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Structured content and open content models

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Presentation on theme: "Structured content and open content models"— Presentation transcript:

1 Structured content and open content models
Lakshmi M. Grama Senior Digital Strategist National Cancer Institute, NIH Digital Services Innovation Center, GSA.

2 future-ready content?

3 Future-Ready Content Is
Adaptable & Reusable

4 After the Housing Bust, Revisiting Home Ownership



7 3/31/2017 National Cancer Institute

8 “Create Once, Publish Everywhere” NPR’s Mantra
3/31/2017 “Create Once, Publish Everywhere” NPR’s Mantra National Cancer Institute

9 Future-Ready Content Is
Structured & Modular

10 3/31/2017 National Cancer Institute


12 More familiar structured content
3/31/2017 More familiar structured content National Cancer Institute

13 From epicurious…… Recipe Types Recipe Title Byline
Publication Attribution Yield Active Time Total Time Teaser Image Preparation Main Ingredients Servings Cooking/Prep Time Nutritional Information Related Wines Related Recipes Related Diets Related Menus Reviews

14 …and one from Whole Foods
3/31/2017 …and one from Whole Foods National Cancer Institute

15 Whole Foods’ Recipe Content Model
Title Servings Teaser Image Ingredients Method Nutritional Information Related Recipes Special Diets Featured Recipes Reviews

16 Future-Ready Content Is

17 Structure + Metadata Increases Findability
3/31/2017 Structure + Metadata Increases Findability Google result with rich snippets for video Google result without rich snippets for video National Cancer Institute

18 Shared and Open Content Models

19 Digital government strategy
One of the four main pillars of the Digital Government Strategy is to develop : “an information-centric approach” “moves us from managing ‘documents’ to managing discrete pieces of open data and content which can be tagged, shared, secured, mashed up and presented in the way that is most useful for the consumer of that information.”

20 Content Models Content models are representations of content structure
They are platform agnostic Critical for content management and content presentation Enables easier syndication and mashups with content Can shape future-ready content

21 Standards for content models
Standards for content authoring DITA DocBook Standards for web publishing Microdata RDFa/RDFaLite

22 standards for content models
RDFa and RDFa Lite Official standard from W3C Standards are developing – particularly in the context of the Semantic Web – RDFa – Resource Description Framework in Attributes – forms the basis of Semantic Web RDFa is a way to label content to describe a specific type of information, such as a restaurant review, an event, a person, or a product listing. These information types are called entities or items. Each entity has a number of properties. For example, a Person has the properties name, address, job title, company, and address. In general, RDFa uses simple attributes in XHTML tags (often <span> or <div>) to assign brief and descriptive names to entities and properties Reviews People Products Businesses and organizations Recipes Events RDFaLite highlights the subset of RDFaThat Microdata did – but does in a way that does not break backward comaptibility with RDFa

23 Standards for content models
Microdata Microdata is a WHATWG HTML specification used to nest semantics within existing content on web pages.[1] Search engines, web crawlers, and browsers can extract and process Microdata from a web page and use it to provide a richer browsing experience for users. Search engines benefit greatly from direct access to this structured data because it allows search engines to understand the information on web pages and provide more relevant results to users Microdata vocabularies provide the semantics, or meaning of an Item. Web developers can design a custom vocabulary or use vocabularies available on the web. A collection of commonly used markup vocabularies are provided by schemas which include: Person, Event, Organization, Product, Review, Review-aggregate, Breadcrumb, Offer, Offer-aggregate.

24 Structured & Open Content Models

25 Why shared & Open content models?
So we are not reinventing the wheel every time So we can adopt, adapt, and extend for our needs So others can take our content and reuse, mashup more efficiently I hope I have convinced you of the value of structured content models but why open and shared. But a project like this cannot be done by one person/agency Tapping into the experience and wisdom of the community


27 Develop shared content models for commonly used content types that can be implemented in various content management systems – using whatever framework or format people choose.

28 Cross-Agency Working Group
Structured and Open Content Models Working Group Sponsored by the Digital Services Innovation Center Identified key thought leaders in this area to participate Open to others interested in this area

29 Working group members Bill Brantley, OPM Gong Chen, FDA
Allison Gould, US Courts Matt Harmon, FEMA Bill Hazard, Census Jill James, Education Mary Maher, USDA Dan Munz, CFPB Russell O’Neill, GSA Robert Rand, SEC Fred Smith, CDC Wayne Whitten, SSA Lakshmi Grama, NIH

30 Some members up close & Personal
Stephanie Brown is the genius behind these diagrams. She was so valuable in helping us caputer what we plan to do

31 What the Working Group is doing
Review existing content models and schemas - Develop new or adapt existing content models for 1-2 commonly-used content types in government web content Socialize the content models with the larger government web community

32 First Working Group Meeting - September
Articlulated the value of shared and open content models for “future ready” information dissemination Identified content types that are common across federal government content Began development of a preliminary model for Events


34 What we Still need to do Complete version 1.0 of Event model
Identify and develop another content model Article, FAQ, or something else Socialize the models so people can begin using them Plan for the future development and nurturing of the models

35 Thanks to our sponsors Gwynne Kostin Jacob Parcell
Director, Digital Services Innovation Center Jacob Parcell Manager, Mobile Programs, Digital Services Innovation Center

36 Questions/suggestions
Lakshmi Grama

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