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CA Gartner Symposium/ ITxpo 2011 Barcelona, 7-10 November 2011 Kobi Korsah & Rossana Bolis.

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Presentation on theme: "CA Gartner Symposium/ ITxpo 2011 Barcelona, 7-10 November 2011 Kobi Korsah & Rossana Bolis."— Presentation transcript:

1 CA Gartner Symposium/ ITxpo 2011 Barcelona, 7-10 November 2011 Kobi Korsah & Rossana Bolis

2 Event profile, theme, and messaging Objectives CA Technologies sessions CA Technologies stand & solution lead experts 1on1 opportunities Press and social media activities Complimentary pass distribution AOB Agenda

3 Largest / most important annual gathering of CIOs & senior IT Delivers insights, tools and relationships necessary to Create, validate & execute transformative business technology strategies Embrace new rules & realities to innovate, transform & grow Gartners theme is REIMAGINE IT: LEADING FROM THE FRONTGartners theme is REIMAGINE IT: LEADING FROM THE FRONT Even better if … You can make transformational IT happen at the Speed of Business - across the entire dynamic IT supply chain CA Technologies is the only top five ITOM sponsor of Gartner Symposium / ITXPO! 2

4 Top Business PrioritiesTop Technology Priorities Increasing enterprise growthCloud computing Attracting and retaining new customersVirtualization Reducing enterprise costsMobile technologies Creating new products or services (innovation)IT management Improving business processesBusiness Intelligence (BI) Implementing and updating business applicationsNetworking, voice and data comms Source: Gartner EXP (January 2011). The CIOs surveyed represent more than $160 billion in corporate and public-sector. IT spending, encompassing 2,014 enterprises across 38 industries and 50 countries. 3,000+, 1,500+ CIOs, 1,800+ companies (96% EMEA) All interested in...* 4

5 Gartner Symposium/ ITxpo Snapshot 5

6 What does Reimagine IT Leading from the Front really mean… 6

7 Event brochure: e.pdf e.pdf Gartner Symposium/ ITxpo Framework 7

8 Mobile: What opportunities and challenges will usher in the new generation of everywhere computing? Social: What are the advantages and disadvantages for businesses to participate in the world of social networking? Cloud: What are the benefits or shortfalls companies need to know to stay ahead of the cloud curve? Context: All roads lead to context. The need for systems to handle the complexity of a socially enabled, cloud connected, mobile world is just beginning G artner is Highlighting 4 big IT Shaping Trends: 8

9 Guest Keynotes 9 Peter Ayliffe, President & CEO Steve Chambers, EVP & CIO Phil Pavitt, CIO & Director General of Change Gerry Pennell, CIO, London Olympics Jonathan Zittrain, Professor of Law & Computer Science

10 Connect with as many delegates as possible Collect 500 qualified contacts Facilitate 30 qualified project-related meetings 5 pipe progression meetings Drive awareness of CA Technologies enhanced capability Increase perception of CA Technologies as a thought leader Social media coverage (videos, on-site tweets and blogs) CA Technologies Objectives 10

11 CA Technologies Positioning CA Technologies is an IT management software and solutions company. Our products enable customers to automate, manage and secure IT environments and deliver more flexible IT services. CA Technologies makes agility possible. *Source: Forrester Research, Inc., Whos Who in IT Management Software 2.0 by Jean-Pierre Garbani and Thomas Mendel, August 12,

12 CA TECHNOLOGIES / GARTNER SYMPOSIUM ITXPO 2011 / 7-10 NOV IT at the Speed of Business

13 Theres never been a greater need for IT to move at the constantly accelerating speed of business – with greater agility Agility is relevant & addresses current demands placed on IT to empower their company to respond faster, leveraging new development and delivery models – while controlling costs In this highly dynamic environment comprehensive assured IT management & security is more important than ever No one is better positioned to meet these needs across all IT environments – mainframe & distributed, to virtual & cloud IT at the Speed of Business because… Reduced cycle time is imperative 13

14 CA Technologies Sessions 14 Optimising the Investment Portfolio Speaker: Dr. Hauke Heier (ACCENTURE) Date: Tuesday, 8 November Time: 11: :00 | Location: Room 111 The Transformation of IT Speaker: Bjarne Rasmussen Date: Tuesday, 8 November Time: 12: :35 | Location: Theatre 4 IT Transformation at the Swedish Board for Study Support Case Study Speaker: Jorgen Manneby, PMO Director Date: Wednesday, 9 November Time: 11: :00 | Location: Room 111

