Presentation is loading. Please wait.

Presentation is loading. Please wait.

Retailers, Categories, Shoppers And Consumers Edward Garner - Communications Director.

Similar presentations


Presentation on theme: "Retailers, Categories, Shoppers And Consumers Edward Garner - Communications Director."— Presentation transcript:

1 Retailers, Categories, Shoppers And Consumers Edward Garner - Communications Director

2 The Agenda –Consumers & The Economy –The Retail Background –Nutritional Analyses –Healthy Retailers –Healthy Markets –Obesity –Health and Income >

3 Source : TNS-RI research for Nationwide Consumer Confidence Drop back from mid 2010 with inflation, tax, VAT, unemployment fears

4

5

6

7

8

9

10 DIGNITAS Postfach Forch, Schweiz Telefon international

11 Grocery Market Growth v. Inflation Now trailing inflation again Phase 1 Phase 2Phase 3

12

13

14 Latest 12-wk % Change +12%+5%+10%+27%

15

16 +6% Latest 12-wk % Change +13%+7%-2%

17 Two Nations?

18 Upmarket Downmarket

19

20 The Agenda > –Consumers & The Economy –The Retail Background –Nutritional Analyses –Healthy Retailers –Healthy Markets –Obesity –Health and Income

21

22

23

24 Trading Indices - Waitrose Broad Area Market Sector Market 52 w/e Jan

25

26

27

28 Discounters Threat… …or not Threat… …or not

29 Back in 2008………

30 Here we go again?

31

32

33

34 The Big 4

35 Latest Quarter Till Roll Totals - Share of Total Grocers

36

37

38

39 Strong price focus

40

41

42 Trading Indices - Asda Broad Areas indexed on Total Groceries 52 w/e Jan

43

44

45

46

47 Balance

48 Value Values

49

50 12 wk y-o-y trend +13%

51

52 Value Values

53 Trading Indices - Sainsbury Broad Areas indexed on Total Groceries 52 w/e Jan

54 Fairtrade

55 Total Grocers Sainsbury

56

57 Eggs

58 Sainsburys Asda Tesco Morrisons

59 Trading Indices - Sainsbury Broad Area Market Sector Market 52 w/e Jan

60

61

62

63

64

65 Trading Indices - Morrisons Broad Areas indexed on Total Groceries 52 w/e Jan

66 Trading Indices - Morrisons Market Sectors indexed on Total Groceries 52 w/e Jan

67 Eat Fresh, Pay Less Live well for less

68 Iceland Share of Till Roll Grocers

69

70

71

72

73

74

75

76

77 The Agenda > –Consumers & The Economy –The Retail Background –Nutritional Analyses –Healthy Retailers –Healthy Markets –Obesity –Health and Income

78 % 55% 34% 41% 21% 38% 39% 22% 39% Why we eat? Health has doubled in importance over the past decade Enjoyment Practicality Health In Home / Lunchbox Consumption 12 m/e August 2011

79 Kantar Worldpanel Usage In Home / Lunchbox Consumption 12 m/e August 2011 WHICH OCCASION OWNS HEALTH ? LUNCHBOX AND BREAKFAST MOST DRIVEN BY HEALTH Meal Occasion: % of consumption for reasons of Health Breakfast 25.1% Lunch 21.6% Teatime 16.8% Evening 19.1% Snacking 19.9% Lunchbox 27.0% Kantar Worldpanel Nutritional Purchasing

80 I buy low Salt products if available % Agreeing Im concerned about the amount of Salt I consume % Agreeing Kantar Worldpanel Usage Annual Attitude Survey 6 m/e Aug 2011

81 I actively manage Sugar % Agreeing I look for high Fibre foods % Agreeing Kantar Worldpanel Usage Annual Attitude Survey 6 m/e Aug 2011

82 I understand Traffic Lights % Agreeing I understand GDA Labelling % Agreeing Kantar Worldpanel Usage Annual Attitude Survey 6 m/e Aug

83 A LESS AFFLUENT NUTRITIONAL UNDERCLASS EXISTS DE social class Consumption servings and purchasing of Food & Drink Yr to Oct 11 indexed on total GB Index Take Home Food and Drink Purchasing 52 we Oct 2011

84 Kantar Worldpanel Nutritional Purchasing Total Food & Drink: Take Home Purchasing 52 w/e October 2011 Older households higher sodium and saturates % nutrient by Consumer group indexed on volume % :Total Food and Drink

