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BEHAVIORAL GOLF INSTRUCTION ED FEENEY DESIGNER OF BEHAVIORAL GOLF INSTRUCTION Behavioral Golf Instruction, to 1.

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1 BEHAVIORAL GOLF INSTRUCTION ED FEENEY DESIGNER OF BEHAVIORAL GOLF INSTRUCTION Behavioral Golf Instruction, Email to edfeeney@ApplyGolfLessons.com 1

2 BEHAVIORAL GOLF INSTRUCTION A PROCESS TO SHARPLY AND MEASURABLY IMPROVE: 1.HOW INSTRUCTORS GIVE INSTRUCTION 2.HOW GOLFERS TAKE, PRACTICE AND APPLY INSTRUCTION 2 Behavioral Golf Instruction, Email to edfeeney@ApplyGolfLessons.com

3 BEHAVIORAL GOLF INSTRUCTION OBJECTIVE: TO LOWER STUDENTS AVERAGE SCORE Behavioral Golf Instruction, Email to edfeeney@ApplyGolfLessons.com 3

4 IMPROVE INSTRUCTION FROM ALL SOURCES PRIVATE GOLF LESSONS BOOKS, MAGAZINES, VIDEOS CABLE, TV, SATELLITE WEB SITES FRIENDS OBSERVATIONS AND SELF- EXPERIMENTS 4 Behavioral Golf Instruction, Email to edfeeney@ApplyGolfLessons.com

5 HELP FOR YOU RESEARCH SHOWED A HUGE OPPORTUNITY TO IMPROVE DESIGNED A NEW PROCESS TO CORRECT THE PROBLEMS WRITING BOOK, GIVING WORKSHOPS FREE WEB SITE 5

6 WHAT YOU CAN DO 1.LISTEN 2.APPLY THE PROVEN IDEAS 3.TELL OTHER GOLFERS AND INSTRUCTORS ABOUT YOUR SUCCESS Behavioral Golf Instruction, Email to edfeeney@ApplyGolfLessons.com 6

7 7 GOLFER BENEFITS 1.REDUCES AVERAGE SCORE 2.ALL GOLFERS IMPROVE 3.IMMEDIATE IMPROVEMENT 4.MEASURABLE IMPROVEMENT IS IN SUBJECT AREA OF LESSON 5.LAST FOR REST OF PLAYING CAREER

8 Behavioral Golf Instruction, Email to edfeeney@ApplyGolfLessons.com 8 REACTON TO BEHAVIORAL GOLF INSTRUCTION INSTRUCTOR REACTIONS: JOHN MILLER, JOHNNY MILLER GOLF ACADEMY. IMMEDIATE.. CHAD EVANS AT TPC OF TAMPA BAY I CAN QUARANTEE,,, ERIC STARR: …AHEAD OF ANYONE IN GOLF INTRUCTION. ROGER MAAS, PGA OF AMERICA OUGHT TO TEACH IT.

9 Behavioral Golf Instruction, Email to edfeeney@ApplyGolfLessons.com 9 REACTION OF PLAYERS DAVID FORD: 100 TRADTIONAL LESSONS, RAND MCNALLY GOLFER. … WORST SHOT NOW BETTER THAN MY BEST IN PAST. GOLF COMMITTEE CHAIRMAN,EVERYONE YOU TEACH WITH THIS PROCESS IMPROVES ACADEMIC ALL AMERICAN GOLFER, NORTHWESTERN, VIRGINA JUNIOR CHAMPION. …SET GOLF ON ITS EAR

10 Behavioral Golf Instruction, Email to edfeeney@ApplyGolfLessons.com 10 MY OBJECTIVES FOR YOU APPLY AT LEAST ONE RECOMMENDATION AND HOPEFULLY ALL OF THEM RECOMMEND BEHAVIORAL GOLF INSTRUCTION AND WEB SITE ApplyGolfLessons TO OTHER STUDENTS AND TO INSTRUCTORS

11 Behavioral Golf Instruction, Email to edfeeney@ApplyGolfLessons.com 11 ED FEENEYS EXPERTISE LIFETIME AWARD FOR APPLIED BEHAVIOR ANALYSIS IN BUSINESS 50,000 CASE HISTORIES SHOWING MEASURABLE IMPROVEMENT FILM WITH PROFESSOR B. F. SKINNER SALES TRAINING PROGRAM, 25 YR

12 Behavioral Golf Instruction, Email to edfeeney@ApplyGolfLessons.com 12 ED FEENEYS GOLF PERFORMANCE WON ABOUT 25 GOLF CLUB CHAMPIONSHIPS, CLUB, SENIOR, SUPER SENIOR, TWO-MAN TEAM SCRATCH, MAN AND WOMAN FINISHED IN TOP THREE IN THREE STATES FOR SENIOR AMATEUR, SUPER SENIOR HANDICAP LOWEST: 1.6 AT AGE 73 WON $5 FROM ARNOLD PALMER 1970

13 Behavioral Golf Instruction, Email to edfeeney@ApplyGolfLessons.com 13 WHY THE DECISION TO IMPROVE GOLF INSTRUCTION 1.PAYBACK FOR A GREAT GAME 2.IMPROVED GOLF GIVES JOY 3.OBJECTIVE: SPREAD THIS PROCESS WORLDWIDE 4.NOT INTERESTED IN MAKING MONEY WITH IT

14 Behavioral Golf Instruction, Email to edfeeney@ApplyGolfLessons.com 14 WHAT IS BEHAVIOR AND BEHAVIOR ANAYLSIS BEHAVIOR: EVERTHING YOU DO AS A PLAYER AND INSTRUCTOR. BODY AND MIND BEHAVIOR ANALYSIS: SCIENCE, LAW, PROCEDURE, EXPERIMENT APPLICATIONS: TOILET TRAINING, SMOKING, PRODUCTIVITY, READING

15 Behavioral Golf Instruction, Email to edfeeney@ApplyGolfLessons.com 15 LEARN HOW TO CHANGE YOUR BEHAVIOR 1.BE SPECIFIC 2.STATE THE POTENTIAL BENEFITS 3.MEASURE PERFORMANCE BEFORE, DURING AND AFTER 4.SHAPE BEHAVIOR GRADUALLY 5.SELF-CORRECTING FEEDBACK 6.APPLY POSITIVE CONSEQUENCES

16 Behavioral Golf Instruction, Email to edfeeney@ApplyGolfLessons.com 16 ED FEENEYS RESEARCH INTERVIEWED 150 GOLFERS IN DEPTH OBSERVED 100S OF LESSONS, PLUS SOLO PRACTICE AND ROUNDS MEASURED BEFORE & AFTER TESTED & MEASURED EFFECTS OF EACH NEW STEP

17 Behavioral Golf Instruction, Email to edfeeney@ApplyGolfLessons.com 17 OPPORTUNITIES TO IMPROVE 1.AS MANY GOLFERS QUIT AS BEGIN TO PLAY GOLF 2.SINCE 2000, THE NUMBER OF GOLFERS IS ON A PLATEAU IN THE USA

18 Behavioral Golf Instruction, Email to edfeeney@ApplyGolfLessons.com 18 OPPORTUNITIES TO IMPROVE IN SPITE OF: 1.IMPROVED EQUIPMENT, 2.SHARP INCREASE IN QUANTITY, QUALITY AND AVAILABILITY OF INSTRUCTION 3.BIGGER AND STRONGER GOLFERS AVE. HANDICAP INDEX STAGNANT FOR DECADES 15.7 FOR MEN

19 Behavioral Golf Instruction, Email to edfeeney@ApplyGolfLessons.com 19 OPPORTUNITIES TO IMPROVE MY RESEARCH: A SMALL FRACTION TAKING LESSONS LOWER THEIR AVERAGE SCORE AND SUSTAIN IT LONG TERM

20 Behavioral Golf Instruction, Email to edfeeney@ApplyGolfLessons.com 20 OPPORTUNITIES TO IMPROVE INSTRUCTORS AND STUDENTS NEED A SHARPLY IMPROVED PROCESS TO… TRANSFORM GOLF KNOWLEDGE INTO GOLF PERFORMANCE. I HAVE ONE. IT IS TESTED AND PROVEN

21 Behavioral Golf Instruction, Email to edfeeney@ApplyGolfLessons.com 21 WHICH IS OUR BIGGEST PROBLEM, 1 OR 2 ? 1.STUDENT CANNOT FIND KNOWLEDGE OF HOW TO PLAY? 2.STUDENT DOES NOT TURN KNOWLEDGE INTO PERFORMANCE

22 Behavioral Golf Instruction, Email to edfeeney@ApplyGolfLessons.com 22 ONE PROCESS FOR APPLYING ALL INSTRUCTION YOU NEED TO LEARN A HUNDRED DIFFERENT SHOTS THOUSANDS OF APPROACHES FOR LESSON CONTENT JUST ONE GENERAL PROCESS FOR APPLYING ALL LESSONS.

