2INTRODUCTIONCradled in the heart of the new Punta Prima, situated on the Santa Ponca Country estate of Calvia, is the SON SEVERIN HOTEL SPA & WELLNESS CENTER.Both modern and ancient concepts have been incorporated in the design of this magnificent facility in order to meet the growing need for Wellness solutions to the demands made on body and mind by 21st century living.Our primary objective is to orchestrate physical, mental, emotional, social and spiritual components to produce a sense of total well-being. We offer a wide range of interesting, exciting and even exotic experiences that fall into a number of distinct categories. "Internal" arts such as meditation and yoga allow one to access their "inner wisdom", to better integrate mind and body.
3INTRODUCTIONAn important part of our offering is a range of therapies thatincorporate the healing power of "touch" that facilitate relaxation,disease prevention and general health.Massage, in particular, addresses the two most common debilitatingeffects of modern life -- the underused and overuse of our bodies. As aguest you will also be able to profit from a wide range of Spa services,from facials and manicures to Aromatherapy and Balneotherapy.Through our hi-tech fitness centre, activity room, lap pool and variousoutdoor activities, we encourage and promote an active lifestyle. Tocomplete the wellness experience, exquisite cuisine, becoming of a6(??) star hotel, is offered by our internationally acclaimed chefthrough the Son Severin Wellness menu.
4PROJECT FACTS Presently owned by S & R Immobilien GmbH, Rudolf Schulte Two years in planing and partly under contractionPresently owned by S & R Immobilien GmbH, Rudolf Schulte& Severin SchulteThe lincence for building a commercial 5 star HotelAnd time share licence for 100m2 apartmentsLand: 25,000 m2 , porposed price according 14,000,000 €Construction cost ca. 21,000,000 €Maximum count of 240 BedsCa. 108 Units4500 Time share weeksMantainance fee / week / year: ca. 300 €Overhead cost 5,000,000 €Budget frame for the Project: 45,000,000 €Investition /Bed : 81,700 €Construction cost in %: %Average Price/Week : €Time share sales according to the Business plan: 4weeks/day – 120 weeks /month
5SON SEVERIN SPA & WELLNESS CENTRE The world-class Son Severin Spa and Wellness Centre offers manyunique features by world standards. It is based on the latest European"state-of-the-art" standards and technology, conceptualised byEurope's leading spa designer Jaochim Hallwachs, is a further additionto our other International Wellness Centers. Experience complete relieffrom stress, a tough game, a long night out, overwork, or just to pamperyourself.The Wellness Centre provides a wide variety of relaxing, toning, curesand beauty treatments in the healthiest possible way. Complete withsauna, steam-bath, indoor-outdoor pool, hydro massage, RassoulFitness Pavilion, “Thalasso Center” and solarium, Ionic Chamber,Thalasso-Therapy, high water-propulsion shower, beauty salon,massages and hairdressing.Most of the facilities are available to hotelguests at no extra cost. All the restaurants shall cater for the variouswellness programmes.
6SON SEVERIN SPA & WELLNESS CENTRE Beauty Salon & Treatment areaPedicure & manicure, facials & skin masques.Body treatmentsRepechage: A facial / massage treatment that deep cleanses and moisturises with a combination of herbal, seaweed and clay or mud masks.AromatherapyBody WrapsBrush & ToneFango Therapy: This treatment utilises various types of mud to remove toxins and aid in the exfoliation process. Glyco-peelingHydrotherapy: Water therapies using jets and underwater massage for Therapeutic purposes.Thalassotherapy: This therapy uses seawater (salt water) and its Constituents (algae, plankton, seaweed) to treat aching muscles, skin disorders and degenerative diseases, via all the therapy’s such asMassage: Acupressure, Reflexology, Shiatsu, etc.
7SON SEVERIN SPA & WELLNESS CENTRE Hamam Area This is a Turkish communal bathhouse. Including:SaunaSteam roomRassoulBrine poolJacuzzi, and aWinter Garden - where the guest completely relaxes on lounges after their Haman treatment programme.Group Activity RoomA variety of group activities will be offered here, ranging from high-energy classes to mind/body experiences, according to a weeklyschedule.Full Capacity GymnasiumThis has the latest electronic cardiovascular and selectorised weight trainingequipment. Professional Personal Trainers are available.
8FOOD & BEVERAGES Galley, Cellar, Restaurant‘s & Bars The entire F & B department is directed by the F&B Director, who isfully responsible for all Food & Beverages served, incl. Events,Acivities, Wine Cellar, Spirits, Food & Beverage Menu‘s, all Servicestandards, Functions In-house & out of house catering, Administratingall recipes and there calculations, F&B Cost-Controll , F&BProvisioning and stores.There are two types of restaurants with the highest level of service standards.Day and Night Restaurant.Max. 150 Seats, special culinary highlights , tailor made for the Grand Hotel Resort‘s Son Severin. The daily restaurant changes the themes during the daytime acording to guest needs.
9FOOD & BEVERAGES 2.Fine Dining Restaurant „Tartuffo“ Max 70 Seats. Mediterranien Specials of the classical cuisine, featuring Top Chefs like Heinz Winkler. International Wine menu and selection of Degustations Menus with Candle light arrangements.There will be a Tartuffo home made mini selection available to purchase for your home or friends (f.a. Feigensenf, Sauerkraut Dip, etc…)Intensive Regional and International Restaurant Marketing through Michelin, Gault Mault, Aral Schlemmeratlas as well Feinschmecker Journale etc….Partner in cooperation like Moet & Chondon and Roederer Christal are essential as we offer the finest destilates of grappa etc... Furnished in a classical Italien atmosphare.
