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Making physical activity an easy choice for HRM residents…

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Presentation on theme: "Making physical activity an easy choice for HRM residents…"— Presentation transcript:

1 Making physical activity an easy choice for HRM residents…

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3 * In the beginning there was 1 who brought 7 to the table

4 Community Consultation Literature Review Data Collection STRATEGY Partners identify action steps and leads Implementation Plan

5 The Strategy Bringing together 7 different org from gov, non-gov and healthcare in a more focused way and successfully developing a strategy Speaking the same PA language Greater awareness and acceptance of SU within partner orgs. Examples: HRM- linkages to other strategies, synergies, budget, staff more connected IWK-Physical activity sub-site on intranet HRSB-awareness, internal activities, sport animator, health promotion dept. Foundational structure (committees, PMO) Organizational strategy focused on mobilizing org to help make PA easy choice Identified priority actions Funding from partners to support the strategy

6 GovernanceCoordinatingCommunicationsResearch & Evaluation ToR Advocacy paper and draft process Funding for next 3 years New Dal member Breakfast television ToR New meeting structure with a clear purpose New members Progress of the 14 priority actions ToR (draft) Framework Website, twitter, facebook and followers Summer Walkabout Developed ideas to get started Chamber article PSA for IR survey ToR (draft) Hired consultant to help with evaluation Logic model draft Ipsos Reid survey Project Management Office PPN network SU newsletter Full compliment of office staff Members only section of website Structure Supporting above actions (reformat down below)

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8 1.A.4 CH/ IWK Explore elements of a comprehensive social marketing campaign to establish a brand, promote physical activity What does success look like? *Understand what a social marketing campaign is/isnt. *Draft plan created that outlines the population to target and potential SM strategies to pursue.. Where are we now? *participated in educational event hosted by HPP & led by national expert *additional meeting Nov 2010 *invited to join NS PA SM Task force to develop SM Campaign for NS. Focus girls 11-14 Where do we want to go in the next year? *NS PA Social Marketing Task Team (may require Communications Com. Support) *Approve SM Campaign in principle and provide advice on next steps * Anticipate HRM as pilot site EXTERNAL ENVIRO IMPACTS * revised PA guidelines *publication of HRM Trails *Walk About SM campaign *Canada Games *Ipsos Reid PA survey *Community Health Plan 10- CEOs made PA a priority

9 1.A.6 CH/ IWK Encourage agencies to demonstrate their commitment by signing the Declaration of Leadership Commitment What does success look like? 20 organizations/yr within HRM sign the Declaration and report on PA initiatives implemented within their organization.. Where are we now? *welcome package, declaration language on the website, and brainstormed process for supporting organizations who sign *IDed next steps: promoting website and strategy. CH/IWK stepped back as leads, project office to lead with support from Communications Committee *2 orgs have signed the declaration since the strategy was launched, in addition to the key partners Where do we want to go in the next year? *Project office to lead with help of CH/IWK *20 new organizations sign up *CF used to develop/implement a promotional plan *Establish process for providing on going support to organizations. 1.A.6 CH/ IWK Encourage agencies to demonstrate their commitment by signing the Declaration of Leadership Commitment What does success look like? 20 organizations/yr within HRM sign the Declaration and report on PA initiatives implemented within their organization.. Where are we now? *welcome package, declaration language on the website, and brainstormed process for supporting organizations who sign *IDed next steps: promoting website and strategy. CH/IWK stepped back as leads, project office to lead with support from Communications Committee *2 orgs have signed the declaration since the strategy was launched, in addition to the key partners Where do we want to go in the next year? *Project office to lead with help of CH/IWK *20 new organizations sign up *CF used to develop/implement a promotional plan *Establish process for providing on going support to organizations. EXTERNAL ENVIRO IMPACTS * revised PA guidelines *publication of HRM Trails *Walk About SM campaign *Canada Games *Ipsos Reid PA survey *Community Health Plan 10- CEOs made PA a priority

10 1.B.2 HPP/HRM Provide advice and assistance to community agencies developing physical activity programs What does success look like? -Consultations captured info on how to access and better serve our stakeholders. Consistent messaging created and shared with stakeholders. Tools (i.e. websites, dissemination strategy) - Stakeholders within the HRM are supported, engaged and educated strategy messaging. Where are we now? -HRM, HW, and HRSB discuss collaboration of our websites and build a stakeholder list. This includes development of a dissemination strategy to help ensure effective communication with our targets. A stakeholders gathering to capture necessary information is planned for the Fall of 2011. Where do we want to go in the next year? Stakeholder gathering held and communication systems are in place. EXTERNAL ENVIRO IMPACTS * revised PA guidelines *publication of HRM Trails *Walk About SM campaign *Canada Games *Ipsos Reid PA survey *Community Health Plan 10- CEOs made PA a priority