23 Behavioral Golf Instruction, Email to edfeeney@ApplyGolfLessons.com 23 DRIVES FAIRWAY WOODS ONLY ONE APPLICATION PROCESS: BEHAVIORAL GOLF INSTRUCTION IRONS CHIPS, PITCHES PUTTS

24 Behavioral Golf Instruction, Email to edfeeney@ApplyGolfLessons.com 24 START BY STATING IDEAL GOALS FOR THIS PROCESS START BY STATING IDEAL –OBJECTIVES FOR RESULTS HELPS EVERYONE THINK CREATIVELY,OUTSIDE THE BOX CHAIN BACKWARDS FROM GOALS TO WHAT TO DO TO PRODUCE THEM MAY NOT ACHIEVE ALL GOALS, BUT WILL REACH MORE OF THEM

25 Behavioral Golf Instruction, Email to edfeeney@ApplyGolfLessons.com 25 BEHAVIOR GOLF LESSONS - GOALS FOR STUDENTS 1.LOWER AVERAGE SCORE 2.MEASURABLY BETTER IN SEGMENT OF GAME WITH LESSON 3.ALL STUDENTS IMPROVE 4.IMPROVE IMMEDIATELY 5.SUSTAIN IT PERMANENTLY

26 Behavioral Golf Instruction, Email to edfeeney@ApplyGolfLessons.com 26 MY OBJECTIVES TO HAVE THIS SYSTEM USED IN INSTRUCTION AROUND THE WORLD TO GIVE BACK TO GOLF ALL THE BENEFITS IT GIVES ME

27 Behavioral Golf Instruction, Email to edfeeney@ApplyGolfLessons.com 27 TEST INSTRUCTION BY COLLECTING DATA 1.QUANTIFY RESULTS 2.MEASURE BEFORE AND AFTER 3.DISPLAY IT ON TIME SCALE 4.LONG TRIAL 5.PLACEBO OR OPPOSITE METHOD 6.HIGH ENOUGH NUMBER TRIALS 7.GO BACK TO ORIGINAL CONDITION

28 Behavioral Golf Instruction, Email to edfeeney@ApplyGolfLessons.com 28 STOPS X FEET FROM CUP, 30 YARDS BEFORE DURINGAFTER 16 13 5

29 Behavioral Golf Instruction, Email to edfeeney@ApplyGolfLessons.com 29 YOUR REACTIONS TO NEW IDEAS 1.I WILL NOT TRY IT. I KNOW IT WILL NOT WORK. 2.I WILL TEST IT BY MEASURING BEFORE-AND-AFTER CHANGE 3.I WILL ACCEPT AND TRY IT BASED ON ED FEENEYS DATA FROM HUNDREDS OF TESTS

30 Behavioral Golf Instruction, Email to edfeeney@ApplyGolfLessons.com 30 TEST: WHISTLE WHILE YOU PUTT SINKS MORE PUTTS? NO WHISTLE WHISTLE WHISTLE 100 GOLFERS HITTING 20 THREE, SIX AND NINE FOOT PUTTS EACH 41%41%42%40%

31 Behavioral Golf Instruction, Email to edfeeney@ApplyGolfLessons.com 31 LISTEN, BE OPEN TO NEW IDEAS AND TEST BECKY DENGLER JOHN EMERY JR. EMERY AIR FRT. BEST LISTENERS ARE THE HEADS OF LARGE CORPORATIONS BUTCH HARMON PGA IN EUROPE

32 Behavioral Golf Instruction, Email to edfeeney@ApplyGolfLessons.com 32 WHAT ARE THE BIGGEST PROBLEMS/ OPPORTUNITIES LET US LOOK AT THE EIGHT BIGGEST PROBLEMS OR OPPORTUNITIES IN TRADITIONAL GOLF INSTRUCTION AFTER THAT WE WILL GIVE YOU THE SOLUTIONS TO THOSE EIGHT

33 Behavioral Golf Instruction, Email to edfeeney@ApplyGolfLessons.com 33 EIGHT BIGGEST PROBLEMS 1.LESSONS NOT ON BIGGEST POTENTIAL FOR REDUCING SCORE. WHY: DID NOT SEE PLAY ON THE COURSE STUDENTS PERFORMANCE DATA NOT USEFUL 2.LESSON GOALS ARE NOT GOALS

34 Behavioral Golf Instruction, Email to edfeeney@ApplyGolfLessons.com 34 EIGHT BIGGEST PROBLEMS 3.COMMUNICATIONS: JARGON, CLICHÉS, VAGUENESS, SUBJECTIVE WORDS, DEMOS TOO FAST, DOES NOT POSITION AND MOVE SLOWLY STUDENT DOES NOT RECALL 50% TO 90% INSTRUCTOR NOTES, IF ANY, ARE BRIEF VIDEO SELDOM VIEWED TIGER WOODS PHOTO – NOTHING SPECIFIC

35 Behavioral Golf Instruction, Email to edfeeney@ApplyGolfLessons.com 35 EIGHT BIGGEST PROBLEMS 4.TOO MUCH CHANGE, TOO SOON TOO BIG OF A SWING CHANGE AT ONE TIME, TOO FAST A SWING TOP OF SWING TO IMPACT, IN 1/5 TH OF A SECOND- 20 TIMES FASTER THAN A FERRARI CAN ACCELERATE NO MEASURABLE STANDARDS TO MEET

36 Behavioral Golf Instruction, Email to edfeeney@ApplyGolfLessons.com 36 EIGHT BIGGEST PROBLEMS 5.NO SELF-CORRECTING FEEDBACK SYSTEM NO ON-GOING DATA COLLECTION BY STUDENT 6.POSITIVE CONSEQUENCES NONE OR INFREQUENT INSTRUCTOR PRAISE VAGUE 95%

37 Behavioral Golf Instruction, Email to edfeeney@ApplyGolfLessons.com 37 EIGHT BIGGEST PROBLEMS 7.PRACTICE: NOT ENOUGH, WRONG SHOTS, NO FEEDBACK, NO DATA COLLECTION, NO MEASURABLE STANDARDS, NO SHAPING, LITTLE HOME PRACTICE, VAGUE REPORT BACK TO INSTRUCTOR 8.NO LONG-TERM MAINTENANCE PLAN

38 Behavioral Golf Instruction, Email to edfeeney@ApplyGolfLessons.com 38 STUDENT WRITES NOTES SHAPE CHANGE GRADUALLY FEEDBACK TO SELF-CORRECT RECORD, ACCUMULATE DATA MAJOR PRACTICE CHANGES PLAN TO MAINTAIN IT POSITIVE REINFORCEMENT RECORD PERFORMANCE DATA FIRST CALCULATE LARGEST SHOT REDUCTION AREA STATE LESSON GOAL ON THAT S STATE CLEAR INSTRUCTION SEND PROTOCOL IN ADVANCE BEHAVIORAL GOLF INSTRUCTION

39 Behavioral Golf Instruction, Email to edfeeney@ApplyGolfLessons.com 39 THE STEPS IN BEHAVIORAL GOLF INSTRUCTION HERE ARE THE KEY CONCEPTS AND STEPS IN BEHAVIORAL GOLF INSTRUCTION

40 Behavioral Golf Instruction, Email to edfeeney@ApplyGolfLessons.com 40 BEFORE INSTRUCTION STARTS 1.RECORD AND ACCUMULATE PERFORMANCE DATA ON ALL PARTS OF THE STUDENTS GAME 2.CALCULATE HIGHEST POTENTIAL REDUCTION IN AVERAGE SCORE. TAKE LESSONS THERE 3.STATE MEASURABLE LESSON GOAL 4.READ MY EMPOWERMENT AND PROTOCOLS IN ADVANCE

41 Behavioral Golf Instruction, Email to edfeeney@ApplyGolfLessons.com 41 STEPS IN PROCESS - BEFORE LESSON STARTS 1.GATHER PERFORMANCE DATA 2.SELECT HIGHEST POTENTIAL STROKE REDUCTION 3.STATE AND AGREE ON A LESSON GOAL 4.READ EMPOWERMENT AND PROTOCOLS IN ADVANCE

42 Behavioral Golf Instruction, Email to edfeeney@ApplyGolfLessons.com 42 WHAT TO MEASURE - BACKWARD CHAINING 1.FROM END RESULT TO CAUSE(S) 2.THAT CAUSE BECOMES A RESULT WITH ITS CAUSE 3.ALL OBSERVABLE, MEASURABLE AND OBJECTIVE

43 Behavioral Golf Instruction, Email to edfeeney@ApplyGolfLessons.com 43 WHAT TO MEASURE 1.AVE. 18-HOLE SCORE: 2.PARTIAL HOLE SCORE I. E, 30 YARDS 3.BALL-STOPPING POSITION 4.BALL FLIGHT TO TARGET 5.DIRECTION CLUB PATH & FACE IMPACT 6.BODY MOVEMENTS AND POSITIONS 7.MENTAL THOUGHTS

44 Behavioral Golf Instruction, Email to edfeeney@ApplyGolfLessons.com 44 WHAT TO MEASURE WHAT IS YOUR AVERAGE SCORE NOW, NOT BEST OR WORST? DO YOU HAVE AN OFFICIAL HANDICAP? WHAT IS YOUR HANDICAP INDEX? WHAT IS YOUR LOWEST SCORE? WHAT WOULD YOU LIKE IT TO BE?

