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Online Merchandising How to tell Your Story Online & Increase Bookings using VBrochure John Smith Hotel Merchandising Consultant

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Presentation on theme: "Online Merchandising How to tell Your Story Online & Increase Bookings using VBrochure John Smith Hotel Merchandising Consultant"— Presentation transcript:

1 Online Merchandising How to tell Your Story Online & Increase Bookings using VBrochure John Smith Hotel Merchandising Consultant

2 | Engage Travel Shoppers Easy to Manage Reaching Travel Shoppers Case Study REACH - MOBILE

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6 They all look the same to me Were always competing on price Im overwhelmed I cant find what Im looking for Im frustrated Is this one worth the price? Should I just book the cheapest one? Im sick of shopping The photos are so generic hotelier How can we stand out? It looks the same as our competitors Our value proposition isnt clear consumer I wish there was a way to show its true value

7 Gives us the ability to create our own hotel story Educates potential clients on the value proposition of our hotel Provides an overview of what guests can expect during their stay with us Chris Pearce General Manager, Les Suites Hotel, Ottawa

8 Aids in setting us apart from our competitors Creates a higher level of engagement between our properties and potential guests Drives increased conversions, bookings & overall revenue Carolyn Hosna Corporate eCommerce Manager, White Lodging Services Corporation

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10 Engage consumers with Your Story |

11 Navigation | Share Media Text

12 Engagement : Bookings Photographs & Virtual Tours are the most important factor guests consider when deciding where to stay when traveling. Source: eMarketer, May 7, 2010

13 We experienced a 30% bump in bookings after we went from no video to video. David Attardi VP eCommerce, BF Saul Management Company

14 After only two months with video in distribution, Best Western Plus Orlando Gateway is already recognizing great results. Cathy Shelton Jones Sales & Marketing Director Best Western Plus Orlando Gateway

15 Your Audience | 3 rd Party | Web | Social | Mobile

16 Vnetwork – 3 rd party network OTAs & Booking Sites GDSs Network Facts 250+ Million views of media in-player 82% increase in reach YoY 25% increase in channels YoY Largest network of Corporate Sites and SBTs Cover GDSs, OTAs, Review, Media Local, Search, Sharing and Social Network Facts 250+ Million views of media in-player 82% increase in reach YoY 25% increase in channels YoY Largest network of Corporate Sites and SBTs Cover GDSs, OTAs, Review, Media Local, Search, Sharing and Social

17 VBrochure extends beyond VNetwork 2b Reach Beyond VNetwork

18 SOCIAL

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21 SOCIAL Easy to Book Increase Booking through Offers

22 We implemented the VPowered Mobile Website… and when I compare year on year statistics, traffic increased by over 200%, mobile revenue has increased over 400% and the conversion rate increased 40% … The benefits to our hotel are very easily shown through comparing these analytics (Source: Darryl Walker - eCommerce Manager - Think Apartments)

23 The mobile industry is rapidly increasing, hence it only makes sense to have tablet and smartphone optimized websites. VBrochure is user-friendly and looks as good as any other mobile websites that you would pay $3000 and more for. (Source: Craig Perch, Director of Revenue, The Georgian Terrace)

24 Web

25 signature E-Proposal

26 VBrochure has provided so much more than just bookings. It works as a sales team member that never sleeps. Awareness in our communities has also risen as a result. The value is truly remarkable. (Source: Micajah Sturdivant, Director of Asset Mgmt, MMI Hotel Group)

27 3 Easy to Manage Simple web based software accessible from any computer

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29 Hotel Website

30 | The BROADMOOR Story Kirshman Marketing Manager – The BROADMOOR

31 Thank you Peter Street, Suite 530, Toronto, ON Canada | |


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