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Published byAriana Fax
Modified over 3 years ago
A Billion Reasons to Love Mama Mancini’s
Our Story The company’s roots go back to founder Dan Mancini’s grandmother when in 1921 she came through Ellis Island with a steamer trunk and a heart full of recipes from Italy. As a young boy in Bay Ridge, Brooklyn Dan would sit at the kitchen counter helping his grandmother prepare all of her family recipes. As Dan grew up and became an apparel industry executive, these “scented memories” stayed with him. In fact, after 25 years he decided to leave his successful career in the apparel business to pursue his passion and bring his grandmother’s recipes to market. It did not matter to Dan that he had no formal training as a chef and no real experience in the food service industry. All that mattered to him was his driving passion for his grandmother’s cooking. His goal was to create a line of authentic Italian dishes from his grandmother’s original recipes that would bring people together for family meals. In 2008 our meatballs and Slow Cooked Italian Sauce started selling in supermarkets throughout the New York City area under the brand name MamaMancini’s®. A Billion Reasons to Love MamaMancini’s Campaign 2013©
MamaMancini’s Original Family RecipeOriginal Family Recipe Since 1921 Slow Cooked Italian Tomato Sauce with our Homemade Meatballs All Natural Ingredients: No fillers, no additives, no protein substitutes Genuine Italian peeled tomatoes Eggs, Romano and a touch of Breadcrumbs Everyone’s Talking “MamaMancini’s” A Billion Reasons to Love MamaMancini’s Campaign 2013©
MamaMancini’s is All NaturalNo TVP No Fillers (i.e. Soy Flour) SAUCE INGREDIENTS—Italian Plum Tomatoes, Onion, Olive Oil, Garlic, Bay Leaves, Salt, Pepper BEEF MEATBALL INGREDIENTS — Ground Beef, Breadcrumbs (unbleached wheat flour, dextrose, yeast salt), Pecorino Romano Cheese (pasteurized sheep’s milk, cheese, culture, enzymes), Whole Eggs, Onion, Parsley, Salt, Pepper. Contains: Wheat, Milk, and Egg Ingredients. A Billion Reasons to Love MamaMancini’s Campaign 2013©
Ingredients BEEF MEATBALLS — Ground Beef, Breadcrumbs (unbleached wheat flour, dextrose, yeast salt), Pecorino Romano Cheese (pasteurized sheep’s milk, cheese, culture, enzymes), Whole Eggs, Onion, Parsley, Salt, Pepper. Contains: Wheat, Milk, and Egg Ingredients. TURKEY MEATBALLS — Ground Turkey, Breadcrumbs (Unbleached Wheat Flour, Dextrose, Yeast, Salt), Pecorino Romano Cheese (Pasteurized Sheep’s Milk, Cheese Culture, Salt, Enzymes), Whole Eggs, Onion, Parsley, Dijon Mustard, Salt, Pepper, Spices. PORK MEATBALLS — Pork, Breadcrumbs (Unbleached wheat flour, dextrose, yeast, salt), Salt, Flavorings, Water, Dextrose. CHICKEN MEATBALLS — Ground Chicken, Breadcrumbs (Unbleached Wheat Flour, Dextrose, Yeast, Salt), Pecorino Romano Cheese (Pasteurized Sheep’s Milk, Cheese Culture, Salt, Enzymes), Whole Eggs, Onion, Parsley, Salt, Pepper. SLOW COOKED ITALIAN SAUCE — Italian Plum Tomatoes, Onion, Olive Oil, Salt, Garlic, Basil, Bay Leaves, Pepper. A Billion Reasons to Love MamaMancini’s Campaign 2013©
