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Mobile learning : indonesiaN perspective

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1 Mobile learning : indonesiaN perspective
The APAC Mobile Learning & Edutainment Conference 2009 Ikhlas M. A Bahar – PT Brilyan Learning - Indonesia

2 Indonesia’s ICT view at a glance
Indonesia’s geography has posed a challenge to the mobile industry in the region, as it is the world’s largest archipelagic country where a large population spreads over 17,000 islands. Indonesia provides good conditions within which a variety of technologies and services are developing. Among others, the mobile communications industry is advancing fast. It has a huge potential for further growth backed by economic development and government policies that promote market competition. There were 68 million mobile users in Indonesia at the end of 2006, 94.7 million in 2007 and the number of users will increase to 133 million by 2010. MOBILE LEARNING : INDONESIAN PERSPECTIVE | The APAC Mobile Learning & Edutainment Conference 2009

3 what happened in the market ?
The number of users will increase to 133 million by In other words, about half of its total Indonesian population of 250 million will be mobile users, becoming the 3rd largest mobile market in Asia following China and India. The Indonesian mobile market is driven by a variety of factors. Service coverage will expand rapidly thanks to aggressive investments in the infrastructure. Some mobile operators have introduced radical tariff plans although it is a growing industry, hinting that more and more middle and low income users will sign up for mobile services. The Indonesian mobile operators that have already obtained licenses to provide nation-wide services are expected to expand their service coverage rapidly. Accordingly, mobile users will increase substantially in the suburban areas and small towns. Up until now, mobile communications services have been concentrated in the major cities. MOBILE LEARNING : INDONESIAN PERSPECTIVE | The APAC Mobile Learning & Edutainment Conference 2009

4 what happened in the industry ?
Since 2002, the country’s telecommunications sector underwent majorr egulatory restructuring to liberalize the telecommunications sector. The monopoly of major operators in Indonesia - PT Telkom and PT Indosat, was terminated. At present Indonesia has around 9 million fixed-lines telephones, representing a teledensity of around four lines per 100 people. To stimulate the development of country’s teledensity rate, PT Telkom, PT Indosat, PT Bakrie, and PT Smart Telecom deployed CDMA fixed-wireless service. The Indonesian cellular market is heating up and potentially lucrative as demand for mobile phones continues to increase. With around 124 million postpaid and prepaid subscribers (cellular and fixed-wireless) in early 2009, a penetration of 53% indicates there is still room for growth. The number of subscribers is forecasted to grow by around million in CAPEX for nine operators (GSM and CDMA) is expected to reach $7 billion in The shape of the market is expected to undergo change as a number of new operators, with foreign partners, like Singapore Telecommunications Limited (Singtel), Singapore Technologies Telemedia (STT), Telecom Malaysia, Maxis, and Hutchinson, Qatar telecom enter the market and owned PT Indosat. The largest three mobile operators in the market still have significant market power, with Telkomsel, Indosat and XL serving 78 percent of all market subscribers at the end of 2008. MOBILE LEARNING : INDONESIAN PERSPECTIVE | The APAC Mobile Learning & Edutainment Conference 2009

5 Mobile Device Trends (1)
1. The Mobile Handset Evolution PDA Security, Alarm Memory stick Video camera Music player Game console Portable radio GPS, Navigation Calendar, Calculator Credit cards Digital camera Pocket TV Tickets, Keys In January 2007 there were an estimated 2.7 billion mobile handsets in use around the world, of which 1 billion were sold during This is more than three times the number of PCs, and roughly double the number of fixed landlines in use. And most of these handsets have the processing power of yesteryear’s PCs.”- Berg Insight (June 2007) MOBILE LEARNING : INDONESIAN PERSPECTIVE | The APAC Mobile Learning & Edutainment Conference 2009

6 Mobile Device Trends (2)
2. Device Trends : Display Going forward : Higher resolution TV/Video out – cable and wireless Built in laser projectors MOBILE LEARNING : INDONESIAN PERSPECTIVE | The APAC Mobile Learning & Edutainment Conference 2009

