Presentation is loading. Please wait.

Presentation is loading. Please wait.

MOBILE LEARNING : INDONESIAN PERSPECTIVE Ikhlas M. A Bahar – PT Brilyan Learning - Indonesia The APAC Mobile Learning & Edutainment Conference 2009.

Similar presentations


Presentation on theme: "MOBILE LEARNING : INDONESIAN PERSPECTIVE Ikhlas M. A Bahar – PT Brilyan Learning - Indonesia The APAC Mobile Learning & Edutainment Conference 2009."— Presentation transcript:

1 MOBILE LEARNING : INDONESIAN PERSPECTIVE Ikhlas M. A Bahar – PT Brilyan Learning - Indonesia The APAC Mobile Learning & Edutainment Conference 2009

2 Indonesias ICT view at a glance Indonesias geography has posed a challenge to the mobile industry in the region, as it is the worlds largest archipelagic country where a large population spreads over 17,000 islands. Indonesia provides good conditions within which a variety of technologies and services are developing. Among others, the mobile communications industry is advancing fast. It has a huge potential for further growth backed by economic development and government policies that promote market competition. There were 68 million mobile users in Indonesia at the end of 2006, 94.7 million in 2007 and the number of users will increase to 133 million by 2010. MOBILE LEARNING : INDONESIAN PERSPECTIVE | The APAC Mobile Learning & Edutainment Conference 2009

3 what happened in the market ? The number of users will increase to 133 million by 2010. In other words, about half of its total Indonesian population of 250 million will be mobile users, becoming the 3rd largest mobile market in Asia following China and India. The Indonesian mobile market is driven by a variety of factors. Service coverage will expand rapidly thanks to aggressive investments in the infrastructure. Some mobile operators have introduced radical tariff plans although it is a growing industry, hinting that more and more middle and low income users will sign up for mobile services. The Indonesian mobile operators that have already obtained licenses to provide nation-wide services are expected to expand their service coverage rapidly. Accordingly, mobile users will increase substantially in the suburban areas and small towns. Up until now, mobile communications services have been concentrated in the major cities. MOBILE LEARNING : INDONESIAN PERSPECTIVE | The APAC Mobile Learning & Edutainment Conference 2009

4 Since 2002, the countrys telecommunications sector underwent majorr egulatory restructuring to liberalize the telecommunications sector. The monopoly of major operators in Indonesia - PT Telkom and PT Indosat, was terminated. At present Indonesia has around 9 million fixed-lines telephones, representing a teledensity of around four lines per 100 people. To stimulate the development of countrys teledensity rate, PT Telkom, PT Indosat, PT Bakrie, and PT Smart Telecom deployed CDMA fixed-wireless service. The Indonesian cellular market is heating up and potentially lucrative as demand for mobile phones continues to increase. With around 124 million postpaid and prepaid subscribers (cellular and fixed-wireless) in early 2009, a penetration of 53% indicates there is still room for growth. The number of subscribers is forecasted to grow by around 30-35 million in 2008. CAPEX for nine operators (GSM and CDMA) is expected to reach $7 billion in 2009. The shape of the market is expected to undergo change as a number of new operators, with foreign partners, like Singapore Telecommunications Limited (Singtel), Singapore Technologies Telemedia (STT), Telecom Malaysia, Maxis, and Hutchinson, Qatar telecom enter the market and owned PT Indosat. The largest three mobile operators in the market still have significant market power, with Telkomsel, Indosat and XL serving 78 percent of all market subscribers at the end of 2008. what happened in the industry ? MOBILE LEARNING : INDONESIAN PERSPECTIVE | The APAC Mobile Learning & Edutainment Conference 2009

5 Mobile Device Trends (1) In January 2007 there were an estimated 2.7 billion mobile handsets in use around the world, of which 1 billion were sold during 2006. This is more than three times the number of PCs, and roughly double the number of fixed landlines in use. And most of these handsets have the processing power of yesteryears PCs.- Berg Insight (June 2007) 1. The Mobile Handset Evolution PDA Security, Alarm Memory stick Video camera Music player Game console Portable radio GPS, Navigation Calendar, Calculator Credit cards Digital camera Pocket TV Tickets, Keys MOBILE LEARNING : INDONESIAN PERSPECTIVE | The APAC Mobile Learning & Edutainment Conference 2009

