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A SPONSORSHIP OPPORTUNITY. CONFIDENTIAL RIPA is a borderless social club for amateur rugby players, ex-players and fans.

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Presentation on theme: "A SPONSORSHIP OPPORTUNITY. CONFIDENTIAL RIPA is a borderless social club for amateur rugby players, ex-players and fans."— Presentation transcript:

1 A SPONSORSHIP OPPORTUNITY

2 CONFIDENTIAL RIPA is a borderless social club for amateur rugby players, ex-players and fans

3 CONFIDENTIAL To provide more rugby to more people in more places around the world. We aim to grow the amateur participation of rugby around the world by linking the international world of amateur rugby with the convenience and simplicity of social networking on the internet. Our Mission.

4 CONFIDENTIAL We intend to achieve international status as the only fully international rugby club, where rugby players and fans from around world join to supplement their local rugby club experience. Our Vision. To be the worlds number one borderless rugby club online, offline and around the globe

5 CONFIDENTIAL No other organization is meeting the need of amateur rugby players in this – truly global and customizable – way. Why RIPA? Fills a void for amateur players and ex-players who want to expand their joy for the rugby game and social experience

6 CONFIDENTIAL Mike Jackson General Management & Business Development 15+ years international business leadership experience as General Manager & Area Director Multi-industry, multi-functional experience with large multinationals, start-ups & independent consulting Worked, lived, coached / played rugby in Canada, USA, Australia, South Africa, Europe & the Middle East BSc. Eng.: Queens University, Canada MBA: IMD International, Switzerland Paul de Verteuil Marketing & Product Development Andy McKay Marketing & Event Management 15+ years experience in technology development and customer service Successful start-up, owner and operator of Action Innovation sports skills clinic Player, coach, trainer and sports enthusiast with extensive international travel BSc. Eng.: Queens University, Canada 20 years business experience, customer relationship management, business start ups & project management Elite player - school, army, club & provincial in South Africa Developed young rugby players with KZNs Rugby development program in Kwa Mashu, early-mid 90s IMM Diploma: Institute of Marketing Management, Management Advancement Program: Wits Business School Brad Greenwood Operations & Event Management 20+ years experience in travel, tourism & hospitality Successful start-up and exit with Canada Sports Tours Elite player, coach, sports enthusiast with extensive experience in all aspects of sport management Professor Hospitality & Tourism, St. Lawrence College undergrad: Queens University, Canada masters: Nebraska, USA Backed with extensive business experience, we are fueled by our passion for sport

7 CONFIDENTIAL RIPA is all things rugby for players, fans and enthusiasts of all ages & experience levels Digital Marketing Existing partnership with digital marketing experts, WordJack Media Tournaments Participation and organization of rugby tournaments and events Travel & Tours RIPA organized tours every month for players and spectators Social Networking Fully operational, rugby- only social networking website Membership Privileges of membership in a truly global rugby social club Merchandise Customized rugby merchandise with club, tour and event branding

8 CONFIDENTIAL Borderless Rugby: more rugby with more people in more places around the world Click to meet Jonny.

9 CONFIDENTIAL Become a member of the most exclusive, inclusive rugby social club in the world Build your online rugby profile Connect with other coaches, players & fans Share photos, videos & experiences Manage your rugby clubs activities Interact with rugby experts Join tours, purchase merchandise Play in unique intl tournaments Attend major intl sports events Participate in RIPA tours Experience intl rugby exchanges Members join RIPA through our rugby- dedicated social networking site… … and, immediately start customizing their rugby experiences on and off line

10 CONFIDENTIAL With our inaugural tour, we achieved many milestones, including: playing members from three continents, the oldest and youngest players in the tournament and the best kit! In May 2012, RIPA organized its first ever tour to the Istanbul 7s tournament

11 CONFIDENTIAL NY7s is one of the oldest 7s events in NA, played every year during U.S. Thanksgiving The RIPA concept for NY7s was so popular that we had to enroll two teams to keep up with member demand

12 CONFIDENTIAL The Cape Town 10s is one of the largest 10s tournaments in the world, with big names and lots of press At the CPT 10s, the RIPA team consisted of 18 players from 6 different countries

13 CONFIDENTIAL With a 2013 calendar packed with tours, theres plenty of exposure opportunities… RIPA never fields the same team twice and every tour gets its own custom jersey