10GOLF COURSE The Golf course for proffessionals. This course Golf Santa Ponça IUrb.Sta. Ponça, CalviàTel:Access: Palma-Andratx, km 18.The Golf course for proffessionals. This coursehave been on many occassions the scene forthe "Balears Open". Super fairways with alllevels.Par: 72, Count of wholes: 18 (6106 m)Green Fee: €
11GOLF COURSEGolf Santa Ponça II Urbanizacion Sta. Ponça Calvià Tel:One of the most beautiful Golf courses of the Island. Members and theire friends only. This coures have many hills and the most important detail is „ Mordillo Island“.Par: 72 (5.706 m) Count of wholes: 18
12GOLF COURSEGolf Santa Ponça III Urbanizacion Sta. Ponça Calvià. Tel:This wonderful course is located in middle of pine trees.which give some difficulties on his bunkers and lakes. 9-whole-course. For members only! Par: 60 (1.599 m) Count of wholes: 9
13INHOUSE REVENUE CENTERS Reception, Phone, Fax, Money Exchange, Internet etc.Spa- Wellness- Beautyfarm,Tours, TaxiGeneral Sport activities…F & B Sales, Restaurant‘s & BarsLaundry serviceShop MerchandizePhotoshopCatering In-house - Off shore Party service
14PERSONNEL DEPARTMENT Projected Personnel Requirements Administration (6)Housekeeping (30)Laundry Linen Store (4)Storage Mangers Cost Controller (3)Spa/Wellness (25-30)Restaurant (30)Bar (7)Kitchen (25)Stewarding (15)Front Office (Reception) (4)Concierge (5)Guest Relation (3)Entertainment - Sport Activities (3)Maintenece (Shopping Mile) (5)Gardeners & Housekeepers (12)Car Park (1)Total Personnel max 143
15SALES FORECAST Daily Weekly Month Year Tours 41 287 1247 14965 Closing %9.76%Av. Sales Vol. per Week22,280Week per Sale Rate1.1Deals4281221460Number of weeks311341606Sales Volume98,032686,2242,981,74135,781,680
16PRICE STRUCTURE Accomodation Units Red White Blue Beds Studio 48 1296 Per Unit Based Upon AccomodationsAccomodationUnitsRedWhiteBlueBedsStudio481296432720961 Bed Apt.15405135225302 Bed Apt.21567189315842 Bed PH2541883 Bed PH12Total8823767921320230
17Unit Price Breakdown Price Units Red White Blue Unit Price Studio 48 17,90015,50011,500795,3001 Bed Apt.1524,90019,50016,9001,101,3002 Bed Apt.2136,90029,5001,635,3002 Bed PH254,50044,90036,5002,423,1003 Bed PH68,50056,50046,5003,055,500Important Note;All the financial forecast statements are for examples only.At the present time there are many factors being analysed for the implementation of the various hotel and resort products that are being taken into consideration for marketing.
18REVENUES FORECAST Volume Units Red White Blue Total Studio 48 23,198,4006,696,0008,280,00038,174,4001 Bed Apt.1510,084,5002,632,5003,802,50016,519,5002 Bed Apt.2120,922,3005,575,5007,843,50034,341,3002 Bed PH22,943,000808,2001,095,0004,846,2003 Bed PH3,699,0001,017,0001,395,0006,111,0008860,847,20016,729,20022,416,00099,992,40099,992,400Gross VolumeImportant Note;All the financial forecast statements are for examples only.At the present time there are many factors being analysed for the implementation of the various hotel and resort products that are being taken into consideration for marketing.
19INHOUSE REVENUES FORECAST Inhouse Revenue, per cash point:1.Reception, Phone, Fax, Money Exchange, Internet etc ,000.-2.Spa- Wellness- Beautyfarm, ,800,000.-3.Tours, Taxi ,100,000.-4.General Sport activities ,000.-5.Food & Beverage Sales, Restaurant‘s & Bars ,100,000.-6.Laundry Service ,600,000.-7.Shop Merchandize ,800,000.-8. Photoshop ,000.-9. Catering In-house - Off Shore Party Service ,500,000.-========================================================Projected Total Per Annum ,900,000.-
20THE STRATEGIES FOR THE NEXT 5 YEARS To establish a new ownership combined with a new operative organisation maintaining the Five Star PLUS standards, with exclusivity and producing continuity.To increase room occupancy from the projected 58% in 2005 to over 87% over a period of 5 years, increase simultaneously the average room rate from € 234 per night in to € 380 per night in 2007.The opening of this new Hotel Resort in 2005, to be located at the end of the Island. And to build one of the best facilities in the region.Mallorca shall experience an increase of international visitors coming to Expositions currently being planned, in the near future.This shall give us an opportunity to take advantage of marketing the first rate hotel-room capacity.To produce increased revenue by better utilization of the food and beverage services.To produce increased revenue by better utilization of the meeting and seminar facilities, an ideal meeting point for large companies, diplomatic missions and other high caliber entitities being active in Mallorca.