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Lesson 11: Buying and Selling Gender Robert Wonser
Lesson 11: Buying and Selling Gender2
3 Just a Matter of Time…
Lesson 11: Buying and Selling Gender4 Yes! Finally!
Lesson 11: Buying and Selling Gender5 Because theyre pink and purple theyre especially designed for girls!
Lesson 11: Buying and Selling Gender6 Finally, electronics for girls!
Lesson 11: Buying and Selling Gender7 Color-coded pajamas Notice the dog and cat are even gendered
Lesson 11: Buying and Selling Gender8 Cars for the Ladies!
Lesson 11: Buying and Selling Gender9 Dodge La Femme Came with matching accessories! Umbrella, rain coat, compact and coin purse!
Lesson 11: Buying and Selling Gender10 More Pointlessly Gendered Products
Lesson 11: Buying and Selling Gender11 Yogurt for Men! Its acceptable for men to eat yogurt when its thick and chunky and made for men
Lesson 11: Buying and Selling Gender12 Notice any Difference?
Lesson 11: Buying and Selling Gender13 Microscopes Weve come along way… Girls can be scientists now (lower powered microscopes and all!)
Lesson 11: Buying and Selling Gender14
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Lesson 11: Buying and Selling Gender18 Finally, a tablet, for her! pre-selected apps include: "Cloathing Size Conversion [sic]," "Daily Yoga," "Yoga for Women," "Women's Fitness", "Women's Assistant" (the logo is a scale wrapped in a tape measurer), "Finest Perfume for Women," "Women's Log," "Shopping List," "Our Groceries," "Indian Curry Recipes," "Middle Eastern Recipes," "Arabic Recipes"
Lesson 11: Buying and Selling Gender19 Gendering and Sexualizing M&Ms
Lesson 11: Buying and Selling Gender20 Bicycles Bonus Special Womens Section
Lesson 11: Buying and Selling Gender21 Diaper Bag for Dads
Lesson 11: Buying and Selling Gender22 What do all of gendered products do? Create/reinforce the idea of a supposed natural difference between sexes and genders Even sometimes conflating the two…
Lesson 11: Buying and Selling Gender23 Create reinforce harmful gender roles
Lesson 11: Buying and Selling Gender24 What happens when you cant afford the necessary products to fit in? Ex: American Girl Dolls 2010: $95, with extras up to $600
Lesson 11: Buying and Selling Gender25 Cooptation of identity within the market system How do you be feminine or be masculine if you cant afford the correct products?
Lesson 11: Buying and Selling Gender26 Making Money off of Manufactured Problems
Lesson 11: Buying and Selling Gender27 Backlash? Honda Fit Shes
Lesson 11: Buying and Selling Gender28
Lesson 11: Buying and Selling Gender29 Gender, Objectification and the new Catwoman Optimum fighting position!
Lesson 11: Buying and Selling Gender30 Fighting back
Lesson 11: Buying and Selling Gender31 Advertising Doesnt have to be Gendered! Family Circle Magazine circa 1981
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