7 m-learning adoption within organization (guild research)
Adoption of m-Learning for all members, then broken down by country, then broken down by selected industries. MOBILE LEARNING : INDONESIAN PERSPECTIVE | The APAC Mobile Learning & Edutainment Conference 2009

8 community based approach
Social Needs Status & Self-Esteem Exspressing Identity Giving and Getting Help Affiliation & Belonging Sense of Community Community approach will be the most important way of marketing. Social network tools boost this trend as well People need to be connected each other and telco provider give the space they needs. Promotion become horizontal as well, satisfy the militant customer and they will work for company, in a ‘low budget high impact’ way of promotion MOBILE LEARNING : INDONESIAN PERSPECTIVE | The APAC Mobile Learning & Edutainment Conference 2009

9 Indonesian Consumunity Expo 2007
why community ? Bounding Elements Indonesian Consumunity Expo 2007 Portal/ Online Offline / Event Content blackberry community agent community school Event Walk The World 13 Mei 2007 MOBILE LEARNING : INDONESIAN PERSPECTIVE | The APAC Mobile Learning & Edutainment Conference 2009

10 mobile learning for business purposes
1 A Telkomsel case MOBILE LEARNING : INDONESIAN PERSPECTIVE | The APAC Mobile Learning & Edutainment Conference 2009

11 how we get money ? bundling mobile learning content with pre-paid data services  learning content for student group, community, schools and colleges bundling mobile learning content with post-paid data services / corporate closed user group  content for special corporate learning needs retail content with monthly charging for interactive motivation content  learning content from motivators, gurus, or celebrities MOBILE LEARNING : INDONESIAN PERSPECTIVE | The APAC Mobile Learning & Edutainment Conference 2009

12 mobile campus T-sel offering customized content, different for each campus. They put information of job opportunities, joint with HR Recruitment Consultant as well. MOBILE LEARNING : INDONESIAN PERSPECTIVE | The APAC Mobile Learning & Edutainment Conference 2009

13 mobile learning for internal employee services
2 An Indosat case MOBILE LEARNING : INDONESIAN PERSPECTIVE | The APAC Mobile Learning & Edutainment Conference 2009

14 configurations workers http://mobile-mylearning.com
Mobile Course Mylearning MOBILE LEARNING : INDONESIAN PERSPECTIVE | The APAC Mobile Learning & Edutainment Conference 2009

15 cultural challenges : communication program is important
1 2 3 …… Awareness Benefits How To MOBILE LEARNING : INDONESIAN PERSPECTIVE | The APAC Mobile Learning & Edutainment Conference 2009

16 content screenshots MOBILE LEARNING : INDONESIAN PERSPECTIVE | The APAC Mobile Learning & Edutainment Conference 2009

17 HR Person create information using LMA
more benefits Mobile platform can also utilized for more fun, fancy and interactive corporate activities such as ‘new corporate values and policy’ or ‘employee survey’ HR Leadership Survey 2010 Pemimpin ideal bagi Anda : Tegas Kebapakan dan mengayomi Fokus pada target Berusia diatas 40 th HR Person create information using LMA Published MOBILE LEARNING : INDONESIAN PERSPECTIVE | The APAC Mobile Learning & Edutainment Conference 2009

18 mobile learning for Education
3 Civil Aviation Schools Higher Education MOBILE LEARNING : INDONESIAN PERSPECTIVE | The APAC Mobile Learning & Edutainment Conference 2009

19 Typical Architecture for Education
MOBILE LEARNING : INDONESIAN PERSPECTIVE |

20 Getting up to speed Community approach, The NetZen Way
Mobile Operator Has to play more roles Has to define Business Model See/read what others are doing Play with examples and tools Participate MOBILE LEARNING : INDONESIAN PERSPECTIVE |

21 thank you MOBILE LEARNING : INDONESIAN PERSPECTIVE | The APAC Mobile Learning & Edutainment Conference 2009


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