45 Behavioral Golf Instruction, Email to edfeeney@ApplyGolfLessons.com 45 WHAT TO MEASURE I WILL NOW SHOW YOU EXAMPLES OF EACH STEP IN THIS BACKWARD CHAINING WHAT IT IS AND WHAT A REPORT WOULD LOOK LIKE A DATA COLLECTION FORM

46 Behavioral Golf Instruction, Email to edfeeney@ApplyGolfLessons.com 46 OBJECTIVE LOWER AVERAGE SCORE

47 Behavioral Golf Instruction, Email to edfeeney@ApplyGolfLessons.com 47 #1: SCORE FROM A GIVEN DISTANCE OR CONDITION DISTANCE IN YARDS NUMBER OF TIMES TOTAL STROKES AVERAGE TO HOLE OUT 40-4910353.5 30-3915503.3 20-2920703.5 10-1930903.0 0-9401203.0

48 Behavioral Golf Instruction, Email to edfeeney@ApplyGolfLessons.com 48 MEDIAN STOPPING DIST IN FT. FROM CUP ON 30 YARD CHIP

49 Behavioral Golf Instruction, Email to edfeeney@ApplyGolfLessons.com 49 6 12 39 CIRCLES ARE 10 FT. APART #1: RECORD BALL-STOPPING POSITION TO TARGET

50 RECORD DATA WHEN BEFORE LESSONS DURING LESSONS AFTER LESSONS Behavioral Golf Instruction, Email to edfeeney@ApplyGolfLessons.com 50

51 RECORD DATA ON ANY ONE OF 16 OR MORE FORMS ON THE WEB SITE A BLANK SHEET OF PAPER A BLANK SCORECARD Behavioral Golf Instruction, Email to edfeeney@ApplyGolfLessons.com 51

52 Behavioral Golf Instruction, Email to edfeeney@ApplyGolfLessons.com 52 #1: BALL FLIGHT DIRECTIONS SHOTINITIAL PATH LATER CURVE ON INITIAL PATH LANDING TO TARGET LINE EST. YDS FROM TARGET LINE 125 230 318 405 520 SUM 4R, OL,1S4R,1L,0S 108, AVE 28

53 Behavioral Golf Instruction, Email to edfeeney@ApplyGolfLessons.com 53 CLUBHEAD PATH AND CLUBFACE DIRECTION SHOT NUMBER AND CLUB CLUBHEAD DIRECTION AT IMPACT CLUBFACE DIRECTION AT IMPACT 1, 5-IRON 2 3 4 5 TOTAL4 R, 1 S, 0 L4 R, O S, 1 L

54 Behavioral Golf Instruction, Email to edfeeney@ApplyGolfLessons.com 54 #1: CHIP SHOT FLIP LEFT WRIST SHOT NUMBERDIRECTION CLUB SHAFT IS POINTING VS. MIDDLE OF LEAD ELBOW EST. NUMBER OF INCHES 1R8 2R6 3R10 4R7 5R5 SUM5RAVE OF 7.1 IN.

55 Behavioral Golf Instruction, Email to edfeeney@ApplyGolfLessons.com 55 MENTAL: CLUB SELECTION SHOTDIST. TO TARGET DIST. HITDIFF. 1154144-10 2167151-16 3158140-18 4160152-08 5163150-13 AVE.160.4147.8-12.6

56 MENTAL –MEASURE POSITIVE VISUALIZATION HEAR SOUND AND FEEL IMPACT EXACT DIRECTION AND CURVATURE LANDING SPOT NBR. & DIRECTION OF BOUNCES ROLLING DISTANCE STOPPING POINT Behavioral Golf Instruction, Email to edfeeney@ApplyGolfLessons.com 56

57 Behavioral Golf Instruction, Email to edfeeney@ApplyGolfLessons.com 57 #1: MEASURE PERFORMANCE INSTRUCTOR OR THE STUDENT SHOULD MEASURE PERFORMANCE BEFORE LESSONS THE STUDENT MEASURES DURING LESSONS, SOLO PRACTICE & PLAY, ON THE COURSE

58 MEASUREMENT COMPARE LIKE DATA PRACTICE TO PRACTICE ON COURSE TO ON COURSE EXACT DISTANCE OR DISTANCE PUTTS: EACH FOOT: 1-10 FT, 5 FT. BRACKET: 11-15, 16-20, 10 FT, BRACKET: 21 TO 30… 51-60 Behavioral Golf Instruction, Email to edfeeney@ApplyGolfLessons.com 58

59 Behavioral Golf Instruction, Email to edfeeney@ApplyGolfLessons.com 59 BENEFITS OF MEASUREMENT IN THE ABSENCE OF FEEDBACK, 80% OF PERFORMERS INNOCENTLY OVERESTIMATE WHEN THEY DO, THEY DO NOT KNOW THEY HAVE A PROBLEM AND DO NOT CORRECT IT INCLUDES RYDER CUP PLAYERS AND LPGA HALL OF FAMERS

60 Behavioral Golf Instruction, Email to edfeeney@ApplyGolfLessons.com 60 #1: BENEFITS OF MEASUREMENT 1.IMPROVES QUICKLY 2.MORE OBSERVANT 3.MOTIVATES STUDENTS PRACTICE 4.STIMULATES PROBLEM SOLVING 5.PROVES SUCCESS 6.ATTRACTS MORE STUDENTS 7.BETTER JOB

61 Behavioral Golf Instruction, Email to edfeeney@ApplyGolfLessons.com 61 #1. GOLF INSTRUCTION LACKS DATA VIRTUALLY NO DATA IN TOP 20 SELLING GOLF BOOKS, MAGAZINES, VIDEOS, TV/CABLE, WEB SITES OR IN LESSONS EXCEPTIONS: IN NC, PELZ, INDOOR VIDEO-COMPUTER,

62 Behavioral Golf Instruction, Email to edfeeney@ApplyGolfLessons.com 62 #2: FOUR METHODS OF GATHERING ON-COURSE DATA FOUR METHODS OF GATHERING DATA: 1.TEACHER WATCHES 30-SHOT SAMPLE IN PRACTICE AREA 2.INSTRUCTOR OBSERVES AND GATHERS DATA ON THE COURSE 3.LOW-PAID, TRAINED SENIOR OR JUNIOR GATHERS DATA ON COURSE 4.PLAYER USES MY SPECIAL STROKE- SAVER SCORECARD TO GATHER DATA

63 Behavioral Golf Instruction, Email to edfeeney@ApplyGolfLessons.com 63 #2: CALCULATE LARGEST POTENTIAL SHOTSAVERS REASONS: MOST LESSONS NOT ON HIGHEST STROKE SAVERS. WHY? NO DATA, NO STANDARDS, NO CALCUATION FORMULAS PLAYERS OVERESTIMATE, EVEN STARS

64 Behavioral Golf Instruction, Email to edfeeney@ApplyGolfLessons.com 64 OBSERVE AND MEASURE ON THE COURSE GOLF ONLY GAME WHERE THE COACH DOES NOT SEE 95% OF THE PLAYERS DURING A GAME

65 Behavioral Golf Instruction, Email to edfeeney@ApplyGolfLessons.com 65 #2: PROOF LESSONS ARE IN WRONG AREA OF GAME 76% OF TOP 100 TEACHERS: TAKE MORE SHORT GAME LESSONS TO DROP SCORE THE MOST AND THE FASTEST: 16% OF LESSONS ARE IN SHORT GAME GIVING LESSONS IN THE AREA OF HIGHEST POTENTIAL FIRST WILL DECREASE AVERAGE SCORE MORE

66 Behavioral Golf Instruction, Email to edfeeney@ApplyGolfLessons.com 66 CHIPPING STROKE-SAVERS PER ROUND OVER 10 ROUNDS DIST.IN YDS TO CUP 00-0910-1920-2930-3940-49 # OF HOLES 4030201510 TOTAL STROKES 12090705035 AVE. STROKES 3.0 3.53.33.5 STANDARD 2.12.22.32.4 STROKE SAVINGS PER CHIP HOLE 0.90.81.20.91.1 S.SAVERS PER ROUND 3.62.4 1.351.1

67 Behavioral Golf Instruction, Email to edfeeney@ApplyGolfLessons.com 67 SMASH DRIVES THEORY: SMASH DRIVES, FAIRWAY OR ROUGH DATA: FAIRWAY: 1173 SHOTS, 347 UNDER PAR = -.296 SHOTS UNDER ROUGH: 590 SHOTS, 52 OVER PAR = +.088 SHOTS OVER PAR. DIFF =: -.296 AND +. 088 =.384 PER HOLE ALMOST 4/10THS OF A SHOT/ HOLE

68 Behavioral Golf Instruction, Email to edfeeney@ApplyGolfLessons.com 68 BENEFITS OF GOALS MOTIVATE STUDENT TO INCREASE NUMBER OF LESSONS AND PRACTICE SHOTS THEY STIMULATE PLANNING,HOW WILL I ACCOMPLISH THAT. CAN MEASURE PROGRESS AND WHETHER YOU REACH THE GOAL

69 Behavioral Golf Instruction, Email to edfeeney@ApplyGolfLessons.com 69 #3: HELP PLAYER SET MEASURABLE GOALS 90% VAGUE GOALS OR NONE MEASURABLE, OBSERVABLE AND OBJECTIVE TIMETABLE VERSUS PAST PERFORMANCE, FUTURE MEASURABLE PERFORM. REWARD

70 Behavioral Golf Instruction, Email to edfeeney@ApplyGolfLessons.com 70 #3: HERE IS A MODEL GOAL STARTING AVERAGE SCORE: MY AVERAGE SCORE IS 88. TARGET SCORE: I WANT TO REDUCE THAT BY FIVE SHOTS TO AN 83. HOW: I WILL SAVE IT BY SINKING MORE PUTTS UNDER 10 FEET AND CUTTING THREE-PUTT GREENS BY FOUR SHOTS TIMETABLE: BY AUG. 15 REWARD: I WANT TO WIN MY FLIGHT AT THE CLUB CHAMPIONSHIP.

