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Gavin & Ingrid McCoy Present ProductPower! Informatio n Copyright Gavin & Ingrid 2011 - All rights reserved Gavin & Ingrid McCoy OxfordMarketingAcademy.

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Presentation on theme: "Gavin & Ingrid McCoy Present ProductPower! Informatio n Copyright Gavin & Ingrid 2011 - All rights reserved Gavin & Ingrid McCoy OxfordMarketingAcademy."— Presentation transcript:

1 Gavin & Ingrid McCoy Present ProductPower! Informatio n Copyright Gavin & Ingrid McCoy @ 2011 - All rights reserved Gavin & Ingrid McCoy OxfordMarketingAcademy

2 Are You Still Struggling? Are You Still Waiting For A Breakthrough, and that sudden moment of clarity. The one that makes everything make sense. Sometimes we just look at whats before us the wrong way We make it far too complicated. Gavin & Ingrid McCoy OxfordMarketingAcademy

3 We Need A Eureka Moment! 1. Hole in ground where you get water with bucket? 2. A viscous slippery liquid you put in car? 3. The general term for Red Meat that comes from cows? 4. The way Gavins fingers are joined together? ( as in catching a fish) FIRST A FEW QUESTIONS TO ANSWER Gavin & Ingrid McCoy OxfordMarketingAcademy

4 Correct Answers HOOKEDBEEFOILWELL Gavin & Ingrid McCoy OxfordMarketingAcademy

5 Please READ THE LIST... As quickly as you can...top to bottom. HookedBeefOilWell.....and repeat, again, and again! Quickly Gavin & Ingrid McCoy OxfordMarketingAcademy

6 It Makes No Sense... Try the other way round....quickly as you can. HOOKEDBEEFOILWELL Gavin & Ingrid McCoy OxfordMarketingAcademy

7 Eureka! When You Have A Eureka Moment...thats what you say. Well, Oil, Beef, Hooked! Our presentation is about simple, uncomplicated Information Marketing.. Gavin & Ingrid McCoy OxfordMarketingAcademy

8 What You're About To Discover: How You Can Become An Information Publisher And ACCELERATE Your Online Success + How To Choose Your Niche And Avoid Serious Information Overload + Tools and Resources Help You To Put Everything Together In The Right Places Gavin & Ingrid McCoy OxfordMarketingAcademy

9 We Did It … Many Of Our Friends And Former Workmates Are Doing It… So Can YOU! Gavin & Ingrid McCoy OxfordMarketingAcademy

10 A SIMPLE SYSTEM The Principle of Successful Online Business A. Product B. Website C. Traffic Gavin & Ingrid McCoy OxfordMarketingAcademy

11 Develop A Product Information/Digital Products Can Be… 1. eBook, Nook, iPhone App or Kindle 2. Audio Recording – Such as Interview with Experts – Such as Interview with Experts 3. Video Recording 4. Software Program 5. Password Protected Website 6. Paid Electronic Newsletter 7. A Membership Site 8. A Continuity Program Anything That Can Be Delivered Online Gavin & Ingrid McCoy OxfordMarketingAcademy

12 WHOLE WORLD MARKETING Your Website Can Be Seen By ANYONE in The Whole World. Your Products Can Be Delivered INSTANTLY There Is No Stock, Storage Or Inventory To Pay For You Collect Money IMMEDIATELY Into Your Bank Account Gavin & Ingrid McCoy OxfordMarketingAcademy

13 BUT, BETTER THAN THAT... The Kit Needed To Start Up Is Cheap Or Free The Kit Needed To Start Up Is Cheap Or Free Much Of The Information You Can Publish, Is Already Dispersed Somewhere Online Much Of The Information You Can Publish, Is Already Dispersed Somewhere Online You Can See Who Is Searching Before You Waste Your Time Making Anything You Can See Who Is Searching Before You Waste Your Time Making Anything You Do Not Have To Be A Genius You Do Not Have To Be A Genius Gavin & Ingrid McCoy OxfordMarketingAcademy

