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Research Library Mobile App Development Current conditions and strategic choices Bruce Washburn Software Engineer OCLC Research TAI CHI Webinar Series.

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Presentation on theme: "Research Library Mobile App Development Current conditions and strategic choices Bruce Washburn Software Engineer OCLC Research TAI CHI Webinar Series."— Presentation transcript:

1 Research Library Mobile App Development Current conditions and strategic choices Bruce Washburn Software Engineer OCLC Research TAI CHI Webinar Series Technical Advances for Innovation in Cultural Heritage Institutions

2 Research Mobile Development TAI CHI Webinar Series, 29 April 2010 2 Theres something happening here … Pandora Radio

3 Research Mobile Development TAI CHI Webinar Series, 29 April 2010 3 Overview library, mobile, and app – some definitions The landscape Native vs. Web apps The Hype Cycle Some suggestions

4 Research Mobile Development TAI CHI Webinar Series, 29 April 2010 4 Defining library The library catalog Library services in general The institution providing the library Links from the wider world

5 Research Mobile Development TAI CHI Webinar Series, 29 April 2010 5 The Library Catalog A scaled-down version of the full search interface Search result details are also limited Some indicate if titles are available Some provide a way to request an item

6 Research Mobile Development TAI CHI Webinar Series, 29 April 2010 6 The Library Catalog

7 Research Mobile Development TAI CHI Webinar Series, 29 April 2010 7 Library Services For mobile users, the catalog is not the only service of interest Library hours, reserving a room or computer, checking out materials, paying fines, reading e- resources

8 Research Mobile Development TAI CHI Webinar Series, 29 April 2010 8 Library Services Santa Clara County Library

9 Research Mobile Development TAI CHI Webinar Series, 29 April 2010 9 The institution providing the library Promotion can work well for an institution-focused app, including library services A one stop shopping advantage Other app features provide gravitational pull DukeMobile

10 Research Mobile Development TAI CHI Webinar Series, 29 April 2010 10 Links from the wider world Libraries surface in shopping apps A way for the library to be seen in the flow of popular apps, without the user having to focus first on the institution or library RedLaser

11 Research Mobile Development TAI CHI Webinar Series, 29 April 2010 11 Links from the wider world Pic2Shop CompareEverywhere Book Bazaar

12 Research Mobile Development TAI CHI Webinar Series, 29 April 2010 12 Defining mobile A medium, a concept, devices, networks Blurring distinctions between feature phones and smartphones The past: slow networks, constrained data entry, small screens The future: fast networks, bigger screens, improved keyboard input, voice recognition Maybe it means ubiquitous, or always with me

13 Research Mobile Development TAI CHI Webinar Series, 29 April 2010 13 Smartphones are still outnumbered http://www.gartner.com/it/page.jsp?id=1306513 2009 Phone Sales iPhones: 25 million Other Smartphones: 148 million All Mobile Phones: 1 billion

14 Research Mobile Development TAI CHI Webinar Series, 29 April 2010 14 http://blog.quantcast.com/quantcast/2010/03/mobile-os-share.html

15 Research Mobile Development TAI CHI Webinar Series, 29 April 2010 15 Smartphones and web browsing http://metrics.admob.com/2010/03/february-2010-mobile-metrics-reporthttp://metrics.admob.com/2010/03/february-2010-mobile-metrics-report/

16 Research Mobile Development TAI CHI Webinar Series, 29 April 2010 16 Defining apps Convenient shorthand, or horrendous jargon, depending on your point of view An application Might be a native program for a specific device Might be a website that is designed with mobile devices in mind Might be a widget, or an embedded feature in someone elses application

17 Research Mobile Development TAI CHI Webinar Series, 29 April 2010 17 Mobile Apps for Library Services Some libraries have a mobile web interface A few libraries have developed native apps Many library websites are not mobile-friendly