71 Behavioral Golf Instruction, Email to edfeeney@ApplyGolfLessons.com 71 EMPOWER THE STUDENT 1.EMPOWER THE BUYER IN TRAVEL, HEALTH AND FINANCIAL DECISIONS. 2.SEND EMPOWERMENT HANDOUT TO THE STUDENT TO READ IN ADVANCE 3.STUDENT BRINGS IT TO THE LESSON. 4.STUDENT USES IT AS A PROMPT TO ASK THE MOST USEFUL QUESTIONS AND TAKE PRODUCTIVE ACTIONS

72 Behavioral Golf Instruction, Email to edfeeney@ApplyGolfLessons.com 72 PRE-LESSON PROTOCOL SEND THE STUDENT A PROTOCOL TO READ AND STUDY IN ADVANCE, E.G. BALL FLIGHT, AIM AND ALIGNMENT, RUNNING CHIP SHOT BENEFITS: MORE TIME ON APPLYING INSTRUCTION, BETTER QUESTIONS, HIGHER RETENTION, STUDENT IMPRESSED

73 Behavioral Golf Instruction, Email to edfeeney@ApplyGolfLessons.com 73 COMMUNICATING INSTRUCTION OBJECTIVES 1.AT END OF LESSON, STUDENT CAN REPEAT ALL OF IT ACCURATELY 2.STUDENT HAS WRITTEN NOTES 3.STORES NOTES IN THE GOLF BAG 4.YEARS LATER, STUDENT CAN REPEAT ALL OF IT ACCURATELY

74 Behavioral Golf Instruction, Email to edfeeney@ApplyGolfLessons.com 74 COMMUNICATING INSTRUCTION - OVERVIEW 1.LIMIT AMOUNT OF INSTRUCTION 2.READ PROTOCOL IN ADVANCE 3.CLEAR COMMUNICATION 4.STUDENT NOTE TAKING TO RECALL & REVIEW INSTRUCTION 5.TEACH STUDENT TO SEE, FEEL, HEAR SWING & DESCRIBE IT

75 Behavioral Golf Instruction, Email to edfeeney@ApplyGolfLessons.com 75 START COMMUNICATION ON 1.TEACH AND LEARN LAWS FOR BALL FLIGHT FIRST (AND FOR ROLL OF PUTT) 2.TEACH IMPACT POSITION FOR THE CLUB BEFORE TEACHING BODY MOVEMENTS 3.TEACH SHORT SHOTS FIRST (ONE- FOOT PUTTS FOR BEGINNERS) 4.FOCUS ON CRUCIAL PROBLEM AND CAUSE, NOT EVERY SWING STEP

76 Behavioral Golf Instruction, Email to edfeeney@ApplyGolfLessons.com 76 PROTOCOLS MEDICAL PROTOCOL = EXPERTS CONSENSUS ON BEST PRACTICES GIVE THE PLAYER A WRITTEN GOLF PROTOCOL TO READ DAYS BEFORE LESSON AND AFTER ON STANDARD GOLF PROCEDURES

77 Behavioral Golf Instruction, Email to edfeeney@ApplyGolfLessons.com 77 PROTOCOL: CHIPPING HOW TO MEASURE PRE-LESSON CHIPPING PERFORMANCE, A DATA FORM, MEDIAN DISTANCE DETAILED INSTRUCTION, REASONS SHAPING TECHNIQUES SELF-CORRECTING FEEDBACK PRACTICE AND MAINTENANCE

78 Behavioral Golf Instruction, Email to edfeeney@ApplyGolfLessons.com 78 PROTOCOL BENEFITS PLAYER COMES TO LESSON BETTER PREPARED HAS PRACTICED SOME OF SWING TECHNIQUES BEFORE THE LESSON ASK BETTER QUESTIONS BETTER RETENTION OF MATERIAL POSITIVE VIEW OF INSTRUCTOR

79 Behavioral Golf Instruction, Email to edfeeney@ApplyGolfLessons.com 79 PROTOCOL: TEST REACTIONS 10 STUDENTS EVERYONE READ THE 20-PAGE, SINGLE-SPACED PROTOCOL CHIPPING IS MY STRONGEST SUIT IMPROVED IMMEDIATELY KEPT IT AND STUDIED IT AFTER THE LESSON FOR YEARS

80 Behavioral Golf Instruction, Email to edfeeney@ApplyGolfLessons.com 80 PROBE THE STUDENT FOR THE BEST WAY TO LEARN HOW DO YOU BEST LEARN? THE THEORY MAKES SENSE. DO STUDENTS REALLY KNOW THE BEST WAY THEY COULD LEARN? IF THEY DO NOT, WHAT SHOULD THE INSTRUCTOR DO ?

81 Behavioral Golf Instruction, Email to edfeeney@ApplyGolfLessons.com 81 PROBE THE STUDENT FOR THE BEST WAY TO LEARN A 25-HANDICAP STUDENT PLAYED FOR 30 YEARS, WATCHED A MILLION GREAT SWINGS ON TV, BOOKS, MAGAZINES. IS THERE ANY VALUE IN ASKING HIM HOW HE BESTS LEARNS? NEITHER THE STUDENT NOR THE TEACHER IS AN EDUCATION MAJOR

82 Behavioral Golf Instruction, Email to edfeeney@ApplyGolfLessons.com 82 USE ALL OF THESE METHODS ON ALL STUDENTS INSTEAD OF ATTEMPTING TO DISCOVER EACH STUDENTS INDIVIDUAL METHOD OF LEARNING INSTEAD, USE PROVEN METHODS THAT PRODUCE MORE MEASURABLE CHANGE IN ALL STUDENTS

83 Behavioral Golf Instruction, Email to edfeeney@ApplyGolfLessons.com 83 TWELVE STEPS IN - COMMUNICATING 1.BE CLEAR (NO JARGON OR CLICHES) 2.BE SPECIFIC, NOT VAGUE 3.OBSERVE, MEASURE AND AGREE 4.STATE A MEASURABLE STANDARD 5.POSITION AND MOVE THE STUDENTS CLUB AND BODY SLOWLY WITH PRECISION

84 Behavioral Golf Instruction, Email to edfeeney@ApplyGolfLessons.com 84 TWELVE STEPS IN - COMMUNICATING 6.MULTIPLE, SMALL-ADVANCE, EASY STEPS 7.CONTRAST RIGHT VERSUS WRONG. 8.USE PRACTICE AIDS THAT PROVIDE FEEDBACK 9.PRAISE IN SPECIFIC TERMS RANDOM VARIATIONS IN IMPROVEMENT

85 Behavioral Golf Instruction, Email to edfeeney@ApplyGolfLessons.com 85 STUDENTS INADEQUATE SENSORY SELF-INSTRUCTION 1.WHAT STUDENTS NORMALLY SEE, FEEL AND HEAR ARE WEAK SIGNALS 2.TOUCH OR STATE WHERE TO MICROFOCUS SEEING AND FEELING 3.TEACH STUDENT TO DESCRIBE AND WRITE IT IN MORE SPECIFIC TERMS OR IMAGERY

86 Behavioral Golf Instruction, Email to edfeeney@ApplyGolfLessons.com 86 STUDENTS INADEQUATE SENSORY SELF-INSTRUCTION SO MANY PLAYERS FAIL TO SWING WELL AFTER SEEING THOUSANDS OF PHOTOS AND VIDEO TAPES OF STARS. WHY? I ASKED 25 PLAYERS WHAT THEY SAW IN A PHOTO OF TIGER WOODS SWING

87 Behavioral Golf Instruction, Email to edfeeney@ApplyGolfLessons.com 87 STUDENTS INADEQUATE SENSORY SELF-INSTRUCTION NO ONE MENTIONED THE POSITION OF THE CLUB, NOT THE CLUB GRIP, SHAFT OR CLUBFACE AIM VIRTUALLY NO ONE MENTIONED ANY BODY PART OR ITS ANGULAR RELATIONSHIP TO OTHER BODY PARTS, THE GROUND, TARGET LINE OR BALL THE COMMENTS WERE VAGUE AND GENERAL ……GREAT SWING, POWERFUL

88 Behavioral Golf Instruction, Email to edfeeney@ApplyGolfLessons.com 88 STUDENTS INADEQUATE SENSORY SELF-INSTRUCTION TO (A) OBSERVE, (B) DESCRIBE AND (C) MIMIC SO, TEACH STUDENT TO STATE THE LOCATION OF THE CLUB PATH, CLUB FACE IN RELATION TO THE GROUND, TARGET, BALL AND BODY ALSO TEACH STUDENT HOW TO DESCRIBE BODY PARTS AND MOVEMENTS IN SPECIFIC TERMS

89 Behavioral Golf Instruction, Email to edfeeney@ApplyGolfLessons.com 89 TEACH STUDENT HOW TO EXPERIMENT STUDENTS DO AND CAN LEARN FROM EXPERIMENTS THEY DO FEW AND NOT WELL

90 SELF EXPERIMENTS 1.MEASURE BEFORE, DURING AND AFTER EXPERIMENT 2.CHANGE ONLY ONE ELEMENT AT A TIME 3.OBTAIN ACCURATE FEEDBACK 4.MAKE WRITTEN NOTES Behavioral Golf Instruction, Email to edfeeney@ApplyGolfLessons.com 90

91 Behavioral Golf Instruction, Email to edfeeney@ApplyGolfLessons.com 91 STUDENT LESSON NOTES NO NOTES IN MOST LESSONS, NO STUDENT TOOK NOTES DURING THE LESSONS I OBSERVED NOTES MADE AT END OF LESSON, OMIT 50% TO 90% OF INSTRUCTION VIDEO EXCELLENT, BUT MOST VIEW IT ONLY ONCE OR TWICE AND NOT ON THE COURSE OR RANGE

92 Behavioral Golf Instruction, Email to edfeeney@ApplyGolfLessons.com 92 LESSON NOTES INSTRUCTORS WRITE INSTRUCTOR NOTES AT END OF LESSON, ALSO OMIT MOST CONTENT VIDEO: VIEW IT ONLY ONCE OR TWICE, AWAY FROM THE COURSE THE SOLUTION?

