17Structure + Metadata Increases Findability 3/31/2017Structure + Metadata Increases FindabilityGoogle result with rich snippets for videoGoogle result without rich snippets for videoNational Cancer Institute
19Digital government strategy One of the four main pillars of the Digital Government Strategy is to develop :“an information-centric approach”“moves us from managing ‘documents’ to managing discrete pieces of open data and content which can be tagged, shared, secured, mashed up and presented in the way that is most useful for the consumer of that information.”
20Content Models Content models are representations of content structure They are platform agnosticCritical for content management and content presentationEnables easier syndication and mashups with contentCan shape future-ready content
21Standards for content models Standards for content authoringDITADocBookStandards for web publishingMicrodataRDFa/RDFaLite
22standards for content models RDFa and RDFa LiteOfficial standard from W3CStandards are developing – particularly in the context of the Semantic Web – RDFa – Resource Description Framework in Attributes – forms the basis of Semantic WebRDFa is a way to label content to describe a specific type of information, such as a restaurant review, an event, a person, or a product listing. These information types are called entities or items. Each entity has a number of properties. For example, a Person has the properties name, address, job title, company, and address.In general, RDFa uses simple attributes in XHTML tags (often <span> or <div>) to assign brief and descriptive names to entities and propertiesReviewsPeopleProductsBusinesses and organizationsRecipesEventsRDFaLite highlights the subset of RDFaThat Microdata did – but does in a way that does not break backward comaptibility with RDFa
23Standards for content models MicrodataMicrodata is a WHATWG HTML specification used to nest semantics within existing content on web pages. Search engines, web crawlers, and browsers can extract and process Microdata from a web page and use it to provide a richer browsing experience for users. Search engines benefit greatly from direct access to this structured data because it allows search engines to understand the information on web pages and provide more relevant results to usersMicrodata vocabularies provide the semantics, or meaning of an Item. Web developers can design a custom vocabulary or use vocabularies available on the web. A collection of commonly used markup vocabularies are provided by Schema.org schemas which include: Person, Event, Organization, Product, Review, Review-aggregate, Breadcrumb, Offer, Offer-aggregate.
25Why shared & Open content models? So we are not reinventing the wheel every timeSo we can adopt, adapt, and extend for our needsSo others can take our content and reuse, mashup more efficientlyI hope I have convinced you of the value of structured content models but why open and shared. But a project like this cannot be done by one person/agencyTapping into the experience and wisdom of the community
27Develop shared content models for commonly used content types that can be implemented in various content management systems – using whatever framework or format people choose.
28Cross-Agency Working Group Structured and Open Content Models Working GroupSponsored by the Digital Services Innovation CenterIdentified key thought leaders in this area to participateOpen to others interested in this area
29Working group members Bill Brantley, OPM Gong Chen, FDA Allison Gould, US CourtsMatt Harmon, FEMABill Hazard, CensusJill James, EducationMary Maher, USDADan Munz, CFPBRussell O’Neill, GSARobert Rand, SECFred Smith, CDCWayne Whitten, SSALakshmi Grama, NIH
30Some members up close & Personal Stephanie Brown is the genius behind these diagrams. She was so valuable in helping us caputer what we plan to do
31What the Working Group is doing Review existing content models and schemas -Develop new or adapt existing content models for 1-2 commonly-used content types in government web contentSocialize the content models with the larger government web community
32First Working Group Meeting - September Articlulated the value of shared and open content models for “future ready” information disseminationIdentified content types that are common across federal government contentBegan development of a preliminary model for Events
34What we Still need to do Complete version 1.0 of Event model Identify and develop another content modelArticle, FAQ, or something elseSocialize the models so people can begin using themPlan for the future development and nurturing of the models
35Thanks to our sponsors Gwynne Kostin Jacob Parcell Director, Digital Services Innovation CenterJacob ParcellManager, Mobile Programs, Digital Services Innovation Center