Presentation on theme: "RFID / ID Security: Card Identity Solutions"— Presentation transcript:
1RFID / ID Security: Card Identity Solutions HID GlobalBooth 531RFID / ID Security: Card Identity SolutionsKelly Josephson1
2Agenda: 1. RFID Trends in ID Security 2. Market Opportunities 3. HID Global Solutions for your customers4. Closing Summary
3What Market Segments do you work with? In every vertical market there are people who are concerned with security – it depends on who we are talking to. Security is important with some pull. It’s difficult to quantify ROI in security. It’s our job to help decision makers “sell security” in their organization.If we are just selling a printer and plastic cards – we aren’t needed – what value are we adding? Customers value experts who can offer a solution.To get your involvement, a few of you that show outstanding input today will receive this Fargo Sales and Marketing Binder (show it) I only have a few to give away……otherwise…its $50.The next few slides list big name customers who we hope value the importance of security.
4Military Transportation Government Corporate/Education Airports Events Security is an everyday discussion at schools, corporations, government agencies, airports, and just about every facility involving people. Organizations around the world are open to identity-related security vulnerabilities that could potentially cost them time, money or even lives. No one can guarantee security, But you can improve security with the use of ID Cards. And although no one can guarantee the absolute authenticity of an ID Card or the system that produces it, one can enhance the security of the system that produces the ID Card – this will be our differentiator in the market.With over 32 manufacturers of ID Card Printers, a decreasing Average Selling Price and a market push toward commoditization at the low end - More and more, end-users and dealers believe that “all card printers are created equal”. We must set Fargo apart from this thinking.ID Security card programs are an everyday discussion in schools, corporations, government agencies, airports, and just about every facility involving people. Organizations around the world have an interest in utilizing personalized data stored on cards. The need to secure assets and improve efficiencies are all around us.
6HID GlobalClear market leader in contactless cards and readers for Access ControlAward-winning products are used in over 70% of Fortune 1000 companiesThe most highly recognized brand in the security industry worldwide250 million identity devices and 3.5 million readers shipped in 2009Network of over 100 application solutions partners worldwide
7Fargo ElectronicsGlobal leader in development of secure technologies for Card Identity Systems, including:Secure printer/encodersSecure materialsSecure softwareDominating market share: Over 185,000 systems shipped in the U.S. and over 80 other countries
8Product Portfolio – HID Global ACCESS CONTROL READERSACCESS CREDENTIALSCARD ISSUANCE SOLUTIONSIP ACCESS SOLUTIONS
9Application Opportunities Data and NetworkSecurity/Public KeyInfrastructureCard Management SoftwareVisitor ManagementAsset TrackingYou can see why it is “all in the card” The card selected to facilitate the desired applications will drive the other pieces of the solution: the access system, the readers, the printers, the consumables, hardware and software needed to secure the credential – audit the credential path and process the information.Reference “It’s All in the Cards” article – Fargo Facility StoryLoyalty/Membership ProgramsAccess ControlTime and AttendanceParking
10Evolution of the CardA large amount of text and image information can be stored on the card, retrieved visually.Additional technologies are available to process and transfer data.Kelly JosephsonRabid Gopher Fan6533 Flying Cloud Dr.Eden Prairie, MN 55344x 190
11Card Technologies - Barcodes To hold even more data, barcodes became common.
12Card Technologies – Mag Stripe Magstripe: Holds magnetically encoded bits of data. Materials require different energy encoding levels.HiCo = High Coercivity(Usually black in color)LoCo = Low Coercivity(Usually brown in color)
13Card Technologies – Smart Chip To make the information more secure, the Smart Card was developed.
14Card Technologies – Smart Chip A miniature microprocessor is embedded in the card.
15HID Card Technologies – Prox and iCLASS™ For Smart Card security without contact, HID offers contactless cards
16Card Technologies – Prox and iCLASS™ These cards use an embedded antenna to broadcast data into RFID waves.
17Combining technology helps migrate customers Legacy POSTime and AttendanceLog On & SSOPKIData EncryptionCertificatesLegacy Physical AccessNew Physical AccessCafeteria PurseKeystroke Emulation
18The Ideal Solution? HID iCLASS™ PC LoginTime & AttendancePersonal DataPhotoCafeteriaVendingFreeFree
19Deploy the Benefits: iCLASS Campus Cards Identification – Disable remotelyLibrary Circulation Control – Encode last checked items.Registrar Services – Encode current classes for exam attendanceAccess Control to Events – Order tickets on-line, then write the authorization/seat, etc. on the card during card presentation.Online Debit System – Cashless VendingArizona State UniversityMigrating from proximity with magnetic stripe toContactless iCLASS Cards with magnetic stripe
21Asure ID Card Application Software DesignPrintManageShareControlDesignPrintManageShareDesignPrintManageDesignPrintAt the end of March, we announced a new line of badging software, Fargo Asure ID. For those familiar with Synercard, an HID company like Fargo is, it is the same application that Synercard has offered over the last 7 years. Synercard has over 15,000 installations worldwide. Now, Fargo Asure ID is available to our partnersSolo…free software for single sided, magnetic stripe applications; no external database connectivity. The Solo CD includes a 20 day trial version of Express.Express…$825 and provides dual sided printing and external database connectivity (ODBC)Enterprise…$1595…for network environmentsExchange…$2895…for smart card applications as well as real-time data exchange with other application’s databases such as access control systems.Languages supported are Spanish, English, French and German
24High Definition Printing (HDP) Since electronics often leave an uneven surface,HDP is used to create the image first,then transfer it to the card.
25HDP5000 – VersatileCreate user’s ideal printer configuration. Modules can beadded at time of purchase or in future as applications change.Any combination of components=Add any combination of components to create the perfect end user configuration – contact/contactless smart card encoding, visual security, dual-sided printing, dual-sided simultaneous lamination, etc.Partner benefit – fewer printer sku’s with more generic inventory gives the partner the ability to configure a system on the fly to a customer’s specific needs.End user benefit – shorter lead times from the partner and buy only what is needed, knowing the printer can easily be upgraded in the future as needs change.Fully configured printer/encoder to customer requirementsBase Printer Module
26Title of PresentationIDENTITY ON DEMAND SERVICES
27HID Identity On Demand Services From technology card and reader manufacturing to desktop card printers for personalization, HID Global has provided a number of access control and photo identification solutions to several markets for nearly two decades.Recognizing the market need for convenient and secure card personalization services, HID Global has created a turnkey solution for customers, encapsulated in the Identity on Demand services.
28Identity on Demand Services IoD services represents the global know-how, tools, delivery and speed to personalize even the most demanding credential programs.
29Market Trends: End user Benefits Administrative and logistical challenges for organizations with multiple locationsCost ControlRegulatory compliance, i.e. HIPPA, SOXBetter control of existing populationOrganizational re-badge projectsAcquisitions, re-branding, etc.Card technology migration/convergenceMagnetic Stripe, Prox, iCLASS, Crescendo,MIFARE, DESFire
30Channel Benefits of IoD Services Customer retention as an end-to-end solution providerIncrease unit revenue opportunitiesConvenience- No capital equipment- No dedicated labor required- HID will ship finished product directlyto end-userComplete service portfolio – world-class capabilitiesCustomer data managed by HID’s secure delivery infrastructure and established security policies and procedures
31Come see us at Booth #531 HID Global Web Page www.hidglobal.com For more information:Come see us at Booth #531HID Global Web PageThank you!