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What the Search Engines are up to Now: same ingredients different recipes Karen Blakeman RBA Information Services, UK 02 June 20141Karen Blakeman www.rba.co.uk.

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Presentation on theme: "What the Search Engines are up to Now: same ingredients different recipes Karen Blakeman RBA Information Services, UK 02 June 20141Karen Blakeman www.rba.co.uk."— Presentation transcript:

1 What the Search Engines are up to Now: same ingredients different recipes Karen Blakeman RBA Information Services, UK 02 June 20141Karen Blakeman Internet Librarian International

2 Searching is not quite like cooking Cooking –same ingredients + same recipe = same dish BUT: Searching –same search terms + same search engine same results Search engines have many, many chefs (servers) cooking to their own recipes and varying according to country and intended customer base Add to the Internet/Web search mix: –Desktop search –Enterprise search –Customisation 02 June 2014Karen Blakeman

3 Possible results 02 June 2014Karen Blakeman

4 But you do not expect…. 02 June 2014Karen Blakeman end up as:..this

5 A search engines results may vary In content and presentation From one minute to the next –different server being used Country versions –different emphasis –local content –different interface –different search features Different chains or brands –Live.com, Tafiti –Yahoo, Yahoo Alpha, AlltheWeb –Exalead, Baagz 02 June 2014Karen Blakeman

6 Google Number of hits is often fictional Thousands of different servers around the world, running different versions of the database, search features and ranking algorithms My Google experiment –site:www.charity-commission.gov.uk "makes grants to organisations" –posted to several discussion lists, results from 157 people –majority were 40500, 48600, hits –a handful reported ca –Google Canada 5400 –many displayed 78 results –repeat search with omitted results - ca 250 results 02 June 2014Karen Blakeman

7 02 June 2014Karen Blakeman

8 Google News 02 June 2014Karen Blakeman

9 Google.com vs Google.co.uk 02 June 2014Karen Blakeman

10 iGoogle 02 June 2014Karen Blakeman

11 My iGoogle 02 June 2014Karen Blakeman

12 My Yahoo! 02 June 2014Karen Blakeman

13 02 June 2014Karen Blakeman

14 search.yahoo.co.uk, search.yahoo.com 02 June 2014Karen Blakeman

15 search.yahoo.co.uk, search.yahoo.com yahoo.co.ukyahoo.com 02 June 2014Karen Blakeman

16 mindset.research.yahoo.com 02 June 2014Karen Blakeman

17 02 June 2014Karen Blakeman

18 02 June 2014Karen Blakeman

19 Ask Germany 02 June 2014Karen Blakeman

20 Ask UK 02 June 2014Karen Blakeman

21 Live Search 02 June 2014Karen Blakeman

22 Live UK vs Live US 02 June 2014Karen Blakeman

23 02 June 2014Karen Blakeman

24 02 June 2014Karen Blakeman

25 Original Tafiti 02 June 2014Karen Blakeman

26 02 June 2014Karen Blakeman

27 02 June 2014Karen Blakeman

28 02 June 2014Karen Blakeman

29 Baagz 02 June 2014Karen Blakeman

30 02 June 2014Karen Blakeman What Google's homepage may look like in

31 Dine à la carte images audio/video news blogs, RSS reference peer reviewed papers patents books social and professional networks etc. etc. 02 June 2014Karen Blakeman

32 Blog searching Google Blogsearch –http://www.google.com/blogsearchhttp://www.google.com/blogsearch Ask – Blogs and feeds –http://www.ask.com/http://www.ask.com/ Exalead –http://www.exalead.com/http://www.exalead.com/ –limit search to Site Type Blog Live Search –http://www.live.com/ and select Feedshttp://www.live.com/ Blog and feed search engines –Technorati, Blogpulse 02 June 2014Karen Blakeman

33 02 June 2014Karen Blakeman

34 Gourmet searching The set menu may be fast but may not give you what you want Different country versions –different presentation –different content –different search options –different ranking of results Be aware of different brands Think about the type and format of information you need – the search engines do not always give you the full menu 02 June 2014Karen Blakeman

35 02 June 2014Karen Blakeman Karen Blakeman Tel: Blog: This work is licensed under a Creative Commons Attribution 2.5 LicenseCreative Commons Attribution 2.5 License


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