15 No one does ITOM better or with greater speed and agility across the IT supply chain… 15 Cloud Choice: Your Cloud Your Way From On-Premise to Cloud: Hybrid Data Protection Enabling Agility with IT Management-as-a - Service Next-Generation Mainframe Management Securely Controlling Identities, Access, and Information Use Innovate and Assure Services: Better, Faster, Cheaper Drive Business Value with Service & Portfolio Management Automate and Optimize Service Delivery across Physical, Virtual and Cloud Infrastructures

16 Sessions with speaker photos & bios Stand interaction with genius photos & expertise Description of solution areas represented Agile/Speed Bar: demos during the day & drinks in the evening Facilities include: AV equipment: iPads for Solution Leads + (2) large plasma screen for looped stand deck + corporate video Attractions: agile/speed bar and F1 race simulator Stand Messaging to include Graphics Promoting… 16

17 Event Landing Page Embedded hyperlink to event landing page on our logo posted in Gartner Symposium/ITxpo microsite 17

18 Advert in Conference Program Guide A5 size, full page colour advert in the onsite showguide To promote CA Technologies message and drive traffic to our sessions CTA: attend our sessions / visit our stand to get a free copy of the recently published Mobile Economic Time report by Professor C Jayawardhena 18

19 CA Technologies Premier Sponsor Package also includes... Passes (5) full conference passes (CA Technologies reps) (5) full conference passes (clients & prospects) (16) booth staff passes (2) speaker passes (8) unnamed conference session passes for CA Technologies reps (50) ITxpo only passes CA Technologies sponsor discount of on regular conference fee Marketing: pre-event print & virtual Brochures: logo & A-Z listing Web: Logo and 200-word description Logo in HTML marketing communications Marketing: on-site onsite guide: logo and 200-word product descriptions (1) full page, 4-colour event guide advert branded drinks reception 19

20 Pass Allocation Speaker passes (2) Dr. Hauke Heier, Accenture Customer speaker Bjarne Rasmussen – on Gartner invitation Customer full conference passes (5) SOUTH: 2 4 Requested by IBERIA 1.La Caixa, Spain 2.Regional Government or Iberdrola, Spain 3.Carlos Vaz, IT Director, DolceVita Shopping, Portugal 4.João Fazendeiro, Senior Manager, Mainroad, Portugal NORDICS: 1 DACH: 1 UKI: 1 Customer exhibition only passes (50) All allocated to Spain for local Barcelona customers CA Employee full conference passes (5) DACH: 1 1.Manfred Eierle, VP Area Sales NORDICS: 1 - tbc SOUTH: 2 – tbc 1 requested by IBERIA for CA Barcelona AM to escort customers UKI: 1 - tbc 20

21 Pass Allocation 1.Ilir Bejiko: Security 2.Patrick Bojko: Mainframe 3.Simon Grice: PPM 4.Kobi Korsah: APM & SA 5.Alex Matthews: IM & SA 6.Jonathan Price: Automation & Virtualisation 7.Chris Rae: Cloud 8.TBC: ITKO 9.TBC: Data Management 10.PRESS: Tariq Ahmed 11.Show manager: Rossana Bolis Sales Escorts / Networking 1.Switzerland: Lukas Bosshard (cfmd) 2.Nordics: Mika Gerlander (req.) 3.Benelux: George Groenenstein – PA (req.) 4.SA: George Chintala (req) 5.Germany: Udo Drabke – SAP (req) Listed in order of request date PPM TP 1.Henriette Busch (tbc) – pass funded by Helge Scheil CC 21 (*) in combination with 8 unnamed session passes to attend event sessions Booth staff passes (16*)

22 Pre-show media alert and video – SMNR for 31 Oct Twitter activity – including Tweetbank and live Tweeting at the event Planning and posting of related blogs Onsite videos of visitors to CA booth, partners, speakers and customers – planning and posting on to YouTube Onsite poll and competition followed by post show blog and media alert Press invitation and pitch for countries Press pack Management of press attendees on site including interviews, etc,. Spokesperson prep / leveraging of content for SlideShare CA Technologies Press Program 22

23 1.Outlook text template: to invite your customers and prospects and offer a discount on the standard registration fee (see encls.) 2.CA Technologies/Gartner co-branded HTML invite in the works (currently with Gartner for approval) Invitation Templates 23

24 Promotion / Awareness Pre-Show All-Hand Call & presentation deck Co-branded to offer discount tickets PR: media alert, tweeting, videos, blogs Posting on local EMEA Posting on OneCA At-Show Social media Nightly s to scanned visitorsPost Show 1on1 meeting schedule 1on1 CA hosts / customers / Gartner analysts Thank you with CTA + link to download report 24

