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John Bean Managing Director, Europe, Middle East and Africa 2 June 2014 © 2010, Peering Partner's. All rights reserved.

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Presentation on theme: "John Bean Managing Director, Europe, Middle East and Africa 2 June 2014 © 2010, Peering Partner's. All rights reserved."— Presentation transcript:

1 John Bean Managing Director, Europe, Middle East and Africa 2 June 2014 © 2010, Peering Partner's. All rights reserved.

2 Introduction to Peering Partner Network Wholesale Enhancement Network Example of a Business Case for Partners Fixed to Mobile Services - Furious MobileFurious Mobile Wholesale Technical Overview System Architecture System Details

3 Peering Partner's is owned and operated by IPX Voice Ltd a UK based company providing Managed IP Exchange Services Peering Partner's was founded in 2009 and focuses on the provision of hosted carrier to carrier services. The London Internet Exchange (LIX) is part of our IPX Cloud and we have point of presence installed in Harbour Exchange. We have IPX Clouds established in Europe and are planning further installations in South Africa, Hong Kong and Nigeria. Today, 5 out of the top 10 Global Wholesale Operators connected to our Network forming a Global LCR for our partners. Our NGN is based on NexTone MSX/RSM Equipment which interops with more than 700 networks worldwide with an ability to carrying more than 500 million VoIP minutes per month Peering Partners can provide solutions for wholesale peering, hosted telephony, NGN networks and IMS (3G IMS Mobile) including hosted Fraud Management Systems which we can provide to supplement your business analytics.

4 Why Peering Partners? …best practice VoIP Interconnect for wholesale telephony …optimized for a wholesale trading environment Why Peering Partners IPX? A hybrid VoIP system, incorporating multiple functions typically present in dispersed NGN/SBC and OSS/BSS components Greater Interoperability with all Carriers What does this Best of Breed technology incorporate / replace? Intelligent secure SBC (Session Border controller) Policy engine for Session Management Integrated OSS for systems, network and SLA management Class 4 routing engine Class 5 and VAS service brokerage (App Server OBP)

5 CONFIDENTIAL © 2010 Peering Partner's, All rights reserved. Peering Partners use NexTone systems which have been deployed to over 450+ carrier and service providers in 38 countries worldwide

6 Carrier to Carrier Peering NexTone is the Market Leader Protocol IWF, Interoperability, QoS Topology Hiding, Call Admission Control MPLS VLANs, NexTone Switch Partitioning Carrier to Enterprise IP PBX interop – CCM, Avaya, Nortel Deployments w/BroadSoft, Sylantro NAT Traversal, VLAN, Video Hoot-n-hollar (push-to-talk) Carrier to Consumer Firewall/NAT, CALEA NAT Traversal, Outbound Proxy Call Center, IVR

7 Focus on larger ethnic routes for medium term growth India, China, SE Asia, large African countries, LATAM Serve smaller Ethnic markets for opportunistic trading opportunities Improve speed and reliability in working with local terminators directly Offer hosted/partitioned service to growing terminators Optimize Prepaid Calling card business Offer white-label version easily Introduce low-cost, high value VAS to enhance offering (Voic , Softphone, Presence) Become enablers of VoIP Peering for BB Residential and Business providers seeking native IP interconnection Peering exchanges are now appearing all over Europe Regulatory Action is taking place

8 Gross margins can be greatly increased using VoIP suppliers Scaling VoIP peering is a very different from small scale point to point VoIP Networking Tech issues: protocol interworking, IP, NAT, security Operational visibility of VoIP performance Scaling VoIP while delivering quality that is at or better than TDM How to use 3 rd party networks to outsource non-strategic network functions (this is where the industry is going) How to future-proof VoIP for wireline / wireless convergence (3G-IMS)

9 Interconnect via Public and/or Private peering networks – Internet, Private peering, Private point to point connectivity Profile a customer/supplier in terms of Interconnect size, allowed routes, cost/profitability, performance and quality of service Apply business and engineering policies such as SLA, cost/revenue & minutes allowed to be exchange Variable route changes based on Most profitable route, historical performance and real time analysis of traffic patterns and network behaviour and network stabilisation to insure maximum traffic efficiency, reduced risk (Credit and revenue assurance) and flexibility to optimise customer and supplier routes and costs. Normalisation of rate sheets to reduce incorrect route/costs selection in LCR or routing plan Interworking of different protocols and equipment – SIP and H.323 Signalling normalisation through Interoperating between difference manufactures equipment and software versions.

