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Why eat pasta every day? Pasta as a way to better eating habits Ing. Renzo Rizzo, Pasta Meal Global R&D Director Barilla G. e R. F.lli. S.p.A.

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Presentation on theme: "Why eat pasta every day? Pasta as a way to better eating habits Ing. Renzo Rizzo, Pasta Meal Global R&D Director Barilla G. e R. F.lli. S.p.A."— Presentation transcript:

1 Why eat pasta every day? Pasta as a way to better eating habits Ing. Renzo Rizzo, Pasta Meal Global R&D Director Barilla G. e R. F.lli. S.p.A

2 © Barilla G. e R. F.lli Barilla: il nostro impegno Offrire prodotti alimentari che contribuiscano ad unalimentazione nutrizionalmente equilibrata, riconosciuti eccellenti per gusto e qualità superiore, realizzati nel rispetto dellambiente e della dignità delle persone. –Le persone –Le persone sono il costante punto di riferimento di tutto ciò che facciamo. –Il prodotto –Il prodotto è al centro di ogni nostra attività e impegno quotidiano. (da Il Nostro Impegno)

3 © Barilla G. e R. F.lli How do they get full? Pasta with tomato-olive oil, parmigiano, and glass of red wine 444 Kcal 240 g (1:1) ml One small hamburger, medium fries and Coke 872 Kcal 224 g ml

4 © Barilla G. e R. F.lli Spaghetti w meat balls NEW ADDITIONAL INFORMATION

5 © Barilla G. e R. F.lli There is pasta and pasta Expressed as same volume portion: 1 cup cooked

6 © Barilla G. e R. F.lli ADDITIONAL INFORMATION

7 © Barilla G. e R. F.lli Eat better: a simple model Low calory density High calory density Low nutrients density High nurients density JUNK FOOD GOOD FOOD

8 © Barilla G. e R. F.lli How many calories and nutrients? Kcal (100gr) Ratio (carb-prot- fats) Nutrients density Sat. fat cholesterol Pasta pomodoro, oil, parmigiano High micronutrients 4.2g 3 mg Fettuccine Alfredo Low micronutrients 13.5g 66 mg Hamburger and fries High protein, low picronutrients 7.5g 28 mg

9 © Barilla G. e R. F.lli Pasta has low energy density ENERGY DENSITY Kcal/gr Tomatoes, no dressing0.21 Strawberries0.30 Milk, low-fat (1%) + vit A0.42 Apple juice0.47 skinless chicken breast (stwd)1.5 Pasta with tomato (1:1), oil, parmesan 1.5 Ham, eggs & cheese sandwich2.43 Bread, 7 grains2.5 Beef, T-bone steak (ckd)2.65 Rolls, hamburger or hot-dogs, plain2.9 Pepperoni pizza, frozen2.9 Fast food hamburger, reg, single patty, plain 3.05 Complete wheat bran flakes, Kelloggs3.27 Special K, Kelloggs3.7 Walnuts, black, dried6.07

10 © Barilla G. e R. F.lli Nutrients densities* NUTRIENT DENSITY %DV Apple Juice8,5 Milk, low-fat (1%) + vit A75,3 Skinless chicken breast (stwd)91 Strawberries120 Tomatoes136 Bread, 7 grains144 Pasta w tomato, basil, parmesan 144 Rolls, hamburger or hot-dogs, plain152 Pepperoni pizza, frozen154 Fast food hamburger, reg, single patty, plain179 Beef, T-bone steak (ckd)206 Ham, eggs &cheese sandwich214 Walnuts, black, dried279 Special K, Kelloggs716 Complete wheat bran flakes, Kelloggs987 %DV of protein, thiamin, riboflavin, vitamin C, vitamin A, vitamin D, vitamin E, monounsaturated fat, calcium, potassium, iron, zinc, vitamin B12, folate By Dr Drewnowski, University of Washington

11 © Barilla G. e R. F.lli NEW

12 © Barilla G. e R. F.lli What characterizes a good everyday product? 1.Satiating 2.Nutritious 3.Pleasurable 4.Simple 5.Accessible 6.Desireable

