Presentation on theme: "Week March 17, 2014 – March 21, 2014 DECA NEWS: Bowling at Splitsville with your DECA Chapter! Wednesday, March 26 – Meet your DECA Officers there at 6:30pm."— Presentation transcript:
Week March 17, 2014 – March 21, 2014 DECA NEWS: Bowling at Splitsville with your DECA Chapter! Wednesday, March 26 – Meet your DECA Officers there at 6:30pm ($6.50/person includes one game and shoes – bring extra for food) Join us! Meet in Middle, Relay, Officer Intent, Scholarship forms available now! Due This Week: Unit 6 – Promotion – Vocab & Assess – Chap 17 & 18 – Chap 17 & 18 – Due Friday! – Due Friday! Field Trip Thursday – Please look nice! – Please look nice!
Early Work: What are two types of Promotion? Define each type. Todays Objective: Promoting Products and Services Promoting Products and Services Activities Vocabulary – Chapter 17 & 18 + Assess for Understanding Vocabulary Unit 6 – Promotion – What is this? Chapter 17 – The Promotional Mix What Makes a Promotion Successful? How do you write a News Release? What are the Steps in Developing a Promotional Mix? Movie – The History of Advertising Homework: Bring in Promotional Item! Point of the Day: Promotion is persuasive communication that informs persuades and reminds. We are what we repeatedly do. Excellence, therefore, is not an act but a habit. - Aristotle Magic Monday Morning – Manners Moment
Early Work: What are the six steps in developing a Promotional Mix? Todays Objective: Promoting Products and Services Promoting Products and Services Activities Vocabulary & Assessments for Ch 17 & 18 due Friday Vocabulary Chapter 17 – Any questions? – Show your Promotion Piece! Chapter 18 – Visual Merchandising & Display Display Features Artistic Design Movie – The History of Advertising Homework: Field trip Thursday – turn in form & $ Point of the Day: The 5 types of Promotion are Personal Selling, Advertising, Direct Marketing, Sales Promotion, and Public Relations. The best way out is always through. - Robert Frost Tough Tuesday – Name that Company
Early Work: What is Product Placement? Give an example you have encountered. Todays Objective: Promoting Products and Services Promoting Products and Services Activities Vocabulary & Assessments for Ch 17 & 18 due Friday Vocabulary Your Promotions Project – Teams selected & Project discussion Visual Merchandise Teams – What will your display be? Sketch out display, determine merchandise, type, setting, etc… Prepare Press Release and turn in – follow example Pg 398 Movie – The History of Advertising Homework: Field trip Tomorrow, Displays Friday! Point of the Day: Public Relations – PR – enable an organization to influence a target market. Do not wait to strike till the iron is hot; but make it hot by striking. - William B. Sprague Wicked Work Wear Wednesday & Role Play Day!
Early Work: Newspaper Day – The Free Lance Star What are the four key elements of Visual Merchandising? Todays Objective: Promoting Products and Services Promoting Products and Services Activities Vocabulary & Assessments for Ch 17 & 18 due Friday Vocabulary FIELD TRIP TO FREDERICKSBURG! Movie – The History of Advertising Homework: Point of the Day: Sales Promotions are incentives to encourage customers to buy products or services. Great spirits have always encountered violent opposition from mediocre minds. - Albert Einstein Thundering Thursday – Share a Weird Fact today!
Early Work: What are the five steps to create a Display? Todays Objective: Promoting Products and Services Promoting Products and Services Activities Vocabulary & Assessments for Ch 17 & 18 due TODAY! Vocabulary Put together your display with your partner Pose for Picture Vote on your favorite! Your Promotion Project – further information – Due Movie – The History of Advertising Homework: None for the weekend! Point of the Day: Visual Merchandising is the physical elements to project an image to customers. Whether you think you can or think you cant, youre right. - Henry Ford Foxes Friday - The Weeks Wrap-Up & Good News!
Promotion Product promotion Institutional promotion Promotional Mix Advertising Direct marketing Social Media Sales promotion Public relations News release Publicity Push policy Pull policy Sales promotions Trade promotions Consumer promotions Coupons Premiums Incentives Promotional tie-ins Loyalty Marketing Programs Kiosks Visual merchandising Display Storefront Marquee Store layout Fixtures Point-of-purchase displays (POPs) Interactive Kiosk Props Color wheel Complementary colors Adjacent colors Triadic colors Focal point Proportion Formal balance Informal balance Chap 17 Assess – Pg 413 # 2-9 Chap 18 Assess – Pg 435 # 2-9 Chapter 17 Chapter 18
Examine the concept of promotional mix. Identify the promotional mix of an existing product or service. Describe the technological tools and methods used to market goods and services. Compare the benefits of various types of promotional media. Identify components of print ads. Prepare an advertisement that encompasses knowledge of the marketing mix. Explain the concept of visual merchandising. Explain advertising campaigns. Create a press release and related media materials. Explain the concepts of push and pull as they apply to an existing product or service. Describe ethical issues related to promotion. CTE Competencies Linked to SOLs
Field Trip Expo Center/Celebrate Virginia Spotsylvania Town Center Please dress nice for this trip! Press Release – write and print to turn in Wednesday. In-Class Display - Friday In groups of two, work through the five steps of Display Design You may use any of the items in the room or bring items from home Your display must have a theme Share with the class and pose for a picture
R-E-S-P-E-C-T EVERYTHING!!! Your supplies – bring your stuff every-day! Bring your book every-day! Bring your notebook & composition book every- day! Bring pen/paper/thinking cap/open mind ever-day! Place all bags on the floor under your table! Wait for Teacher instruction before beginning activity! Passes out of Class - No Exit First 10/Last 10 One person out of room at a time Pass Board – USE IT! Keep it short! Stay in your seat until you are dismissed from class – the bell tells Teacher when class is over; Teacher then dismisses you. No talking while Teacher or others have the floor. Watch your language and mind your manners, please. All School Rules will be followed without question.