6 Mobile Device Trends (2) 2. Device Trends : Display Going forward : Higher resolution TV/Video out – cable and wireless Built in laser projectors MOBILE LEARNING : INDONESIAN PERSPECTIVE | The APAC Mobile Learning & Edutainment Conference 2009

7 m-learning adoption within organization (guild research) MOBILE LEARNING : INDONESIAN PERSPECTIVE | The APAC Mobile Learning & Edutainment Conference 2009

8 community based approach Social Needs Status & Self- Esteem Exspressing Identity Giving and Getting Help Affiliation & Belonging Sense of Community Community approach will be the most important way of marketing. Social network tools boost this trend as well People need to be connected each other and telco provider give the space they needs. Promotion become horizontal as well, satisfy the militant customer and they will work for company, in a low budget high impact way of promotion MOBILE LEARNING : INDONESIAN PERSPECTIVE | The APAC Mobile Learning & Edutainment Conference 2009

9 IM3 @ school Event Walk The World 13 Mei 2007 Event Walk The World 13 Mei 2007 Indonesian Consumunity Expo 2007 Offline / Event Bounding Elements Content Portal/ Online blackberry community agent community why community ? MOBILE LEARNING : INDONESIAN PERSPECTIVE | The APAC Mobile Learning & Edutainment Conference 2009

10 A Telkomsel case mobile learning for business purposes 1 MOBILE LEARNING : INDONESIAN PERSPECTIVE | The APAC Mobile Learning & Edutainment Conference 2009

11 bundling mobile learning content with pre-paid data services learning content for student group, community, schools and colleges bundling mobile learning content with post-paid data services / corporate closed user group content for special corporate learning needs retail content with monthly charging for interactive motivation content learning content from motivators, gurus, or celebrities how we get money ? MOBILE LEARNING : INDONESIAN PERSPECTIVE | The APAC Mobile Learning & Edutainment Conference 2009

12 mobile campus T-sel offering customized content, different for each campus. They put information of job opportunities, joint with HR Recruitment Consultant as well. MOBILE LEARNING : INDONESIAN PERSPECTIVE | The APAC Mobile Learning & Edutainment Conference 2009

13 An Indosat case mobile learning for internal employee services 2 MOBILE LEARNING : INDONESIAN PERSPECTIVE | The APAC Mobile Learning & Edutainment Conference 2009

14 workers Mylearning Mobile Course http://mobile-mylearning.com configurations MOBILE LEARNING : INDONESIAN PERSPECTIVE | The APAC Mobile Learning & Edutainment Conference 2009

15 cultural challenges : communication program is important AwarenessBenefitsHow To …… MOBILE LEARNING : INDONESIAN PERSPECTIVE | The APAC Mobile Learning & Edutainment Conference 2009

16 content screenshots MOBILE LEARNING : INDONESIAN PERSPECTIVE | The APAC Mobile Learning & Edutainment Conference 2009

17 more benefits HR Leadership Survey 2010 1.Pemimpin ideal bagi Anda : a.Tegas b.Kebapakan dan mengayomi c.Fokus pada target d.Berusia diatas 40 th HR Person create information using LMA Published Mobile platform can also utilized for more fun, fancy and interactive corporate activities such as new corporate values and policy or employee survey MOBILE LEARNING : INDONESIAN PERSPECTIVE | The APAC Mobile Learning & Edutainment Conference 2009

18 Civil Aviation Schools Higher Education mobile learning for Education 3 MOBILE LEARNING : INDONESIAN PERSPECTIVE | The APAC Mobile Learning & Edutainment Conference 2009

19 Typical Architecture for Education MOBILE LEARNING : INDONESIAN PERSPECTIVE |

20 Getting up to speed MOBILE LEARNING : INDONESIAN PERSPECTIVE | Community approach, The NetZen Way Mobile Operator Has to play more roles Has to define Business Model See/read what others are doing Play with examples and tools Participate

21 thank you MOBILE LEARNING : INDONESIAN PERSPECTIVE | The APAC Mobile Learning & Edutainment Conference 2009


Download ppt "MOBILE LEARNING : INDONESIAN PERSPECTIVE Ikhlas M. A Bahar – PT Brilyan Learning - Indonesia The APAC Mobile Learning & Edutainment Conference 2009."

Similar presentations


Ads by Google