13 © Barilla G. e R. F.lli Ways to eat grain food: what everyday choice? Comparison of 3 grains alternatives per se Pasta Regular Bread White and whole Cereals Special K Satiating ++++ Nutritious +++ Pleasurable ++++ Simple ++ Accessible Desireable ++++

14 © Barilla G. e R. F.lli Ways to eat grain food: what everyday choice? Pasta Regular Bread White and whole Cereals Special K Slow carbs40 GI70 GI69 GI Caloric density Micronutrients

15 © Barilla G. e R. F.lli Potatoes (93) White Bread (70) Whole wheat Bread (69) All Bran TM (51) Basmati Rice (58) Whole grain Rice (55) Barley, coarse kernel bread (27) Oat, Bread and Porridge (65) Dried Chickpeas (10) Cherry (22) PASTA (40) Lentils (30) GLUCOSE 100 Pumpernickel, whole grain (51) Orange, apple and pear (38-44) Low glycemic index GI database: University of Sidneywww.glycemicindex.com

16 © Barilla G. e R. F.lli What obstacles to everyday use? 1.Makes you fat 2.Its empty calories 3.Needs work to be turned into a meal 4.Low novelty, innovation vs. bread, cereals! These are the obstacles we need to remove in order to promote the use of pasta everyday: for one, we need to teach people how to eat pasta (low cal, nutrients, variety)

17 © Barilla G. e R. F.lli It is key to help people to make the best of pasta Recipes can make pasta the very best everday grain food Pasta With vegetables Bread White and whole Cereals Cornflakes enriched Satiating Nutritious Pleasurable Simple ++ Accessible Desireable

18 © Barilla G. e R. F.lli Can we improve on pasta itself? Low calory density High calory density Low nutrients density High nurients density JUNK FOOD PASTA

19 © Barilla G. e R. F.lli How can we do this without betraying pasta nature? Classic Pasta (1 cup raw: 56gr.) New Pasta (1 cup raw: 56gr.) New Pasta with tomato (1:1), olive oil (5gr.) and parmigiano (10gr.) Hamburger and fries (1 reg. hamburger + 1 medium portion of fries) Kcal Protein PDCAAS Fats1 1 (0.36gr. Linolenic) 10 (0.36gr Linolenic) 30 Fibre2460

20 © Barilla G. e R. F.lli Barilla PLUS The pasta has a remarkable resemblance and taste to regular pasta, so much so that I was able to use my own secret barometer – my teenage son – to measure the taste. He didnt have a clue that I hadnt used a regular pasta and ate heartily…..Barillas new line is a winner. - Chicago Sun-Times, June 8, 2005 Not your average bowl of noodles, this new multigrain pasta offers more than just a good dose of carbs - Runners World, June 2005 Theyve wedged in 10g protein and 4 g fiber by using bean flour instead of wheat, but youll never notice the difference. Promise. - Mens Health, June …it has a great nutty flavor that we love. - Parents Magazine, May 2005 This is one multigrain pasta you wont have to trick yourself into eating….Did we mention that it tastes pretty darn good, too? - Health Magazine, May 2005 A 2-oz. serving provides 1 g of fat, 10 g of protein, 4 g of fiber and only 200 calories … The familiar comfort meal for the family can now be easily transformed into a meal providing significant health benefits. And nobody needs to know – Food Processing, August 2005

21 Protein Quality INGREDIENTS PDCAAS*INGREDIENTS PDCAAS Egg Whites1.00Chickpeas 0.69 Milk 1.00Beans 0.61 Beef 0.92Lentils0.52 Pork Sausage 0.63Wheat0.40 Barilla Plus 0.88 Regular Pasta 0.35 *PDCAAS: Protein Digestibility Corrected Amino Acid Score Example Barilla Plus: 0.96 Amino Acid Score X 0.92 Protein Digestibility = 0.88

22 © Barilla G. e R. F.lli Barilla PLUS Excellent reception from nutritionists communityExcellent reception from nutritionists community Over 2.5% value share of US national market in 8 monthsOver 2.5% value share of US national market in 8 months Positive consumer feedback and buzzPositive consumer feedback and buzz Competitive copies?Competitive copies?

23 © Barilla G. e R. F.lli Summation Pasta is the best grain staple food We must communicate the benefits of pasta, relentlessly We must help people turn pasta into a meal We have opportunities to make pasta even better


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