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Behavioral Economics, Nudge, and the Environment Donna Anderson, Ph.D.

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Presentation on theme: "Behavioral Economics, Nudge, and the Environment Donna Anderson, Ph.D."— Presentation transcript:

1 Behavioral Economics, Nudge, and the Environment Donna Anderson, Ph.D.

2 Libertarian Paternalism Present choices to individuals in a way that doesnt abridge their freedom, but improves the probabilities of making decisions that are good for them or society.

3 When do we need a Nudge? Sinful goods Smoking, Alcohol & Food Overconsumption

4 When do we need a Nudge? Investment goods Exercise, Flossing, Dieting

5 When do we need a Nudge? Degree of Difficulty CHOICE OVERLOAD

6 Question: why so few of the 900,000 employees covered by Vanguard were participating in their 401(k) savings plans. Analysis of the data revealed that participation fell as the average number of funds in a plan rose. Solution: When plans offered only two funds, 75 percent of employees participated; when plans offered 59 funds, the percentage of participants fell to 61 percent.

7 Degree of Difficulty CHOICE OVERLOAD Examples Pandora Music School Cafeteria 21/opinion/ _Oplunch.html?th&emc= th 21/opinion/ _Oplunch.html?th&emc= th

8 Effective Nudges Feedback

9 Feedback Learning requires Feedback Question: How much energy are we using? Solution: Thermostat in homes programmed to tell us the cost per hour of raising/lowering temp a few degrees We know price increases offer an incentive to conserve energy, but technology that makes the cost more salient is far more effective

10 Feedback Ambient Orb – turns energy use that is invisible to visible energy-orb energy-orb Ambient Orb for the shower orb-for-your-shower/ orb-for-your-shower/ ghost-busts-you-on-energy-usage/ ghost-busts-you-on-energy-usage/

11 Feedback Fuel Economy for-car-buyers-do-they-get-an-a/ for-car-buyers-do-they-get-an-a/ Stairmaster shows calories burned

12 Feedback & Peer Pressure Progress Energy, NC will mail notices telling customers how their household power bills compare to their neighbors. Most people will become engaged if they find out their neighbors are using half the energy and spending a whole lot less each month, says Karen Ehrhardt-Martinez, lead author of a recent report on residential feedback programsreport Voting example

13 Feedback & Peer Pressure Do you recycle hotel towels? comfort-inn-in-chicago-reads-the-nudge-blog/ comfort-inn-in-chicago-reads-the-nudge-blog/ People make social comparisons not just in terms of energy use but other environmental behaviors, …do you recycle your hotel towels or do you steal firewood from a forest - in many of these settings we are influenced by what we're told about what other people are doing in terms of the social norm. e_dismal_science/2010/04/nudges_gone_ wrong.html e_dismal_science/2010/04/nudges_gone_ wrong.html

14 Feedback & Reminders Where does waste go? for-recycling-change-the-recyling-bin-to- garbage-bin-ratio/ for-recycling-change-the-recyling-bin-to- garbage-bin-ratio/ save-100-pounds-of-paper-per-year-with- this-sticker/ save-100-pounds-of-paper-per-year-with- this-sticker/

15 Effective Nudges Default

16 Default Padding the path of least resistance Recommended course of action Automatic Magazine renewal Computer installation: regular or custom installation Receive s about new products? Putting money into 401K programs

17 Default Sickle Cell Testing, Unless Athletes Balk The Division I Legislative Council of the National Collegiate Athletic Association approved a new rule Tuesday mandating that all athletes be tested for the sickle cell trait. The rule, however, allows athletes to opt out of testing if they sign a waiver releasing an institution from liability.approved a new rule Murphy Library printer Organ Donation

18 Effective Nudges Expect Error

19 Run out of gas – warning light appears Dont buckle seat belt – buzzed Car lights automatically go off when you arent driving Gas tank cap Leaving ATM card in machine Forcing Function: in order to get what you want you have to do something else first In order to get cash, you must remove your card

20 Expect Error Turning off lights Motion detector In hotel? Medicine Birth Control

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