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P ORTLAND G REENDRINKS | Springboard (CGV) P ORTLAND G REENDRINKS Springboard (July 13, 2012)

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Presentation on theme: "P ORTLAND G REENDRINKS | Springboard (CGV) P ORTLAND G REENDRINKS Springboard (July 13, 2012)"— Presentation transcript:

1 P ORTLAND G REENDRINKS | Springboard (CGV) P ORTLAND G REENDRINKS Springboard (July 13, 2012)

2 P ORTLAND G REENDRINKS | Springboard (CGV) Springboard Question: How should we change the revenue model for our events to improve profitability while staying true to our mission?

3 P ORTLAND G REENDRINKS | Springboard (CGV) Monthly Networking Events: GOALS Update our event revenue model to… 1. Have events be self-sustaining and generate more profit 2. Generate at least $2000/month (vs. $500/month currently) 3. Respect current mission 4. Give back more to the community

4 P ORTLAND G REENDRINKS | Springboard (CGV) About Portland Greendrinks: Current Mission Building a sustainable economy in Portland through unique social events that connect people to one another, local nonprofits, and local businesses. A broader interest in sustainability; environmental, economic, and social issues now serves as the common thread between attendees. Triple bottom line guides Portland Greendrinks BoD decision making (People, Planet, Profit) Our Product: Social Connections, Money & Awareness to Nonprofits, Exposure to Influential Demographic for Businesses

5 P ORTLAND G REENDRINKS | Springboard (CGV) Our Organization: Monthly Networking Events

6 P ORTLAND G REENDRINKS | Springboard (CGV) About Portland Greendrinks: Event Format

7 P ORTLAND G REENDRINKS | Springboard (CGV) Our Organization: Who Comes to Greendrinks? Young Professionals *** 60% Female *** yrs old *** Socially Progressive *** Over 12,000 attendees served since 2008

8 P ORTLAND G REENDRINKS | Springboard (CGV) Our Organization: Past Business Partners 40+ Business Partners (since 08) Venue Host or Sponsor ($500) Untapped Potential 40+ Business Partners (since 08) Venue Host or Sponsor ($500) Untapped Potential

9 P ORTLAND G REENDRINKS | Springboard (CGV) Our Organization: Past Nonprofit Beneficiaries Since 2008, 50+ nonprofit partners, over $20,000 raised

10 P ORTLAND G REENDRINKS | Springboard (CGV) Portland Greendrinks: Case Study: 645 Congress 645 Congress, the historic former "Portland Hall" dorm- turned apartment and retail space hosted Greendrinks in April –Over 350 people attended the event. During the event, tours were given to attendees, promoting the available apartments 645 Congress selected Portland Green Streets (PortlandGreenStreets.org) as their Featured Nonprofit for the event. –Greendrinks helped Green Streets craft an online survey and set up a laptop bank at the event. –Over 200 attendees participated in their survey –Over $900 was raised for their organization at the event Everyone here is talking about Greendrinks and what an amazing impact it has had raising our profile in the Portland community! –Justin Alfond, Co-owner of 645 Congress

11 P ORTLAND G REENDRINKS | Springboard (CGV) Our Organization: A couple notes… No paid staff. 12 Working Board Members on BoD Do everything but brew the beer 5 Advisory Board Members on BoD Event Attendees are not members of our organization likes on Facebook, subscribers

12 P ORTLAND G REENDRINKS | Springboard (CGV) Monthly Networking Events: Finances Average Monthly Event ANNUALIZED Avg. Monthly Event REVENUE Sources: -- Hosting Fee$500$6000 Door Proceeds$1040$12,480 Payment from Brewers$1600$19,200 TOTAL REVENUE$3140$37,860 TOTAL Cost of Goods Sold-$2380-$28,560 GROSS PROFIT$760$9120 GROSS MARGIN24.2% TOTAL EXPENSES-$176-$2112 NET INCOME$584$7008 NET MARGIN18.6%

13 P ORTLAND G REENDRINKS | Springboard (CGV) Monthly Networking Events: Potential Options Raise Door Fees Planned for 2013 Sponsorship Opportunities/ Restructuring Media Partner(s)/ Sponsors Offer Annual Memberships Raise Hosting Fee Change nonprofit donation structure Increase # of attendees ??

14 P ORTLAND G REENDRINKS | Springboard (CGV) Springboard Question: How should we change the revenue model for our events to improve profitability while staying true to our mission?


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