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New Product Presentation. Intro Marley Teagan What it is Benefits Market Needs and Desires Characteristics Geographic Demographic Psychographic Behavioral.

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Presentation on theme: "New Product Presentation. Intro Marley Teagan What it is Benefits Market Needs and Desires Characteristics Geographic Demographic Psychographic Behavioral."— Presentation transcript:

1 New Product Presentation

2 Intro Marley Teagan What it is Benefits Market Needs and Desires Characteristics Geographic Demographic Psychographic Behavioral Buying Patterns Competition Who they are Strengths Weakness Distribution Channels MARKETING PLAN

3 Pricing Opportunities and threats Marketing Strategy Positioning Product Differentiation Price/Quality Communication Ads Direct Marketing Sales Promotion PR Action Plan Production Consideration Production Schedule Key Issues Inventory Levels MARKETING PLAN

4 TOTAL BUDGET 10,535,280.00

5 ADVERTISING PLAN Magazines Consumer Business to Business WebsiteRadioBrochuresStationaryPoint Of Purchase Display

6 BUDGET FOR ADVERTISING

7 ADVERTISING VENUES MAGAZINES Consumer Magazines 6 Month Run VogueGlamourAllure B2B Magazines 1 Yr Run Professional Beauty Modern Salon - Salon Today

8 Website E-CommerceDesignHostingMaintenance WEBSITE PLANS Website costs $15,000 all inclusive 1-yr Maintenance

9 National Radio Local Radio RADIO Target Radio Market

10 CELEBRITY SPOKESPERSON CHRISTINA SHEDD Christina Shedd Supermodel/Actress Has appeared in the following movies "Elves" "Failure to Start" "Bridge to Nowhere No Man" Along with many others..

11 PRODUCT PACKAGING IDEAS ROUGH SKETCHES

12

13 WEBSITE BANNER SKETCHES

14 POINT OF PURCHASE DISPLAY


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