11 1.B.4 HPP Sponsor and annual forum to build capacity and introduce best practices among physical activity practitioners and other professional that can support physical activity initiatives. What does success look like? -forum held and attendees were diverse. Info shared on best practices. Captured ways to support stakeholders needs related to providing effective physical activity opportunities. The forum is based on the current needs of our stakeholders as well as the changing environment.. Where are we now? -The forum was held successfully last year, the focus was on increasing the physical activity levels of girls and women in HRM. -currently we are gathering and organizing our list of stakeholders and making key contacts within our targeted communities. Where do we want to go in the next year? -A topic will be decided upon in the summer of 2011 -the forum has been held in the Fall of 2011 EXTERNAL ENVIRO IMPACTS * revised PA guidelines *publication of HRM Trails *Walk About SM campaign *Canada Games *Ipsos Reid PA survey *Community Health Plan 10- CEOs made PA a priority

12 1.B.8 HSFNS Engage elected officials to implement policy and allocate resources to support physical activity in the Halifax region What does success look like? -More programs and policies in place that provide the opportunity and ease for people to be more active, more often. -Measures of success of this is hard over an annual basis as policy development and comprehensive programs cannot be done within a calendar year but as ones that are ongoing and evolutionary. Where are we now? -Significant progress in working to implement some of the policies in place with work on the Regional Planning Advisory Committee for HRM and engagement of other key NGOs on active transportation and healthy communities advocacy. -Done great work on expanding our walking programs into the school system, Walkabout @ Work and our community leaders. Where do we want to go in the next year? The main objective is to continue to build on policy work to ensure HRM is a walkable, active community for generations to come. EXTERNAL ENVIRO IMPACTS * revised PA guidelines *publication of HRM Trails *Walk About SM campaign *Canada Games *Ipsos Reid PA survey *Community Health Plan 10- CEOs made PA a priority

13 EXTERNAL ENVIRO IMPACTS *The Oval *publication of HRM Trails *Peter Kelly signed Walk 21 Charter *Move More 2.A.3 HRM HRSB Identify, promote PA opps that do not require registration, advanced skills, or other commitments 2.A.4 Identify and promote outdoor opportunities for play What does success look like? -Docs and dissemination of PA related resources, initiatives, etc and coordinated dissemination of info -inc public awareness and participation especially fr diverse populations -stakeholder engagement -part of school culture and increase in student participation Where are we now? -work in partnership and expand our partners to include our target groups – more youth and senior partners. -Seasonal/Annual initiatives: TTROW, Girls Soar, Boys Week, etc -HRSB grants focus on sustainability within school, rather than one off -We have a wide of variety of programs and focused support in certain schools Where do we want to go in the next year? -List of stakeholders, policies, programs, that are informal and develop dissemination strategy -engage stakeholders and increase participation by schools and students -build sustainability and gather data

14 2.A.6 IWK CH Develop a program to replace screen time with physical activity What does success look like? A comprehensive, sustainable program which results in improved health outcomes including decreased screentime, increased healthy eating and increased PA in HRM and beyond (program may be implemented in unique ways in different communities). Where are we now? Report outlining relationship b/w screen time, PA, dietary intake and healthy wts in children. -Workgroup was formed and linked with PA coordinators leading Live and Unplugged -SK developed posters and presentation, IWK newsletter, newspaper articles Workgroup examining linkages across the province Where do we want to go in the next year? -High level Description of need for a Comprehensive program/intervention -Awareness Handout -Develop plan for other awareness activities for various audiences both within SU partner organizations and beyond. -HRSB Live and Unplugged Consider the feasibility of a Community Aspect of L&U in HRM EXTERNAL ENVIRO IMPACTS *The Oval *publication of HRM Trails *Peter Kelly signed Walk 21 Charter *Move More

15 2.B.2 HRSB Develop a school/community plan to address barriers restricting students from participating in extracurricular programs What does success look like? - Schools used by both school groups and community organizations and increase of PA before and after school hours. Increase in student participation. Sustainable programming - Additional opportunities for At Risk communities - Increase in partnerships with community organizations - All schools organizing extra-curricular programs based on student needs and likes Where are we now? - Many schools used by other organizations for extracurricular opportunities. Addressed concerns about different organizations not be able to access schools -All schools must have time available for community group and organizations. -Have agreement with HRM to share costs and allows for more access. - worked with several high needs schools to establish activity programs Where do we want to go in the next year? - Continue monitoring usage and address any concerns. - Continue work with HRM and other organizations to help provide opportunities to users, but must be realistic and cost effective. - Discuss the need for a plan for community and develop it, if necessary - Consider At Risk user groups - Continue to work with schools to create sustainable extra curricular programming, before and after school. EXTERNAL ENVIRO IMPACTS *The Oval *publication of HRM Trails *Peter Kelly signed Walk 21 Charter *Move More