93 Behavioral Golf Instruction, Email to edfeeney@ApplyGolfLessons.com 93 LESSON NOTES PROCEDURES 1.INSTRUCTOR GIVES STUDENT A BOUND NOTEPAD, ZIPLOCK BAG AND PEN 2.RESEARCH: STUDENTS AT END OF LESSON OMIT 50 TO 90% OF CONTENT 3.LIKE AN SUV SPILLING 30 GALLONS AT THE GAS PUMP 4.INSTANT I STATE INSTRUCTION, MAKE A WRITTEN NOTE.

94 Behavioral Golf Instruction, Email to edfeeney@ApplyGolfLessons.com 94 LESSON NOTES – PROCEDURES 1.PROMPT TAKING NOTES 2.REPEAT CONTENT SLOWLY 3.ASK STUDENT TO REPEAT NOTES, NO ADLIBBING 4.PROMPT THREE TIMES 5.PRAISE ANY COMPLETE OR ACCURATE NOTES

95 Behavioral Golf Instruction, Email to edfeeney@ApplyGolfLessons.com 95 LESSON NOTES - REACTIONS 1.LATER, ALMOST ALL PLAYERS VOLUNTEER NOTES ARE VALUABLE 2.THEY STATE THEY READ THEM BEFORE PRACTICE AND DURING A ROUND 3.THEY SAY IT HELPS THEM CORRECT PROBLEMS DURING THE ROUND 4.A FEW PLAYERS NEED PROMPTING 5.EXPECT ALL GOLFERS TO TAKE NOTES

96 Behavioral Golf Instruction, Email to edfeeney@ApplyGolfLessons.com 96 LESSON NOTES – OBJECTIONS & ANSWERS I WILL HIT FEWER BALLS. –WHICH IS MORE IMPORTANT?: –HIT 10 MORE BALLS OR –RETAIN 2 TO 10 TIMES AS MUCH INSTRUCTION? PLAYER OR INSTRUCTOR: I WRITE NOTES AFTER THE LESSON IS OVER. 50% TO 90% OF CONTENT OMITTED

97 Behavioral Golf Instruction, Email to edfeeney@ApplyGolfLessons.com 97 TRANSFORM INFORMATION INTO PERFORMANCE NOW, HERE ARE THE KEY STEPS FOR TRANSFORMING KNOWLEDGE INTO PERFORMANCE

98 Behavioral Golf Instruction, Email to edfeeney@ApplyGolfLessons.com 98 STUDENT WRITES NOTES SHAPE CHANGE GRADUALLY FEEDBACK TO SELF-CORRECT RECORD, ACCUMULATE DATA MAJOR PRACTICE CHANGES PLAN TO MAINTAIN IT POSITIVE REINFORCEMENT RECORD PERFORMANCE DATA FIRST CALCULATE LARGEST SHOT REDUCTION AREA STATE LESSON GOAL ON THAT S STATE CLEAR INSTRUCTION SEND PROTOCOL IN ADVANCE BEHAVIORAL GOLF INSTRUCTION

99 Behavioral Golf Instruction, Email to edfeeney@ApplyGolfLessons.com 99 NEXT: TRANSFORM KNOWLEDGE INTO PERFORMANCE 4.SHAPE THE CHANGE GRADUALLY, 5.SELF-CORRECTING FEEDBACK, 6.MEASURE PERFORMANCE 7.PRACTICE MORE & DIFFERENTLY 8.APPLY CORRECTLY ON THE COURSE 9.MAINTAIN FOR CAREERYOUR CAREER

100 SHAPING SCULPTOR GRADUALLY SHAPES A BUST OF A GOLFER Behavioral Golf Instruction, Email to edfeeney@ApplyGolfLessons.com 100

101 Behavioral Golf Instruction, Email to edfeeney@ApplyGolfLessons.com 101 NEED FOR SHAPING AT TOP OF SWING, CLUBHEAD IS AT 0 MPH. AT IMPACT, 70 TO 115 MPH IN 1/5 TH OF A SECOND 20 TIMES THE ACCELERATION OF A FERRARI TOO FAST TO CHANGE

102 SHAPING AT FULL SPEED CANNOT CONTROL, EVALUATE, OR CHANGE SWING BALL FLIES IN ALL DIRECTIONS DO NO START AT FULL SPEED OR JUMP TOO SOON TO FULL SWING INSTEAD, USE SHORT, SLOW SWINGS WITH EASY ADVANCES Behavioral Golf Instruction, Email to edfeeney@ApplyGolfLessons.com 102

103 Behavioral Golf Instruction, Email to edfeeney@ApplyGolfLessons.com 103 EXPERIMENT: WHY YOU NEED TO USE SHAPING IF STROBE LIGHT GOES ON AT TOP OF SWING, MISS THE BALL. RESULT: NO ONE COULD MISS THE BALL CONCLUSION: HAVE THE STUDENT LEARN THE SWING CHANGE AT SPEEDS 5 OR 10 TIMES SLOWER

104 Behavioral Golf Instruction, Email to edfeeney@ApplyGolfLessons.com 104 SHAPING: CAN TEACH ANYONE TO DO ANYTHING 1.BREAK INTO MULTIPLE STEPS 2.EACH ONLY A SMALL ADVANCE 3.HIGHLY LIKELY THE STUDENT WILL EXHIBIT IT CORRECTLY ON THE FIRST ATTEMPT OR QUICKLY. 4.SET AND MEET A MEASURABLE STANDARD

105 Behavioral Golf Instruction, Email to edfeeney@ApplyGolfLessons.com 105 SHAPING STEPS: BENEFITS OF 1.WITH ULTRA SLOW SWING: PLAYER CAN OBSERVE, CONTROL, EVALUATE AND CHANGE 2.BETTER PERFORMANCE, SOONER. 3.PERCEIVES STEADY PROGRESS 4.ENTHUSIASTIC PLAYER

106 Behavioral Golf Instruction, Email to edfeeney@ApplyGolfLessons.com 106 SHAPING: WHEN TO USE IT 1.ALL BEGINNERS 2.ALL EXPERIENCED GOLFERS NOT HITTING SHOT AFTER SHOT CONSISTENTLY WELL PGA OF AMERICA FREE 10-MIN. LESSON, 1,OOO GOLFERS, DID NOT SEE ONE SHAPING PROCESS MY FAULT

107 Behavioral Golf Instruction, Email to edfeeney@ApplyGolfLessons.com 107 #7: SHAPING THE SWING TO THE TARGET WITHIN STANDARD OFF STANDARD MUCH OFF STANDARD

108 Behavioral Golf Instruction, Email to edfeeney@ApplyGolfLessons.com 108 SHAPING – WHICH IS EASIER CLIMB STRAIGHT UP A TEN-FOOT WALL OR CLIMB UP TEN ONE- FOOT STEPS

109 Behavioral Golf Instruction, Email to edfeeney@ApplyGolfLessons.com 109 #7: SHAPING STEPS SHAPING PROCESS: SET MEASURABLE STANDARD FOR EACH STEP PLAYER MUST MEET STANDARD 5 TIMES IN A ROW BEFORE ADVANCING, OR REVERT TO A LOWER STEP MULTIPLE, SMALL- ADVANCE, EASILY- ACHIEVED SHAPING STEPS

110 Behavioral Golf Instruction, Email to edfeeney@ApplyGolfLessons.com 110 SHAPING ELEMENTS #1: SHOT CONDITIONS TARGET DISTANCE, 10, 20, 40, 60… GROUND CONDITION: FAIRWAY SLOPE: FLAT, UP, DOWN, SIDEWAY TARGET DIFFICULTY: WIDE, NO HAZARDS

111 Behavioral Golf Instruction, Email to edfeeney@ApplyGolfLessons.com 111 SHAPING ELEMENTS #2: EQUIPMENT EASY GOLF CLUB TO HIT ON TEE: YES, NO PRACTICE AIDS: TEES, CLUB COVERS, CLUB SHAFT. COINS (NOTE: ALL CARRIED BY GOLFER)

112 SHAPING ELEMENTS #3 SWING BACKSWING LENGTH SWING SPEED PARTIAL SWING, USUALLY IMPACT ONLY IMPACT POSITION AND SHORT MOVEMENT PRIOR TO IT AND ONLY SOME PARTS OF BODY Behavioral Golf Instruction, Email to edfeeney@ApplyGolfLessons.com 112