18 Research Mobile Development TAI CHI Webinar Series, 29 April 2010 18 Mobile Web Apps Content is served by a website XHTML optimized for mobile Widely accessible Optimizations vary a lot May not be accepted by some mobile marketplaces, e.g., the iTunes App Store Some mobile device features unavailable (Geo-location, local data storage, camera, inter-operability with other native apps)

19 Research Mobile Development TAI CHI Webinar Series, 29 April 2010 19 Library mobile web apps New York Public Library Univ. of Virginia Library Victoria University

20 Research Mobile Development TAI CHI Webinar Series, 29 April 2010 20 Mobile Native Apps Written for a mobile operating system, e.g., iPhone, Android, Palm, etc. Significant effort to support all mobile devices Mobile developer communities are growing Device features (camera, microphone, speaker, GPS) are all available HTML5 technologies may push the pendulum back to web apps, for capable mobile browsers

21 Research Mobile Development TAI CHI Webinar Series, 29 April 2010 21 Library mobile native apps New LIS Books DC Public Library DukeMobile

22 Research Mobile Development TAI CHI Webinar Series, 29 April 2010 22 Strategic Choices Access to a catalog or something else? Native or web app? One device or several? App code built, bought, or borrowed? How much to invest?

23 Research Mobile Development TAI CHI Webinar Series, 29 April 2010 23 Native vs. Web Strong advocates of both Easy to get absorbed in the arguments As with most things in life, when determining which path to choose, the choice comes down to it depends

24 Research Mobile Development TAI CHI Webinar Series, 29 April 2010 24 Developing apps for one device Sometimes it makes good sense: You require a feature that only that device supports The devices market is big enough, for you You know all of your app users have the device Youre experimenting

25 Research Mobile Development TAI CHI Webinar Series, 29 April 2010 25 WorldCat Mobile Pilot library mobile apps

26 Research Mobile Development TAI CHI Webinar Series, 29 April 2010 26 The Gartner Hype Cycle Represents the maturity and adoption of various technologies Term coined by Gartner, Inc. Five Phases, from trigger to productivity

27 Research Mobile Development TAI CHI Webinar Series, 29 April 2010 27 Gartner Research: Hype Cycle http://blogs.reuters.com/commentaries/2009/08/11/twitter-backlash-foretold/

28 Research Mobile Development TAI CHI Webinar Series, 29 April 2010 28 http://www.gartner.com/it/page.jsp?id=1124212 Gartner Research: Hype Cycle of Emerging Technologies, July 2009

29 Research Mobile Development TAI CHI Webinar Series, 29 April 2010 29 Library Mobile App Hype Cycle – Where are we?

30 Research Mobile Development TAI CHI Webinar Series, 29 April 2010 30 Expectation, then disappointment … it is tempting to wish that this cycle of expectation and disappointment could be avoided. In fact, the cycle is an essential part of the innovation process. It is a collective measure of our goals, and the distance that must be traversed in order to realize them. Saffo, Paul. Revolution the Hype Word of Computer Industry Advances." InfoWorld 4 Feb. 1991: 60. Print.

31 Research Mobile Development TAI CHI Webinar Series, 29 April 2010 31 iPhone Apps and the Long Tail The average iPhone or iPod Touch owner uses 5 to 10 apps regularly, according to Flurry, a research firm that studies mobile trends. This despite the surfeit of available apps: some 140,000 and counting. Hafner, Katie. "When Phones Are Just Too Smart." The New York Times. The New York Times Company, 29 Jan. 2010. Web. 24 Feb. 2010.. http://www.nytimes.com/2010/01/31/fashion/31apps.html. http://www.nytimes.com/2010/01/31/fashion/31apps.html

32 Research Mobile Development TAI CHI Webinar Series, 29 April 2010 32 iPhone Apps and the Long Tail

33 Research Mobile Development TAI CHI Webinar Series, 29 April 2010 33 What counts as success? More use, not just the same use on a different device Fewer clicks per transaction New uses Moving library services into the flow

34 Research Mobile Development TAI CHI Webinar Series, 29 April 2010 34 Promotion, Use, and Buzz http://www.youtube.com/watch?v=BZAbB1kJ-HU

35 Research Mobile Development TAI CHI Webinar Series, 29 April 2010 35 Some suggestions Mobile devices are reaching your content. Make that work. Work with, and improve, existing library mobile applications. Dont disenfranchise users of mobile devices that tend not to browse the web. Study user needs, study results of use, and refactor accordingly. Report your study results to the library community.

