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Keyword Search and Keyword Selection Example for Assignment #10.

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Presentation on theme: "Keyword Search and Keyword Selection Example for Assignment #10."— Presentation transcript:

1 Keyword Search and Keyword Selection Example for Assignment #10

2 Using Adwords to Find More Keyword Ideas Adword keywordsMonthly Search Count Apartments for rent100,000 Townhomes for rent6,600 Townhomes for rent6,600 Townhouses for rent4,400 Townhouses for rent4,400 Cheap apartments for rent1,800 Furnished apartments for rent1,000 Studio apartments for rent820 Find apartments for rent350 Local apartments for rent350 2 bedrooms for rent190 Affordable apartments for rent155 Luxury apartments for rent125 College apartments for rent125 Apartment homes for rent100 Apartment for rent with pet100 2

3 Using the Insight Tool 3

4 Finding the Long Tail Keywords Estimated Ad Position Estimated Avg. CPC Advertiser Competition Local Search Volume Global Monthly Search Volume Average Monthly Cost rent homes2$1.28150000002740000$6,400,000 rent homes2$1.22150000002740000$6,100,000 rent apartments2$1.27133500006120000$4,254,500 flats2$1.05133500009140000$3,517,500 rent houses2$1.141274000011100000$3,123,600 rent houses2$1.131274000011100000$3,096,200 for rent houses2$1.090.8627400004090000$2,986,600 rent house2$1.11112200006120000$1,354,200 renting2$2.09110000001220000$2,090,000 housing rent2$0.62110000002740000$620,000 housing for rent2$0.590.8610000004090000$590,000 condo rentals2$2.491823000550000$2,049,270 house rentals2$1.431823000 $1,176,890 house rental2$1.3318230005000000$1,094,590 townhouses2$1.501673000550000$1,009,500 luxury apartments2$2.231550000201000$1,226,500 rent home2$1.201550000 $660,000 condo rental2$2.331450000368000$1,048,500 condos rent2$1.880.8450000368000$846,000 houses rental2$1.230.86301000 $370,230 4

5 Choosing Keywords for SEM 5

6 Targeted Keywords SEO Keyword Google Monthly searches Cost per click Cost per month lsu apartments2,400 $ 0.05 $ 120 apartments near lsu880 $ 0.05 $ 44 lsu apartment480 $ 0.84 $ 403 lsu campus apartments480 $ 0.05 $ 24 apartments baton rouge near lsu390 $ 0.05 $ 20 lsu rent320 $ 0.05 $ 16 lsu bayou260 $ 0.05 $ 13 condos near lsu170 $ 0.05 $ 9 lsu rental170 $ 0.88 $ 150 east campus apartments lsu140 $ 0.05 $ 7 apartment near lsu110 $ 0.05 $ 6 apartments by lsu110 $ 0.05 $ 6 apartments by lsu110 $ 0.05 $ 6 lsu apartments for rent110 $ 0.05 $ 6 lsu campus housing110 $ 0.05 $ 6 Total7,3694$889 6

7 Keyword Selection for SEM SEO KeywordGoogle Monthly searches Cost per click Cost per month apartments near lsu880 $ 0.05 $ 44 apartments baton rouge near lsu390 $ 0.05 $ 20 condos near lsu170 $ 0.05 $ 9 east campus apartments lsu140 $ 0.05 $ 7 apartment near lsu110 $ 0.05 $ 6 apartments by lsu110 $ 0.05 $ 6 apartments around lsu91 $ 0.05 $ 5 apartments in baton rouge near lsu91 $ 0.05 $ 5 lsu condominiums91 $ 0.05 $ 5 lsu off campus housing73 $ 0.05 $ 4 houses near lsu73 $ 0.05 $ 4 apartments at lsu58 $ 0.05 $ 3 apartments close to lsu58 $ 0.05 $ 3 apartments for rent near lsu58 $ 0.05 $ 3 housing near lsu36 $ 0.05 $ 2 lsu off campus apartments28 $ 0.05 $ 1 condo near lsu28 $ 0.05 $ 1 housing at lsu28 $ 0.05 $ 1 condominiums near lsu22 $ 0.05 $ 1 rentals near lsu22 $ 0.05 $ 1 condos at lsu16 $ 0.05 $ 1 condos by lsu16 $ 0.05 $ 1 condos for rent near lsu16 $ 0.05 $ 1 apartments around lsu campus12 $ 0.05 $ 1 appartments near lsu12 $ 0.05 $ 1 townhomes near lsu12 $ 0.05 $ 1 houses for rent in baton rouge near lsu12 $ 0.05 $ 1 Total2,6532 $ 133 7