14 Your OWN Products Give You Full Control Gavin & Ingrid McCoy OxfordMarketingAcademy

15 Your Own Product What Can I Sell on the Internet? What are you currently doing? What are you currently doing? 1.Can you offer what you are already selling over the Internet? 2.Can you develop some information/digital products base on what you are currently working with? What are you good at? What is your expertise? What are you good at? What is your expertise? Its best to start with a product that you have expertise in. Share Your Knowledge With The Rest Of The World! The Internet makes it Possible and can be Hugely Profitable too! and can be Hugely Profitable too! Gavin & Ingrid McCoy OxfordMarketingAcademy

16 CASE HISTORIES. ORDINARY PEOPLE CREATING AND SELLING SIMPLE PRODUCTS Get ready to meet..... Ken Ken Jenn Jenn Penny D Penny D & Mrs M & Mrs M Gavin & Ingrid McCoy OxfordMarketingAcademy

17 GIVE ME INFORMATION PLEASE You Can Teach A Skill. Often Initially At Primer Level, and Then Take Your Customer To Successive Levels. Solve A Problem. Make Something Easier. Show Someone How To Save Time, Money, Effort, or How To Use A System or Master A New Skill Gavin & Ingrid McCoy OxfordMarketingAcademy

18 DO YOU HAVE TO BE A GENIUS? No. You Just Have To Identify Some In-Demand Information. ( Thats The Kind a Bunch Of Keen People Will Pay For) If You Dont Know, You Can Find Someone Who Does, Or Use The Internet To Research It, Or Simply Pay Someone (Outsource) To Do All Of The Work. SOMETIMES AN EXPERT LIVES NEXT DOOR TO YOU. Gavin & Ingrid McCoy OxfordMarketingAcademy

19 Emilly & Jenn This Young Couple Found Out That Teen and PreTeen American Girls and Their Mums ( Moms) Like To Make Hair-bows. Gavin & Ingrid McCoy OxfordMarketingAcademy

20 EUREKA MOMENT! They wondered if there were any simple, instructional videos or workbooks? They didnt know how to make hair-bows, but they knew someone who did. Its their next door neighbour. Its their next door neighbour. Gavin & Ingrid McCoy OxfordMarketingAcademy

21 IS THERE A GOLDMINE NEXT DOOR TO YOU? What are your close family or friends good at? What are your close family or friends good at? – You could work with them to develop the products. – They can provide you with the knowledge while you can help to market their knowledge to the world using Internet. http://www.learnhowtomakebows.com/hairbows.html Gavin & Ingrid McCoy OxfordMarketingAcademy

22 CAN YOU HELP US??? Pay The Neighbour A Fee ( Buy-Out Or JV) Plan The Shooting Pop Round With The Flip-Cam or Kodak Zi8 Shoot The Lessons A Simple Bit Of Editing. ( Top and Tailing with Microsoft Movie Maker ) Gavin & Ingrid McCoy OxfordMarketingAcademy

23 Whats Next? Get The Words Of The Video Soundtrack Transcribed into a document. Use Open Office (Free) or Microsoft Office. Edit it a bit. Then save as a PDF. That is your Manual. Gavin & Ingrid McCoy OxfordMarketingAcademy

24 You Need A Simple Website Buy A Domain That Matches Your Keywords. From GoDADDY costs about £7 PA. What would people search for if they wanted to learn this skill? www.learnhowtomakebows.com www.learnhowtomakebows.comwww.learnhowtomakebows.com Get some hosting. I use HostGator Gavin & Ingrid McCoy OxfordMarketingAcademy

25 BUILD A VIRTUAL SHOP-WINDOW Use WordPress, its Free... YOUR SHOP WINDOW IS YOUR WEBSITE (I USE WORDPRESS BECAUSE IT IS FREE & EASY) Heres What They Did.. Gavin & Ingrid McCoy OxfordMarketingAcademy