16 3.A.1 HRM Ensure reps from sport, rec, health and ed participate in mjr planning studies for built environment What does success look like? -Identify past & current committee/ reps and policies -See change in number/diversity of reps in decision making process -Increase: in number of opps to participate in planning studies, reps in decision making process and number of policies that had input from reps Where are we now? -analyzed HRMs planning process found good examples of inclusive approaches to planning -several opportunities for more inclusive planning in the near future Where do we want to go in the next year? Research and assess HRM policies/projects to understand strengths & gaps. Create and promote mechanism to recognize and share current/future HRM policies/procedures and external best practices. Collaborate with int/ ext stakeholders to develop a business case for ask in specific opportunities. EXTERNAL ENVIRO IMPACTS *The Oval *publication of HRM Trails *Green Gym *Greening of Sackville Drive *Potential Lower Water St. AT Route *EAC SEMO HCC (in conversation) *Vision HRM requested workshop -HSFNS

17 3.B.3 HRM HSFNS To enable people to walk and wheel as a leisure activity and as a method of getting from place to place What does success look like? -Increase awareness and access to better/best resources/information -Documentation of recommended resources/programs for HRM to promote -Uptake in number of better/best resources/information used by stakeholders/partners -Increase in number of stakeholders using common strategies. Where are we now? -Report several initiatives/org are presently do this -revisions of the GOCIO booklets provided the opportunity to bring current stakeholders in AT together to discuss strategy and work collaboratively Where do we want to go in the next year? List of resources, social marketing campaigns, programs, etc. and recommendation on best/better practices/strategies -Stakeholder development/engagement -Promotion of existing best practices/resources EXTERNAL ENVIRO IMPACTS *The Oval *publication of HRM Trails *Green Gym *Greening of Sackville Drive *Potential Lower Water St. AT Route *EAC SEMO HCC (in conversation) *Vision HRM requested workshop -HSFNS

18 3.B.4 HRM Pilot street closures for individual and family recreation use What does success look like? -Established process and funding for HRM Bike Week – Street Closure. -Summary report on Identified barriers, impact and possible solutions -Increase : numbers of street closures for pa purposes and citizen participation. -Increase organizations satisfaction Where are we now? -Street closure was done this year during HRM Bike Week. -Partnership between HRM, Bicycles Plus Club, and Halifax Cycling Coalition. -Process helped identify the challenges and current opportunities that exist. Where do we want to go in the next year? - Assist in the HRM Bike Week Open Street Party to better understand the process of street closures -Adopt and promote a procedure or a program that supports organization/groups in closing streets for recreational purposes. -Collaborate with new stakeholders and develop mechanism to promote stories/success EXTERNAL ENVIRO IMPACTS *The Oval *publication of HRM Trails *Green Gym *Greening of Sackville Drive *Potential Lower Water St. AT Route *EAC SEMO HCC (in conversation) *Vision HRM requested workshop -HSFNS

19 3.B.5 HSFNS Promote and increase the number of walking initiatives across the Halifax Region What does success look like? -long term goal is to increase the number of residents who walk 30 to 60 minutes, most days of the week. -more supports for communities to improve their "walk-ability". Where are we now? At end of Aug, track Walkabout data. Data is provincial but majority resides in HRM 5300 registered for Walkabout, 500 groups registered to track steps, 200 community leaders to walk, across the province,150 trained as leaders to walk with others in their workplace Pedometers at all CAP sites in the province (2500 pedometers total), as of Spring 2010 Where do we want to go in the next year? -Pilot project aimed at grade 7 girls, 10 schools in the HRM. Extracurricular resource modified with school feedback. Pilot project with patients to be launched in the spring -usability testing of our website underway and will inform new and improved site EXTERNAL ENVIRO IMPACTS *The Oval *publication of HRM Trails *Green Gym *Greening of Sackville Drive *Potential Lower Water St. AT Route *EAC SEMO HCC (in conversation) *Vision HRM requested workshop -HSFNS

20 3.C.7 HRM Develop a municipal facility allocation policy that addresses need for more time in rec facilities for programs for inactive What does success look like? -Baseline data of usage to assess gaps/strengths. -Methodology to communicate with schedulers and underservice populations -An informed plan of action Where are we now? - Some current policies that have been implements (i.e Female equity and the FourPlex) – Identified gap to explore – sledge hockey. -HRM recreation survey that has been conducted and will be able to provide valuable information. Where do we want to go in the next year? -Research and assess present HRM facilities usage and research best/better practices on how to better promote availability and programming. -Deliver findings and develop a plan of action with internal and external partners EXTERNAL ENVIRO IMPACTS *The Oval *publication of HRM Trails *Green Gym *Greening of Sackville Drive *Potential Lower Water St. AT Route *EAC SEMO HCC (in conversation) *Vision HRM requested workshop -HSFNS

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22 * Defining success indicators for priority actions * Communications Framework into action and link to action steps * Linking other action steps to what is already happening * Tapping into the external environment to realize SU actions * Create hype around SU * Engage external stakeholder to SU * Define strategy indictors * Support initiatives happening in HRM that contribute to active lifestyles

23 * Your turn……..


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