113 Behavioral Golf Instruction, Email to edfeeney@ApplyGolfLessons.com 113 SHAPING ELEMENTS INSTRUCTOR FIRST, THEN STUDENT 1.BUILD THE WORK STATION 2.CONDUCT POST-SHOT ANALYSIS 3.WHO RECORDS DATA 4.WHO MOVES THE CLUB OR BODY

114 SHAPING BALL FLIGHT, STEP #1 NO CLUB, NO BALL MOVE STUDENTS LEFT HAND ONLY VERY SLOWLY A FEW FEET BACK & THRU IMPACT EXPLAIN AS YOU DO STATE MEASURABLE STANDARD FIVE REPETITIONS Behavioral Golf Instruction, Email to edfeeney@ApplyGolfLessons.com 114

115 SHAPING BALL FLIGHT STEP #2 THE STUDENT MOVES THE LEFT HAND UNAIDED 5 CONSEUTIVE TIMES MEETS MEASURABLE STANDARD STUDENT FAILS ? REPEAT, OR MAKE SHAPING STEP EASIER WITH SMALLER ADVANCE Behavioral Golf Instruction, Email to edfeeney@ApplyGolfLessons.com 115

116 CORRECT BALL FLIGHT- SHAPING STEPS 3 TO 5 USE THE SAME TECHNIQUES AS IN STEPS #1 AND #2, BUT WITH : 3.RIGHT HAND ONLY, NO CLUB 4.BOTH HANDS, NO CLUB 5.BOTH HANDS WITH CLUB, BUT NO BALL 6.BOTH HANDS WITH CLUB AND BALL ON TEE, HIT ONLY 10 YARDS Behavioral Golf Instruction, Email to edfeeney@ApplyGolfLessons.com 116

117 Behavioral Golf Instruction, Email to edfeeney@ApplyGolfLessons.com 117 SHAPING OBJECTION AND ANSWER OBJECTION: IT IS TOO SLOW. ANSWER, IT MAY APPEAR SLOW, COMPARED TO TRADITIONAL INSTRUCTION, HOWEVER, PROGRESS IS FASTER AND MORE CERTAIN AND EVERYONE IMPROVES.

118 Behavioral Golf Instruction, Email to edfeeney@ApplyGolfLessons.com 118 SHAPING: COMMON MISTAKES FULL SPEED, FULL MOTION IMMEDIATELY OR TOO SOON. TOO FEW SMALL SHAPING STEPS ATTEMPTED ADVANCE IS TOO LARGE NO MEASURABLE STANDARD PLAYER JUMPS TO NEXT SHAPING STEP WITHOUT MEETING STANDARD

119 Behavioral Golf Instruction, Email to edfeeney@ApplyGolfLessons.com 119 SHAPING - AT FINISH, WEIGHT ON FRONT LEG, NOT BACK 1.STATE BENEFITS OF THE CHANGE 2.TOP OF SWING, HOLD PLAYERS HANDS TO DELAY ARM MOVEMENT 3.WHILE HELD, START DOWNSWING, SHIFT HIPS FORWARD 2-3 INCHES 4.IMPACT, HIP TURN 20-40 DEGREES

120 SHAPING – AT FINISH WEIGHT ON FRONT LEG, NOT BACK 5.FELT WHAT IN LEFT ARM? 6.ROTATE HIPS 90+ DEGREES 7.AT FINISH, BACK TOE 90 DEGREES 8.HOLD FINISH POSITION 10 SEC. 9.REPEAT SLOWLY, LESS POSITIONING AND HOLDING 10.START WITH SHORT SHOTS Behavioral Golf Instruction, Email to edfeeney@ApplyGolfLessons.com 120

121 Behavioral Golf Instruction, Email to edfeeney@ApplyGolfLessons.com 121 NEXT MAJOR STEP: SELF- CORRECTING FEEDBACK 1.INSTRUCTION RARELY TELLS YOU HOW TO OBTAIN SELF- CORECTING FEEDBACK 2.FOR RESULTS AND SWING BEHAVIORS 3.WITHOUT FEEDBACK, YOU CANNOT TAKE IT TO THE COURSE

122 Behavioral Golf Instruction, Email to edfeeney@ApplyGolfLessons.com 122 FEEDBACK WORKS ATHLETES WHO RECORD DATA IN THEIR LAPTOP IMMEDIATELY ANNIKA SORENSTAM PHIL MICKELSON OREL HERSHEISER, PITCHER. RECORD FOR MOST CONSECUTIVE SCORELESS INNINGS

123 Behavioral Golf Instruction, Email to edfeeney@ApplyGolfLessons.com 123 #7: SELF-CORRECTING FEEDBACK: BENEFITS 1.MAKES ERROR PATTERNS EVIDENT 2.STIMULATES PROBLEM SOLVING 3.CAUSES THE PLAYER TO IMPROVE 4.MEASURES WHETHER AND HOW MUCH SOLUTIONS ARE WORKING 5.PLAYER BECOMES OWN TEACHER

124 Behavioral Golf Instruction, Email to edfeeney@ApplyGolfLessons.com 124 SELF-CORRECTING FEEDBACK INSTRUCTOR SAYS, YOU CAME OVER THE TOP. NO IMPROVEMENT OCCURS. THAT IS NOT FEEDBACK. IF FEEDBACK IS ABSENT OR FAULTY, THE PERFORMANCE IS ALWAYS FAULTY

125 Behavioral Golf Instruction, Email to edfeeney@ApplyGolfLessons.com 125 RECORD PERFORMANCE DATA - BENEFITS STUDENT WILL IMPROVE, ALMOST IMMEDIATELY GIVES YOU DATA TO PROVE SUCCESS STIMULATES DIAGNOSIS AND SOLUTIONS CORRECTS WIDESPREAD OVERESTIMATES

126 Behavioral Golf Instruction, Email to edfeeney@ApplyGolfLessons.com 126 SELF-CORRECTING FEEDBACK INFORMATION IS FEEDBACK THAT TELLS THE GOLFER HOW HE IS PERFORMING THAT CAUSES THE GOLFER TO IMPROVE AND/OR MAINTAIN HIGH PERFORMANCE LONG TERM

127 Behavioral Golf Instruction, Email to edfeeney@ApplyGolfLessons.com 127 SELF-CORRECTING FEEDBACK WHEN THE INSTRUCTOR DOES NOT SUGGEST A FEEDBACK SYSTEM, THE GOLFER MUST ASK FOR ONE OR INVENT IT

128 Behavioral Golf Instruction, Email to edfeeney@ApplyGolfLessons.com 128 TYPICAL FEEDBACK PROBLEMS SWING BEHAVIOR #1 SWING BEHAVIOR #2 SWING BEHAVIOR #3 SWING BEHAVIOR #4 SWING BEHAVIOR #5 NO FEEDBACK FAULTY FEEDBACK

129 FEEDBACK MANY SWING BEHAVIORS, BUT FEW MATCHING FEEDBACK SYSTEMS TEACHER DOES NOT ASK THE STUDENT TO STATE FEEDBACK ALOUD AFTER EVERY SWING ONLY 1.5% HAVE AIM AND ALIGNMENT CLUB ON GROUND Behavioral Golf Instruction, Email to edfeeney@ApplyGolfLessons.com 129

130 Behavioral Golf Instruction, Email to edfeeney@ApplyGolfLessons.com 130 SELF-CORRECTING FEEDBACK STUDENTS COMPLAIN: CANNOT TAKE IT TO THE COURSE AND MAKE IT WORK MAJOR REASONS: (1) NO DETAILED LESSON NOTES, (2) NO SELF- CORRECTING FEEDBACK SYSTEM MINI TOUR PLAYER.

131 Behavioral Golf Instruction, Email to edfeeney@ApplyGolfLessons.com 131 SELF-CORRECTING FEEDBACK: EXAMPLES ON RESULTS: –73% OF TOUR PUTTS MISS ON THE LOW SIDE –CHIP SHOTS STOP A MEDIAN DISTANCE OF 8 FEET FROM THE CUP VS. 17 FEET BEFORE ON SWING BEHAVIORS: –AT FINISH: ON 12% OF SWINGS, RIGHT SHOE RESTS ON TIP OF SHOE, NOT BALL OF FOOT, –CHIPS: UPWARD EXTENSION OF SHAFT 4 INCHES TO RIGHT OF MIDDLE OF ELBOW. INSTEAD OF IN MIDDLE OF ELBOW OR LEFT

132 Behavioral Golf Instruction, Email to edfeeney@ApplyGolfLessons.com 132 SELF-CORRECTING FEEDBACK FOR EVERY SWING BEHAVIOR GIVE THE PLAYER A SELF-CORRECTING FEEDBACK SYSTEM DURING THE LESSON, ASK THE PLAYER TO STATE FEEDBACK ALOUD ON EVERY SWING PRAISE STUDENT

133 Behavioral Golf Instruction, Email to edfeeney@ApplyGolfLessons.com 133 SELF-CORRECTING FEEDBACK 1.DESIGN A FEEDBACK SYSTEM 2.ASK THE STUDENT TO STATE ALOUD AFTER EACH SWING WHAT THE FEEDBACK WAS 3.ASK WHAT WILL YOU DO DIFFERENTLY ON THE NEXT SWING TO IMPROVE 4.PRAISE ANYTHING POSITIVE THE STUDENT DID