26 WHO WANTS TO MAKE HAIRBOWS? Gavin & Ingrid McCoy OxfordMarketingAcademy

27 Heres What They Sell at $27 Gavin & Ingrid McCoy OxfordMarketingAcademy

28 THEY SELL AT LEAST.... 500 hair bow info sets every month at $27 Thats $13,500 Thats $13,500 Gavin & Ingrid McCoy OxfordMarketingAcademy

29 GOODBYE 9 TO 5 They have enough money coming in to give up the grind of normal work They travel, have fun, and enjoy life They follow their hearts and dreams Its all made possible by information publishing Just simple, in demand, niche products Gavin & Ingrid McCoy OxfordMarketingAcademy

30 YOU CAN DO THE SAME There are millions of niches There are millions of niches Billions of potential customers Billions of potential customers Billions of searches for information every day Billions of searches for information every day Billions of Pounds spent on digital products Billions of Pounds spent on digital products And unlimited opportunities And unlimited opportunities Gavin & Ingrid McCoy OxfordMarketingAcademy

31 SINCE THEN...... They have expanded their craft information product business.... HOW TO MAKE CANDLES HOW TO MAKE CANDLES HOW TO MAKE HAIRBOWS PART 2 HOW TO MAKE HAIRBOWS PART 2 HOW TO MAKE TUTUs HOW TO MAKE TUTUs Gavin & Ingrid McCoy OxfordMarketingAcademy

32 MEET KEN.... A Lovely Guy With A Keen Interest In Cooking and Food. His Mum Taught Him. Hes Not A TV Chef Hes Particularly Interested in Healthy Food......So He Wrote A Cookbook Gavin & Ingrid McCoy OxfordMarketingAcademy

33 YOU MIGHT BE THINKING... Arent there are enough cookbooks already.... Nigella, Jamie, Gordon, Saturday Kitchen, Delia and even Heston Blumenthal.... BUT FOOD COVERS MANY NICHES Gavin & Ingrid McCoy OxfordMarketingAcademy

34 QUESTION Can you think of a food, beginning with the letter Q.... And its not Quince, Quorn or Quiche? Gavin & Ingrid McCoy OxfordMarketingAcademy

35 KEY-NOIR ?

36 What on earth is QUINOA a species of goosefoot (Chenopodium), is a grain-like crop grown primarily for its edible seeds. It is a pseudocereal rather than a true cereal, or grain, as it is not a member of the grass family. As a chenopod, quinoa is closely related to species such as beets, spinach, and tumbleweeds. a species of goosefoot (Chenopodium), is a grain-like crop grown primarily for its edible seeds. It is a pseudocereal rather than a true cereal, or grain, as it is not a member of the grass family. As a chenopod, quinoa is closely related to species such as beets, spinach, and tumbleweeds.goosefootChenopodiumcropseedspseudocerealcerealgrass familychenopodbeetsspinachtumbleweedsgoosefootChenopodiumcropseedspseudocerealcerealgrass familychenopodbeetsspinachtumbleweeds Gavin & Ingrid McCoy OxfordMarketingAcademy

37 DID HE SAY QUINOA? Gavin & Ingrid McCoy OxfordMarketingAcademy

38 KEN HAS FOUND A NICHE FOR QUINOA COOKS... A Little Book Of Recipes So Far Sold 22,000 copies Gavin & Ingrid McCoy OxfordMarketingAcademy

39 Finding Product Ideas What do you believe is popular these days? What do you believe will become popular soon? What topics are hot on the TV News? What topics are hot on the TV News? What topics are hot on the Talkback Radio? What topics are hot on the Talkback Radio? Whats hot in the newspapers? Whats hot in the newspapers? Whats hot in the magazines? Whats hot in the magazines? What are the popular topics people are talking about? What are the popular topics people are talking about? What are the current trends? What are the current trends? What are people searching for online? What are people searching for online? Gavin & Ingrid McCoy OxfordMarketingAcademy