Comforting, Healthy, Great Tasting Meals2012 Food Trends: Comforting, Healthy, Great Tasting Meals Sourcing meatballs and sauce the old way (separately) has created a commodity outlook, focused on price of ingredients, rather than satisfying customer wants and needs that can grow your sales. Top food trend is a yen for familiarity. Consumers battered by the economy want comfort food. (Source: SmallBizTrendCast) It's all about time--consumers would rather buy time than prepare food—important to retail business growth. (Source: 2012 Food Industry Outlook) Other top trends include: healthful kids’ meals, especially mini-meals, locally sourced meats and products; continued focus on sustainability (no waste, green packaging); and gluten and allergy free foods. Better food quality a significant catalyst for increasing prepared and deli sales. (Source: Cleveland Research food service industry report) And in the Meatballs Category: No discernable taste or benefit difference across any meatball product— they all look and taste the same. No innovation in Italian sauce/meal solution category in years!!! A Billion Reasons to Love MamaMancini’s Campaign 2013©
Social Media Campaign ‘Cooking with Dan Mancini’ Video SeriesOver 30 segments scripted and produced Released weekly via YouTube and all social media outlets https://www.facebook.com/MamaMancinis A Billion Reasons to Love MamaMancini’s Campaign 2013©
Press A Billion Reasons to Love MamaMancini’s Campaign 2013©
What People are saying! Everybody Loves MamaMancini’s!First Winner’s Circle--Best Tasting Meatball, NY Food & Winefest Meatball Madness among top restaurants in NY Voted top 3 ever in Sam’s Club sensory test Early Adopters—Food Service “What a great multi - meal solution that our students love--simple, healthy, and extremely convenient in terms of ordering and storing now.” --Food & Beverage Director, Philadelphia-based college “No more waste, and the quality is unbelievable! My customers absolutely love them!” --Chef, Above Restaurant, South Orange NJ A Billion Reasons to Love MamaMancini’s Campaign 2013©
Why MamaMancini’s? Market Researched Product Line Packaging, Pricing, Design, Value and Concept by the same team who brought you Alpine Lace, Snapple, Target, and Ragu. Proven Product Line Winner Yes, Meatballs are hot, especially ours with our signature sauce Multi faceted campaign including Radio, Billboard, Social Media, National roll out Major Media Loves MamaMancini’s Consumers love MamaMancini’s A Billion Reasons to Love MamaMancini’s Campaign 2013©
MamaMancini’s Product ListMamaMancini’s Products Include: Slow Cooked Italian Sauce and Beef Meatballs Slow Cooked Italian Sauce and Turkey Meatballs Slow Cooked Italian Sauce and Chicken Meatballs Slow Cooked Italian Sauce and Pork Meatballs Mac-n-Mama’s Mini Meatballs with Pasta and Vegetables Spicy Meatballs Vegetaball Meatballs Gluten Free Meatballs Stuffed Meatballs A Billion Reasons to Love MamaMancini’s Campaign 2013©
Serving Concepts Sliders Subs Pasta Pizza Parmigiana Other Add photosA Billion Reasons to Love MamaMancini’s Campaign 2013©
Management Carl Wolf: Founder and Chairman- Alpine Lace Cheeses and Meats, Co-Chairman- Saratoga Beverage Company Matt Brown: Associate Manager Marketing Information- Kraft Foods, Founder of Appetizerstogo.com and Hors D'Oeuvres Unlimited Dan Mancini: Recipe Concept Developer and Passionate Spokesperson Scott Uguccioni: Vice President of Sales- MamaMancini’s, Director of Sales- DeCecco USA, Division Manager East – Illy Caffe North America Inc. Sarah Freedman Izquierdo: Consultant Chef (Epicure Foods Chef and Buyer) Titles – look for titles A Billion Reasons to Love MamaMancini’s Campaign 2013©
Straight Talk From the TopCarl Wolf and Matt Brown will be the contacts for this project. This provides you with a direct communication line to the President and CEO of the company. Carl and Matt are available to expedite this project. Carl Wolf — Chairman and CEO P: (973) Fax: Matt Brown — President P: We Look Forward to a Long and Successful Business Relationship. A Billion Reasons to Love MamaMancini’s Campaign 2013©
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