134 Behavioral Golf Instruction, Email to edfeeney@ApplyGolfLessons.com 134 SELF-CORRECTING FEEDBACK – BALL FLIGHT GOLFERS ON THE PRACTICE RANGE LOOKING AT THE BALL FLIGHT ON THE LAST FIVE FULL SHOTS 90% DID NOT TELL ME ACCURATELY WHERE THEIR CLUBHEAD PATH WAS AT IMPACT OR THE DIRECTION OF THE CLUBFACE AT IMPACT

135 Behavioral Golf Instruction, Email to edfeeney@ApplyGolfLessons.com 135 SELF-CORRECTING FEEDBACK – BALL FLIGHT 1.TELL STUDENT BALL FLIGHT LAWS AT START OF FIRST LESSON 2.HAVE STUDENT STATE ALOUD AFTER EVERY SWING WHERE CLUBHEAD PATH AND DIRECTION OF CLUBFACE WERE AT IMPACT 3.WHAT THEY WILL DO DIFFERENTLY ON NEXT SWING, IF ANYTHING

136 Behavioral Golf Instruction, Email to edfeeney@ApplyGolfLessons.com 136 SAME-SAME RULE: DIRECTION OF BALL & CLUBHEAD CLUBHEAD MOVES LEFT BALL STARTS LEFT CLUBHEAD MOVES RIGHT BALL STARTS RIGHT

137 Behavioral Golf Instruction, Email to edfeeney@ApplyGolfLessons.com 137 SAME-SAME RULE ON BALL FLIGHT ON ITS ACTUAL STARTING PATH, BALL LATER CURVES IN SAME DIRECTION THE CLUBFACE IS LOOKING AT IMPACT L S R S R L R L S

138 Behavioral Golf Instruction, Email to edfeeney@ApplyGolfLessons.com 138 SELF-CORRECT. FEEDBACK - DATA COLLECTION THE STUDENT SHOULD COLLECT DATA DURING THE LESSON AND DURING SOLO PRACTICE AND ROUNDS PLAYED TO SUSTAIN IMPROVED PERFORMANCE, THIS SHOULD CONTINUE PERMANENTLY OR, AT LEAST PERIODICALLY

139 Behavioral Golf Instruction, Email to edfeeney@ApplyGolfLessons.com 139 STUDENT DATA COLLECTION IF THE STUDENT RECORDS AND ACCUMULATES DATA, THAT PERFORMANCE IS ALMOST CERTAIN TO IMPROVE HOWEVER, IT INVOLVES SOME SLIGHT EFFORT LIKE BUCKLING UP A SEAT BELT

140 Behavioral Golf Instruction, Email to edfeeney@ApplyGolfLessons.com 140 STUDENT DATA COLLECTION- ALTERNATIVES #1 THE STUDENT OBSERVES, RECORDS AND ACCUMULATES DATA IN HIS OR HER MIND NO PAPERWORK IMPOSSIBLE TO REMEMBER LONG TERM; DIFFICULT SHORT TERM

141 Behavioral Golf Instruction, Email to edfeeney@ApplyGolfLessons.com 141 STUDENT DATA COLLECTION- ALTERNATIVES #2 USE ANY BLANK SCORECARD OR PIECE OF PAPER TO RECORD DATA ACCUMULATE DATA FOR SIMILAR SHOTS DRAW CONCLUSIONS SUMMARIZE DATA: MISSED 78% OF PUTTS REACHING CUP ON LOW SIDE OF CURVE

142 Behavioral Golf Instruction, Email to edfeeney@ApplyGolfLessons.com 142 STUDENT DATA COLLECTION- ALTERNATIVES #3 GET A COPY OF MY FORMS AND DUPLICATE THEM LOOKS BETTER, NEATER, SAVES ENTRY TIME, MORE DATA STORE MANY EXTRA COPIES IN GOLF BAG OR LOCKER

143 Behavioral Golf Instruction, Email to edfeeney@ApplyGolfLessons.com 143 STUDENT DATA COLLECTION- ALTERNATIVES #4 BUY AND USE A HANDHELD COMPUTER WITH GPS THAT CALCULATES. RECORDS AND REPORTS DISTANCE OF EACH SHOT LITTLE WORK USED AT ONLY SOME COURSES

144 Behavioral Golf Instruction, Email to edfeeney@ApplyGolfLessons.com 144 RECORD PERFORMANCE DATA SCORE 18 HOLES & PARTIAL HOLE BALL-STOPPING POSITION BALL FLIGHT DIRECTIONAL CHARACTERISTICS CLUBHEAD, CLUBFACE DIRECTION BODY POSITIONS AND MOVEMENTS MENTAL: VISUALIZATION, CLUB SELECTION,

145 Behavioral Golf Instruction, Email to edfeeney@ApplyGolfLessons.com 145 RECORD PERFORMANCE DATA OBJECTIVE: IF PRACTICAL, HAVE STUDENT DO THE DATA COLLECTION BEFORE THE LESSON AND ALWAYS DURING AND AFTER LESSONS

146 Behavioral Golf Instruction, Email to edfeeney@ApplyGolfLessons.com 146 #8: BODY MOVEMENT- HIPS 90 DEGREE TURN AT IMPACT HOLE8910101 1212 1313 FIRST SHOTYYYYYY SECOND SHOTYYYYYY THIRD SHOTYYYY FOURTH SHOTY TOTAL CORRECT323423

147 Behavioral Golf Instruction, Email to edfeeney@ApplyGolfLessons.com 147 DATA COLLECTION – SWEETSPOT CASE HISTORY

148 Behavioral Golf Instruction, Email to edfeeney@ApplyGolfLessons.com 148 6 12 39 CIRCLES ARE 10 FT. APART DATA COLLECTION: SHOT TO GREEN DISPERSION

149 Behavioral Golf Instruction, Email to edfeeney@ApplyGolfLessons.com 149 SELF-CORRECTING FEEDBACK- AIM AND ALIGN DESIGN AND INTRODUCE SELF- CORRECTING FEEDBACK: PLAYER IS MISALIGNED AT ADDRESS ON FULL SHOTS

150 Behavioral Golf Instruction, Email to edfeeney@ApplyGolfLessons.com 150 NEXT MAJOR STEP – POSITIVE REINFORCEMENT A BEHAVIOR FOLLOWED BY POSITIVE REINFORCEMENT (BALL FLIES STRAIGHTER OR LONGER OR SPECIFIC INSTRUCTOR PRAISE) TENDS TO REOCCUR

151 Behavioral Golf Instruction, Email to edfeeney@ApplyGolfLessons.com 151 POSITIVE REINFORCEMENT, LEARNING LEARNING OCCURS WHEN THE INSTRUCTOR: (1)PRESENTS THE ON-COURSE SIGNAL(S), (2)CAUSES THE STUDENT TO MAKE THE DESIRED RESPONSE OR AN IMPROVED ONE (R), (3)FOLLOWS IT WITH A POSITIVE CONSEQUENCE (C) SR.. C

152 Behavioral Golf Instruction, Email to edfeeney@ApplyGolfLessons.com 152 POSITIVE REINFORCEMENT HAS LEARNING OCCURRED IN THE SITUATIONS BELOW? 1.INSTRUCTOR HITS GREAT SHOTS AND EXPLAINS SWING THEORY LUCIDLY TO A SEATED GROUP 2.INSTRUCTOR DEMONSTRATES BALL- FLIGHT LAWS FOR 15 MINUTES 3.STUDENT HITS SHOTS 10 YARDS TO A DISTANT TARGET

153 Behavioral Golf Instruction, Email to edfeeney@ApplyGolfLessons.com 153 POSITIVE REINFORCEMENT ANY GOLF BEHAVIOR FOLLOWED BY A POSITIVE CONSEQUENCE, TENDS TO REOCCUR AND/OR INCREASE LIKELY HERE? INSTRUCTOR HAS PLAYER IMMEDIATELY TAKE FULL SWING IN ATTEMPTING TO IMPLEMENT THREE SWING CHANGES

154 Behavioral Golf Instruction, Email to edfeeney@ApplyGolfLessons.com 154 LEARNING - POSITIVE REINFORCEMENT S PRESENT SAME STIMULUS R HAVE STUDENT MAKE AN IMPROVED OR DESIRED RESPONSE C FOLLOW WITH POSITIVE CONSEQUENCES

155 Behavioral Golf Instruction, Email to edfeeney@ApplyGolfLessons.com 155 POSITIVE REINFORCEMENT MAKE EACH SHAPING STEP SO EASY THAT THE PLAYER SUCCEEDS QUICKLY SET ACHIEVABLE STANDARD ON EACH STEP ASK PLAYER TO EVALUATE WHAT WAS DONE BETTER ON LAST SWING

156 Behavioral Golf Instruction, Email to edfeeney@ApplyGolfLessons.com 156 POSITIVE REINFORCEMENT PURPOSE OF POSITIVE REINFORCEMENT IS TO INCREASE HOW OFTEN A DESIRED RESPONSE OCCURS GOOD BEHAVIORS OCCUR OFTEN AND UNEXPECTEDLY BE ALERT TO SEE AND HEAR THEM, AS IF IN A COMPUTER GAME

157 Behavioral Golf Instruction, Email to edfeeney@ApplyGolfLessons.com 157 POSITIVE REINFORCEMENT MODEL 1.STATE SPECIFICALLY WHAT TEHE STUDENT DID WELL OR BETTER 2.STATE STARTING PERFORMANCE 3.STATE MEASURABLE GOAL 4.BE ENTHUSIASTIC IN VOICE AND GESTURES AND SAY YOU ARE PLEASED. LET US TRY IT NOW.

