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Slide title In CAPITALS 50 pt Slide subtitle 32 pt An all communicating world Bengt Wattenström Director Business Development Innovation and Sustainability.

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Presentation on theme: "Slide title In CAPITALS 50 pt Slide subtitle 32 pt An all communicating world Bengt Wattenström Director Business Development Innovation and Sustainability."— Presentation transcript:

1 Slide title In CAPITALS 50 pt Slide subtitle 32 pt An all communicating world Bengt Wattenström Director Business Development Innovation and Sustainability IN TIMES OF CRISIS Seville, May 2009

2 Top right corner for field-mark, customer or partner logotypes. See Best practice for example. Slide title 40 pt Slide subtitle 24 pt Text 24 pt Bullets level pt © Ericsson AB Ericsson history years of leadership 1876 Ericsson founded by Lars Magnus E First sales to China % of sales outside Sweden 1905 Operator and manufacturing in Mexico 1923 Manual to automatic 1968 Electro mechanics to computer control 1981 Fixed to mobile 1991 GSM/2G introduced G introduced G/HSPA, Mobile broadband introduced 2008 First 4G/LTE call demonstrated

3 Top right corner for field-mark, customer or partner logotypes. See Best practice for example. Slide title 40 pt Slide subtitle 24 pt Text 24 pt Bullets level pt © Ericsson AB The vision The prime driver in an all communicating world Present in more than 175 countries Global leader in Telecommunications 77,000 employees 19,000 in Research and Development 30,000 in Global Services Sales 27 billion USD

4 Top right corner for field-mark, customer or partner logotypes. See Best practice for example. Slide title 40 pt Slide subtitle 24 pt Text 24 pt Bullets level pt © Ericsson AB Sustainability becoming business critical Business requirements Our management system and processes work – risks and opportunities are addressed Sustainability becomes part of core business, not an add on We can deliver solutions that beat competition, are profitable, and contribute to sustainability Global policy Public opinion Climate, health & poverty realities Financial crisis

5 Top right corner for field-mark, customer or partner logotypes. See Best practice for example. Slide title 40 pt Slide subtitle 24 pt Text 24 pt Bullets level pt © Ericsson AB CO 2 must be cut by at least half by while economy triples Change in lifestyle not enough – innovation & technology key Growth & sustainability can go hand in hand – with smart infrastucture Consumers Society Industry Telecommunications An engine in development of society

6 Top right corner for field-mark, customer or partner logotypes. See Best practice for example. Slide title 40 pt Slide subtitle 24 pt Text 24 pt Bullets level pt © Ericsson AB Sustainability defined What we mean by Sustainability = the triple bottom line. –Economic prosperity. Our direct economic contributions to society, and the indirect contribution that telecommunications makes to social and economic development. –Social equity. Communications is a basic human right and should be available to all. –Environmental performance. Our own performance, and how it can help our customers to minimize their impact, and how we can help to create a more carbon lean economy.

7 Top right corner for field-mark, customer or partner logotypes. See Best practice for example. Slide title 40 pt Slide subtitle 24 pt Text 24 pt Bullets level pt © Ericsson AB Life-cycle approach (LCA) Ericsson Transports Office & manufacturing sites Business travel Supply chain Manufacturing & office sites Transports Raw materials & chemicals Use phase Products energy consumption Offices & stores Vehicle fleet End of life Recycling of metals Collection/Treatment Landfill Resource depletion Scope: Our products life cycle

8 Top right corner for field-mark, customer or partner logotypes. See Best practice for example. Slide title 40 pt Slide subtitle 24 pt Text 24 pt Bullets level pt © Ericsson AB Some of our CR and Sustainability partners

9 Top right corner for field-mark, customer or partner logotypes. See Best practice for example. Slide title 40 pt Slide subtitle 24 pt Text 24 pt Bullets level pt © Ericsson AB CO 2 per subscriber: Ericsson networks Annual CO 2 /subscriber [kg] Year AMPS GSM WCDMA Mobile Subscription now 25 kg CO 2 per year – Same as driving car for 1h

10 Top right corner for field-mark, customer or partner logotypes. See Best practice for example. Slide title 40 pt Slide subtitle 24 pt Text 24 pt Bullets level pt © Ericsson AB Understanding ICTs carbon footprint ICT responsible for 2% of global CO 2 emissions ICTs share of world economy is about 7% (Revenues/GDP) Mobile telecom is only about 0.2% of CO 2 but 1.6% of GDP How can we reduce our own sector emissions? ICT key to reduce the other 98% of CO 2 emissions The enabling effect How can we help reduce other sector emissions?