36 Research Mobile Development TAI CHI Webinar Series, 29 April 2010 36 What Makes a Great App? Pandora Radio

37 Research Mobile Development TAI CHI Webinar Series, 29 April 2010 37 Resources noted In Print Fenn, Jackie, and Mark Raskino. Mastering the Hype Cycle: How to Choose the Right Innovation at the Right Time. Boston, Mass: Harvard Business Press, 2008. http://www.worldcat.org/oclc/213312226 Fling, Brian. Mobile Design and Development. Sebastopol, CA: O'Reilly Media, 2009. http://www.worldcat.org/title/mobile-design-and-development/oclc/318413920 Mobile Strategy http://m-strat.org/ Griffey, Jason. Mobile Technology and Libraries. New York: Neal-Schuman Publishers, 2010. http://www.worldcat.org/title/mobile-technology-and-libraries/oclc/498135636 Mobile Usability http://www.useit.com/alertbox/mobile-usability.html

38 Research Mobile Development TAI CHI Webinar Series, 29 April 2010 38 Resources noted Apps Book Bazaar http://itunes.apple.com/us/app/book-bazaar/id309067586 CompareEverywhere Visit the Android Market on an Android device DC Public Library http://itunes.apple.com/app/dcpl/id301077850 DukeMobile http://itunes.apple.com/app/dukemobile/id306796270 http://m.duke.edu iStanford http://itunes.apple.com/us/app/istanford/id292922029 Nashville Public Library http://waldo.library.nashville.org/airpac/jsp/airpacIndex.jsp

39 Research Mobile Development TAI CHI Webinar Series, 29 April 2010 39 Resources noted Apps, continued NCSU Libraries MobiLIB http://www.lib.ncsu.edu/m New LIS Books http://itunes.apple.com/us/app/new-lis-books/id352102769 New York Public Library Mobile http://m.nypl.org/ Pandora Radio http://itunes.apple.com/us/app/pandora-radio/id284035177 Pic2shop http://itunes.apple.com/us/app/pic2shop/id308740640 RedLaser http://itunes.apple.com/app/redlaser/id312720263 Santa Clara County Library http://sccl.boopsie.com

40 Research Mobile Development TAI CHI Webinar Series, 29 April 2010 40 Resources noted Apps, continued UNC Library Mobile http://www.lib.unc.edu/m/ University of Virginia Library http://m.lib.virginia.edu/ Victoria University Library Mobile http://m.library.vu.edu.au/ WorldCat Mobile http://www.worldcat.org/wcpa/content/mobile/

41 Research Mobile Development TAI CHI Webinar Series, 29 April 2010 41 Resources noted Development Resources Android Developers http://developer.android.com/index.html DC Public Library Labs iPhone Application http://dclibrarylabs.org/projects/iphone/ iPhone Dev Center http://developer.apple.com/iphone/index.action iUI iPhone web app library http://www.joehewitt.com/blog/introducing_iui.php MIT Mobile Web source code http://sourceforge.net/projects/mitmobileweb/ W3C Mobile Web Best Practices http://www.w3.org/TR/mobile-bp/

42 Research Mobile Development TAI CHI Webinar Series, 29 April 2010 42 Contact Bruce Washburn Software Engineer, OCLC Research, San Mateo CA bruce_washburn@oclc.org TAI CHI Webinar Series http://www.oclc.org/research/events/taichi.htm


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