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Broadcasting Business Information // LIBRARY INSTRUCTION FOR 500

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1 Broadcasting Business Information // LIBRARY INSTRUCTION FOR 500
Jason Sokoloff & Kathy Clarke James Madison University VLACRL Annual Conference // October 29, 2009

2 JAMES MADISON UNIVERSITY // Basics
Residential, comprehensive 68 undergraduate programs 30 Masters’ 8 Educational Specialist / Doctoral Enrollment = 17,964 (Fall 2008) 16,619 undergraduates Goal: 19,296 by 2013 Retention = 91% (FY-SO) Graduation rate = 79% (5 years) Photo: JMU Photography Services JMU (2009). Factsheet. Retrieved October 14, 2009, from aboutJMU/wm_library/Factsheet_ pdf JMU ( ). Statistical Summary. Retrieved October 21, 2009 from Broadcasting Business Information // VLACRL Annual Conference // October 29, 2009

3 JAMES MADISON UNIVERSITY // Librarians & Libraries
CARRIER LIBRARY Faculty status Liaison program Information literacy in general education Targeted courses in major EAST CAMPUS LIBRARY

4 JAMES MADISON UNIVERSITY // College of Business
Majors: Accounting, CIS, Economics, Finance, Hospitality, Management, Marketing 2.8 GPA required for admission Enrollment = 4,049 Marketing 824 Management 705 Finance 735 Accounting 593 James Madison University Office of Institutional Research (2008). Statistical Summary, Table 3-9. Retrieved October 14, 2009, from Broadcasting Business Information // VLACRL Annual Conference // October 29, 2009

5 JMU // COLLEGE OF BUSINESS // COB 300: Integrated Functional Systems
“COB 300 is designed to deliver key business disciplines in an integrative format that illustrates a “real life” experiential learning environment for students working in a team structure.” Gateway for all business majors Multiple sections, large classes = up to 500 students Objective driven: “Students should be able to: “Extrapolate information from financial statements to make critical decisions regarding marketing, management, finance and operations strategy…” Develop a business plan that incorporates all the business disciplines and sells the business to potential investors.” JMU College of Business. (2009). Integrated Functional Systems COB 300, Learning Objectives. Retrieved October 21, 2009, from Broadcasting Business Information // VLACRL Annual Conference // October 29, 2009

6 JMU // COLLEGE OF BUSINESS // COB 300: Integrated Functional Systems
Faculty team teaching Photo: Guardian.co.uk (2009, July 14) Broadcasting Business Information // VLACRL Annual Conference // October 29, 2009

7 JMU // COLLEGE OF BUSINESS // COB 300 // Business Plan Part One
“In Benchmark One, your team will present their business idea. At this point, you … have identified a number of business opportunities, researched those possibilities, and selected the idea that best satisfies the needs of a specific group of potential customers … identified the industry code and allowed you evaluate the growth potential of the overall industry … there is ample information and numerous quality sources from which to glean facts … have a basic idea of the feasibility of the product or service … knowledge of competitors in the field.” Online dating service for university students Geriatric nudist resort Clothing design for “little people” Upscale port-a-potties Dorm room interior design Funeral homes Taxis for kids Broadcasting Business Information // VLACRL Annual Conference // October 29, 2009

8 JMU // COLLEGE OF BUSINESS // COB 300 // Business Plan Part Two
“With the second benchmark, you are adding detail to your original framework and making revisions based on your market research. The bibliography documents your research. The benchmark consists of worksheet-like requirements related to marketing, operations, management and finance. You will identify your target market and customers, create an operations plan, record types and numbers of employees, research employee compensation, and develop five years of financial statements.” Where do men who make over $100k live? What time of day do 18-year-olds in Duluth drink coffee? What will the interest rate be in 2013? How do I project online sales of purses? How much does a CEO make? Broadcasting Business Information // VLACRL Annual Conference // October 29, 2009

9 JMU // COLLEGE OF BUSINESS // COB 300 // Research Reality
Rotating instructional faculty don’t teach “research” Novice researchers High achievers Large classes Group work Resource-rich, but overwhelming Photo: JMU Photography Services Broadcasting Business Information // VLACRL Annual Conference // October 29, 2009

10 JMU // LIBRARIES // Library Resources
Real-world resources Library subject guides Broadcasting Business Information // VLACRL Annual Conference // October 29, 2009

11 JMU // LIBRARY RESOURCES // Library Subject Guides
Broadcasting Business Information // VLACRL Annual Conference // October 29, 2009

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14 JMU // LIBRARY RESOURCES // Library Subject Guides
Purpose Represent liaison’s personal guidance through library resources, research techniques Supplement catalog and other finding tools Serve as instructional aids in classrooms Serve students working independently Serve library desk staff Photo: JMU Photography Services Broadcasting Business Information // VLACRL Annual Conference // October 29, 2009

15 JMU // LIBRARY RESOURCES // Business Subject Guides
Functionality Match sources to assignment requirements Insert tips and hyperlinks to hard-to-find Web sites Embed learning objects and help files Customize resource descriptions for assignment task Update, create pages on demand Photo: JMU Photography Services Broadcasting Business Information // VLACRL Annual Conference // October 29, 2009

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17 JMU // LIBRARY RESOURCES // Business Subject Guides
Benefits Students know where to get help Students help themselves Faculty resource Single, consistent source for reference, instruction, consultation & broadcast communication ( , Blackboard) Photo: JMU Photography Services Broadcasting Business Information // VLACRL Annual Conference // October 29, 2009

18 JMU // LIBRARIES // Library Instruction
Faculty cooperation, collaboration & feedback Timing & nature of sessions Here are the library resources Be smart researchers The librarian is in Photo: JMU Photography Services

19 JMU // LIBRARIES // Consultations
Giving students what they want How to use resources Customized demonstration Giving students what they need Instill creative & critical thinking: “Think about related products and industries.” “Ask ‘who cares?’” Guidance from a non-grading professor: “You should research as a group.” “You should consider something less cockamamie.” Photo: Guardian.co.uk (2009, July 14) Photo: JMU Photography Services Broadcasting Business Information // VLACRL Annual Conference // October 29, 2009

20 JMU // LIBRARIES // Communication
What works for students What doesn’t Reference desk shifts Open help sessions Chat / instant message Blogging Facebook Office hours Consultations by appointment Blackboard announcements

21 JMU // LIBRARIES // Opportunities
Optimize librarian time Evolve anecdotal observations into quantifiable data Compile consultation statistics, database usage statistics Summer research proposal: employer interviews Bibliographies as information literacy benchmarks Your ideas? Photo: JMU Libraries Broadcasting Business Information // VLACRL Annual Conference // October 29, 2009


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