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Lesson 11: Buying and Selling Gender Robert Wonser.

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Presentation on theme: "Lesson 11: Buying and Selling Gender Robert Wonser."— Presentation transcript:

1 Lesson 11: Buying and Selling Gender Robert Wonser

2 Lesson 11: Buying and Selling Gender2

3 3 Just a Matter of Time…

4 Lesson 11: Buying and Selling Gender4 Yes! Finally!

5 Lesson 11: Buying and Selling Gender5 Because theyre pink and purple theyre especially designed for girls!

6 Lesson 11: Buying and Selling Gender6 Finally, electronics for girls!

7 Lesson 11: Buying and Selling Gender7 Color-coded pajamas Notice the dog and cat are even gendered

8 Lesson 11: Buying and Selling Gender8 Cars for the Ladies!

9 Lesson 11: Buying and Selling Gender9 Dodge La Femme Came with matching accessories! Umbrella, rain coat, compact and coin purse!

10 Lesson 11: Buying and Selling Gender10 More Pointlessly Gendered Products

11 Lesson 11: Buying and Selling Gender11 Yogurt for Men! Its acceptable for men to eat yogurt when its thick and chunky and made for men

12 Lesson 11: Buying and Selling Gender12 Notice any Difference?

13 Lesson 11: Buying and Selling Gender13 Microscopes Weve come along way… Girls can be scientists now (lower powered microscopes and all!)

14 Lesson 11: Buying and Selling Gender14

15 Lesson 11: Buying and Selling Gender15

16 Lesson 11: Buying and Selling Gender16

17 Lesson 11: Buying and Selling Gender17

18 Lesson 11: Buying and Selling Gender18 Finally, a tablet, for her! pre-selected apps include: "Cloathing Size Conversion [sic]," "Daily Yoga," "Yoga for Women," "Women's Fitness", "Women's Assistant" (the logo is a scale wrapped in a tape measurer), "Finest Perfume for Women," "Women's Log," "Shopping List," "Our Groceries," "Indian Curry Recipes," "Middle Eastern Recipes," "Arabic Recipes"

19 Lesson 11: Buying and Selling Gender19 Gendering and Sexualizing M&Ms

20 Lesson 11: Buying and Selling Gender20 Bicycles Bonus Special Womens Section

21 Lesson 11: Buying and Selling Gender21 Diaper Bag for Dads

22 Lesson 11: Buying and Selling Gender22 What do all of gendered products do? Create/reinforce the idea of a supposed natural difference between sexes and genders Even sometimes conflating the two…

23 Lesson 11: Buying and Selling Gender23 Create reinforce harmful gender roles

24 Lesson 11: Buying and Selling Gender24 What happens when you cant afford the necessary products to fit in? Ex: American Girl Dolls 2010: $95, with extras up to $600

25 Lesson 11: Buying and Selling Gender25 Cooptation of identity within the market system How do you be feminine or be masculine if you cant afford the correct products?

26 Lesson 11: Buying and Selling Gender26 Making Money off of Manufactured Problems

27 Lesson 11: Buying and Selling Gender27 Backlash? Honda Fit Shes

28 Lesson 11: Buying and Selling Gender28

29 Lesson 11: Buying and Selling Gender29 Gender, Objectification and the new Catwoman Optimum fighting position!

30 Lesson 11: Buying and Selling Gender30 Fighting back

31 Lesson 11: Buying and Selling Gender31 Advertising Doesnt have to be Gendered! Family Circle Magazine circa 1981


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