40 THERES MONEY IN THE NEWS Keeping CHICKENS is one of the UKs fastest growing HOBBIES. Might these 1,000s of people want to BUY information About How To Start Keeping Chickens? This could be YOUR NEST-EGG PRODUCTS SUCH AS..... Gavin & Ingrid McCoy OxfordMarketingAcademy

41 No Jokes About Poultry Sums.. Gavin & Ingrid McCoy OxfordMarketingAcademy

42 Market Research The potential of the products you intend to develop How many people are searching for the topics that are related you your products? How many people are searching for the topics that are related you your products? How much competition does the market have for that product? How much competition does the market have for that product? How many web sites are offering Free Content? How many web sites are offering Free Content? How many web sites are selling the similar products? How many web sites are selling the similar products? How many web sites are bidding at Pay Per Click Search Engines? How many web sites are bidding at Pay Per Click Search Engines? Google.com Yahoo.com Yahoo Search Marketing WordTracker.com GoodKeywords.com Gavin & Ingrid McCoy OxfordMarketingAcademy

43 MEET PENNY.... She Did A Google Search To Find Out If Anyone Was Looking For Info On Her Hobby..... There Were Tons, In Every Country, and In Every Age Group. She Made Some Videos And Set Up A Web Site........ Gavin & Ingrid McCoy OxfordMarketingAcademy

44 THE KNITTING SITE.COM Gavin & Ingrid McCoy OxfordMarketingAcademy

45 Heres What Penny Sells Gavin & Ingrid McCoy OxfordMarketingAcademy

46 Let Me introduce you to my lovely Wife.....Ingrid McCoy Gavin & Ingrid McCoy OxfordMarketingAcademy

47 Ingy Was A Primary School Teacher For 35 Long Years! Gavin & Ingrid McCoy OxfordMarketingAcademy

48 Born With Dislocated Hips Born With Dislocated Hips Ingy Has Undergone 6 Hip Replacement Operations! Ingy Has Undergone 6 Hip Replacement Operations! We wondered how many other people were having these ops every year? Someone once said..... Theres money where theres PAIN Gavin & Ingrid McCoy OxfordMarketingAcademy

49 1,000,000 Hip Replacement Procedures Worldwide Each Year Gavin & Ingrid McCoy OxfordMarketingAcademy

50 Monthly Hip Replacement Searches On Google.... Gavin & Ingrid McCoy OxfordMarketingAcademy

51 If people were looking... (365,000 searches per month) Exactly what did they want to know? And would they pay for answers provided in one place? Gavin & Ingrid McCoy OxfordMarketingAcademy

52 OUR QUICK TIP OUR QUICK TIP Find Out What Questions People Are Already Asking About In Your Chosen Topic We Googled HIP REPLACEMENT FAQs But You Can Do The SAME for any topic We Got Hundreds Of Questions And Answers....... Gavin & Ingrid McCoy OxfordMarketingAcademy

53 GOOGLE TO THE RESCUE We Simply Typed In..... HIP REPLACEMENT FAQs Gavin & Ingrid McCoy OxfordMarketingAcademy

54 WE KNEW THESE WERE THE MOST ASKED QUESTIONS.. And we put a little time ( not too much ) into collating, consolidating, and re-writing the information. We also incorporated a little of ourselves. AND PACKAGED IT ALL INTO A DIGITAL BOOK And we put a little time ( not too much ) into collating, consolidating, and re-writing the information. We also incorporated a little of ourselves. AND PACKAGED IT ALL INTO A DIGITAL BOOK Gavin & Ingrid McCoy OxfordMarketingAcademy