10 Endpoints (Gateways, User Agents IP-PBX, IP Phones) Firewalls Softswitch Call controllers Applications servers and Proxies

11 Immense flexibility in shifting large capacities of traffic: In real-time without waiting for TDM capacity Avoid network congestion and increase call completions Allows for more aggressive buying tactics than in TDM More complex LCR for deeper break-outs = higher GM% The IPX may break out up to 1 million dial patterns Capital efficiency and flexibility: Further sweat existing assets Flexibility to purchase other MG solutions easily (buying leverage and/or allowing the Carrier to chose the right MG for the right market/application) Complete solution for VoIP peering, and hence no need for: IP-to-IP GW solutions for topology hiding and NAT VoIP NAT/Firewall solutions for network security Vendor-specific kit to facilitate vendor interworking (GKs, SIP Proxies, etc.) CDR collection and LCR solutions

12 Identify how you may evolve your core network and operations in ways that achieve the following: Deliver Deliver immediate functional capabilities that help achieve your wholesale service and sales objectives While building While building an inherently valuable strategic architecture Flexibility to deliver new services with no network forklift Flexibility to easily provide service to a disparate universe of VoIP-based interconnect parties Network model and facilities which do not require additional headcount and gateway/POP investment While sweating the assets of present network

13 John Bean Director, Europe, Middle East and Africa 2 June 2014 CONFIDENTIAL © 2010, Peering Partner's. All rights reserved.

14 Hosted Applications PSTN Enterprises Consumer BB L5 OSS/Policy VoIP ASP L5 Centralized Control Distributed Intelligence RSM MSX

15 Intelligent Call routing Dial plan / Routes / Rates Customer/supplier, region code Time based hour/day/week Volume, Cost / Profit Metrics: LCR, MPR, ToD, ASR Improved QoS/ASR with Dynamic Call hunting, breakouts management Provision Interconnects End point profiles Interconnect capacity Interconnect bandwidth Interworking / Interop Real-time traffic analysis & reports Business – by region, Customer, Supplier, Cust Plan, and sorted by Cost, Profit, Call or Minutes Engineering – ASR, PDD, ACD,R- Factor (Voice quality QoS!)… Network adjustment & optimisation Real-time Adaptive routing Change policies & routing based on Business and/or Engineering rules Change end point profile based on performance and capacity PSTN Carrier 1 Carrier 2 Carrier 3 Customer 1 Customer 2 Customer 3 Buy Sell CDRAlarmingReporting Provision & LCR BSS/OSS IntelliConnect *DPM SIP/H.323 RSM MSX IntelliConnect system enables real time feedback of traffic statistics from NexTones Session exchanges and dynamically adjusts network / interconnect policies to optimize Business and engineering rules to maximize peering profitability and revenue * DPM TM – Dynamic Policy management CDR streaming Web Services

16 Intelligent Session admission control Concurrent calls per end point, group or interconnect Bandwidth CAC management per end point, group or interconnect Multi Protocol, Multi Vendor support SIP <> H.323 Interworking 250+ vendor types with specific profiles for interop adaptation MGW/SS Capacity management MGW/Trunks no longer dedicated to Customers or Suppliers (Port harvesting) Port utilization increases to >60% VoIP to VoIP Calls without using MGW or Switch ports Integration into BSS/OSS CDR Streaming Web Services Security/Access control enforcement B2BUA for hiding networks DDoS and DoS attack prevention ACL, NAT traversal, reverse NAT,.. Single point security enforcement * DPM TM – Dynamic Policy management PSTN Carrier 1 Carrier 2 Carrier 3 Customer 1 Customer 2 Customer 3 Buy Sell CDRAlarmingReporting Provision & LCR BSS/OSS IntelliConnect *DPM SIP/H.323 RSM MSX IntelliConnect system enables real time feedback of traffic statistics from NexTones Session exchanges and dynamically adjusts network / interconnect policies to optimize Business and engineering rules to maximize peering profitability and revenue CDR streaming Web Services