25 Monday 7 Nov, 18:00-20:00: Barcelona Magic – celebrating the move from Cannes to Barcelona in a very traditional yet vibrant Spanish style. Evening reception complete with food and drinks from the region and iconic Landmark quiz questions and a map game CA Technologies will participate in along with other sponsors Tuesday 8 Nov, 17:45-19:30: Geek Chic – entertainment and quiz questions for attendees to rediscover some of the great technologies inventions that have influenced the world today Wednesday 9 Nov, 17:45-20:00: Out of this World – The final night and an out of this world experience for attendees. A sci-fi evening inspired by Gartners global Symposia series CA Technologies will take part in the quiz quest and themed drinks will be offered at our stand Networking Opportunities (ITxpo receptions) 25

26 Please contact Rossana Bolis if you wish to host a dinner for a select group of customers (area / country / account / solution) Rossana will assist with restaurant recommendations and bookings Youre responsible for inviting your customers Youre responsible for getting approval from finance and legal You will need to cover costs from your cost center Networking Opportunities (Custom Dinners) 26

27 Face to Face meetings: promoted on event website Onsite team to join delegates at lunch, during breaks, evening receptions and sessions Leverage CA Technologies sessions, stand demos and stand attractions Gartner ITxpo is on Linkedin, Twitter, FB: join the groups Onsite team to customise their event profile and sign up for networking Include event in your social network profiles Networking Opportunities (Other) 27

28 George Groenenstein (Netherlands AM) Seminar for select group of 6-10 CIOs from Benelux Public Sector followed by dinner How can you reduce the workload related to Governance, Management & Security of your evolving IT-environment Other Planned Peripheral Activities (Closed Session) 28

29 On-Site Team Update

30 Onsite CA Technologies team (confirmed) Area Sales VP DACH: Manfred Eierle Speakers Bjarne Rasmussen, CA Technologies Dr. Hauke Heier, Accenture EMEA customer press Tariq Ahmed event marketing lead Kobi Korsah Solution Lead Experts Ilir Bejiko: Security Patrick Bojko: Mainframe Simon Grice: PPM Kobi Korsah: APM & SA Alex Matthews: IM & SA Jonathan Price: Automation & Virtualisation Chris Rae: Cloud TBC: ITKO Show manager Rossana Bolis 30

31 date time activity Sunday 6 November 17: set-up for global and Premier sponsors Monday 7 November 09: set-up for global and Premier sponsors 11: set-up for all sponsors ITxpo live and opening drinks reception – Theme: Barcelona Magic Tuesday 8 November ITxpo open ITxpo drinks reception – Theme: Geek Chic – Executive Programs reception Wednesday 9November – ITxpo open – ITxpo final themed evening – Theme: Out of this World 21.00ITxpo closes and breakdown begins 22.00showfloor to be clear of all sponsor materials ITxpo Opening Times 31

32 Registration: centrally managed by Rossana Bolis Event venue: CCIB – Rambla de Prim 1-17, BarcelonaCCIB Hotel accommodation: a room block has been secured over the conference dates to cover the pass allocation included in the sponsorship package at AC Hotel Barcelona Forum (walking distance to conference venue)AC Hotel Barcelona Forum CA Technologies attendees would need to pay for their hotel room and expense through corporate CA policy Travel: CA Technologies attendees to book their own travel following corporate policy Customer speaker(s): CA Technologies to cover hotel, accommodation and ground transportation costs Customer attending on funded tickets: CAT to cover ticket cost (*), customers responsible for travel and accommodation (*) regular conference fee: 4, VAT less CA Technologies sponsor discount Logistics 32

33 CCIB CCIB – Rambla de Prim 1-17, Barcelona Barcelona's El Prat Airport is located 13km south-east of the city, 20km from the CCIB. It is a min taxi ride depending on traffic conditions Public transportation: closest metro station: Maresme-Fòrum station on the yellow line, L4 bus (lines 7, 36, 41, 43 and 141) and the Trambesòs tram line (Forum station) How to get to CCIB 33

34 CA Technologies room block: AC Hotel Barcelona Forum AC Hotel Barcelona Forum – Paseo Taulat 278, Barcelona local area map 34

35 Climate: The weather in Barcelona is pleasant most of the year round. Though still pleasant, it starts to get cooler in November. Average high temperature ranges between 8°C and 17°C. Please come prepared for some overcast and rainy days. Currency: The official currency is the Euro (EUR; symbol ). Dress Code: The dress code throughout is business. Electricity: Spain operates on 220 Volts and 50Hz on AC. Dress code for CA Technologies onsite team: business + CA Technologies branded pin useful information 35

36 event venue floorplan 36 ITxpo area CA Technologies stand: PS4 CA Technologies session: Theater 4 registratio n entrance CA Technologies sessions: room 111

37 Gartner ITxpo floorplan & CA Technologies stand CA Technologies stand: PS4 37

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