11 Top right corner for field-mark, customer or partner logotypes. See Best practice for example. Slide title 40 pt Slide subtitle 24 pt Text 24 pt Bullets level pt © Ericsson AB Innovation and technological improvements address the 0.2% Ericsson Tower Tube Village Solar Charger Green Site Solutions 80% energy efficiency improvement in 3G portfolio

12 Top right corner for field-mark, customer or partner logotypes. See Best practice for example. Slide title 40 pt Slide subtitle 24 pt Text 24 pt Bullets level pt © Ericsson AB CO 2 emissions: How ICT can help reduce CO 2 overall emissions Target area 2050 (~50-80% reduction) Annual Emissions ICT can help reduce emissions 15-35% If we reduce our emissions

13 Top right corner for field-mark, customer or partner logotypes. See Best practice for example. Slide title 40 pt Slide subtitle 24 pt Text 24 pt Bullets level pt © Ericsson AB Sustainability offerings Smart Grid Consulting Smart Grid Consulting helps utility companies cut through the myriad of AMI & AMM (Smart Metering) solutions available Environment & Sustainability Strategic advice on impact of environmental & social issues on business development Energy consumption analysis & prioritisation, benefit analysis and business Casing Product Dematerialisation Promotion of travel replacement, Dematerialization, Combined measures Transport & Logistics Supply Chain / Logistics Diagnostic, Evaluation and Strategy Data Centre Efficiency Evaluate energy of existing facilities, storage environment and utilisation efficiency and thermal conditions Life Cycle management Cradle to grave analysis of network/mobile phone and operator activities Ecology management Safe handling of infrastructure waste from operators Ericsson Efficient Energy Solution Complete solution of alternate and renewable power including energy optimization and power saving features.

14 Top right corner for field-mark, customer or partner logotypes. See Best practice for example. Slide title 40 pt Slide subtitle 24 pt Text 24 pt Bullets level pt © Ericsson AB Waste Agriculture Forestry Travel & transport Buildings Industry Energy supply 14% 3% 17% 19% 8% 13% 26% Virtual presence Smart transport Digital society Smart business Facility management Monitor & control Smart metering Energy Internet % ICT contribution potential Global Carbon Emission billion ton Source: IPCC

15 Top right corner for field-mark, customer or partner logotypes. See Best practice for example. Slide title 40 pt Slide subtitle 24 pt Text 24 pt Bullets level pt © Ericsson AB Solutions for the Sustainable City YOU The House Hold The House The Block The City Transport Solutions Solutions For Utilities Surveillance systems Health Care systems Care of the elderly Meetings with many participants Monitoring of: Water & Energy Consumption Light Fire Alarm Intrusion detector Digital Key system Video conference Callcenters Hosting of business support systems E-learning PC-support Datastorage & backup Alert Systems Car pool system Remote Control of home Monitoring of: Energy Cons. Light Digital keys Video on Demand M-Wallet Travel Planner CO2 calculator Eco-life guidence M-Health

16 Top right corner for field-mark, customer or partner logotypes. See Best practice for example. Slide title 40 pt Slide subtitle 24 pt Text 24 pt Bullets level pt © Ericsson AB Healthcare, Care of the Elderly Example of Service: Hospital related Polyclinics Specialists Home Care Relatives Movement- sensors Analysis Equipment - Glucose - Pulse - Carbon dioxide Camera Voice controlled Remote control Sensors - EKG - Temperature - Pain Alarm watch

17 Top right corner for field-mark, customer or partner logotypes. See Best practice for example. Slide title 40 pt Slide subtitle 24 pt Text 24 pt Bullets level pt © Ericsson AB Mobile broadband closes the digital divide Mobile communication and Internet to 12 village clusters in 10 countries: Ethiopia, Ghana, Kenya, Malawi, Mali, Nigeria, Rwanda, Senegal, Tanzania, and Uganda. 18 villages and 15 towns provided internet services using HSPA Over 400,000 people in the Millennium Villages throughout rural Africa

18 Top right corner for field-mark, customer or partner logotypes. See Best practice for example. Slide title 40 pt Slide subtitle 24 pt Text 24 pt Bullets level pt © Ericsson AB Challenges and conclusions Challenges –Lack of cross-industry collaboration –Behavioural changes –Translating hype to facts and figures Policy areas, innovation and incentives –Intra-sectoral changes will not be enough (i.e., only addresses the 2%) –Need incentives for industry to work cross sectorally – research, technical innovation, tangible solutions –Governments need to do more to make the es and the ms happen. Examples could include: Structural funds – shift from railways and roads to ICT Harmonize technologies – economies of scale and affordability Encourage standardization - key to volume and keeping prices down

19 Top right corner for field-mark, customer or partner logotypes. See Best practice for example. Slide title 40 pt Slide subtitle 24 pt Text 24 pt Bullets level pt © Ericsson AB


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