Santa Ponca, Punta Prima, Mallorca, Islas Balleares
Cradled in the heart of the new Punta Prima, situated on the Santa Ponca Country estate of Calvia, is the SON SEVERIN HOTEL SPA & WELLNESS CENTER. Both modern and ancient concepts have been incorporated in the design of this magnificent facility in order to meet the growing need for Wellness solutions to the demands made on body and mind by 21st century living. Our primary objective is to orchestrate physical, mental, emotional, social and spiritual components to produce a sense of total well-being. We offer a wide range of interesting, exciting and even exotic experiences that fall into a number of distinct categories. "Internal" arts such as meditation and yoga allow one to access their "inner wisdom", to better integrate mind and body. INTRODUCTION
An important part of our offering is a range of therapies that incorporate the healing power of "touch" that facilitate relaxation, disease prevention and general health. Massage, in particular, addresses the two most common debilitating effects of modern life -- the underused and overuse of our bodies. As a guest you will also be able to profit from a wide range of Spa services, from facials and manicures to Aromatherapy and Balneotherapy. Through our hi-tech fitness centre, activity room, lap pool and various outdoor activities, we encourage and promote an active lifestyle. To complete the wellness experience, exquisite cuisine, becoming of a 6(??) star hotel, is offered by our internationally acclaimed chef through the Son Severin Wellness menu. INTRODUCTION
PROJECT FACTS Two years in planing and partly under contraction Presently owned by S & R Immobilien GmbH, Rudolf Schulte & Severin Schulte The lincence for building a commercial 5 star Hotel And time share licence for 100m2 apartments Land: 25,000 m2, porposed price according 14,000,000 Construction cost ca. 21,000,000 Maximum count of 240 Beds Ca. 108 Units 4500 Time share weeks Mantainance fee / week / year: ca. 300 Overhead cost 5,000,000 Budget frame for the Project: 45,000,000 Investition /Bed : 81,700 Construction cost in %: 33-40 % Average Price/Week : 18.000 Time share sales according to the Business plan: 4 weeks/day – 120 weeks /month
The world-class Son Severin Spa and Wellness Centre offers many unique features by world standards. It is based on the latest European "state-of-the-art" standards and technology, conceptualised by Europe's leading spa designer Jaochim Hallwachs, is a further addition to our other International Wellness Centers. Experience complete relief from stress, a tough game, a long night out, overwork, or just to pamper yourself. The Wellness Centre provides a wide variety of relaxing, toning, cures and beauty treatments in the healthiest possible way. Complete with sauna, steam-bath, indoor-outdoor pool, hydro massage, Rassoul Fitness Pavilion, Thalasso Center and solarium, Ionic Chamber, Thalasso-Therapy, high water-propulsion shower, beauty salon, massages and hairdressing.Most of the facilities are available to hotel guests at no extra cost. All the restaurants shall cater for the various wellness programmes. SON SEVERIN SPA & WELLNESS CENTRE
Beauty Salon & Treatment area Pedicure & manicure, facials & skin masques. Body treatments Repechage: A facial / massage treatment that deep cleanses and moisturises with a combination of herbal, seaweed and clay or mud masks. Aromatherapy Body Wraps Brush & Tone Fango Therapy: This treatment utilises various types of mud to remove toxins and aid in the exfoliation process. Glyco-peeling Hydrotherapy: Water therapies using jets and underwater massage for Therapeutic purposes. Thalassotherapy: This therapy uses seawater (salt water) and its Constituents (algae, plankton, seaweed) to treat aching muscles, skin disorders and degenerative diseases, via all the therapys such as Massage: Acupressure, Reflexology, Shiatsu, etc. SON SEVERIN SPA & WELLNESS CENTRE
Hamam Area This is a Turkish communal bathhouse. Including: Sauna Steam room Rassoul Brine pool Jacuzzi, and a Winter Garden - where the guest completely relaxes on lounges after their Haman treatment programme. Group Activity Room A variety of group activities will be offered here, ranging from high- energy classes to mind/body experiences, according to a weekly schedule. Full Capacity Gymnasium This has the latest electronic cardiovascular and selectorised weight training equipment. Professional Personal Trainers are available. SON SEVERIN SPA & WELLNESS CENTRE
Galley, Cellar, Restaurants & Bars The entire F & B department is directed by the F&B Director, who is fully responsible for all Food & Beverages served, incl. Events, Acivities, Wine Cellar, Spirits, Food & Beverage Menus, all Service standards, Functions In-house & out of house catering, Administrating all recipes and there calculations, F&B Cost-Controll, F&B Provisioning and stores. There are two types of restaurants with the highest level of service standards. 1.Day and Night Restaurant. Max. 150 Seats, special culinary highlights, tailor made for the Grand Hotel Resorts Son Severin. The daily restaurant changes the themes during the daytime acording to guest needs. FOOD & BEVERAGES
