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Web Map Services and Business Lindsey Martin CIS 2010 May 21, 2008.

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1 Web Map Services and Business Lindsey Martin CIS 2010 May 21, 2008

2 What is a Web Map Service? Digital image of spatially referenced data from geographic information Usually in a graphic/pictorial format International Standard: – Service-level metadata – Well defined geographic and dimensional parameters – Information about specific features shown on map

3 How WMS got started June 1993: Xerox Palo Alto Research Center (PARC) – Used HTML format and HTTP protocol – Provided custom user interface for browsing and viewing geographic map data

4 The Beginning Since 1993: – Driving directions available through multiple sites – Varying degrees of reliability – Google, mapquest, yahoo – All data flowed one way: from map to user

5 The Beginning Google in 2005: – January: Google releases first version of Google Maps – March: The map mashup is created – June: Google releases Google Earth, 3-D version or world

6 Map Mashup Paul Rademacher, DreamWorks Animation programmer When 1 st version of Google Maps released, figured out JavaScript source code March 2005 had personal demo, linked craigslist housing ads to pins added to Google map Posted demo and by next day had thousands of hits

7 u Powered by Craigslist and Google Maps Searching for apartments in Atlanta

8 WMS Today Multiple clients who use WMS: – Google Earth: virtual globe – gvSIG: multilingual geographic info system – NASA World Wind: virtual globe – uDig: geographic info system – Qgis: geographic info system

9 Mashups Mashups make it possible for anyone to create/personalize their own map Celebrity sightings Favorite bars Bike trails Gyms Santa travel map

10 WMS and Business Practical uses of WMS: – Directions to local business – View of local business Lets go have a drink!

11 Businesses that use these services Best Buy Starbucks Real Estate Companies: Century 21, H&R Block, smaller companies Apartments FedEx Target Car Dealers: Ford, DaimlerChrysler, General Motors Hotels

12 How is this good for the Business? Real estate companys business increased 46% More easily accessible What other benefits? Can this be bad for a business?

13 How is this good for the Consumer? More options Made aware of competition User reviews (ex: yelp, citysearch) Other benefits to the consumer? Any reasons why this would not be helpful to a consumer?

14 Sources showArticle.jhtml?articleID= showArticle.jhtml?articleID= google.html google.html e.jhtml?articleID= e.jhtml?articleID= icle.jhtml?articleID= &pgno=3&queryText=&isPrev= icle.jhtml?articleID= &pgno=3&queryText=&isPrev example1.html example1.html

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