55 ITS NOT A NOVEL, WAR & PEACE, OR HARRY POTTER Short or long, its quality that counts Short or long, its quality that counts Can be 10 pages, or up to 100 Can be 10 pages, or up to 100 But never, 200, 300, 400 or even 800 pages. But never, 200, 300, 400 or even 800 pages. Gavin & Ingrid McCoy OxfordMarketingAcademy

56 WE SORTED THEM OUT Ten FAQs a typical Punter Might ask Ten FAQs a typical Punter Might ask And Ten That An Expert Would Suggest They Should Also Ask And Ten That An Expert Would Suggest They Should Also Ask The result was a full range of questions The result was a full range of questions From Novice To Professional WE RE-WROTE THE QUESTIONS AND ANSWERS TO MAKE THEM MORE FRIENDLY, LESS FORMAL Gavin & Ingrid McCoy OxfordMarketingAcademy

57 FACT! Most people are too lazy to trawl around the internet to find information in many different places, then filter it down into the right stuff. DO IT FOR THEM! PUT IT ON A PLATE FOR THEM Gavin & Ingrid McCoy OxfordMarketingAcademy

58 THE HIP REPLACEMENT BOOK WWW.HIPREPLACEMENT BOOK.COM Gavin & Ingrid McCoy OxfordMarketingAcademy

59 Digital Book Format Tips Set Page To A5 Paper, Not A4 Set Page To A5 Paper, Not A4 Landscape, Not Portrait Landscape, Not Portrait Because It Is Going To Be Read On Screen Because It Is Going To Be Read On Screen 14 Point Scale 14 Point Scale Verdana Font looks good Verdana Font looks good One A4 typed page yields 4 times as many on A5 pages One A4 typed page yields 4 times as many on A5 pages Gavin & Ingrid McCoy OxfordMarketingAcademy

60 The Final Product Save As A PDF file Save As A PDF file Microsoft Word, or the free Open Office will save any document in this format Microsoft Word, or the free Open Office will save any document in this format Make 3D cover to use on your website Make 3D cover to use on your website Gavin & Ingrid McCoy OxfordMarketingAcademy

61 WE BUILT A SIMPLE LITTLE WEBSITE Gavin & Ingrid McCoy OxfordMarketingAcademy

62 Theme For A Dream We Used WP Spire theme Made for internet marketers Makes sales, squeeze, & download pages. Gavin & Ingrid McCoy OxfordMarketingAcademy

63 www.creationspire.com

64 YOU NEED ONLY 4 PAGES 1. A Squeeze or Opt In Page. To collect names and email 2. A Sales Page. Telling You The BENEFITS! Its Also Where You Click To BUY. 3. A Preview Page. Where You Can Read Or Download The First Chapter 4. A Secret Thank You Page. Where You Download Your Whole Digital Book After Paying THERE ARE NO NAVIGATION BUTTONS! Gavin & Ingrid McCoy OxfordMarketingAcademy

65 THE MOST IMPORTANT BUTTON Is Your PAYPAL BUTTON. The PP account is free. Once configured, this little button directs your buyer to the payment page, then once the money is paid...forwards your customer to...the hidden thank you or download page. Gavin & Ingrid McCoy OxfordMarketingAcademy

66 IT WORKS AUTOMATICALLY You Just Set And FORGET It Sells The Product It Sells The Product It collects contact details It collects contact details It Takes The Payment It Takes The Payment It Delivers The Product It Delivers The Product Gavin & Ingrid McCoy OxfordMarketingAcademy

67 You May Be Thinking You Couldnt Build A Website Nor Could We Nor Could We HTML, and that CODE stuff means nothing HTML, and that CODE stuff means nothing I still know nothing about it.... I still know nothing about it.... But today I can buy a great domain name But today I can buy a great domain name Get a hosting account Get a hosting account And build a site in an hour. I now have about 100 ticking away. And build a site in an hour. I now have about 100 ticking away. Gavin & Ingrid McCoy OxfordMarketingAcademy