17 Transcoding On a call by call basis when codecs do not match DTMF to rfc2833 In Band G.711 Fax to/from T.38 Application brokerage MSX/RSM supplying routing services on behalf of AS (IP Centrex, Prepaid, Presence, FMC, Number portability, ENUM,... Reduce network integration and insourced/outsouced validation Multi Mode operation (statefull, OBP, mirror proxy,..) for Enterprise VoIP VPN, Consumer VoIP Partitioning & ASP model Flexible Software Licensing 500vports minimum Incremental by 500 ports – simple licence upgrade Single system capacity 30K call/s, 100K end-points provisioning, 1M routes, up to 200M CDRs NexTone Community & User Forum * DPM TM – Dynamic Policy management PSTN Carrier 1 Carrier 2 Carrier 3 Customer 1 Customer 2 Customer 3 Buy Sell CDRAlarmingReporting Provision & LCR BSS/OSS IntelliConnect *DPM SIP/H.323 RSM MSX IntelliConnect system enables real time feedback of traffic statistics from NexTones Session exchanges and dynamically adjusts network / interconnect policies to optimize Business and engineering rules to maximize peering profitability and revenue CDR streaming Web Services

18 ASRs Carrier A Carrier B Carrier C 25%35%70%$0.09/minute$0.16/minute$0.11/minute Customer Blended Cost $0.13/minute 80% ASRs Cost CONFIDENTIAL © 2010, Peering Partner's. All rights reserved. Regional break-outs (complex routing) is becoming more critical to lowering cost and increasing GM% With the IPX, you can handle much more complex routing and increase number of interconnect by a factor of 10x. Interconnections are up within minutes/hours compared to days/weeks – OPEX With VoIP and NexTone, you can reach further around the world to far-end carriers

19 CONFIDENTIAL © 2010, Peering Partner's. All rights reserved. TDM IP Media Gateways and E1s dedicated per VoIP interconnect Dedicated ports regardless of utilization, nailed Codecs Normally average peak utilization of 20-40% % wasted. Approach suffers from long lead-times and high business case thresholds Media Gateways and E1s dedicated per VoIP interconnect Dedicated ports regardless of utilization, nailed Codecs Normally average peak utilization of 20-40% % wasted. Approach suffers from long lead-times and high business case thresholds Carrier A Carrier B Carrier CCarrier D PSTN Class 4 Dedicated E1s

20 CONFIDENTIAL © 2010, Peering Partner's. All rights reserved. TDM IP Routing is moved over to the IPX – which act likes a switch for VoIP The IPX can be used to build more complicated break-outs (complex routing) Routing is moved over to the IPX – which act likes a switch for VoIP The IPX can be used to build more complicated break-outs (complex routing) BT Global Telefonica BelgacomSprint AT & T PSTN Class 4 Super Trunk Group

21 MSX IP Network RSM PSTN Sonus SIP Cisco H.323 HuaweiH.323 Lucent SIP Interoperability Our IPX provides interoperability with over 50 manufactures of soft switch, media gateway and application server solutions Protocol Flexibility Our IPX is both an H.323 gatekeeper and a stateful SIP proxy server with interworking to provide seamless connectivity Transcoding resolves incompatibilities between media codecs PSTN Maximum Service Reach Increased customer & supplier interconnects from 20 to 120. Increased annual VoIP traffic from 30M to +1Billion minutes Benefits

22 MSX IP Network RSM PSTN Sonus SIP Cisco H.323 HuaweiH.323 Lucent SIP RSM provides centralized control and monitoring LCR, breakouts management Complete CDR visibility and real-time processing for quality alarming Automated proactive network controls Routing feedback loop MSX provides advanced session routing intelligence to maximize call connectivity PSTN Network and Quality Management Benefits Improved service quality (ASR) by 25% Increased profit margins by 26%

23 MSX VoIP Network RSM PSTN Sonus SIP Cisco H.323 HuaweiH.323 Lucent SIP PSTN Enterprises Consumer BB IP CentrexPrepaidVoic Wholesale Centralized Rating, Routing, Provisioning Business analysis Margin/Profits Reports, SLA, QoS

24 John Bean Director, Europe, Middle East & Africa 2 June 2014 CONFIDENTIAL © 2010, Peering Partner's. All rights reserved.