158 Behavioral Golf Instruction, Email to edfeeney@ApplyGolfLessons.com 158 POSITIVE REINFORCEMEMT - OBJECTION OBJECTION: IF YOU NEVER TELL THE STUDENT WHAT THEY DID WRONG, HOW CAN THEY LEARN? STATE WHAT YOU SHOULD DO WELL OR BETTER ON THE NEXT SWING IF CORRECT BEHAVIOR INCREASES, IT CROWDS OUT INCORRECT

159 Behavioral Golf Instruction, Email to edfeeney@ApplyGolfLessons.com 159 NEGATIVE CONSEQ. ADVERSE SIDE-EFFECTS STUDENT SAYS SHE IS TIRED COMPLAINS ABOUT THE SUGGESTED SWING TECHNIQUE DOES NOT SMILE BAD MOUTHS INSTRUCTORS METHODS DOES NOT IMPROVE

160 Behavioral Golf Instruction, Email to edfeeney@ApplyGolfLessons.com 160 GOOD SIDE EFECTS FROM POSITIVE REINFORCEMENT RECOMMENDS INSTRUCTOR SMILES SAYS, CANT WAIT TO GET ON THE COURSE AND TRY THIS. VOICE BECOMES EXCITED REPEATS DESIRED BEHAVIOR MORE OFTEN

161 Behavioral Golf Instruction, Email to edfeeney@ApplyGolfLessons.com 161 EXAMPLE OF NEGATIVE VIEW THE CANADIAN WOMENS AMATEUR CHAMPION ASKED HER INSTRUCTOR TO WATCH HER HIT SHOTS ON THE RANGE AFTER 45 MINUTES SHE ASKED IF HE HAD ANY COMMENTS HE SAID, IF I SEE ANYTHING WRONG, I WILL TELL YOU. (HE DID NOT REALIZE THE POWER OF POSITIVE COMMENTS)

162 Behavioral Golf Instruction, Email to edfeeney@ApplyGolfLessons.com 162 POSITIVE REINFORCEMENT – SIDE EFFECTS 1.WHAT DID I SAY OR DO? 2.WHAT DID THE OTHER PERSON DO? 3.WAS THAT POSITIVE OR NEGATIVE? 4.WHAT DID I LEARN FROM THAT?

163 Behavioral Golf Instruction, Email to edfeeney@ApplyGolfLessons.com 163 STUDENT WRITES NOTES SHAPE CHANGE GRADUALLY FEEDBACK TO SELF-CORRECT RECORD, ACCUMULATE DATA MAJOR PRACTICE CHANGES PLAN TO MAINTAIN IT POSITIVE REINFORCEMENT RECORD PERFORMANCE DATA FIRST CALCULATE LARGEST SHOT REDUCTION AREA STATE LESSON GOAL ON THAT S STATE CLEAR INSTRUCTION SEND PROTOCOL IN ADVANCE BEHAVIORAL GOLF INSTRUCTION

164 Behavioral Golf Instruction, Email to edfeeney@ApplyGolfLessons.com 164 PRACTICE – CHANGE BEHAVIORS GOLFERS PRACTICE INEFFECTIVELY 1. WRITTEN PROTOCOL ON PRACTICE HABITS WITH A CHECKOFF LIST 2.USE THESE PRACTICE BEHAVIORS DURING LESSONS 3.WRITTEN REPORT ON SOLO PRACTICE BASED ON DATA COLLECTED 4.POSITIVE CHANGE OR RESULT

165 Behavioral Golf Instruction, Email to edfeeney@ApplyGolfLessons.com 165 INCREASE QUANTITY OF PRACTICE SHOTS SHOW STUDENT THESE FIGURES: 3 SAND SHOTS DURING 4-HR ROUND = 0.75 PER HOUR 120 IN ONE HOUR OF PRACTICE = 120 PER HOUR IS 160 TIMES AS MANY PER HOUR

166 Behavioral Golf Instruction, Email to edfeeney@ApplyGolfLessons.com 166 INCREASE QUANTITY OF PRACTICE SHOTS 1.SET GOAL BY TYPE OF SHOT FOR NUMBER OF PRACTICE SHOTS 2.SET A GOAL FOR MINUTES OF PRACTICE BEFORE TEE OFF. 3.COUNT, RECORD AND REPORT PRACTICE PERFORMANCE 4.SPECIFY HOME DRILL, SET GOAL, RECORD DATA AND REPORT

167 Behavioral Golf Instruction, Email to edfeeney@ApplyGolfLessons.com 167 INCREASE QUALITY OF PRACTICE SHOTS 1.SET GOAL FOR # OF SHOTS HITTING HIGH POTENTIAL STROKE SAVERS 2.READ LESSON NOTES BEFORE AND DURING PRACTICE 3.TOO FEW SHORT SHOTS? GO TO PRACTICE PUTTING GREEN FIRST. DID NOT? NO RANGE, NO PLAY 4.AIM AND ALIGNMENT TOOLS, NOW 1.5% 5.AIM AT A NARROW TARGET

168 Behavioral Golf Instruction, Email to edfeeney@ApplyGolfLessons.com 168 INCREASE QUALITY OF PRACTICE SHOTS 6.SELF-CORRECTING FEEDBACK ON ALL KEY RESULTS AND SWING BEHAVIORS 7.ON EVERY SHOT, STATE CLUBHEAD PATH AT IMPACT, CLUB FACE AIM 8.HIT SHOTS ON HIGHEST SHAPING STEP WHERE STUDENT CAN MEET STANDARD. PROBLEM? REVERT TO LOWER STEP 9.COUNT, RECORD, AND SUMMARIZE 10.WRITE RESULTS AND METHODS IN NOTES

169 Behavioral Golf Instruction, Email to edfeeney@ApplyGolfLessons.com 169 AFTER PRACTICE BEHAVIORS STORE NOTES IN GOLF BAG REPORT DATA TO INSTRUCTOR PERIODICALLY ON SCHEDULE

170 Behavioral Golf Instruction, Email to edfeeney@ApplyGolfLessons.com 170 LONG TERM MAINTENANCE HAVE WRITTEN LONG-TERM MAINTENANCE PLAN

171 Behavioral Golf Instruction, Email to edfeeney@ApplyGolfLessons.com 171 LONG TERM MAINTENANCE PLAN 1.WRITTEN PRACTICE & MAINTENANCE PLAN 2.GIVE STUDENT A COPY 3.ASK STUDENT TO REPORT PROGRESS EMAIL, PHONE, PERSONAL CONTACT 4.STORE AND PERIODIC REVIEW OF LESSON NOTES IN GOLF BAG 5.COLLECT DATA PERMANENTLY AT PRACTICE AND PLAY

172 Behavioral Golf Instruction, Email to edfeeney@ApplyGolfLessons.com 172 LONG TERM MAINTENANCE PLAN 6.CONTINUE TO USE SELF- CORRECTING FEEDBACK 7.WHEN PROBLEMS OCCUR, REVERT TO LOWER SHAPING STEPS DURING PRACTICE

173 Behavioral Golf Instruction, Email to edfeeney@ApplyGolfLessons.com 173 WHAT ED FEENEY WILL DO TO HELP IMPLEMENT PROCESS 1.HARD COVER GOLF BOOK 2.CHAPTERS eBook ON WEB SITE 3.FIELD TESTS INSTRUCTORS 4.TRAINING MATERIALS FOR TRAINERS OF PROFESSIONAL INSTRUCTORS 5.WRITE MAGAZINE ARTICLES 6.GIVE LESSONS FOR RESEARCH

174 WHAT ED FEENEY WILL DO TO IMPLEMENT PROCESS 7.EXPAND THE WEB SITE 8.SEND CONTENT TO GOLF PUBLICATIONS 9.LINK UP WITH OTHER GOLF INSTRUCTION RESOURCES 10.GOLF CHANNEL (CABLE) Behavioral Golf Instruction, Email to edfeeney@ApplyGolfLessons.com 174

175 Behavioral Golf Instruction, Email to edfeeney@ApplyGolfLessons.com 175 YOUR EVALUATION AND PLANS TO CHANGE EMAIL ME ABOUT YOUR PLANS TO IMPLEMENT ANY OF THESE IDEAS, AT edfeeney@ApplyGolfLessons

176 Behavioral Golf Instruction, Email to edfeeney@ApplyGolfLessons.com 176 WHAT, IF ANYTHING, DID YOU LIKE? 1.WHAT YOU LIKE AND WHY: 2.WHAT DO YOU INTEND TO DO? 3.WHAT DID YOU IMPLEMENT? 4.WHAT QUESTIONS DO YOU HAVE AND WHAT INFORMATION DO YOU NEED?

177 Behavioral Golf Instruction, Email to edfeeney@ApplyGolfLessons.com 177 THE END THANK YOU FOR VIEWING THIS PRESENTATION APPLY AS MANY OF THESE IDEAS AS POSSIBLE TELL MANY OTHERS ABOUT WEB SITE I AM THERE TO HELP YOU ED FEENEY edfeeney@ApplyGolfLessons.com


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