Presentation on theme: "A VALUE-ADDED PROMOTIONAL PREMIUM OPPORTUNITY. MARKET TRENDS CDs are becoming music delivery dinosaurs- consumers much prefer to get their selections."— Presentation transcript:
A VALUE-ADDED PROMOTIONAL PREMIUM OPPORTUNITY
MARKET TRENDS CDs are becoming music delivery dinosaurs- consumers much prefer to get their selections on line and NOW iTunes sold their 3 billionth digital song in 2008 The digital revolution is only just beginning And, its more than just music
BACKGROUND Non-frontline music has been offered to consumers for years in traditional CD formats sold at retail centers around the globe. Consumer trends point to providing downloads via web-based systems are preferred by consumers Consumers want to pick their own selections and they want them now
WHAT WE HAVE TO OFFER Meyers is offering a complete package of electronic content to CPG marketers for: In-Pack & On-Pack promotions Retail traffic builders ( Premiums used to develop loyalty or repeat business) The mMusic package includes Music downloads (multiple-genres) Cell phone ring tones Educational programs (English & Spanish-speaking) Custom & Proprietary content can be created
MUSIC DOWNLOADS APPEAL TO EVERYONE Adults Even child educational downloads are available (English & Spanish versions are available)
A FEW ADULT MUSIC GENRES Music selections: Jazz Celtic Classical Guitar Tropical Spa Piano Classics And more
HOLIDAY SELECTIONS There are many more holiday selections to chose from
We also have the ability to tie-in Toys For Tots for a charitable event * October 1 st thru December 26 th only
HALLOWEEN Music downloads to create that special ghostly feeling at home Also available in cell phone ring tones For all ages Age appropriate
WHAT ELSE BESIDES MUSIC? Though web-based music downloads are the standard product offered, consumers have access to other digital selections that will attract an even larger target audience Cell Phone Ring Tones Educational Health & Wellness
HOW IT WORKS Consumers obtain a special download code and are directed to your branded website The following card examples show how a custom package could appear
CONSUMERS GO TO YOUR BRANDED WEBSITE TO RECEIVE DOWNLOADS A custom-skinned download website hosted for 180 days: $5,000
MUSIC CAN BE SAMPLED MUSIC CAN BE SAMPLED (BEFORE DOWNLOADING) Consumers can see the normal retail value of individual music selections that reinforces the value of the downloads you provided.
SELECTIONS ARE MADE If consumers select complete CD, they can see the normal retail value of the music selections which reinforces the value of the downloads your promotion provided.
Consumers enter their music download codes here to receive their FREE selections
DEMOGRAPHIC DATA If youre interested in what selections your consumers chose, we can provide that data. Data available Name Address address Genre of music selected Cost: 10¢ per response
HOW MUCH DOES IT COST? (For card based promotions) 3 music downloads (Retail value of $2.37) YOUR COST 15¢ per card* 5 music downloads (Retail value of $3.95) YOUR COST 20¢ per card* 10 music downloads (Retail value of $7.90) YOUR COST 35¢ per card* 15 music downloads (Retail value of $11.85) YOUR COST 50¢ per card* Virtually any budget can be accommodated for custom packages and consumer offers * In quantities of 1,000,000 cards and higher
HOW MUCH IS MY LIABILITY? With most download packages, brands may be budget-wary about actual liability depending upon how many consumers actually use this promotional offer With our exclusive package, your costs are fixed, even if 100% of your consumers activate and use their download cards!
HOW QUICKLY CAN I BRING THIS PROMOTION TO MARKET? For most promotions, in literally four weeks from receiving your artwork and proof approval we can have cards out the door and a your custom website skinned to your brand ready to begin accepting consumer codes.
Meyers offers a a totally non-traditional card that is recyclable, or can even comprise post consumer contentMeyers offers a a totally non-traditional card that is recyclable, or can even comprise post consumer content The card contains an alpha-numeric code on the reverse side of the cardThe card contains an alpha-numeric code on the reverse side of the card Download Cards are Green
CAN I DESIGN A CUSTOM DOWNLOAD CARD? Yes, we can accommodate virtually any card shape, size and graphic format Card prices will vary by size, quantity & construction Contact your Meyers promotional consultant for more details.
TO BUILD YOUR CUSTOM PACKAGE Meyers 7277 Boone Avenue N. Minneapolis, MN Office: NOTE: Databases are never offered to anyone other than the hosting marketer. addresses of consumers are never sold to other marketing organizations.