8 Keyword Selection for SEO KeywordsPrimaryApartmentTownhouseTownhomeHome Plural ApartmentsTownhousesTownhomesHomes Qulifyer 1 for rentXXXX to rentXXXX rentalXXXX rentingXXXX Qualifyer 2 cheapXXXX furnished affordableXXXX pets pet friendlyXXXX 2 bedroooms Qualifyer 3 local Student College Baton Rouge at LSUXXXX around LSUXXXX by LSUXXXX KEYWORD PHRASES Qualifyer for rentApartment for rentTownhouse for rentTownhome for rentHome for rent for rentApartments for rentTownhouses for rentTownhomes for rentHomes for rent to rentApartments to rentTownhouses to rentTownhomes to rentHomes to rent rentalApartments rentalTownhouses rentalTownhomes rentalHomes rental rentingApartments rentingTownhouses rentingTownhomes rentingHomes renting cheapcheap Apartments for rentcheap Townhouses for rentcheap Townhomes for rentcheap Homes for rent affordableaffordable Apartments for rent affordable Townhouses for rentaffordable Townhomes for rentaffordable Homes for rent pet friendly pet friendly Apartments for rent pet friendly Townhouses for rent pet friendly Townhomes for rent pet friendly Homes for rent at LSUApartment for rent at LSUTownhouse for rent at LSUTownhome for rent at LSUHome for rent at LSU around LSU Apartment for rent around LSU Townhouse for rent around LSU Townhome for rent around LSUHome for rent around LSU by LSUApartment for rent by LSUTownhouse for rent by LSUTownhome for rent by LSUHome for rent by LSU 8

9 Cost for Click rate at SEO Keyword Google Monthly searches Cost per clickTotal Cost per month1%10%20% lsu apartments2,400 $ 0.05 $ 120 $ 1.20 $ 12.00 $ 24.00 apartments near lsu880 $ 0.05 $ 44 $ 0.44 $ 4.40 $ 8.80 lsu apartment480 $ 0.84 $ 403 $ 4.03 $ 40.32 $ 80.64 lsu campus apartments480 $ 0.05 $ 24 $ 0.24 $ 2.40 $ 4.80 apartments baton rouge near lsu390 $ 0.05 $ 20 $ 0.20 $ 1.95 $ 3.90 lsu rent320 $ 0.05 $ 16 $ 0.16 $ 1.60 $ 3.20 lsu bayou260 $ 0.05 $ 13 $ 0.13 $ 1.30 $ 2.60 condos near lsu170 $ 0.05 $ 9 $ 0.09 $ 0.85 $ 1.70 lsu rental170 $ 0.88 $ 150 $ 1.50 $ 14.96 $ 29.92 east campus apartments lsu140 $ 0.05 $ 7 $ 0.07 $ 0.70 $ 1.40 apartment near lsu110 $ 0.05 $ 6 $ 0.06 $ 0.55 $ 1.10 apartments by lsu110 $ 0.05 $ 6 $ 0.06 $ 0.55 $ 1.10 apartments by lsu110 $ 0.05 $ 6 $ 0.06 $ 0.55 $ 1.10 lsu apartments for rent110 $ 0.05 $ 6 $ 0.06 $ 0.55 $ 1.10 lsu campus housing110 $ 0.05 $ 6 $ 0.06 $ 0.55 $ 1.10 apartments around lsu91 $ 0.05 $ 5 $ 0.05 $ 0.46 $ 0.91 apartments in baton rouge near lsu91 $ 0.05 $ 5 $ 0.05 $ 0.46 $ 0.91 lsu rentals91 $ 0.05 $ 5 $ 0.05 $ 0.46 $ 0.91 lsu condominiums91 $ 0.05 $ 5 $ 0.05 $ 0.46 $ 0.91 lsu homes91 $ 0.05 $ 5 $ 0.05 $ 0.46 $ 0.91 lsu off campus housing73 $ 0.05 $ 4 $ 0.04 $ 0.37 $ 0.73 houses near lsu73 $ 0.05 $ 4 $ 0.04 $ 0.37 $ 0.73 apartments at lsu58 $ 0.05 $ 3 $ 0.03 $ 0.29 $ 0.58 apartments close to lsu58 $ 0.05 $ 3 $ 0.03 $ 0.29 $ 0.58 apartments for rent near lsu58 $ 0.05 $ 3 $ 0.03 $ 0.29 $ 0.58 lsu lousiana58 $ 0.05 $ 3 $ 0.03 $ 0.29 $ 0.58 lsu appartments36 $ 0.05 $ 2 $ 0.02 $ 0.18 $ 0.36 housing near lsu36 $ 0.05 $ 2 $ 0.02 $ 0.18 $ 0.36 lsu off campus apartments28 $ 0.05 $ 1 $ 0.01 $ 0.14 $ 0.28 condo near lsu28 $ 0.05 $ 1 $ 0.01 $ 0.14 $ 0.28 housing at lsu28 $ 0.05 $ 1 $ 0.01 $ 0.14 $ 0.28 condominiums near lsu22 $ 0.05 $ 1 $ 0.01 $ 0.11 $ 0.22 rentals near lsu22 $ 0.05 $ 1 $ 0.01 $ 0.11 $ 0.22 condos at lsu16 $ 0.05 $ 1 $ 0.01 $ 0.08 $ 0.16 condos by lsu16 $ 0.05 $ 1 $ 0.01 $ 0.08 $ 0.16 condos for rent near lsu16 $ 0.05 $ 1 $ 0.01 $ 0.08 $ 0.16 apartments around lsu campus12 $ 0.05 $ 1 $ 0.01 $ 0.06 $ 0.12 appartments near lsu12 $ 0.05 $ 1 $ 0.01 $ 0.06 $ 0.12 townhomes near lsu12 $ 0.05 $ 1 $ 0.01 $ 0.06 $ 0.12 houses for rent in baton rouge near lsu12 $ 0.05 $ 1 $ 0.01 $ 0.06 $ 0.12 apartments for rent in baton rouge la near lsu0 $ 0.05 $ - apartments for rent in baton rouge near lsu0 $ 0.05 $ - apartments for rent near lsu campus0 $ 0.05 $ - apartments in baton rouge close to lsu0 $ 0.05 $ - townhouses near lsu0 $ 0.05 $ - Total7,3694889989178 9

