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2012. Promotion SPAN communications Century House Clarion Posters throughout the City Newspaper articles Word of mouth Century House blog post.

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Presentation on theme: "2012. Promotion SPAN communications Century House Clarion Posters throughout the City Newspaper articles Word of mouth Century House blog post."— Presentation transcript:

1 2012

2 Promotion SPAN communications Century House Clarion Posters throughout the City Newspaper articles Word of mouth Century House blog post

3 2012 Location River Market at Westminster Quay provided great energy, free parking, tables, chairs, and entertainment. This supported our goal to reach seniors in Downtown New Westminster. 41% of survey respondents had never attended IMBY Fair before, compared to 28% in 2011.

4 2012 Registration Senior volunteers from SPANs IMBY Fair Planning Group distributed free bags from Fraser Health Lifeline and market coupons while conducting entry and exit surveys.

5 2012 Exhibitors Representatives from 24 not-for-profit service providers talked with people and provided a variety of free materials.

6 2012 Service providers BC 211 BC CEAS Boucher Institute of Naturopathic Medicine Century House Peer Counselling, and Social and Recreational Programs Canadian Hard of Hearing Association U. Vic: Chronic Disease Management COSCO: Council of Senior Citizens of BC CMHA: Bounce Back Program Fraser Health: Crossroads Hospice, Lifeline, Mental Health, Specialized Seniors Clinic Fraserside MLA Dawn Black MOSAIC MVT HandyDART New Westminster Police New Westminster Public Library Osteoporosis Canada Seniors Services Society Service Canada Simon Fraser University: Seniors Lifelong Learners Society West Coast College of Massage Therapy YMCA Healthy Heart Program

7 2012 IMBY Fair is an all-ability and all-ages event.

8 2012 Seniors Services Society organized a special Out & About trip. Participants capped off their day watching the Vancouver Circus School Showcase before enjoying coffee and sweets.

9 2012 IMBY Fair 2012 Outcomes 27 exhibitors registered, 24 arrived 75 registered attendees, with one exhibitor counting 122 people (69% women, 31% men - up from 25.5% men in 2011) 55% attended before, 41% for the first time 71% live in New Westminster, 8% in Burnaby 7% were under 447% were years old 31% were % were % were % were 85 or older 43% drove to the fair, 27% walked, and 7% took transit 33% were there alone (decrease from 73% in 2011) 8% with their spouse, 16% with a friend 3% were with family 29% were there through word-of-mouth, 29% read a newspaper article, 19% saw The Clarion promo, 15% saw the poster Of 22 Exit Surveys, ratings were: 14 Good, 5 Average, 2 Poor

10 2012 IMBY is also good for smiling, caring, connecting and…cuddling!

11 2012 IMBY Fair 2012 Organized by SPAN: Seniors Planning & Action Network New Westminster 50+ Thank You: River Market at Westminster Quay United Way of the Lower Mainland Fraser Health Lifeline for gift bags Wallys Burgers & Crepes des Amis for coupons Seniors Services Society (SSS) for a great educational session Service providers for their participation, support and feedback


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