2.Fine Dining Restaurant Tartuffo Max 70 Seats. Mediterranien Specials of the classical cuisine, featuring Top Chefs like Heinz Winkler. International Wine menu and selection of Degustations Menus with Candle light arrangements. There will be a Tartuffo home made mini selection available to purchase for your home or friends (f.a. Feigensenf, Sauerkraut Dip, etc…) Intensive Regional and International Restaurant Marketing through Michelin, Gault Mault, Aral Schlemmeratlas as well Feinschmecker Journale etc…. Partner in cooperation like Moet & Chondon and Roederer Christal are essential as we offer the finest destilates of grappa etc... Furnished in a classical Italien atmosphare. FOOD & BEVERAGES
Golf Santa Ponça IUrb. Sta. Ponça, 07184 Calvià Tel: 971.69.02.11 Access: Palma-Andratx, km 18. The Golf course for proffessionals. This course have been on many occassions the scene for the "Balears Open". Super fairways with all levels. Par: 72, Count of wholes: 18 (6106 m) Green Fee: 59.50 GOLF COURSE
Golf Santa Ponça II Urbanizacion Sta. Ponça 07184 Calvià Tel: 971.69.02.11 One of the most beautiful Golf courses of the Island. Members and theire friends only. This coures have many hills and the most important detail is Mordillo Island. Par: 72 (5.706 m) Count of wholes: 18 GOLF COURSE
Golf Santa Ponça III Urbanizacion Sta. Ponça 07184 Calvià. Tel: 971.69.02.11 This wonderful course is located in middle of pine trees.which give some difficulties on his bunkers and lakes. 9-whole-course. For members only! Par: 60 (1.599 m) Count of wholes: 9
Reception, Phone, Fax, Money Exchange, Internet etc. Spa- Wellness- Beautyfarm, Tours, Taxi General Sport activities… F & B Sales, Restaurants & Bars Laundry service Shop Merchandize Photoshop Catering In-house - Off shore Party service INHOUSE REVENUE CENTERS
Administration (6) Housekeeping (30) Laundry Linen Store (4) Storage Mangers Cost Controller (3) Spa/Wellness (25-30) Restaurant (30) Bar (7) Kitchen (25) Stewarding (15) PERSONNEL DEPARTMENT Front Office (Reception) (4) Concierge (5) Guest Relation (3) Entertainment - Sport Activities (3) Maintenece (Shopping Mile) (5) Gardeners & Housekeepers (12) Car Park (1) Projected Personnel Requirements Total Personnel max 143
DailyWeeklyMonthYear Tours41287124714965 Closing %9.76% Av. Sales Vol. per Week 22,280 Week per Sale Rate 1.1 Deals4281221460 Number of weeks 4311341606 Sales Volume 98,032 686,224 2,981,74135,781,680 SALES FORECAST
Accomo dation UnitsRedWhiteBlueBeds Studio48129643272096 1 Bed Apt. 1540513522530 2 Bed Apt. 2156718931584 2 Bed PH 25418308 3 Bed PH 254183012 Total8823767921320230 PRICE STRUCTURE Per Unit Based Upon Accomodations
PriceUnitsRedWhiteBlueUnit Price Studio48 17,900 15,500 11,500 795,300 1 Bed Apt. 15 24,900 19,500 16,900 1,101,300 2 Bed Apt. 21 36,900 29,500 24,900 1,635,300 2 Bed PH 2 54,500 44,900 36,500 2,423,100 3 Bed PH 2 68,500 56,500 46,500 3,055,500 Unit Price Breakdown Important Note; All the financial forecast statements are for examples only.At the present time there are many factors being analysed for the implementation of the various hotel and resort products that are being taken into consideration for marketing.
VolumeUnitsRedWhiteBlueTotal Studio48 23,198,400 6,696,000 8,280,000 38,174,400 1 Bed Apt.15 10,084,500 2,632,500 3,802,500 16,519,500 2 Bed Apt.21 20,922,300 5,575,500 7,843,500 34,341,300 2 Bed PH2 2,943,000 808,200 1,095,000 4,846,200 3 Bed PH2 3,699,000 1,017,000 1,395,000 6,111,000 Total88 60,847,200 16,729,20022,416,000 99,992,400 Gross Volume REVENUES FORECAST Important Note; All the financial forecast statements are for examples only.At the present time there are many factors being analysed for the implementation of the various hotel and resort products that are being taken into consideration for marketing.
Inhouse Revenue, per cash point: 1.Reception, Phone, Fax, Money Exchange, Internet etc. 600,000.- 2.Spa- Wellness- Beautyfarm, 1,800,000.- 3.Tours, Taxi 1,100,000.- 4.General Sport activities 900,000.- 5.Food & Beverage Sales, Restaurants & Bars 3,100,000.- 6.Laundry Service 1,600,000.- 7.Shop Merchandize 1,800,000.- 8. Photoshop 500,000.- 9. Catering In-house - Off Shore Party Service 1,500,000.- ======================================================== Projected Total Per Annum 12,900,000.- INHOUSE REVENUES FORECAST
THE STRATEGIES FOR THE NEXT 5 YEARS To establish a new ownership combined with a new operative organisation maintaining the Five Star PLUS standards, with exclusivity and producing continuity. To increase room occupancy from the projected 58% in 2005 to over 87% over a period of 5 years, increase simultaneously the average room rate from 234 per night in 2005 to 380 per night in 2007. The opening of this new Hotel Resort in 2005, to be located at the end of the Island. And to build one of the best facilities in the region. Mallorca shall experience an increase of international visitors coming to Expositions currently being planned, in the near future.This shall give us an opportunity to take advantage of marketing the first rate hotel-room capacity. To produce increased revenue by better utilization of the food and beverage services. To produce increased revenue by better utilization of the meeting and seminar facilities, an ideal meeting point for large companies, diplomatic missions and other high caliber entitities being active in Mallorca.