Chapter 9 Computer Applications and Skills 20 Marketing Essentials End of Section 9.1


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