Being Clever! How do you get inside someones mind? How do you get someone to take on the message? How do you get a message to stick?
What do you think of this campaign? Whats it trying to do? Has it had an impact on you? (HAVE YOU TAKEN ON THE MESSAGE?) Would you check your breasts after watching this advert?
Research other health promotion campaigns and identify the ones that make an impact on you. Revisit your health promotion idea and ask yourself whether the format and method will impact on people. Is it clever? Is it a new idea? Is it innovative?