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An Overview of the U.S. Highbush Blueberry Council Florida Blueberry Growers Association September 19, 2013 RIDING THE BLUE WAVE.

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Presentation on theme: "An Overview of the U.S. Highbush Blueberry Council Florida Blueberry Growers Association September 19, 2013 RIDING THE BLUE WAVE."— Presentation transcript:

1 An Overview of the U.S. Highbush Blueberry Council Florida Blueberry Growers Association September 19, 2013 RIDING THE BLUE WAVE

2 World Blueberry Acreage from 1995 to 2012 Increased from 50,000 Acres to Over 231,000 Acres The Blue Wave is Rapidly Approaching

3 Consumption continues to rise! USDA-ERS calculations revealed an impressive increase in national per capita consumption of blueberries, rising from 0.26 pounds in 2000 to nearly 1.3 pounds per person in Goal for 2015: 3 pounds per person!

4 HEALTH Drives Blueberry Consumption

5 Crop Value Tracks with Promotion of Health Research Source: USDA, ERS, May 2012 USHBC

6 Health Benefits of Blueberries Go Far Beyond Antioxidant Activity!

7 Cognitive Function Insulin Sensitivity Cancer Cardiovascular Function Anti-inflammation Obesity Brain Injury Brain Injury Gout Current Areas of Focus in USHBC Health Research Brain Health, Cancer, Metabolic Syndrome

8 Metabolic Syndrome Abdominal obesity (pot belly) High cholesterol/high triglycerides High blood pressure High blood sugar/Insulin resistance Inflammation (High CRP) If you have any 3 of these conditions: Diabetes, Heart Disease, Reduced Cognitive Functioning

9 1 in 4 Americans has Metabolic Syndrome! Prevalence Increases with Age Ages 18-39: 10% have it Ages 60-79: 40% have it!

10 United States, T

11 How Much is Enough? 1 cup a day: Fresh or Frozen Your source for recipes/photos/health research information and MORE!

12 How does the USHBC drive demand? Primary Target: Women 25 to 45 Average to Above Average Income Mothers and Young Professionals Secondary: Women 45+

13 How does the USHBC drive demand?

14 How does the USHBC drive demand?

15 How does the USHBC drive demand?

16 How does the USHBC drive demand?

17 How does the USHBC drive demand? Foodservice Promotion

18 The USHBC export program promotes fresh, processed and further processed blueberries with a focus on: Peoples Republic of China, Tawain, South Korea, Japan, India, United Arab Emirates, Mexico, Brazil, and Northern Europe. How does the USHBC drive demand?

19 USHBC goal: 2015: blueberry exports to 15% of total production 2012: 7% (115.5m pounds) exported How does the USHBC drive demand?

20 Your USHBC resource!

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24 BLUEBERRY ALERT SYSTEM The alert system is open to all blueberry growers, handlers, and marketers! SIGN UP HERE! Be among the FIRST to receive industry updates and important notifications with the Blueberry Alert System. Providing us with your contact information allows us to contact you quickly and efficiently via , text message and voice phone call, with important news related to the blueberry industry.

25 RIDE THE BLUE WAVE Ride the Blue Wave is your up-to-date industry resource, on your cell phone, at all times! Quickly and easily access the following information with a single touch: USHBC market promotion updates Up-to-date health research findings Blueberry usage, demographics and statistics Little Blue Dynamos® logo To add Ride the Blue Wave to your iPhone, follow three easy steps*: Type in your web browser and tap the button to add to Home Screen Add to Home Screen Finished! Industry info at the touch of a button

26 Kathy Blake


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