Presentation on theme: "SHAZAM YOUR TV! BY: HANA JACOVER & TIM NICKLAS. SHAZAM-WHAT IS IT? Do you ever hear a jingle or song that you wish you knew the title or artist of? SHAZAM."— Presentation transcript:
SHAZAM YOUR TV! BY: HANA JACOVER & TIM NICKLAS
SHAZAM-WHAT IS IT? Do you ever hear a jingle or song that you wish you knew the title or artist of? SHAZAM IT! Free smartphone App to discover music Worlds leading mobile discovery app Encourages user participation Over 175 Million users in 200 countries
SHAZAM FOR TV Ads from TV can now be Shazamd to unlock extra content, such as: Contests Extended commercials Coupons Recipes Free songs Scavenger hunts 2011 Dockers Ad Super Bowl Success 1/3 of Super Bowl Ads will use Shazam Informs consumers to Shazam the commercial before it airs Furthering market this year
WHAT SHAZAM CAN DO FOR COMPANIES! In one ad campaign studied: Shazam drove 20% more traffic to the mobile microsite than the brands website received from all sources 0.3% of them Shazamd the commercial, three times the average online click-through of 0.1% 27% of the people who Shazamd the ad either shopped, downloaded the song featured in the ad or viewed additional content Source: shazam.com/music
THE BIGGER PICTURE Allows companies to engage and become interactive with consumers Gives easier access for consumers to respond to an ad Tactic to increase positive thoughts towards a companys brand identity and image Extends reach Revolutionizing TV viewing
POSSIBILITIES FOR SHAZAM Food channels Recipes Reality TV Shows (American Idol, Americas Got Talent…etc.) Download songs directly Links to vote for contestants TV shows & Movies Watch and download previous episodes Get sneak peaks and deleted scenes Extended Trailers Sports Team/Player information Game highlights The possibilities are endless!