14 CONFIDENTIAL RIPA featured in Sports Illustrated South Africa, February 2013 … in traditional media, such as this article featured in Sports Illustrated South Africa

15 CONFIDENTIAL And, in all forms of social media through our ongoing social media campaign RIPA uses WordJack a social media marketing company to facilitate online growth and recognition; the results are excellent Updated: March 18 th, 2013

16 CONFIDENTIAL Borderless rugby has the potential to grow far beyond our short-term plans… Click to meet Gareth.

17 CONFIDENTIAL Premium Sponsor Annual Sponsorship from $125,000 to $250,000 Guaranteed exclusivity in Category for all events & in all media Title Sponsor Annual Sponsorship from $50,000 to $125,000 Exclusivity in Category for minimum of 5 annual events Event Sponsor One-time Sponsorship $15,000 per event Full exposure for selected event, but exclusivity not guaranteed Sponsorship Program RIPA is looking for $250,000 in sponsorship for activities planned in 2013

18 CONFIDENTIAL Online Exposure Website banners/ads: home page *, dashboard, tours & events Website blog/ads: regular exposure through RIPA blog Social media marketing: Facebook, LinkedIn, Google+, YouTube & Twitter Tour Exposure Dual-branded merchandise at RIPA tour activities Sponsor logo on RIPA custom designed game jerseys Dual-branded activity organized for touring side Sponsor branding included on RIPA team tent Active promotion of Sponsor by RIPA tour staff RIPA Deliverables RIPA guarantees online and tour exposure for premium, title and event sponsors * Available for Premium Sponsors only

19 CONFIDENTIAL Online Exposure Guaranteed online exposure to rugby players, ex-players & fans Unique and extended reach of existing online marketing activities International breadth, all rugby markets hit simultaneously Capitalize on RIPAs aggressive social media campaign to attract members Tour Exposure Unique, custom-designed RIPA graphics alongside trusted brand of sponsor Capitalize on RIPAs aggressive membership growth plans World-wide exposure at rugby events as part of a unique new sport concept Charter sponsors benefit as RIPA concept develops and grows Sponsor Benefits Charter Sponsors can take advantage of RIPAs aggressive growth objectives

20 CONFIDENTIAL RIPA Benefits RIPA will use the sponsorship to continue its aggressive growth strategy Association with trusted global brands Funding for software development Compensation for key personnel Funding for tour expenses, including: Travel expenses for Tour Manager & Coach Design and production of tour kit & merchandise Team transportation and transfers while on tour Compensation for renowned rugby legend participation Marketing and event activity expenses (e.g. RIPA Supercar)

21 CONFIDENTIAL Sponsorship amount: $125,000 - $250,000 Guaranteed Exclusivity in Category * Full online exposure Home page banner, Dashboard and Tours & Events Minimum 9 exclusive blog mentions on RIPA Full inclusion in RIPAs online social media campaign Full Tour exposure Premium positioning, size & design on all tour merchandise Invitation to attend event Premium Sponsorship Program Details Premium Sponsors: $125,000 to $250,000 are guaranteed exclusivity in their category * No additional sponsors will be accepted in categories with Premium Sponsorship already allocated

22 CONFIDENTIAL Title Sponsorship Program Details Title Sponsors: $50,000 to $125,000 will receive premium benefits at 5 events/year Sponsorship amount: $50,000 - $125,000 Exclusivity in Category for 5 Events/year Minimum * Full online exposure Dashboard logo and Tours & Events banner / logo Minimum 5 exclusive blog mentions on RIPA Full inclusion in RIPAs online social media campaign Full Tour exposure Prominent positioning, size & design on all tour merchandise Invitation to attend event * Title sponsorship is not available where Premium Sponsorship has already been allocated in that category

23 CONFIDENTIAL Event Sponsorship Program Details Event Sponsors: $15,000 per event will receive full benefits for sponsored event Sponsorship amount: $15,000 / Event Premium exposure, but exclusivity not guaranteed * Full online exposure Dashboard logo and Tours & Events banner / logo Minimum 3 exclusive blog mentions on RIPA Full inclusion in RIPAs online social media campaign Full Tour exposure Prominent positioning, size & design on all tour merchandise Invitation to attend event * Event sponsorship is not available where Premium Sponsorship has already been allocated in that category

24 CONFIDENTIAL With intl tours leaving every month, there are many opportunities for rugby exposure

25 CONFIDENTIAL Thank You.


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