Presentation on theme: "Web Map Services and Business Lindsey Martin CIS 2010 May 21, 2008."— Presentation transcript:
Web Map Services and Business Lindsey Martin CIS 2010 May 21, 2008
What is a Web Map Service? Digital image of spatially referenced data from geographic information Usually in a graphic/pictorial format International Standard: – Service-level metadata – Well defined geographic and dimensional parameters – Information about specific features shown on map
How WMS got started June 1993: Xerox Palo Alto Research Center (PARC) – Used HTML format and HTTP protocol – Provided custom user interface for browsing and viewing geographic map data
The Beginning Since 1993: – Driving directions available through multiple sites – Varying degrees of reliability – Google, mapquest, yahoo – All data flowed one way: from map to user
The Beginning Google in 2005: – January: Google releases first version of Google Maps – March: The map mashup is created – June: Google releases Google Earth, 3-D version or world
u Powered by Craigslist and Google Maps Searching for apartments in Atlanta
WMS Today Multiple clients who use WMS: – Google Earth: virtual globe – gvSIG: multilingual geographic info system – NASA World Wind: virtual globe – uDig: geographic info system – Qgis: geographic info system
Mashups Mashups make it possible for anyone to create/personalize their own map Celebrity sightings Favorite bars Bike trails Gyms Santa travel map
WMS and Business Practical uses of WMS: – Directions to local business – View of local business Lets go have a drink!
Businesses that use these services Best Buy Starbucks Real Estate Companies: Century 21, H&R Block, smaller companies Apartments FedEx Target Car Dealers: Ford, DaimlerChrysler, General Motors Hotels
How is this good for the Business? Real estate companys business increased 46% More easily accessible What other benefits? Can this be bad for a business?
How is this good for the Consumer? More options Made aware of competition User reviews (ex: yelp, citysearch) Other benefits to the consumer? Any reasons why this would not be helpful to a consumer?