Presentation on theme: "Title slide The Next Communication Channel: Mobile Marketing and Beyond The Rise of the Mobile Connected Dealership."— Presentation transcript:
Title slide The Next Communication Channel: Mobile Marketing and Beyond The Rise of the Mobile Connected Dealership
WITH ADVATEXTS GEO-TARGETING CAPABILITIES, YOU CAN REACH YOUR CUSTOMERS WHENEVER YOU WANT, WHEREVER THEY ARE WITH ADVATEXTS GEO-TARGETING CAPABILITIES, YOU CAN REACH YOUR CUSTOMERS WHENEVER YOU WANT, WHEREVER THEY ARE Connect with Your Potential Clients Exactly When You Want And Right When They Need It! 15% Off your next Visit! Text SERVICEME to servi
72% of Canadians text message across all demographics 67% of customers would like to receive mobile alerts or reminders Twice as many people Text Message than own a Television set 82% of Canadians do not leave the house without their cell phones CTIA 2009
Text DEALER to for an Extra $2,000 Instant Cash on your Trade-in DEALER71441 KEYWORD (CHANGES) SHORTCODE (STAYS THE SAME) To: MSG: Dealer When client texts, They are entered Into the database! TEXT MESSAGING 101 Text Call to Action Live Demonstration Try it on your phone Now! Deliver Coupon or Reminder Right to the phone! Offer can expire quickly to encourage quick visit
Dealership Pool of Current and Future Clientele Add to the Pool: Every customer that comes in contact with Your Dealership is engaged with MOBILE. a.A chance to enter to WIN a Great Prize b.Received a Business Card c.Signed agreements to purchase a vehicle d.Responded to an offer in Traditional Media These clients are then marketed to timely over the upcoming months, generating more transactions.
Timely Promotions = Higher Redemption Rates Schedule the Delivery of Coupons, Reminders, and Offers at exactly the right moment! Putting the Offers Right in the Hand of your Current and Potential Customers! = More Transactions per Month Jackson Honda: Early Bird special all day long thru Friday! Show msg to redeem $10 OFF your service, code mb8483 exp. 4.9 Reply STOP 2end Johns Lincoln: This weekend ONLY, we will give you $1,500 over blue- book on your trade-in, FWD 2 friends Show msg to redeem, exp. 5.2 Reply STOP 2end Pauls Toyota: Weekend Sales Event starts Now! First 100 people on our lot gets a FREE Nascar jacket; Reply STOP 2end
Industry ranges between 2-5% redemptions on Mobile offers and coupons Quantifiable Return on this direct media! Investment to send 1000 messages to Database? $50 ROI on even 10 people scheduling service or buying a vehicle? $200 Average additional transaction? $2,000 1,000 Customers in your database 2% or Higher Redemption Rate on Promotion or Coupon Average Transaction or Sale of Vehicle (Example of Return-on-Investment on a small scale)
3 Ways to Get an Opt-in 1.Get the potential customers to Text (KEYWORD) to SHORTCODE (71441). a.Virtual Business Cards – Environmentally Friendly b.Combine with Traditional engagements c.Use in Social Networks 2.Add the Mobile Opt-in Option to your current Website a.Deliver Inventory Updates Direct b.VIP Maintenance Offers 3.Engage Current Buyers Your clients sign a agreements to buy. Add the mobile opt-in verbiage, and upload every client into your mobile database. The Mobile World 101 To: MSG: TOYOTA Mobile Number
Virtual Business Cards Customer that texts – is entered into database We use Virtual Business Cards, They are environmentally friendly. Text Drew to Drew Garcia: Toyota of Olathe p. 1 (816) e. See our inventory, Reply STOP 2end BONUS: Customer Service Representative gets an instant Text message with the Phone number of the potential client right to his/her cell-phone instantly. Lead can then be followed up with for increased conversions!
Text BASEBALL to for $30 OFF Updates on Inventory? Text CAMARO to Smart Updates? Smart Savings? Text SMART to $2,000 Rebate Today Text VENZA to Inventory Updates Text TOYOTA to 71441
Text BASEBALL to for $30 OFF Smart Updates? Smart Savings? Text SMART to Toyota: You are entered for a chance to win! Reply w/ your for an additional entry. Reply STOP 2quit, help 4help
When Customers sign Purchase order, they are automatically entered Capture Current Customers when they sign their service agreement; Automatically upload them into the database and issue out a reminder text- message 90 days later to increase the frequency of the transactions. Hogan Tire: $5 OFF your next oil change with coupon code MB 2433, watch for future savings direct from us. Reply STOP 2end I authorize Big Johns to send me Mobile Exclusive Offers and Specials Purchase agreement! By signing this agreement authorizes Big Johns Auto-mall to send You updates and offers direct to your mobile phone. Up to 3 messages Per month, standard text message rates apply, reply STOP 2 quit at any- Time. Now Market Service Offers direct to their hand-held Devices in the future. required Mobile Phone Number
Capture Web Traffic into Database! Beauty Brands Secret Sale! Text BEAUTY to to find out when…. Molle Chevroley: $1,000 OFF your vehicle purchase this month only on any Certified Pre-Owned vehicles. Show msg to redeem, exp Reply STOP 2end Donate NOW! Get an Instant $1,000 OFF Your Vehicle Mobile ONLY Coupon! Enter Mobile Number Mobile Coupon will be sent Right to your phone instantly!
Pancheros Gift Cards are the best gift! Click here and be finished shopping. Reply STOP 2quit Increase Social Network Followers More Transactions per year Capture Support Causes Send Promotions to your Database to do More Than Just Coupon! Oil Seattle Toyota has a VIP Special on Facebook, Follow us NOW and see how we love you. Reply STOP 2quit To complete your entry to win a FREE Oil Changes for a year reply with your address and watch for more great deals! 15% OFF any 50,000 mile, or 75,000 service this week only, call or click Reply STOP 2quit
Promotions Match Organization Objectives Deliver Video Right to your Interested Clients Phones! Johns Ford: See our F-250 Premium package only offered this weekend. Video of the options right to your phone, click to see.http://bit.ly Reply STOP 2quit
Title slide Utilize Databases Based on Who They Are! Leverage Mobile for Big Profits Current Client Database Potential Client Database Send Messages that Match Objectives: Drive Social Network Behavior Capture for additional Touch Point Create FWD 2 Friend Opportunities Drive additional transactions Drive Awareness of New Products GROW TOMA And more… Lead Mine for New Business Grow Brand Awareness Convert Leads Send Premium Offers Capture And more… 1 per month 2 per month Frequency of Messages
Text Appointment Notification! Beauty Brands Secret Sale! Text BEAUTY to to find out when…. Brandon, Just a reminder that your 25,000 mile service is scheduled for tomorrow at 2:00pm, reply to this msg if you cant make it and we can reschedule, or call Enter Mobile Number Donate NOW!
Contact Egor Ukoloff Duna Mobile #303, 1515 – 14 ave SW Calgary, AB, T3C0W4 Egor Ukoloff Owner Calgary: N. America DUNA