68 YOU NEED TO KNOW HOW SIMPLE IT IS TOO In the next session Peter Twist is going to show you how In the next session Peter Twist is going to show you how WORDPRESS has meant that you easily can build a beautiful, streamlined, money making website WORDPRESS has meant that you easily can build a beautiful, streamlined, money making website The cost of all of this is TINY The cost of all of this is TINY You have a shop window to the whole world You have a shop window to the whole world Gavin & Ingrid McCoy OxfordMarketingAcademy

69 OK BUT HOW DO WE GET...........VISITORS? We Used Free Tools YOUTUBE YOUTUBE Gavin & Ingrid McCoy OxfordMarketingAcademy

70 6 Little Videos On YouTube We bought a Kodak Zi8 camera.... £70 Used Windows PowerPoint FREE Used Windows Movie Maker FREE Used Animoto FREE Used YouTube FREE Gavin & Ingrid McCoy OxfordMarketingAcademy

71 We Later Searched Google Videos 42% of all searches are now for videos In just a few days we got top 3 positions for these terms Hip replacement advice, information, expert, veteran and book That advantage in driving traffic was FREE Gavin & Ingrid McCoy OxfordMarketingAcademy

72 Hip Replacement Info Gavin & Ingrid McCoy OxfordMarketingAcademy

73 Hip Replacement Advice Gavin & Ingrid McCoy OxfordMarketingAcademy

74 Hip Replacement Information Gavin & Ingrid McCoy OxfordMarketingAcademy

75 Hip Replacement Veteran Hip Replacement Veteran Gavin & Ingrid McCoy OxfordMarketingAcademy

76 Hip Replacement Book Hip Replacement Book Gavin & Ingrid McCoy OxfordMarketingAcademy

77 SELLING LIKE HOT CAKES SELLING LIKE HOT CAKES SELLING ABOUT 10 to 15 PER DAY. SELLING ABOUT 10 to 15 PER DAY. NEARLY 8,000 IN 18 MONTHS NEARLY 8,000 IN 18 MONTHS CURRENT PRICE $27 USD CURRENT PRICE $27 USD UK POPULATION 50,000,000 UK POPULATION 50,000,000 USA POPULATION 300,000,000 USA POPULATION 300,000,000 Gavin & Ingrid McCoy OxfordMarketingAcademy

78 Kindle With A Twist Encouraged by early success we bought Peter Twists Kindle publishing course. Heres our Affirmation Power Book Gavin & Ingrid McCoy OxfordMarketingAcademy

79 It took 7 days to get it on Kindle... We love The Law of Attraction.. AFFIRMATION POWER We Published AFFIRMATION POWER on Amazon kindle Gavin & Ingrid McCoy OxfordMarketingAcademy

80 ITS EASY TO DO ONLINE You can self publish digital products from one laptop You work hard to set it up Then sit back, and create more But some people still love physical products like Books, CDs or DVDs Gavin & Ingrid McCoy OxfordMarketingAcademy

81 OFFLINE Because Making and Fulfilling Physical Products Has Never Been Because Making and Fulfilling Physical Products Has Never Been EASIER EASIER KUNAKI.COM KUNAKI.COM Audio CDs, Data Disks and DVDs Audio CDs, Data Disks and DVDs LULU.COM LULU.COM Workbooks, Printed Files, Books and Manuals Workbooks, Printed Files, Books and Manuals Gavin & Ingrid McCoy OxfordMarketingAcademy

82 With More Info Products Coming Gavin & Ingrid McCoy OxfordMarketingAcademy

83 Website 2.1 Domain & Hosting GoDaddy Hostgator.com 2.2 Build Your Website Wordpress.com Use Profits Theme, Spire Theme or Optimize Press 2.3 Accept Payment Online PayPal.comClickBank.com Gavin & Ingrid McCoy OxfordMarketingAcademy

84 START RIGHT NOW START RIGHT NOW The People In This Presentation Took Action Gavin & Ingrid McCoy OxfordMarketingAcademy


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