85 We are still exceeding our allowance in all the areas of focus, especially Saturates Kantar Worldpanel Nutritional Purchasing Total Food & Drink: Take Home Purchasing 52 w/e October 2011 GDAsCaloriesSugarsFatSaturatesSalt Women200090g70g20g6g Men g95g30g6g Children g70g20g4g Allowance/ household Purchase/ household Index excl Table Salt

86 Sodium: % of Categories Kantar Worldpanel Nutritional Purchasing Total Food & Drink: Take Home Purchasing 52 w/e October 2011

87 Fresh Red Meat still contributes over 12% protein Protein: % of Categories Kantar Worldpanel Nutritional Purchasing Total Food & Drink: Take Home Purchasing 52 w/e October 2011

88 Fruit, Veg, Bread & Cereals continue to lose share of Fibre purchasing Fibre: % of Categories Kantar Worldpanel Nutritional Purchasing Total Food & Drink: Take Home Purchasing 52 w/e October 2011

89 Sugar: % of Categories Kantar Worldpanel Nutritional Purchasing Total Food & Drink: Take Home Purchasing 52 w/e October 2011

90 © Kantar Worldpanel Worldpanel Nutrition Weve seen large increases in Saturates purchasing this year compared to volume growth Nutritional Values: Year on Year % Change for take home food and drink Dec 2011 vs Dec 2010 Total Food & Drink: Take Home Purchasing 52 w/e December 2011 N.B. Volume (nutrition) uses similar definitions to regular volume measure but converts all volumes into kgs, litres and servings so that nutritional information can be added

91 © Kantar Worldpanel Worldpanel Nutrition but our purchasing still exceeds this amount with an over index of 136, and this is just the food brought back into the home… g a day The recommended daily consumption amounts for saturated fat are… 30g a day Total Food & Drink: Take Home Purchasing 52 w/e December 2011

92 © Kantar Worldpanel Worldpanel Nutrition Saturated fat is the most promoted nutrient- 40% of saturates in the shopping basket are bought on promotion 36% 35% 37% 40% 33% Calories ProteinFibre Sugar Saturates Sodium Volume 37% Promotions: % total food and drink bought on promotion by nutrient Total Food & Drink: Take Home Purchasing 52 w/e December 2011

93 © Kantar Worldpanel Worldpanel Nutrition These are the categories that are the biggest contributors to saturated fat Saturates: Food and drink category % contribution to total saturates Total Food & Drink: Take Home Purchasing 52 w/e December 2011

94 © Kantar Worldpanel Worldpanel Nutrition Many of these are also categories that are highly promoted Saturates: % Contribution by Category Total Food & Drink: Take Home Purchasing 52 w/e December 2011

95 © Kantar Worldpanel Worldpanel Nutrition Who purchases the most saturated fat? C2DEs over index in their saturated fat purchasing… Index: Saturates purchased by social class Total Food & Drink: Take Home Purchasing 52 w/e December 2011 Pre family Index: 94 Middle family Index: 98 Retired Index:102 And so do older dependents and the elderly Index: Saturates purchased by lifestage

96 © Kantar Worldpanel Worldpanel Nutrition -As a nation there are more saturates in our take home shopping baskets than there were a year ago. -40% of saturates are purchased on promotion- highest value out of the key nutrients -Retired people and those in social classes C2, D & E over index in their saturates purchasing -Heavily promoted categories are often the ones that are key contributors to saturated fat Saturates Summary

97 The Agenda > –Consumers & The Economy –The Retail Background –Nutritional Analyses –Healthy Retailers –Healthy Markets –Obesity –Health and Income

98

99

100

101

102

103

104

105

106 The Agenda > –Consumers & The Economy –The Retail Background –Nutritional Analyses –Healthy Retailers –Healthy Markets –Obesity –Health and Income

107

108

109

110

111

112

113 The Agenda > –Consumers & The Economy –The Retail Background –Nutritional Analyses –Healthy Retailers –Healthy Markets –Obesity –Health and Income

114

115

116

117

118

119

120

121 The Agenda –Consumers & The Economy –The Retail Background –Nutritional Analyses –Healthy Retailers –Healthy Markets –Obesity –Health and Income >

122

123

124

125

126

127

128 Seeking Differentiation

129

130 The start of yet another supermarket petrol price war? Asda cuts prices to lowest level for nine months

131 The Branding of Own-Brand

132

133

134

135

136

137

138

139 twitter edgarner


Download ppt "Retailers, Categories, Shoppers And Consumers Edward Garner - Communications Director."

Similar presentations


Ads by Google