25 Product Function Software Session Management (Layer 7) Signaling Sub-System (Layer 5) Media Switch Sub-System (Layer 3-4) Reporting System Provisioning Manager Policy Manager Interconnect Manager Dynamic Policy Enforcement Session Control Media Routing Engine Media Processing * DPM TM MSCP Security Interworking Analytics Engine Security RSM Session Manager SBC Session Border Controller MSX & IMX Session Switch SBC IntelliConnect Intelligence * DPM TM – Dynamic Policy management

26 CONFIDENTIAL © 2010, Peering Partner's. All rights reserved. Product Function Software Session Management (Layer 7) Signaling Sub-System (Layer 5) Media Switch Sub-System (Layer 3-4) Reporting System Provisioning Manager Policy Manager Interconnect Manager Dynamic Policy Enforcement Session Control Media Routing Engine Media Processing DPM TM MSCP Security Interworking Analytics Engine Security RSM Session Manager SBC Session Border Controller MSX & IMX Session Switch SBC IntelliConnect

27 The Peering Partner RSM simplifies large scale VoIP deployments by automating operational tasks Session Management Session Policy, session level statistics, session performance Device status, configuration, and performance Provisioning Centralized provisioning and database storage for device, network, and policy configuration information Reporting Central aggregation point for CDR collection and reporting to analyze service and network behavior for operational and business trends Partitioning Give customers individual visibility and control CDR routing Import/export MSX and 3 rd Party CDRs CONFIDENTIAL © 2010, Peering Partner's. All rights reserved. Centralized Session Management for all real-time IP services

28 Engineering Alarms Alarm criteria based on ASR, ACD, PDD, PDV, Packet Loss etc. Alarm criteria based on error log file contents on the MSX Business Alarms Alarm criteria based on total minutes, dollar amount, etc. Alarm Triggers Multiple actions executed upon alarm criteria match (ON trigger) Multiple actions executed upon alarm criteria reset (OFF trigger) Alarm Filters All alarms can be filtered on Endpoints, Regions, Customers, Suppliers, Time-of-Day, System Load etc. Alarm Actions Adaptive routing actions conveyed to MSX Trickle Calls, Endpoint Priority, Route Priority , SNMP Trap, Syslog, Custom Scripts

29 Engineering Reports ASR per IP, Region, Supplier etc. 11 types of reports Individual call details can be viewed, including QoS Business Reports Calls, Minutes, Revenue and Profit per Region, Orig, Term, Supplier etc. 44 types of reports Real-time view of profit and revenue Route Profit and Custom Reports available

30 Applied to CDRs to calculate call transport and route profitability Specify endpoints, regions, routes and rates Connection charges, minimum duration and billing increments Time-of-day rating based on flexible period definitions Rating data can be imported from external source

31 CONFIDENTIAL © 2010, Peering Partner's. All rights reserved. Edge Device Agents Gather DPM TM Data Session Signaling (SIP, H.323) Session/Call Data Call Details Codec Details Error Details Routing Details Session/Call Data Call Details Codec Details Error Details Routing Details Measurement Lost Packets Discarded Packets Delayed Packets Jitter Buffer Emulator Measurement Lost Packets Discarded Packets Delayed Packets Jitter Buffer Emulator Metrics Calculation Internationalization R Factor MOS Score Session Media (RTP/RTCP) Real Time Analysis Call Detail Record

32 CONFIDENTIAL © 2010, Peering Partner's. All rights reserved. Rating Business Analysis 1000s CDR/sec Engineering Analysis Alarm Processing Session Switch SNMP, SOAP/XML, , Syslog Modify routes, disable routes, modify priorities ASR, PDD, ACD, MOS CDR Transport * Patent Pending SNMP, SOAP/XML Session Switch Session Switch Session Switch CDR Repository Policy Repository

33 CONFIDENTIAL © 2010, Peering Partner's. All rights reserved. For Further Information Contact Mr John Bean Managing Director Peering Partner's Tel: Mob:


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