4 Open & Closed Events Open Events Closed Events - XS Energy Drink (IBO), Other Vendors & The Event- Most Patrons are there for “Fun on the Town”- Sell 2-10% of the Total AttendeesClosed Events- XS Energy Drink (IBO), Venue & The Event- Most Patrons are there for a “Specific Reason”- Sell 25-50% of the Total Attendees
5 XS Event Sale Location Ideas High School Sports (Closed)Health Clubs/Gyms (Closed)Organized Sporting Events (Open)Town / Street Fairs (Open)Church Events (Basket?)Extreme Sporting (Open)Tree Climbing Competition (???)
6 Matching XS to Venues/Events ExamplesSchool - Opportunity for Smoothie Sales, Can Sales, Case Sales and ReferralsTown / Street Fair - Opportunity for Single Can Sales, Case Sales and ReferralsBar / Lounge - Opportunity for Blast Mixer Sales and Referrals (B2B)
7 Rules of Conduct 4.3.3 Event Sales ApprovalRules of Conduct Event Sales- LoginSearch “Event Application”DownloadPrintFax in request form 30 daysprior to your XS Event
8 Booking the Event Speak with the Event Coordinator (Person in charge of running the event)Get exact details of the day (Schedule of events).Is there a Vendor Fee or Kick Back/Donation?Exclusivity of Event (Are you the only Energy Drink Vendor?)Approximate number of attendees?Booth/Tent Location
10 Event Sales Setup Guidelines Arrive approximately an hour before to set upUse storage bins and carrying containers for ease of useBe sure you have access to electricity and water (if needed)Display marketing material & products just like a storefrontMake your Booth big, bright & professionalSelect a location with heavy foot traffic and high visibility
11 “Marketing Maze Concept” Order / PurchasePick Up / Follow Up
14 Active Marketing Don’t just stand there, do something! Asking “Yes” or “No” questions could lead to a “No”What flavor can I get for you?Have you ever heard of a ‘HEALTHY’ Energy Drink?Do you want 1 or 2?Did you get your free sample yet?Have you ever heard of XS?TIP:Be friendly, smile and lead people to your booth.
19 Follow Up / Pickup Build Rapport Get Referrals Ask friendly questions about the event.Say, “By the way I’m ‘_____’ and shake some hands.Smile and nod in agreement as they chat with you.Get ReferralsOffer them to enter the “Free Raffle” while they Wait.(Jot down any notes on the back of the Ticket; like, their Favorite flavor.)- Let them know you’ll be following up with themin a couple of days.
21 Team Work Preliminary Meeting couple of Days Before Event Each Team Member should have a ResponsibilityEveryone must be Prepared with Product KnowledgeAll Team Members must know Pricing and Team Goals(Sales Goals & Product Movement)
22 A Business Perspective Treat It Like a Business Cost Low…Profits High!Don’t spend money; invest it!Quality Ingredients; but go to the source.Preparation of Ingredients.Identify your “Magic Number” for making pure profit.