10 SEO Keyword Google Monthly searches Cost per clickTotal Cost per month1%10%20% apartments near lsu880 $ 0.05 $ 44 $ 0.44 $ 4.40 $ 8.80 apartments baton rouge near lsu390 $ 0.05 $ 20 $ 0.20 $ 1.95 $ 3.90 condos near lsu170 $ 0.05 $ 9 $ 0.09 $ 0.85 $ 1.70 east campus apartments lsu140 $ 0.05 $ 7 $ 0.07 $ 0.70 $ 1.40 apartment near lsu110 $ 0.05 $ 6 $ 0.06 $ 0.55 $ 1.10 apartments by lsu110 $ 0.05 $ 6 $ 0.06 $ 0.55 $ 1.10 apartments around lsu91 $ 0.05 $ 5 $ 0.05 $ 0.46 $ 0.91 apartments in baton rouge near lsu91 $ 0.05 $ 5 $ 0.05 $ 0.46 $ 0.91 lsu condominiums91 $ 0.05 $ 5 $ 0.05 $ 0.46 $ 0.91 lsu off campus housing73 $ 0.05 $ 4 $ 0.04 $ 0.37 $ 0.73 houses near lsu73 $ 0.05 $ 4 $ 0.04 $ 0.37 $ 0.73 apartments at lsu58 $ 0.05 $ 3 $ 0.03 $ 0.29 $ 0.58 apartments close to lsu58 $ 0.05 $ 3 $ 0.03 $ 0.29 $ 0.58 apartments for rent near lsu58 $ 0.05 $ 3 $ 0.03 $ 0.29 $ 0.58 housing near lsu36 $ 0.05 $ 2 $ 0.02 $ 0.18 $ 0.36 lsu off campus apartments28 $ 0.05 $ 1 $ 0.01 $ 0.14 $ 0.28 condo near lsu28 $ 0.05 $ 1 $ 0.01 $ 0.14 $ 0.28 housing at lsu28 $ 0.05 $ 1 $ 0.01 $ 0.14 $ 0.28 condominiums near lsu22 $ 0.05 $ 1 $ 0.01 $ 0.11 $ 0.22 rentals near lsu22 $ 0.05 $ 1 $ 0.01 $ 0.11 $ 0.22 condos at lsu16 $ 0.05 $ 1 $ 0.01 $ 0.08 $ 0.16 condos by lsu16 $ 0.05 $ 1 $ 0.01 $ 0.08 $ 0.16 condos for rent near lsu16 $ 0.05 $ 1 $ 0.01 $ 0.08 $ 0.16 apartments around lsu campus12 $ 0.05 $ 1 $ 0.01 $ 0.06 $ 0.12 appartments near lsu12 $ 0.05 $ 1 $ 0.01 $ 0.06 $ 0.12 townhomes near lsu12 $ 0.05 $ 1 $ 0.01 $ 0.06 $ 0.12 houses for rent in baton rouge near lsu12 $ 0.05 $ 1 $ 0.01 $ 0.06 $ 0.12 apartments for rent in baton rouge near lsu0 $ 0.05 $ - apartments for rent near lsu campus0 $ 0.05 $ - apartments in baton rouge close to lsu0 $ 0.05 $ - townhouses near lsu0 $ 0.05 $ - Total2,6532 $ 133 $ 1 $ 13 $ 27 10


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