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Broadcasting Business Information // LIBRARY INSTRUCTION FOR 500 Jason Sokoloff & Kathy Clarke James Madison University VLACRL Annual Conference // October.

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Presentation on theme: "Broadcasting Business Information // LIBRARY INSTRUCTION FOR 500 Jason Sokoloff & Kathy Clarke James Madison University VLACRL Annual Conference // October."— Presentation transcript:

1 Broadcasting Business Information // LIBRARY INSTRUCTION FOR 500 Jason Sokoloff & Kathy Clarke James Madison University VLACRL Annual Conference // October 29, 2009

2 JAMES MADISON UNIVERSITY // Basics Residential, comprehensive – 68 undergraduate programs –30 Masters –8 Educational Specialist / Doctoral Enrollment = 17,964 (Fall 2008) – 16,619 undergraduates –Goal: 19,296 by 2013 –Retention = 91% (FY-SO) –Graduation rate = 79% (5 years) Photo: JMU Photography Services Broadcasting Business Information // VLACRL Annual Conference // October 29, 2009 JMU (2009). Factsheet. Retrieved October 14, 2009, from aboutJMU/wm_library/Factsheet_ pdf JMU ( ). Statistical Summary. Retrieved October 21, 2009 from

3 JAMES MADISON UNIVERSITY // Librarians & Libraries Faculty status Liaison program Information literacy in general education Targeted courses in major CARRIER LIBRARY EAST CAMPUS LIBRARY

4 JAMES MADISON UNIVERSITY // College of Business Majors: Accounting, CIS, Economics, Finance, Hospitality, Management, Marketing 2.8 GPA required for admission Enrollment = 4,049 –Marketing 824 –Management 705 –Finance 735 –Accounting 593 James Madison University Office of Institutional Research (2008). Statistical Summary, Table 3-9. Retrieved October 14, 2009, from Broadcasting Business Information // VLACRL Annual Conference // October 29, 2009

5 JMU // COLLEGE OF BUSINESS // COB 300: Integrated Functional Systems COB 300 is designed to deliver key business disciplines in an integrative format that illustrates a real life experiential learning environment for students working in a team structure. Gateway for all business majors Multiple sections, large classes = up to 500 students Objective driven: Students should be able to: »Extrapolate information from financial statements to make critical decisions regarding marketing, management, finance and operations strategy… »Develop a business plan that incorporates all the business disciplines and sells the business to potential investors. JMU College of Business. (2009). Integrated Functional Systems COB 300, Learning Objectives. Retrieved October 21, 2009, from Broadcasting Business Information // VLACRL Annual Conference // October 29, 2009

6 JMU // COLLEGE OF BUSINESS // COB 300: Integrated Functional Systems »Faculty team teaching Broadcasting Business Information // VLACRL Annual Conference // October 29, 2009 Photo: Guardian.co.uk (2009, July 14)

7 JMU // COLLEGE OF BUSINESS // COB 300 // Business Plan Part One In Benchmark One, your team will present their business idea. At this point, you … have identified a number of business opportunities, researched those possibilities, and selected the idea that best satisfies the needs of a specific group of potential customers … identified the industry code and allowed you evaluate the growth potential of the overall industry … there is ample information and numerous quality sources from which to glean facts … have a basic idea of the feasibility of the product or service … knowledge of competitors in the field. Broadcasting Business Information // VLACRL Annual Conference // October 29, 2009 Online dating service for university students Geriatric nudist resort Clothing design for little people Upscale port-a-potties Dorm room interior design Funeral homes Taxis for kids

8 JMU // COLLEGE OF BUSINESS // COB 300 // Business Plan Part Two With the second benchmark, you are adding detail to your original framework and making revisions based on your market research. The bibliography documents your research. The benchmark consists of worksheet-like requirements related to marketing, operations, management and finance. You will identify your target market and customers, create an operations plan, record types and numbers of employees, research employee compensation, and develop five years of financial statements. Broadcasting Business Information // VLACRL Annual Conference // October 29, 2009 Where do men who make over $100k live? What time of day do 18-year-olds in Duluth drink coffee? What will the interest rate be in 2013? How do I project online sales of purses? How much does a CEO make?

9 JMU // COLLEGE OF BUSINESS // COB 300 // Research Reality Rotating instructional faculty dont teach research Novice researchers High achievers Large classes Group work Resource-rich, but overwhelming Broadcasting Business Information // VLACRL Annual Conference // October 29, 2009 Photo: JMU Photography Services

10 JMU // LIBRARIES // Library Resources Real-world resources Broadcasting Business Information // VLACRL Annual Conference // October 29, 2009 »Library subject guides

11 JMU // LIBRARY RESOURCES // Library Subject Guides Broadcasting Business Information // VLACRL Annual Conference // October 29, 2009

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14 JMU // LIBRARY RESOURCES // Library Subject Guides Purpose Represent liaisons personal guidance through library resources, research techniques Supplement catalog and other finding tools Serve as instructional aids in classrooms Serve students working independently Serve library desk staff Broadcasting Business Information // VLACRL Annual Conference // October 29, 2009 Photo: JMU Photography Services

15 JMU // LIBRARY RESOURCES // Business Subject Guides Functionality Match sources to assignment requirements Insert tips and hyperlinks to hard-to-find Web sites Embed learning objects and help files Customize resource descriptions for assignment task Update, create pages on demand Broadcasting Business Information // VLACRL Annual Conference // October 29, 2009 Photo: JMU Photography Services

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17 JMU // LIBRARY RESOURCES // Business Subject Guides Benefits Students know where to get help Students help themselves Faculty resource Single, consistent source for reference, instruction, consultation & broadcast communication ( , Blackboard) Broadcasting Business Information // VLACRL Annual Conference // October 29, 2009 Photo: JMU Photography Services

18 JMU // LIBRARIES // Library Instruction Faculty cooperation, collaboration & feedback Faculty cooperation, collaboration & feedback Timing & nature of sessions Timing & nature of sessions Photo: JMU Photography Services Here are the library resources Be smart researchers The librarian is in

19 JMU // LIBRARIES // Consultations Giving students what they want How to use resources Customized demonstration Giving students what they need Instill creative & critical thinking: –Think about related products and industries. –Ask who cares? Guidance from a non-grading professor: –You should research as a group. –You should consider something less cockamamie. Broadcasting Business Information // VLACRL Annual Conference // October 29, 2009 Photo: JMU Photography Services Photo: Guardian.co.uk (2009, July 14)

20 JMU // LIBRARIES // Communication What works for students Reference desk shifts Chat / instant message Office hours Consultations by appointment Blackboard announcements What doesnt Open help sessions Blogging Facebook

21 JMU // LIBRARIES // Opportunities Optimize librarian time Evolve anecdotal observations into quantifiable data »Compile consultation statistics, database usage statistics »Summer research proposal: employer interviews »Bibliographies as information literacy benchmarks »Your ideas? Broadcasting Business Information // VLACRL Annual Conference // October 29, 2009 Photo: JMU Libraries


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